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Executive Summary
Prestige Worldwide understands that Special Olympics Illinois prides itself on instilling confidence,
pursuing passion, and promoting togetherness. Prestige Worldwide respects the work SOILL has
accomplished and wants to help continue to develop that legacy. Initially we believed that the problem
was a lack of awareness within the Central Illinois area. Through our research we have found that the
major problem facing Special Olympics Illinois is a not anything to do with the organization itself, but a
lack of motivation among community members to become involved. Thus, developing the intrinsic
value of volunteering in the surrounding Central Illinois community is the primary focus of our
campaign.
At our client meeting, Jim Fitzpatrick said, People want to know whats in it for them, and this
was reflected in our research. Therefore, we centered our campaign around the concept Whats in it
for me? to show target audiences the value of volunteering for this organization, and contributing to
the community as a whole.
Prestige Worldwide has created a public relation campaign utilizing different platforms and resources
to develop this intrinsic value and as a result, gain more volunteers for SOILL. Our approach involves
developing personal connections for our target audiences, which encompass the community of
Bloomington-Normal.
To most effectively address the problems our research revealed, this campaign will support the
following three objectives. Together these three serve towards our goal: to raise awareness,
educate, and engage within the local community. Simultaneously, creating incentive for various
groups and individuals while developing the value of contributing to the community overall.
1. To increase volunteers by 15% within the Bloomington- Normal community by the conclusion
of the 2015 Summer Games.
2. Obtain 20 traditional media mentions by the conclusion of the 2015 Summer Games.
3. Obtain 300 social media mentions to increase social media engagement by 2015 Summer
Games conclusion.
We have taken the initiative to plan a series of events that will result in a more dedicated group of
volunteers. Given SOILLs desire for a more active and engaging social media presence, the majority
of the Whats in it for Me campaign is contingent on social media and changing peoples perceptions
of volunteerism via social media.
Thus, we propose the B.A.S.I.C model: building awareness, advancing knowledge, sustaining
relevance, initiating actions, and creating advocacy. Each facet our plan entails focusing on engaging
current SOILL publics, as well as potential future volunteers. The campaign has been created to be
flexible as well as portable.
Prestige Worldwide is asking Special Olympics Illinois to choose this campaign.. We know that we
can advance SOILL in its mission to continue inspiring the lives of children, teens, adults, and
families, while inspiring the community to serve.

Table of Contents
Executive Summary .....................................1
Client Situation and Key Message Platform ...3
Research .......................................3
Data Analysis ............3
Primary Research ......................................4
Secondary Research.8
Target Publics .....................................8
SWOT Analysis ......................................9
Objectives ...12
Planning ......12
Objective 1 ..........12
Objective 2 ......13
Objective 3 .......................................14
Budget ......15
Timeline .......16
Evaluation ....17
Prestige Worldwide Members ................................19
Letter of Transmittal.20
Appendix A
Focus Groups...............................21
Appendix B
Internal Survey22
Appendix C
Internal Survey Results.23
Appendix D
ISU Survey..31
Appendix E
ISU Survey Results...32
Appendix F
Billboard...33
Appendix G
RSO Constitution...34
Appendix H
Church List..37
Appendix I
Media List....38
Appendix J
Social Media Plan.39
Appendix K
Whats in it for Me Advertisements.....40
Appendix L
Social Media Plan.42
Appendix M
Social Media Stories43
Appendix N
T-Shirt Contest..44

Client Situation and Key Message Platform

Client Situation
Special Olympics identified the main problem as a lack of awareness in the community. Specifically,
people are unaware Special Olympics is headquartered in Normal and are misinformed about its
annual events. This creates issues with obtaining a strong volunteer base for various events. SOILL
wants its target audiences to know it is a year-round effort and not just a single annual event. Upon
researching SOILL publics, Prestige Worldwide discovered that the main problem wasnt awareness,
but a lack of individual intrinsic value to volunteer.
Key Message Platform
You can obtain irreplaceable experiences, create lifelong memories and establish personal
relationships by choosing to dedicate your time with Special Olympics Illinois.
With this message in mind, the purpose of this campaign is to:
Initiate Central Illinois publics to take action and volunteer for SOILL
Develop lifelong partnerships with businesses in Bloomington-Normal
Instill lasting community involvement through creating a personal connection with SOILL

Research
Research was gathered to better understand the viewpoints of our audience. We wanted to see what themes
or reasons resonated with the audience to determine makes people volunteer or donate money. We needed to
figure out how people make connections to Special Olympics Illinois. Comprehensively our team realized that
age, location and current involvement shape the future volunteers for SOILL. Prestige Worldwide had to
research the perceived problem described by SOILL. Through primary and secondary research it was
discovered that obtaining long-term, dedicated volunteers is the primary issue. Based off this deduction we
adopted a model to proceed with the Whats in it for Me campaign. The model we are basing our evaluation
off is B.A.S.I.C. We are looking to: build awareness, advance knowledge, sustain relevance, initiate actions
and create advocacy.

Data Analysis
In order to identify the objectives for this campaign, Prestige Worldwide conducted focus groups, surveys, and
observational research within the Bloomington-Normal community. Surveys were distributed to 61 students at
Milner library. To reach a broader target audience focus groups were conducted. In order to obtain as many
community members as possible, subjects were chosen at random and asked a series of questions involving
Special Olympics Illinois. Observational research was done to collect SOILL internal attitudes. Research was
done at SOILL Holiday Dinner and Auction located at the Marriot on November 15, 2014. We discovered
through talking to guests, many volunteers dont have family connections and they were just interested in
volunteering.

Primary Research
Focus Groups
Prestige Worldwide conducted various focus groups throughout the Bloomington-Normal area.
Subjects ranged in age and included people from Illinois State University as well as families from the
community. Two specific questions were asked: Have you ever volunteered for Special Olympics
Illinois? and Why or why not?
The majority of the responses showed that past volunteers had taken part due to scholastic reasons,
service hours, or family connections. Two main problems why people had not volunteered are: a lack
of information accessibility and a lack of internal drive. These responses came in many forms, from
people wanting to be involved in organizations more relative to them, to others who just have no
interest in volunteering in general. Many stated that they would be interested in volunteering if the
information was more in their face. Further, many one time volunteers said that they would be
interested in volunteering again but werent aware of upcoming events. The last prominent answer
was that they wanted to be asked to volunteer. This was what helped shape Whats in it for Me? and
our overlapping desire to instill intrinsic value within Central Illinois publics. For a complete list of
answers, please reference Appendix A.
Observational
Volunteering for the Special Olympics Holiday Dinner and Auction provided Prestige Worldwide
quality, direct experience with the Special Olympics organization. On November 15, Prestige
Worldwide volunteered for the Special Olympics Illinois holiday dinner at the Marriot hotel in Normal.
During our time at the dinner, Prestige Worldwide was able to gain insight on the internal publics of
the organization through observation. Everyone in attendance was invested in SOILL in some way,
whether athletes, employees, coaches, volunteers or donors.
One thing that Prestige Worldwide discovered was the passion and generosity of those involved with
Special Olympics Illinois. This was observed through both the auction and silent auction, which were
a great success. This was also observed through the high attendance at the dinner, proving that
those involved in Special Olympics Illinois value and believe in the organization. Prestige Worldwide
concluded, through conversation, that the majority of attendees were involved with SOILL due to
personal connection. Our agency met various people, including parents of athletes, relatives of
people with special needs and those a friend introduced who were interested in volunteering that to
the organization. This supports Prestige Worldwides research stating that a main reason community
members are not involved in Special Olympics Illinois is a lack of personal connection and intrinsic
value.
During our time at the event, Prestige Worldwide learned the value of donations, volunteers and how
the two allow Special Olympics to conduct its inspiring work. This was observed through the main
presentation as well as interacting with the athletes. The effect that the video presentation had on the
publics in attendance proved a hypothesis our agency created. The connections that were made
through the presented video supports Prestige Worldwides #WhatsInItForMe campaign because it
proves that personal stories speak louder than an organization can speak for itself. Prestige
Worldwide hopes to capture similar stories to create intrinsic value in potential volunteers.

Special Olympics Internal Surveys

The internal surveys were sent to 965 Special Olympics Illinois newsletter recipients. A copy of the
survey is available in Appendix B. The results helped solidify the hypothesis that Prestige Worldwide
developed regarding awareness within the Bloomington- Normal community. More than half the
responses mentioned that they had no family member that had special needs. This corresponds with
our campaigns goal in finding motivation to volunteer because of an internal desire. There were a
few respondents that mentioned there were too many volunteers for the Summer Games and not
enough for the year-round events. This is why we chose to use a redirect strategy. Based off the
answers that we received in the survey (see Appendix C for results) we realized that there should be
tactics focusing on developing a volunteer base for regularly held events. Most notably of all the
results was that most people volunteered for SOILL because they felt an internal drive to do so. The
results that we received support all of our objectives as well as the theme our campaign centers
around.
Surveys
Prestige Worldwide conducted surveys face-to-face within Miler library. Figure 1 below illustrates
some of the survey results. Results determined that awareness was not the major problem but a lack
of internal value towards volunteering. Surprisingly, out of 61 subjects, only five had never heard of
SOILL and yet only 12 had volunteered. Appendix D contains the survey that was distributed and
Appendix E visually demonstrates survey results. Survey results helped Prestige Worldwide establish
the best methods to proceed and determined the true problem: perceived lack of intrinsic value
towards volunteering.

(Figure 1)

(Figure 2)
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Secondary Research
Prestige Worldwide conducted secondary research by analyzing statistics of volunteerism in the
United States. While the research was minimal it helped provide insight to current attitudes in the
United States regarding volunteerism.
According to the Bureau of Labor Statistics, the volunteer rate declined by 1.1 percentage points to
25.4 percent for the year ending in September 2013, the U.S. Bureau of Labor Statistics reported
today. About 62.6 million people volunteered through or for an organization at least once between
September 2012 and September 2013. The volunteer rate in 2013 was the lowest it has been since
the survey was first administered in 2002.
In addition to secondary research providing unexpected statistics on receding volunteer numbers, the
value of volunteers was recognized. Through volunteers the work of nonprofits would not be
possible. Many articles discussed that the best way to attract and retain dedicated volunteers is
through recognizing the work they do. These various articles helped our team create tactics that
surround thanking volunteers and specifically telling them how their hard work contributed to the
organizations mission.

Target Publics
These primary publics are targeted because they make up a significant portion of the community and
for their close proximity to Special Olympics Illinois Headquarters. Additionally, these groups are
highly involved in the Bloomington-Normal area and have the potential to engage in both short-term
and long-term volunteering with SOILL.
Illinois State University students
- 18 to 22 year olds
- According to our primary research of surveys distributed to 61 random ISU students,
approximately two-thirds of the students were interested in volunteering for SOILL. A
primary reason cited for not volunteering was lack of information about how to volunteer.
This prompted our team to create a highly accessible and interactive social media
campaign to engage this target audience.
Bloomington-Normal business owners
- 18-44 years old
- Also, after speaking to Joe Tulley, Normal Uptown Manager, we discovered the Normal
business owners are highly involved within the community in various charity organizations
and also highly competitive. This prompted us to utilized these publics as an asset and
create a competitive challenge surrounding the Summer Games to increase business
owner participation. Because the businesses are a permanent component of the
community, this has the potential to create a long-term volunteer base through an annual
competition.
It is our goal that by bringing together these two major groups and creating an engaging campaign,
Illinois State University students and Bloomington-Normal business owners will feel a personal
connection with SOILL. In doing so they will feel intrinsic incentive for volunteering for SOILLs
various events, primarily the Summer Games.
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SWOT Analysis

Strengths

Weaknesses

Opportunities

Aspects

Implications

Possible Actions

Multi-faceted
communication; specifically
social media, website, videos,
electronic newsletter.

Allow for continuous

communication with the
organizations primary
audiences. People can also
easily access information
regarding Special Olympics
online.

Create inspirational videos featuring

various SO participants and
volunteers. Show reasons why people
started volunteering and why they
continue to volunteer.

Powerful, well-known national

organization with many
regional chapters.

High rand awareness of

Special Olympics as a
national organization.

Capitalize on SOs national presence

and connect with other chapters to
show a strong, unified organization.

Dedicated current
participant/volunteer base.

Current participants and

volunteers are passionate
about the organization and
will continue coming back
and can encourage others to
get involved with SO.

Find ways to share current

volunteer/participant stories through
social media to forge a connection
between audiences and SO, and also
inspire and encourage other potential
volunteers to get involved.

Video presentations lack a

call to action and dont direct
viewers to ways they can
volunteer.

People feel connection with

inspirational stories featured
in videos but dont take
further action to volunteer
time because the
information is not readily
available.

Include more information on how to

volunteer at the end of the videos to
be featured online on social media,
website, and e-newsletter.

People dont feel a personal

connection with the
organization.

People are less willing to

volunteer time without a
personal connection or
incentive.
People ask: whats in it for
me?

Create a video campaign with the

hashtag #whatsinitforme? with
inspirational videos from various
volunteers explaining why they
started volunteering and whey they
continue to volunteer with the
organization.

Misinformation in the
community about the yearround events.

People think Special

Olympics is a one-time
event, not a year-round
effort.

Use the #whatsinitforme? campaign

on all traditional and social media
platforms to show annual year-round
events.

There are a lot of local

businesses who are involved
in the community and located
close to campus and Special
Olympics headquarters.

Local businesses may be

interested in getting
involved with Special
Olympics events by
volunteering time or money.

Create a competition between uptown

businesses during the Summer Games
events. Have businesses form teams
and the winning team will be featured
on a billboard uptown and in the
Special Olympics quarterly
newsletter.
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Threats

A few high schools are

located close to headquarters.

Students may be required to

complete community
service hours and may be
interested in volunteering at
various Special Olympics
events.

Visit the local high schools and invite

the students and faculty to volunteer
at the events. Also invite students
parents to get involved.

Close proximity to large

junior high, high schools and
universities (ISU and IWU).

Student groups and RSOs

could get involved by
forming fundraising teams
for the Summer Games.

Invite RSOs to participate in the

events and create a competition
between the groups for who can raise
the most money and then feature
those groups in e-newsletter and on
social media platforms.

Other big fundraising events

occur in the community
during the same time.

People may volunteer with

other organizations instead
of Special Olympics.

Change the date of the Games.

Students go home for the

summer.

A huge group in the

community is unable to
volunteer because they are
not present during one of
Special Olympics largest
events.

Create incentive for students to stay

and volunteer by involving student
groups and teachers/faculty on
campus.

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Objectives
Prestige Worldwide used all its research to create three objectives our internal and Illinois State
University surveys support each objective. Prestige Worldwide, discovered through the overlapping
objective is to provide publics with a call to action. Calling publics to action, through promoting
volunteer opportunities, will addressed problems SOILL faces. Each objective has been specifically
designed to attract attention of potential publics and instill intrinsic value, making the decision to
volunteer inherent, which implants long-term volunteer attitudes.
As previously mentioned, each objective was formulated based off the B.A.S.I.C. model. Upon
researching best research practices this model stood out. This model stood out to us because it most
closely aligns with the needs of SOILL. We believe this campaign model will most effectively target
the areas SOILL has identified need work. The last step of the model is to create advocacy. Creating
advocacy ultimately ties in with Prestige Worldwides main objective; creating intrinsic value which
leads to dedicated volunteers.

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Planning
Objective One
Prestige Worldwides first objective is to gain a 15% increase in Special Olympics Illinois volunteers
within the Bloomington-Normal community by the conclusion of the 2015 Summer Games. To reach
this objective, Prestige Worldwide has developed three strategies to target a variety of residents in
the community. These strategies focus on increasing peoples desire and to create more accessibility
to volunteer information for SOILL events.
Prestige Worldwides local business strategy will target businesses in the Bloomington Normal
community, specifically those in Uptown Normal. Business owners are leaders in the community with
existing audiences. Businesses have established social media presence with a large volume of
followers, which can help SOILL reach audiences not already active. Also, developing standing
relationships with Uptown businesses was part of SOILLs desired outcome from the 377 campaign
project. To reach this strategy, tactic one will be coordinating with individual business owners, of
Uptown Normal, to volunteer for the Summer Games.
The different businesses will recruit their workers and families as volunteers. Whichever business has
the largest team of volunteers will be featured at the Street Dance, which is the concluding ceremony
of the 2015 Summer Games. When sending out the initial email to local businesses requesting their
participation, we will ask them to respond with how many volunteers they intend on bringing. This will
be the first step SOILL takes to determine the winner of the volunteer contest. During the Sumer
Games, the intern will be responsible for going around to the local businesses to verify how many
volunteers will be participating. Previously, the concluding ceremonies were held at Horton Hall but
the ceremonies are in the process of being relocated to central Uptown Normal. This event is for all
the athletes, volunteers, and families. Uptown Normal hosting the concluding ceremonies will help
add incentive for business participation and increase visibility. Uptown Business partners will handle
promotion and information regarding the event will be sent out by SOILL to athletes, volunteers, etc.
The second tactic offers advertising space through Lamar Advertising as a prize for the business with
the largest volunteer group. This will be done through a billboard; location will be discussed at a later
date, highlighting the business as a supporter of SOILL. This advertisement will be mutually beneficial
because attention will be attributed SOILL, the campaign and the winning business. The majority of
the budget will be allocated towards the billboard. For pricing, refer to the budget on page __ and for
an example for the billboard, refer to Appendix F.
Prestige Worldwide will propose a campus engagement strategy focusing on Illinois State University
students. A tactic to reach this strategy involves creating a Special Olympics Illinois Registered
Student Organization on campus. One requirement of the RSO will be volunteering for a minimum of
three events per semester. This RSO will increase awareness and involvement on campus. For the
full constitution and details about the RSO, refer to Appendix G. This tactic will help raise involvement
at ongoing SOILL events throughout the year and help SOILL develop a more permanent partnership
with ISU.
Tactic two involves reaching out to RSOs on campus that have special education connections, those
interested in membership of the Special Olympics Illinois RSO, and publics interested in volunteering
for events. Examples of RSOs that would be good candidates are Best Buddies, Autism Speaks, and
Deaf Redbirds Association. Prestige Worldwide has discussed this with a few board members of
these organizations and they have shown sincere interest. A service sorority on campus, Epsilon
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Sigma Alpha, would also be a good candidate to partner with since each member needs 25 volunteer
hours per semester and partner with various nonprofit organizations in the Bloomington- Normal area.
The third tactic will be to recruit RSOs, such as the ones mentioned in the previous tactic, and Epsilon
Sigma Alpha to participate in the #WhatsInItForMe campaign. This will broaden the audience
receiving these messages and create more incentive for Illinois State students who are exposed to
this messaging to want to volunteer.
To reach our objective, Prestige Worldwide will propose a church engagement strategy. Prestige
Worldwide intends on utilizing the global messengers from SOILL. Global messengers will give brief
presentations at churches in the Bloomington-Normal area. This presentation will include information
about upcoming volunteer events and how to sign up for them.
A second tactic will be to obtain sponsorship in the bulletins of the churches listed in Appendix H. This
will be helpful for students who need volunteer hours to make their confirmation and for members of
the community looking to volunteer. The notice in the bulletin will direct parishioners to where they
can sign up to volunteer.
Objective Two
Objective two of the Whats in it for Me? campaign strives to obtain 20 traditional media mentions by
the conclusion of the 2015 Summer Games. This objective will utilize a media relations strategy in
correspondence with Central Illinois publics. The media will span across influential media outlets
including, but not limited to, Central Illinois. Based off our research, the predominant publics for
Special Olympics Illinois are between the ages of 25-44. By utilizing media outlets such as radio,
television, Internet, and newspaper, we are confident we will attract not only those predominant
publics but also those outside that age range. The strategies, under objective two, aim to build lasting
relationships with the media surrounding Bloomington-Normal for enhancing opportunities to gain
volunteers.
The first tactic of objective two is to send out press releases to SOILL partners such as WJBC,
WBNQ, and B104. We will also reach out to Illinois State University media outlets such as TV10,
WZND, and The Vidette. Refer to Appendix I to see an example of a press release. Having the
chance to get volunteer opportunities to the public through these popular media outlets will give us a
greater chance at gaining more volunteers, rather than only using social media. Not only will these
reach out to the Bloomington-Normal area, but also to ISU students and faculty. With most of the
students not from this area, this media tactic can bring in students friends and family from all over the
state. We will ensure the effective progress with phone call follow-ups after the press releases are
sent to the media outlets. Follow-ups will be conducted 48 hours after press releases are sent. For a
complete media list, refer to Appendix J.
Prestige Worldwides second tactic is to send global messengers for radio and TV interviews along
with presentations. These interviews and presentations will provide a platform for global messengers
share information regarding upcoming volunteer opportunities, along with the ability for messengers
to tell individual stories detailing how volunteering allows for events to happen. Having global
messengers tell their story for the public to see and hear through the media will help publics make
personal connections to athletes and those involved with SOILL.
The next tactic is to connect Instagram video posts to media outlets. This tactic overlaps with Prestige
Worldwides third objective involving social media. We want to focus the publics attention to using the
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hashtag #WhatsInItForMe. To do so effectively, Prestige Worldwide will use and promote

personalized videos from SOILL participants that use the hashtag, placing them onto local media
programs, such as the local television stations. This will encourage publics to participate in the social
media objective and will provide intrinsic value surrounding volunteer opportunities.
The last tactic is for the intern to pitch the social media objective to the global messengers. This will
allow the global messengers to incorporate the #WhatsInItForMe to their own personal stories for
them during interviews and presentations. This will give the viewers and listeners a personal example
of how they can support SOILL while also spreading awareness to #WhatsInItForMe.
Objective Three
Objective three is obtaining 300 social media mentions to increase social media engagement by 2015
Summer Games conclusion. To reach this objective, Prestige Worldwide will use social media by
intending to follow the B.A.S.I.C model for: building awareness, advancing knowledge, sustaining
relevance, initiating actions, and creating advocacy. Prestige Worldwide will achieve objective two of
the Whats In It For Me Campaign through two crucial strategies. Each facet our plan entails focuses
on engaging current SOILL publics and potential future volunteers. By using social media to tell a
story, people will respond to the humanity aspect of it. The biggest advantage of implementing
change through social media is that posting is relatively free of charge, disregarding man-hours and
social media monitoring practices.
Prestige Worldwide proposes a social media trend strategy and a redirect strategy that will target the
Bloomington-Normal area. Using the hashtag #WhatsInItForMe, potential volunteers will visually see
reasons why others in their area dedicate their energy to Special Olympics Illinois. Through year
round posts, publics will see that Special Olympics Illinois events are year round, not just Polar
Plunge and the Summer Olympics. To see examples of advertisements encouraging publics to tell
their story, refer to Appendix K. For our social media plan, see Appendix L.
Refer to Appendix M to view a template that includes a few examples of social media postings that
will be utilized as a tactic. Encouraging not only volunteers, but also athletes, family members,
coaches, and staff to tell their stories will help expose Special Olympics Illinois to new audiences.
Ending each post with #WhatsInItForMe and attaching a link with more information about Special
Olympics Illinois regarding upcoming volunteer opportunities will help encourage more activity at
year-round events. Prestige Worldwide knows that the Bloomington-Normal community will become
civically engaged, prompting audiences to take action and volunteer. Affording volunteers the
opportunity to tell personal SOILL stories will provide intended audience with personal and credible
messages. Prestige Worldwide believes this storytelling approach creates personal connections
between potential publics and SOILL. Encouraging supporters to share and retweet the content is the
best way to gain new publics. This tactic overlaps with objective one. Featuring internal audiences of
SOILL on social media will contribute to increasing volunteers by 15%, specifically for the Summer
Games, while simultaneously increasing volunteer participation for year-round events.
Prestige Worldwide will utilize a social media competition strategy to reach objective three. This
strategy will generate prospective volunteers and supporters. Participants will create t-shirt designs
for the Summer Games. The contest will take place via Facebook, Twitter, and Instagram. Each
design must include two elements: Special Olympics Illinois somewhere on the front and
#WhatsInItForMe somewhere on the back. Upon completion, the t-shirt design will be posted onto
whichever social media platform the contestant chooses with a picture and the hashtag
#SOILLgames. The SOILL intern will compile all entries into an album on the SOILL Facebook page.
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Whichever design has the most likes by the deadline will be chosen for the games. For a more
detailed account of the timing, please refer to the timeline. Refer to Appendix N for the contest flyers.

Budget

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Timeline

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Evaluation
Evaluation is the key to determining the successfulness of the campaign. This provides the context
for which we can evaluate what tactics worked and which should not be utilized again. The following
outlines specific steps that can be taken to make the most effective evaluation.
Objective One Evaluation
The success of this community volunteer objective will be measured by comparing last years number
of Special Olympics Illinois volunteers from Bloomington-Normal (1107) to the number after the
campaign in June. Success can be measured by determining if there is a rise in volunteer enquiries.
Another way to evaluate the success of this objective is by surveying new volunteers, asking what
brought them to SOILL. This survey will evaluate businesses, RSOs, the billboard, and churches to
see which of these was most successful, all utilizing the same survey. The success of the Special
Olympics Illinois RSO will be measured through the interest and volume of students at Illinois State
University who join. To evaluate the effectiveness of the church global messenger presentations, a
second, optional survey will be given out after the presentations. This survey is to see if global
messengers changed volunteer opinions. Through these methods of evaluation, Prestige Worldwide
will be able to see if their campaign was a valuable asset to SOILL.
As new volunteers enter SOILL, surveys will be distributed to determine where they heard about
SOILL and the volunteer opportunities. This survey will cover each objective and help determine
which tactic had the most success.
Objective Two Evaluation
Objective two is to obtain 20 traditional media mentions. Objective two will be evaluated through
monitoring and tracking Special Olympics Illinois social media mentions. To evaluate traditional
media, Prestige Worldwide will research media coverage of SOILL, specifically for the Summer
Games. Target medias that were reached and responded to SOILL messages will be calculated
through a media tracking worksheet.
To test effectiveness of global messenger media pitching presentations, we will pass out optional
surveys to a variety of audiences. Surveys will ask if their opinions regarding volunteering changed
after the presentations.
Monitoring the #WhatsInItForMe hashtag will be a priority, since this is the theme of the campaign.
SocialBro will be used to determine the interactions with the hashtag and be able to measure its
success. This coincides with objective three, where we will post testimonials of volunteers and
athletes on Facebook. The major social media platforms that will be monitored are Facebook, Twitter,
and Instagram. The benchmark used for comparison will be the current followers or likes on these
platforms. At the conclusion of the campaign if there is an increase in following then the tactic was
effective in increasing SOILL following.
As new volunteers enter SOILL surveys will be distributed to determine where they heard about
SOILL and the volunteer opportunities. This survey will cover each objective and help determine
which tactic had the most success.

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Objective Three Evaluation

The success of objective three will be determined if the goal of 300 social media mentions is reached. This will be
calculated through social media likes and shares, measured through SocialBro. This program will help determine the
main influencers in the local area and it will keep track of those who engage with Special Olympics Illinois via social
media. Based off any increase in participation with SOILL year round events we will be able to deem the social media
trend strategy as successful. The number of shares and interaction stemming from the Facebook testimonials will help
Prestige Worldwide evaluate the effectiveness of the objective.

To evaluate the social media competition strategy we will calculate the amount of shares and likes the t-shirt entries
receive. The activity that stems from the competition, which can be traced through SocialBro will determine the
effectiveness of the competition strategy.

Ultimately, if there is a 15% increase in volunteerism for the Summer Games then Prestige Worldwide will know the
execution was successful. As new volunteers enter SOILL surveys will be distributed to determine where they heard
about SOILL and the volunteer opportunities. This survey will cover each objective and help determine which tactic had
the most success.

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Prestige Worldwide Team

Alina Crowley

Marysia
MacKenzie

Creative Director
Phone: 815-216-8733
Email:
aacrowl@ilstu.edu

Account Manager
Phone: 708-310-1527
Email:
mcmacke@ilstu.edu

Dana Gleason

Nicole McKenna

Account Executive
Phone: 708-355-1815
Email:
dlgleas@ilstu.edu

Creative Director
Phone: 773-706-4993
Email:
nmmcken@ilstu.edu

Kelsey Hansen

Lauren Vahldick

Account Executive
Phone: 847-624-1379
Email:
kehanse@ilstu.edu

Account Manager
Phone: 630-808-7333
Email:
lavahld@ilstu.edu

20


Dear Mr. Fitzpatrick,

The members of Prestige Worldwide are honored to present our campaign proposal, Whats in it for Me to Special
Olympics Illinois.

Initially we believed the problem was a lack of awareness surrounding Special Olympics Illinois in the Bloomington-
Normal community. However, after extensive research, our agency discovered the two main problems are a lack of
intrinsic value and volunteer information accessibility. This analysis caused for us to create a campaign centered around
telling stories. These stories help personalize the organization and inspire potential publics to become engaged
volunteers.

Through research, we better understood the public perceptions of SOILL in Bloomington-Normal; we created a campaign
plan to increase engagement through social media and traditional media. We believe through utilizing popular media we
will reach a larger audience ultimately gaining awareness and participation.

We are confident our social media plan will increase the number of active volunteers for your year round events. We are
also confident that you will create a more interactive following that engages across all platforms.

We have thoroughly enjoyed the opportunity and experience of working with SOILL. We hope that you chose our
campaign because we would love to see our efforts advance SOILL in its on-going mission. Thank you for your time and
attention. We look forward to hearing from you soon.


Sincerely,

Prestige Worldwide

Alina Crowley
Dana Gleason
Kelsey Hansen
Marysia MacKenzie
Nicole McKenna
Lauren Vahldick

21

Appendices
Appendix A

22

Appendix B

23

Appendix C
What sparked your involvement with Special Olympics Illinois?
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.

34.

35.
36.

I love volunteering with the athletes, and thought working at the state headquarters office would enable me to get an inside look at the
development planning of all of events.
I wanted to get involved with a local charity and also show my kids the importance of volunteering.
I enjoy soccer and was a qualified referee.
I enjoy helping folks.
Always interested, but when I moved to Illinois, I saw SOAR in the community college brochure and started there which led to SO.
My daughter had been volunteering with friends since the 5th grade. Decided after a couple of years it would be nice to do as a family.
I became involved by initially volunteering with the Bloomington Parks & Rec S.O.A.R division.
I have had friends who have both participated and volunteered in the Special Olympics. After hearing about their great experiences, I
wanted to get involved myself.
My family and I love volunteering and a family member works for Special Olympics and she spiked our interest. Now we just love it every
year!
I have a cousin with special needs and she participated in the games. I went to volunteer and watch her 10 years ago and have been
volunteering ever since.
Central Catholic gave me the opportunity.
My cousin has autism and I have a learning disability so I wanted to give back by being a blessing to others.
My passion is to work with individuals with disabilities.
Initially through an employer, but enjoyed so much I volunteer voluntarily now.
Seeing the coverage of the events on the local news and wanting to get involved as a family.
A friend asked.
I help people with special needs since 6th grade.
I used to attend with Miller Park Zoo when they brought an animal exhibit. Also attended Metcalf/Uhigh where I special needs
classmates/friends. I am a nurse. Our daughter works at Timber Ridge, home for adults with special needs.
I'm a special education major and have several friends who compete.
I wanted a volunteer opportunity that was undeniable in its value.
I was looking to do some volunteer involvement within the community.
My uncles, David and John Penn.
My husband was invited to officiate at the World Game at Notre Dame in 1986. Following his great experience, we decided to become
involved at the local level.
I was at an event and thought it was cool so I thought I'd get involved.
I have always been interested in those with special needs.
I wanted to get my son involved in something altruistic and other than video games, and because I think it will be a needed addition to his
college application.
I am an athlete and a Globe Messenger and I also volunteer when I don't compete I love working with Special Olympics and watching my
fellow athlete compete. Sandra Froman.
I would like to become a special education teacher. I have never been a part of children's rec time.
I enjoy being involved with my community.
Volunteered over 30 years ago as part of an internship and fell in love with the program.
Desire to give back to my community.
A colleague invited me.
When I was pregnant with oldest daughter, I was a high risk pregnancy for having a child with special needs. It made me want to get to
know children with special needs so I thought of the summer games at Illinois state and volunteered. I was hooked and have been
volunteering ever since. None of my kids were born with special needs, but my passion remained.
I was a Special Education major in college so I was always interested in in helping those with special needs. I didn't finish my degree, but
have always had a special place in my heart for them. I volunteered for a basketball tournament one time and I was hooked. And now I
have a grandson with special needs so it is even more important to me.
Had a neighbor when growing up that was mentally handicap and remembered the hard times she had.
Personal ties to athletes, AuD program.

24


37. My mother taught Braille and vision courses at ISU and my father worked at Tri-County Special Education. One day in high school, my
mom told me to go volunteer in the office before Summer Games because they needed help.
38. Jill Betelsen.
39. Lions Club.
40. It really began over 35 years ago while volunteering to help with food service during Summer Games and experiencing the joy I had
assisting and working with the Olympians.
41. Wanted to get my older children involved in something that would trigger giving-back and why name-calling could be hurtful.
42. Getting to help people.
43. Because I love the kids!
44. Originally I was dating a girl who was active with Special Olympics. We have gone our separate ways, but I am still a volunteer with
Special Olympics.
45. I volunteered at an event in college. I met some individuals who were participating that changed my perspective and ultimately my life.
46. It is a service opportunity for my students but they need supervision by the licensed professional.
47. Church involvement.
48. Volunteer opportunity to get more involved in my community.
49. Free time.
50. I have an uncle who is developmentally delayed.
51. Healthy Hearing volunteer opportunity.
52. Get opportunities.
53. Son.
54. I am a former special educator and wanted to continue to give back to those with special needs.
55. i have a set a twins both with disabilities.

25

Question 4: As a dedicated volunteer, what improvements do you think could be made to attract more Special Olympics volunteers?

1. Outreach presentations to different groups to show them what types of volunteer opportunities are available.
2. Getting the word out about other opportunities beyond the Summer Olympics. Utilize employer volunteer networks like IAA and State
Farm. What about Eastland Mall employees and hospitals?
3. I felt like when I showed up that there was no organization at all for volunteers. To make this more appealing a lead needs to be
established for each area.
4. Not sure. Illinois Special Olympics does an amazing job with sending out emails and other paperwork requesting volunteers.
5. More advertisement on the event and how easy it is to get involved!
6. That's hard to say since I am not completely familiar with the overall structure and working of Special Olympics.
7. The only problem we ever had is when we work the Soccer Awards we never receive our lunch but we never complain!
8. Getting the word out that even the littlest effort or time makes such a big difference and you feel great about doing something great.
People want to come volunteer after I talk about it and the enthusiasm I have about Special Olympics and particularly the Olympic games.
9. Better communication to volunteers
10. TV ads, Christmas time ad drive.
11. Contact local high schools and colleges and provide the dates of the volunteer opportunities. They have groups looking for ways to serve
the community.
12. have more events available to areas and try and make clubs inside high schools across Illinois.
13. Mail invites/flyers to local businesses, hospitals, schools, churches? More coverage in local newspapers, tv and radio...honestly did not
see much this last season :(

26


14. N/A
15. Maybe a more consistent communication plan to maintain a sense of connection to the organization.
16. I really can't say I am dedicated as I used to be. I think getting High School kids to volunteer is how. They hopefully will continue to help
and they go through life.
17. Better advertisements and a new date because the students are all home by June and I feel like the youth is where the predominant
numbers for volunteering would lie if given the opportunity/knowledge
18. I believe that encouraging service groups to volunteer would help recruit workers. Once most people experience the joy and satisfaction
of working with the Special Olympics athletes, they will want to continue with the programs.
19. Advertize
20. Actually, you have too many volunteers, so when I've been at a station in the past, there's too many people so some volunteers end up
just standing around and that's boring.
21. Maybe more advertisement
22. the program attracts them; make sure you keep them coming back by treating them well
23. More publicity. Especially upon the role of and need for volunteers
24. No suggestions
25. I think that once you get them there they will love it, but I'm not sure how to get them there in the first place. People who have
volunteered before need to tell others of their experience. And once we get them there we have to have a job for them to do and we
really have to appreciative of their time.
26. better commutation of what you are support to do when volunteering.
27. More advertisements and marketing
28. Approaching high school student groups to explain the need, the small amount of technical expertise that's required, and the benefits --
with a simple sign-up. Once students works and feel they have genuinely been appreciated, they will come back on their own.
29. A different method of publicizing the enjoyment of the involvement with the Special Olympics
30. create more awareness of easy, short opportunities to volunteer.
31. people need to just try it once to see how much enjoyment you can take from it. Maybe getting the dedicated volunteers to share some
of the stories to people who might be thinking of wanting to help.
32. Maybe a little more organizing before the event to help it work more smoothly.
33. Better communication of the needs and what is involved in volunteering. Also one source for all volunteer recruited and information.
34. Not sure
35. More advertising
36. No suggestions
37. I have volunteered for the Summer Games the last 6 years and there are always too many volunteers. I am not sure specifically what you
need volunteers for. I think knowing the specific area you need volunteers for, I could provide some ways to attract them to help.
38. Have volunteers come in to help with special projects.
39. More organization as to where each volunteer is supposed to be!
40. honestly i think there is a ton of involvement and volunteers already

27


Question 6: What makes you want to volunteer?

1. The enjoyment I get from working with the athletes.
2. Seeing the smiles on the faces of the participants and how hard they try despite their disabilities.
3. The experience has been remarkable. It is a pleasure to work with the kids. In soccer specifically, I am impressed with the teamwork and
support each team member give their teammates.
4. I enjoy giving time to the less fortunate
5. A need ot give back.. and very enjoyable
6. I enjoy being around the athletes. Socialing with other volunteers and feel i am contibuting to a great cause.
7. I love the environment, the people that both come to compete and volunteer their time, and my passion is working with individuals with
disabilities.
8. It is a pleasure to compete with the participants and see the joy and excitement inside them. It is humbling knowing I can contribute to
worthwhile organizations.
9. We just love it!
10. I love interacting with the athletes and really enjoy working with young volunteers. I enjoy sharing my story that I too was a young college
kid when I first started to volunteer and 10 years later I am still doing it and taking a day off of work and driving 3 hours to enjoy one of
the best weekends of the year.
11. I love helping people. It makes me feel accomplished
12. I want to be a blessing to the lives of those who have special needs or are parents/family of special needs people
13. I love the work special olympics does
14. To make sure the athletes have a great experience.
15. Knowing how much it is appreciated by the athletes, their families, coaches and everyone involved. Spending some time with the athletes
and leaving with a feeling of helping to make the time special for them.
16. To help others
17. to help better the lives of kids that may not get that great of a oppurtunity.
18. The special needs population is just sooo genuine, happy and loving! I love being able to make them feel good about their capabilities and
just seeing all the smiles....truly an amazing experience
19. The impact of people with disabilities is speechless. It's not like working with any other kind of person is this world. They keep things
simple and live the most happiest of lives. They're fighting their own battles, as we all are, but never stray to fight without a smile on their
face.
20. This is a nice, low stress way to volunteer my time and services to a group of people very deserving and appreciative of my time. I'm not
interested in fundraising so this fits well. I also am not interested in the stress of being on boards, so I can offer my time and provide
value in a somewhat anonymous manner.
21. I love seeing the people compete and the excitement they have in doing the little things and their friendships with each other and
volunteers. I learn from them.
22. To make the lives of those with special needs more meaningful and joyful
23. I enjoy the interaction with both the athletes, their families and other volunteers. I have made many very good friends through the years
and continue to enjoy volunteering and meeting new people, especially the athletes.
24. Helping the kids.
25. Fun and I see the need
26. I wanted to set a good example for my sons
27. watching the athlete compete and makes you smiles
28. The smiles and excitement the participants have!
29. I like helping others.
30. I like to serve and give back to my community
31. Desire to give back.
32. I LOVE helping the athletes and hearing how much fun they are having and how special they feel
33. The athletes determination is inspiring.
34. I love the interaction with the athletes!
35. Help, all events need helpers.
36. It's fun, for a good cause, and I love working with this population
37. I am needed. The skills required are easy for me to share. I believe I am making a direct, positive impact on someone's life but I am not
committed to more time than I can offer.
38. love sports, love watching those with special needs compete and succeed.
39. Heal Others
40. Being able to make the lives of the Olympians a little better give me such a wonderful feeling. I know the Olympians want to be able to do
some of the same things they see their peers, friends and families who are not Special Olympians do. Plus they are so proud of their
accomplishments and are such real unassuming people.
41. To give back; to help my kids grow.
42. The joy I could get from seeing the kids achieve something that must people think they wouldn't be able to do on their own.
43. Because it is fun and enhances my experiences to be a future SLP

28


44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.

The enjoyment that the athletes show makes me glad that I gave a little of my time to help make it happen.
I enjoy the interaction with the participants and the folks who work with Special Olympics.
Set an example for my students.
Intrinsic reward of serving others
The athletes determination is inspiring.
Give back to others in need. I am passionate about volunteer work.
Extra time to help
Very rewarding, enjoy giving back and working with athletes
Helping an underserved population
Great opportunity to help the community and network
The enjoyment of watching the athletes.
The opportunity to interact and promote activites for ALL adults and children.
my kids

29

Question 9 Please list the Special Olympic Illinois events where you have volunteered
1. Summer Games, Regional and Sectional Bowling for Area 6, Polar Plunge, Med Fest, Area 6 Holiday Dinner and Auction.
2. State basketball tournament
3. Summer Olympics in soccer.
4. Special Olympics held in June
5. Summer Games; Central Illinois SO Board under Joan Dent; Basketball Tournaments;
6. Illinois Summer Olympics held at ISU
7. Special Olympics in the summer The Polar Plunge
8. Bocce and basketball.
9. Soccer Awards
10. Young Athletes Boccie Ball Track and Field Long Jump Awards Softball Toss Weightlifting
11. I don't specifically remember. I'm sorry
12. Summer Games of Illinois in Bloomington/Normal Illinois
13. Awards
14. Swimming and track/field.
15. State Track at ISU, State Basketball at ISU, Volleyball Championships
16. Games at ISU
17. i haven't yet because I was unavailable at those times.
18. Special Olympics ISU 2014
19. The past 2 summer games at Illinois State University.
20. Summer state games, regional spring games, basketball, golf
21. Softball Bowling Track Basketball
22. ISU summer special Olympics and the field house/track
23. SOILL State Games at the following events: Winter Games, Basketball, Summer Games, Outdoor Games (Softball and Golf), Fall
Games (Volleyball and Eqestrian), and Bowling. I have been a member of the State Family Committee for many years.
24. Polar Plunge
25. Swimming and gift shop
26. The Special Olympics summer games: track and field
27. basketball track and field most all events when I can holiday dinner what ever the state office needs ne to do
28. Award ceremony normal il
29. Summer Olympics
30. Winter Games, Summer Games, State Basketball, Area 6 Track & Field, Area 6 District Basketball, Area 6 Bowling
31. Awards, mainly Bocce
32. Summer games
33. Track and Field swimming bocce softball
34. Basketball, soccer, bocce ball and I am now on the volunteer committee.
35. Special Olympic state basketball tourney
36. Summer games, spring basketball tournament, Plane Pull at Ohare airport
37. Summer Games. Several years.
38. State Basketball

30


39. games at SIU
40. Spring Games, Summer Games, Holiday Dinner and Auction
41. Bowling, Track & Field
42. Bowling in Peoria, something in Greenville SC
43. Roselle IL
44. Region and State Summer Games
45. Locally at spring games, basketball, bowling, Polar Plunge, Holiday Dinner. State Winter Games, State Basketball, Summer
Games, Outdoor Sports Festival, State Bowling.
46. Special Olympics Illinois (March and June games) Normal, IL
47. summer games 3 years
48. Track and Field swimming bocce softball
49. Summer Games, March Basketball Tournament
50. All events
51. Sumer Olympics: Healthy Hearing
52. Summer Games at ISU
53. Summer games
54. spring games....summer games......nascar race

31

Appendix D
General Special Olympics Survey

1. Have you ever volunteered for Special Olympics?
Yes No

2. Do you know what Special Olympics is?
Yes No

3. List all events your aware Special Olympics conducts?
__________________________________
__________________________________
_________________________________
_________________________________
4. What are some reasons you would volunteer at Special Olympics?
a.
Family connection
b.
Volunteered in the past
c.
Service hours required

5. Do you have anyone in your family that is special needs?
Yes No

6. Are you involved in any other organizations? If so list.
_________________________________
_________________________________
_________________________________
7. Have you volunteered for any other organization?
Yes No
8. If you answered yes to the previous question did you volunteer regularly or was it once?
1 2 3 Regularly

9. Have you ever noticed advertisements for Special Olympics events?
Yes No

10. Would you be interested in becoming active in Special Olympics?
Yes No

11. Circle your sex.
Male Female

12. Are you from the Bloomington Normal area?
Yes No

13. If you circled no to the previous questions where is your hometown?
______________________

14. What is your age?
__________
32

Appendix E

33

Appendix F

34

Appendix G
Special Olympics Illinois Student Organization Constitution
Article I: Organization Name

The name of the organization shall be Special Olympics of Illinois at Illinois State University.
Article II: Purpose Statement

It shall be the purpose of Special Olympics of Illinois at Illinois State University to serve as a partner with the
Special Olympics of Illinois and to provide student volunteers for local Special Olympics events while gaining intrinsic
value and building lasting relationships.
Article III: Membership and Eligibility Criteria
Section A: Membership is open to any enrolled ISU student who:
1. Volunteers at two Special Olympics of Illinois events per semester
2. Pays annual dues comprised of $40, $20 of which is donated to Special Olympics of Illinois
Section B: Membership is open to any non-ISU student who:
1. Volunteers at two Special Olympics of Illinois events per semester
2. Pays annual dues comprised of $40, $20 of which is donated to Special Olympics of Illinois
Section C: Dues and collection procedures
1. The fiscal year of the organization, shall be from August to May.
2. The amount of annual dues shall be determined each year by the executive board and faculty advisor.
3. Dues shall not exceed $100 per year.
4. The disbursement of dues shall not be based on race, creed, religion, sex, or national origin.
Section D: A member may be removed for:
1. The organization and its members agree to adhere to city, state, and national laws, to the Student Code of
Conduct, and the RSO Handbookany member found violating this may be removed from the organization.
2. Not meeting the membership qualifications.
Section E: Removal of membership procedures
1. Any member may have their membership revoked by a two-thirds vote of the Executive Board. Any member
removed may appeal to the general membership. Said member shall be considered reinstated with two-thirds
approval of the members
Article IV: Voting
Section A: A quorum will be 10 members, including the executive board.
Section B: Each member in good standing may vote.
Section C: Voting will be done during chapter. The chapter vote will by a raise of hands and a two-thirds majority will
decide the vote.
Article V: Officers
Section A: The Special Olympics of Illinois at Illinois State University shall have a President, Vice President, Secretary, and
Treasurer, and Advisor. These officers comprise the Executive Committee or Board.
Section B: All officers must be members of Special Olympics of Illinois at Illinois State University and currently enrolled
within Illinois State University.
Section C: The Advisor must be a full time faculty or staff member within Illinois State University.
Section D: The term of office shall be from August to May.
Section E: Election of officers shall be held annually. At least two weeks notice shall be given before the election
meeting. Nominations shall be initiated from the floor and elections done by ballot. The person receiving majority vote
will be elected.
35


Section F: Any officer may be removed from membership by a two-thirds vote of the Executive Board. Any officer
removed may appeal to the general membership. Said officer shall be considered reinstated with two-thirds approval of
the members.
Section G: Any vacancy may occur in an office shall be filled by appointment by the president pending ratification at the
next group business meeting.
Article VI: Duties of Officers
Section A: The President
1. The president shall be the chief executive officer.
2. The president shall appoint all committee chairpersons.
3. The president, with approval of the executive board, directs the budget.
4. Vacancies in offices will be filled by appointment of the president with approval of the general membership.
Section B: The Vice President
1. The vice president shall be the parliamentarian for the organization.
2. The vice president shall assume the duties of the president should the office become vacant, or in the absence
of the president.
3. The vice president will keep and have available current copies of the constitution and bylaws.
4. The vice president will be responsible for scheduling programs.
5. The vice president will perform other duties as directed by the president.
Section C: The Secretary
1. The secretary shall be responsible for keeping the minutes of all meetings and the meetings of the executive
board.
2. The secretary will provide a copy of the minutes to each officer and keep a master file.
3. The secretary shall maintain a complete and accurate account of attendance and membership status.
4. The secretary shall perform other duties as directed by the president.
Section D: The Treasurer
1. The treasurer shall keep a current record of all financial transactions.
2. The treasurer shall develop quarterly reports containing a list of all receipts and disbursements and distribute
them among the membership.
3. The treasurer will be responsible for checking the accuracy of all bills and invoices and paying them correctly and
on time.
4. The treasurer will perform other duties as directed by the president.
Section E: Advisor
1. The advisor shall assist the group in the execution of roles and responsibilities.
2. The advisor shall provide feedback to the organization regarding its operation and functioning.
3. The advisor shall serve as a resource.
4. The advisor should provide advice upon request, and also should share knowledge and expertise.
5. The advisor shall be a full time faculty or staff member at Illinois State University.
6. The advisor will be a nonvoting member of the organization.
Article VII: Group Committee Structure
Section A: The following committees (other than executive board) shall be appointed by the president subject to
ratification by the organization during a regular business meeting.
1. Volunteers
36


2. Fundraisers
Section B: The duties of the standing committees shall include:
1. Promotions:
a. A blog will be created to document the stories of volunteering for Special Olympics Illinois. These will
feature athletes, coaches, and volunteers. They will also include details of upcoming volunteer events
for Special Olympics Illinois.
b. Members will go to classrooms, pass out fliers, chalk the quad, and use other tactics to recruit
volunteers for Special Olympics Illinois on Illinois State Universitys campus.
2. Fundraisers:
a. Members will host fundraisers twice a semester where 100% of the profit will go to Special Olympics
Illinois. These fundraisers can be anything from bake sales to restaurant fundraisers.
Article VIII: Notice of Meetings
Section A: The times for regularly scheduled meetings shall be Tuesday nights at 5 p.m.
Section B: At least 3 days notice shall be given for each regular business meeting
Section C: Special or emergency meetings may be called with less than 1 days notice by the executive board.
Section D: The meetings shall include a quorum, order of business, and disposition of the minutes.

37

Appendix H

38

Appendix I

#WhatsInItForMe Press Release

FOR IMMEDIATE RELEASE

Contact:
Phone:

NORMAL, Ill. (Date) - Special Olympics Illinois has made a foundation in inspiring children, teens and adults
to optimize all lifes moments. The Whats in it for Me campaign embodies all of Special Olympics
ideologies and attempts to address why it is important to volunteer.
For the duration of this campaign business owners in the community surrounding Bloomington-Normal will be
immersed in a competition to raise the highest numbers of volunteers for the Special Olympics games, held on
June 13- 15. The winning business will be awarded advertising space through Lamar advertising. The winner
will be announced at the concluding ceremony Street Dance in Uptown Normal.
The campaign is based on the notion that while life is busy, the opportunity to volunteer time and help make a
difference is worthwhile. Volunteering promotes individual and community growth while encouraging the
community to get involved. The Special Olympics Summer Games promotes individuality to those with special
needs and helps teach them that anything is possible.
Special Olympics is challenging those around the Bloomington-Normal area to come and make a difference.
Without the help of people who are willing to dedicate their time, these life changing events would not be
possible.
Engage in your civic responsibility through participating in upcoming Special Olympics events.
Polar Plunge
- February 22
Summer Games - June 13-15
Torch Run
- June 8-13
Pledge not to use the word retarded Ongoing effort
About the Special Olympics of Illinois
Special Olympics is a global organization that unleashes the human spirit through the transformative power and joy
of sport, every day around the world. Through programming in sports, health, education and community building,
Special Olympics is changing the lives of people with intellectual disabilities while solving the global injustice,
isolation, intolerance and inactivity commonly faced. To learn more, visit www.soill.org

###
39

Appendix J

40

Appendix K

41

42

Appendix L

43

Appendix M

44

Appendix N

45