RBV -Resource Based View

Human capital (quantity, composition, language skills,

managerial & technical skills)
Wages/Cost advantages
Government policy, support and vision
Strong quality focus (ISO 9000, Six Sigma, SEI-CMM Level 5)
Industry characteristics (Association/Body, Technology parks)
Capital (Internationally reputed Range of domestic & foreign
funding)
Project/Technological infrastructure (cluster-centered
infrastructure)
Linkages
Linguistic linkages (English Speaking population)
Diaspora linkages (Diaspora of Indians in the US high-tech

Resources

Assets

Tangible Assets Examples of tangible assets re currencies, buildings,

real estate, vehicles, inventories, equipment, and precious metals

Intangible Assets Examples of intangible assets are goodwill,
copyrights, trademarks, patents and computer programs

Capabilities -

leadership development, efficient operations, Technology,

human resource

Orgn Processes Best practices, six-sigma, JIT

Attributes

Culture, Values

Information -

process of information collection, management and use

Knowledge Environmental awareness, Competence

Competitive Advantage is achieved

through ownership of Scarce & Valuable

VRIO Framework

(for sustainable competitive advan

VALUE - Is the firm able to exploit an opportunity and create

value?
RARITY - Is control of the resource/capability in the hands of a
relative

few?

IMITABILITY - Is it difficult to imitate, and will there be significant

cost disadvantage to a firm trying to obtain, develop, or
duplicate

the resource/capability?

ORGANIZATION - Is the firm organized, ready, and able to exploit

the

resource/capability?