NCVS SOCIAL MEDIA CAMPAIGN

JESSICA BECK
ELLIE BRIGGS
JESSICA SALAZ
CARISSA FLINDERS

SECONDARY RESEARCH
NCVS has no direct competitors
Competitors have strong social media presence
Crucial to develop a strong social media platform in
order to gain recognition and market a business

PRIMARY RESEARCH
81% were interested in connecting to other veterans through
social media
95% of respondents are actively involved in social media
52% of people said a picture caught their attention most
66% of people are most likely to pay attention to social
media posts
86% of respondents use Facebook

OUR PLAN

Create a social media campaign for

NCVS
o Using Facebook, Twitter, and
Instagram

Attend important and relevant

events
Yellow Ribbon, veteran-related
events, etc.

Use hashtag #LifeWorthLiving to

promote/raise awareness
o Use photos of veterans and
their #LifeWorthLiving story

Receive donations/contributions
with social media to create buzz
small, specific amounts
$1 for every time
#LifeWorthLiving is used

Create an
Internship to
handle campaign

CAMPAIGN
Goal: Increase likes, followers, and overall social media
presence to bring recognition to generate money and
greater resources
Utilize Facebook, Twitter, and Instagram
Get the public involved

Invite veterans, family members, neighbors, etc. to share their story using
#lifeworthliving
Encourage use of hashtag and sharing of stories/pages

SOCIAL MEDIA SITES

Twitter

Facebook

Instagram

Use Tweetdeck to schedule

tweets

Schedule posts through

Facebook

Post once per day- mid

morning or afternoon

Post 3 times per day morning, noon, evening

Post 3 times per day - morning,

noon, and evening

Use hashtags!

Use hashtags when

appropriate

Interact with others!

Use @ replies whenever
appropriate
Favorite and retweet the
tweets of others

Interact!
Respond to every
comment, like comments,
seek interaction
Comment on other
news/veteran posts

Have personality

Dont ask for likes!

Interact with followers

through hashtags
Comment and like others
posts

HASHTAG #LIFEWORTHLIVING
Goal: Promote/raise awareness using hashtag throughout
social media sites
Post short, inspirational stories about veterans to
create and promote positive visibility
Use hashtag to post and share stories

EVENTS
Goal: Create a strong sense of presence in real-life events
and social media posts related to veterans/military
issues
Yellow Ribbon
Attend local events and special holidays

DONATIONS
Goal: Receive small, charitable donations from companies
to use with social media to create buzz
Small amounts $0-$200
$1 for every time #LifeWorthLiving is used
All proceeds will go to NCVS

INTERNSHIP

1 week detailed description of campaign and posts per day/hour.

Keep veteran contacts on a spreadsheet

Manage posts, pictures, and #LifeWorthLiving stories

Respond and interact with the public and followers

Manage and monitor content and make sure it is appropriate

Manage donations

CALENDAR

BUDGET