7-Eleven Asia

Group Member:
Juan Villela
Haoyue Guo
Jiajing Li
Thuan Do
Feinan Ni

Introduction
7 Eleven, Inc. was founded in 1927 in Dallas.
The name originated in 1946 because the store was open
from 7am to 11pm.
Went international in 1969, first in Canada.
In 1974, company reached its 5,000th-store milestone.
By 1992, Japanese 7- Eleven completely took over all
the businesses of the headquarter.
Expanded in Taiwan by 1980, with about 4,883
locations.

SWOT Table

Helpful
To achieving the objective
Int
er
na
l
Or
igi
n
At
tri
bu
te
s
of
th
e
or
ga
ni
za
tio
n
Ex
te
rn
al
ori
gi
n
At
tri
bu
te
s
of

Harmful
To achieving the objective

Strengths
Company pays the ongoing cost of the land,

building and store equipment

Company pays utilities expenses

Company offers record information, bill paying,

and payroll services for the store operations

Company offers a support structure and a

consultant to help the store performance and

profitability

Weaknesses
Not the first choice for customers

Lack of effective social media communication

Lack of relationship with customers

Lack of sales promotions

Eating environment is limited

Lack of traditional local foods and limited choice of brands

Opportunities

Increased innovation
Diversified competition

Strategic alliance between manufacturing and

retail enterprises
Technology redefinesRetailsdetail

Simplifies and automates process

Customer-oriented service

Threats

Competition with local corner store

Competitions with supermarket

Inadequate security system

Plagiarism of innovation

Strength
Strengths
Convenient, basically located in every corner in every block.
Has become a place to network, Sixty-Five percent of the
Indonesian franchises customers are less than 30 years old and
love social networking. (Business Today).
Have become a necessity to many towns, You can take your dirty
laundry to a 7-eleven in Taiwan, order items from amazon and have
they delivered there.
Have become reliable by not only Taiwan but as well in Japan,
Korea, China and Thailand.
More varieties, compared to the 7 Eleven in the United States,
across seas other 7 Eleven convenient stores have a variety of food
and products.
Has grown success and popularity, has basically replaced
McDonalds. With its more variety in foods and services.

Weaknesses
High rental
Lack of communication with
customers
Ethnic differences
Excessive amount of 7 Eleven stores

Opportunities
Innovation is the foundation of the
success
Capital structure of convenience
store
Relationships with area licensee
Diversified competitions
Strategic alliance
New technology
Simplify and automation

Threats
Competition from other local
convenience-store chains
Competition from big merchandisers
Lack of security for employees and
customers at night
Plagiarism of innovation

Summary

Bibliography

Getty image from google.com

Strengths:
"7-Eleven, Inc. Franchise Information."IFA Franchising. N.p., n.d. Web. 20 Oct. 2013.
http://www.franchise.org/7-Eleven_Inc_franchise.aspx
Hines, Alice. "7-Eleven Opens Thousands Of New Stores, Aims For World Domination."Huff Post
Business. N.p., 24 May 2012. Web. 20 Oct. 2013.
http://www.huffingtonpost.com/2012/05/24/7-eleven-expansion_n_1543277.html
Weaknesses:
Wan-Jun Shieh Comparison Between 7-11 and Family Mart
Moss 2007. Shinmin.tc.edu.tw N.p.,N.d. Web. 22 Oct 2013
http://moss2007.shinmin.tc.edu.tw/admunit/resource/library/DocLib3/1000331/7-11%20VS%20.pdf
Sara Schonhardt 7-11 finds a niche by adapting to Indonesian way. The New York Time,page
B5,May29,2012
http://www.nytimes.com/2012/05/29/business/global/29iht-stores29.html?_r=0
7-11 2013 Annual Report
http://www.7eleven.com.ph/files/PSC%202012%20Amended%20Annual%20Report%2017-A%20PSE%2
0for%20website.pdf
Threats:
Yahagi, T., & Kar, M. (2009). The process of international business model transfer in the Seven-Eleven
group: US - Japan - China.Asia Pacific Business Review,15(1), 41-58.
doi:10.1080/13602380802399338.
Thongphon Promsaka Na, S., & Punya, T. (2013). The Problems and Management Strategy of Local
Convenience Stores for Business Survival in Violent Situations in Lower-South Thailand.Asian Social
Science,9(11), 300-307. doi:10.5539/ass.v9n11p300
"Tycoon Considers 7-Eleven Stake Sale."Online Wall Street Journal.Wall Street Journal, 28 May 2013.
Web.