Stephanie

Webster
Professor Haq
CMC
March 30, 20153
Production Plan

SPARKS: helping students live safe and healthy lives.


1. Informing students of the services that SPARKS provides, ranging from sexual
education to mental and physical health.

2. The video will begin with the SPARKS logo, which is a light bulb with the name
SPARKS in it. In the background, there will be an upbeat, happy tune to capture
the audiences attention. To begin, there will be a bit of background information
about the organization. Ideally this information will come from a SPARKS
representative. He/she will summarize the goals of SPARKS and its mission
statement. It will also be made clear that SPARKS is a student-run organization
and that students getting assistance from SPARKS will be talking to peers, which
hopefully makes the organization more approachable. The beginning will explain
who they are, what they do, and tell about their campus presence. Essentially,
the first bit will explain what SPARKS is all about and how it is run. Then, the
film will ideally show clips from a SPARKS meeting and include an interview
with a SPARKS staff member. This staff member, who will ideally be
knowledgeable about the physical well being aspect of SPARKS, will discuss
what they do to promote physical health and tell a bit about the resources
SPARKS provides for students regarding nutrition and physical fitness. The
representative will answer questions about what information SPARKS provides

online and what kind of help students can receive in person when visiting the
SPARKS office. Clips of Elons gym and gym classes may be included to
compliment the physical fitness aspect, and images of resources available on the
SPARKS website will also be included. Some of these will include images of
websites where nutritional information is available and sources that promote
healthy diets and lifestyles. The end of the video will include SPARKS contact
information (including its office location, phone number, email address, and (if
applicable) the name of the student who focuses on the physical health section of
SPARKS. The video will close with the same upbeat, happy tune playing.

3. The goal of SPARKS is to help students make safe, healthy decisions in areas such
as relationships, sexual health, and physical fitness. They hope to help students
who have concerns or questions in any of these areas by educating and raising
awareness. My personal goal for this project is to promote all aspects of SPARKS.
As a first year student at Elon, I have been informed of SPARKS, but I was only
told of the sexual education side. I was completely unaware that they worked to
provide support and information about many other relevant topics, including
physical health, to students. I feel that it is really important for my peers to be
aware that SPARKS can provide assistance in many areas in addition to sexual
education. Students need to be told that there is an organization on campus
where they can go if they need guidance regarding relationships, mental health,
substance education, and much more. Mainly, I want this video to inform
students that SPARKS does more than sexual education.

4. College students are the target audience for this video. Because SPARKS is
catered to students, they are the ones that need to be made aware of all of the
services SPARKS provides. In order to engage students, this video will feature
interviews of SPARKS employees that will have a candid, casual, and
approachable feel. Students will be interested in this video when they learn that
this organization is completely dedicated to them and their personal well-being.
Students will be engaged after learning that SPARKS is a place where students
can get help and advice from knowledgeable, trained peers, as opposed to having
to discuss important life issues with advisors or professors.

5. The video will have a PSA/Ad campaign format. The goal is to inform students
about SPARKS services, so it will have to provide a good amount of information
in a short amount of time. It will be made of accurate information being shared
by SPARKS employees, so it will be non-fiction and informative.

6. In order to produce this video, we will need a camera and audio equipment. Both
will be used during the interviews of SPARKS members and to film a SPARKS
meeting. We have no budget for this film. The team for this project will include
Hannah Sullivan, Will Cohn, Chann Little, Sydney Smith, Cami Allsteadt, and
myself. We have yet to discuss each team members strengths when it comes to
production, but I think it would be best if we all took turns holding different jobs.
Most likely, the person whose topic is most related to the content or person
being filmed would be in charge of the camera so they could ensure they capture

all the footage and angles they need. Then all of the other jobs (including audio,
lighting, ect.) would be divided among the other group members and would
rotate among the members so that each member gets practice in different roles.
There has been a great level of commitment and cooperation from each and
every group member, so dividing jobs and helping each other through the
process should not be a problem.

7. Production Timeline:
a. Research and make questions: before April 11
b. Film: April 11-20 (depending greatly on SPARKS schedule)
c. Edit video: April 20-May 7
d. Final Version Due: May 8