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Alyssa Derby
P R

P r o
/
C o n t e n t
C r e a t o r
D i g i t a l
S t r a t e g i s t

EDUCATION

SKILLS

UNIVERSITY OF MINNESOTA
2009-2012

BLOGGING

B.A. Strategic Communications | GPA of 3.9

summa cum laude

AP STYLE

CAPA INTERNATIONAL
EDUCATION CENTER
2012-2012

EXPERTISE
C O N T E N T ST R A T E G Y M ED I A
RELATIONS CLIENT
MANAGEMENT ANALYTICS
E VE N T P L A N N I N G
C O M M UN I T Y M A N A G E M E N T

SOCIAL MEDIA
PITCHING

E X P E R I E N C E
A S S O C I A T E T R A V E L W R I T E R |
D R E A M P L A N G O

MAY
2014
PRESENT

JANUARY
2013
MAY
2014

MAY
2012
MARCH
2013

JANUARY
2012
APRIL
2012

Serve as creative lead on client campaigns

Author original content, both sponsored and editorial
Strategize overarching 6-month editorial calendar and weekly article topics
Utilize Google Keywords to optimize SEO of articles
Examine Google Analytics to shape content strategy
Community manager for social platforms with cumulative audience of 500,000+
Manage Instagram posting, strategy and user-generated content outreach program. Followers increased by 57%
Pitch to news outlets, both trade and consumer focused
Manage thought leadership strategy, including LinkedIn efforts and blogging about industry trends

A S S O C I A T E A C C O U N T S T R A T E G I S T |
S T O R Y T E L L E R M E D I A
Hotel clients included Le MERIDIEN Atlanta Perimeter, The Westin Edina Galleria, The Hotel Ivy, The Sheraton
Bloomington and The Sheraton Charlotte properties
Miscellaneous clients included a mix of national retailers, restaurants and other B2B and B2C brands like
CobornsDelivers, Hirshfields and Redstone Grill
Certified inbound marketer, created and managed email marketing and lead nurturing campaigns
Social media coordinator across platforms: WordPress, Twitter, LinkedIn, Instagram, Facebook
Media relations efforts resulting in local and national coverage

S T R A T E G I C C O M M U N I C A T I O N S &
A S S I S T A N T | U M N C T S I

E V E N T S

Introduced social media strategy. Implemented style guidelines and best practices for posting
Social media coordinator across platforms: Blog, Twitter, LinkedIn, Facebook
Planned media and audience outreach events, launching Minnesota branch of ResearchMatch
Volunteer manager. Coordinated schedules, roles, talking points and media training
Organized monthly educational seminars for internal employees

P U B L I C

R E L A T I O N S

I N T E R N |

S E Q U E L

U K

Fashion public relations intern for luxury fashion brands GUESS and Gc watches and jewelry
Successfully pitched to UK fashion publications for product placements, including Grazia, Cosmopolitan, Glamour and
Vogue UK
Analyzed themes from fashion weeks, resulting in targeted marketing and trend forecasting for brand buyers
Coordinated blogger outreach event to launch spring fashion line. Attended by notables, like Vogue

INTERESTS & HOBBIES

WEBSITE
DESIGN + SEO

TRAVEL

A D D R E S S
206 AVON ST N
ST. PAUL, MN 55104

YOGA

SWEET TREATS

C O N T A C T
Cell | 605-209-2732
Twitter | @ a l y s s a d e r b y
Email | alyssa.derby@gmail.com

WRITING +
READING

FASHION
STYLING

W E B
alyssaderby.com
LinkedIn/alyssa-derby