Olive Wine

Brand Identity Guide

olive wine

Olive Wine

Brand Identity Guide

Purpose................................................................ 1
Theme................................................................... 2
Promise, Vision & Mission.............................. 3
Personality........................................................... 4
Identity Components..................................... 5
Platform.............................................................. 6
Font Guidelines................................................. 7
Branded Products........................................... 8
Protection.........................................................

Purpose
Drink it. Love it. Repeat it.
Providing excellent and high quality
wine throughout the whole world!
Named the Best Wine in Boston by the Boston
Globe, Olive Wine is ranked in the Top 50 Wines
in the world. With its 100% natural ingridients and
concentrated grape juice that comes directly from
the vineyard along the road to Yosemite, Olive Wine
is made with a secret recipe that has been passed
down from generations for over 100 years.
Your Brind Identity Guide contains all information
and guidance to our products, ranging from not
only the wine itself, but to the products, history,
trademarks, usage standards and additional brand
designs that will help you stay tuned in to this
amazing product.

Theme

olive wine
With the goal to provide excellent and high
quality wine all around the world, Olive Wine
has been doing just that for the past 100 years.
Proving customers an everlasting brand that
will always be present in their homes. To make
customers come back for more. To provide
the perfect atmosphere with a cup of drink.
Family, friends, acquaintances, lovers, you name it.
Olive Wine has been working to achieve unity
among those who drink us. Once you go Olive Wine,
youll never want to go back!

Promise, Vision & Mission

Olive Wine
More than just wine.
Its our promise to you.
To simply state it, Olive Wine targets two key
components:
*Customer Satisfaction
*High Quality Wine
We PROMISE that with a VISION to see all
drinkers of Olive Wine satisfied and in love
with our quality product, our MISSION is
to find ways to better our wine every day
and establish ideas that will further enhance
our motto- Drink it, Love it, Repeat it

Brand Personality

olive wine
Built on strong character and values
You just keep on pouring, its like it
never stays full. Olive Wine brings the
goal of Quality to provide numerous
services to our customers.
Enjoy a glass of wine with your favorite
side dishes! Olives, grapes, cheese, crackers,
you name it!

Brand Personality
High Quality
Fresh Aroma
Enjoyable
Enthusiastic
All wine brands try to make their brand
recognizable. We, however, focus not
on recognizable only , but memorable as
well. With a sip of Olive Wine there
comes a relaxing atmosphere. A taste that
will bring fresh aroma and an enjoyable and
enthusiastic time to every moment you
drink it. Olive Wine promises only the best.
4

Olive Wine
Identity Components
The Olive Wine is used by itself
on documents and letters.
However, the wine glass and olive
symbol that accompany it on the
logo is the official brand of the
product company.

Olive Wine Logo Usage

The Olive Wine logo is available

in three versions: stacked, horizontal,
and image only.

olive wine

olive wine

Original Color:
Wine

Other Color:
Black

Olive Wine
Original Color:
Wine

Original Color:
Wine

olive wine
Reversed in white

Olive Wine

Olive Wine
Other Color:
Black

Reversed in white

Other Color:
Black

Reversed in white

The following are unacceptable ways of reproducing the Olive Wine Logo:

olive wine

olive wine

Do not reproduce in
tint or screen

Do not change font

typeface, including
size and color

olive wine
Do not add effects
such as outlines or
shadows

Do not change color

of the background

Olive Wine Brand Platform

olive wine
Enjoy. Anywhere, Any Time.
Most wines are best enjoyed in the
bath tub filled with foam, or on a lonely
night with candle lights. Olive Wine is
enjoyed anywhere, any time. Among
friends, families, and lovers.
Preparing special events can be stressful,
but not if you have the right resources
and preparations to provide guests.
6

Font Guidelines
Though forgotten and not noticed at many times, fonts and typeface is a crucial element
in making reading easier and the product overall more visually appealing.
Clean and concise fonts that help you concentrate
better on the contents; apply these widely used
and approved typefaces:
Printed Material: Maiandra GD/ Italic/ Demi Bold
Logo Font: LondonBetween

Maiandra GD

LondonBetween

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Branded Products

Olive Wine

Brand Identity Guide

Olive Wine Apron

Olive Wine Wine Glass

Love Olive Wine? Love to cook?

Our simply designed Olive Wine
apron is loved by many mothers
in Boston! Free with purchase
of any Olive Wine glass.
Stop by our restaurant!
Youll recognize our waitors by
this unique apron!

Olive Wine glasses are one of the

most recognized wine glass in the
city of Boston. They are available
for sale to Olive Wine-lovers.
Get the whole collectiona set varying in different sizes
and colors!

Olive Wine

olive

wine

Protection
The Olive Wine logo and brand is protected
by a 1990 Act of Congress (66 G.I.T 131) as
well as by a variety of registrations with the
US Patent and Logo Office.
The 66 G.I.T 131 Act of Congress gives Olive
Wine the exclusive rights to the usage of the
brand in any way the company desires and
advocates.
An attribution must be stated at the bottom
of any advertisement that makes use of the
Olive Wine logo or in any relation to such.
Failure to do so gives Olive Wine rights to take
legal action towards the claimant.
For more information regarding our Olive Wine
products and service, please contact our main
headquarters located in Boston, Massachusetts,
or contact Yumy Lee Chung, CEO and founder
of Olive Wine at olive_wine@owc.com.
Please visit our website at:
www.olive-wine.org

Olive Wine

Brand Identity Guide

olive wine
OLIVE WINE COMPANY
308 Granny St. #1939
Cambridge, MA 0811
www.olive-wine.org
Phone: (826) 131-0606
Fax: (196) 389-1990

Drink it. Love it. Repeat it.

2011 Printing