Vitaliano P. Deluna jr.

BA Senior Project 4

How can I engage humanity

to practice self-compassion
so we can all live in peace?

BA Senior Project 4 | Process Notebook

Table of Contents |

Project 1

Building awareness

. notes, thumbnails,
concepts,

. final design

. analysis

Project 2

Discovering the relationship

between design and human
experience

. notes, thumbnails,
concepts,

. final design

. analysis

Project 3

Leveraging life intentions into

organizational intentions

. notes, thumbnails,
concepts,

. final design

. analysis
Resume and Business Card
Class Intentions
Gallery Exhibit

BA Senior Project 4 | Process Notebook

BA Senior Project 4 | Process Notebook

Project 1 | Building awareness

visual imaging

brief

questions to be answered

. create a visualization of another

student in your class. collect
information (see questions below)
about him/her in order to interpret
and transform the research into a
compelling visual to communicate
the unique personality and
character of that student.

emphasis will be placed upon

original concept development
and the exploration of diverse
processes, techniques and
methods. you will be expected to
experiment and explore, thereby
expanding on your visualizing
skills.

1. What is your creative source?

2. What are you desiging?
3. How are you evolving our world?
4. What is your unique gift/offering?
5. Who deeply inspires you and
why?
6. What causes are important to
you?
7. What are you committed to?
8. What makes you feel connected

with the world?
9. What motivates you?
10. What are you passionate
about?
11. What makes you feel creative?
12. What was the most recent

political/social/environmental

event that really inspired you?
13. What was the most recent

political/social/environmental

event that really upset you?

. turn the collected research into a

content map (information design).

BA Senior Project 4 | Process Notebook

Project 1 | Notes, thumbnails, concepts

BA Senior Project 4 | Process Notebook

Project 1 | Notes, thumbnails, concepts

BA Senior Project 4 | Process Notebook

Project 1 | Final design

BA Senior Project 4 | Process Notebook

Project 1 | Analysis

What Worked Well

What Didnt Work Well

What I Learned

This was my first time creating a design based on

someone elses personal life
and It was more fun than I
thought. The ideas for the
design were so many that it
just started flowing with any
problems, but this final design I think worked the best.
The design reflects Sean
Emerys perspective of life.
Sean is a humble person who
greatly appreciate what our
mother nature provides. He
loves music, art and loves his
family.

Editing the photo under

illustrator was not completely satisfying for me. I used
the pen tool to crop Seans
image out of the original photo, so Im not quite satisfied
with the result. If I can do it
all over again, I will try other
ways to crop the photo to
create a better one.

I learned the most design

students have so much
things in common. Seans
attitude towards life is quite
similar to mine: enjoy it, respect it, love it.
I also learned that it is easier
and its a lot of fun to crreate
a design based on someone
elses personality.

BA Senior Project 4 | Process Notebook

BA Senior Project 4 | Process Notebook

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Project 2 | Discovering the relationship between design and human experience

problem statement

goal

deliverable

creative work reaches deep into

our intuitive and unconscious
minds, into our hearts and feelings.
the sea change design process
helped to define your calling.

visualize highly abstract ideas

that source from your growing
awareness of the deeper aspects
of yourself,
by exploring design elements,
typography and diverse processes.

DESIGN A POSTER CALENDAR

FOR THE YEAR 2015

now you will examine the ways in

which this abstract idea can be
interpreted and represented in
visual
form, offering clarity, embedded
meaning and understanding to the
viewer.
stay away from literal translation
and use metaphors and story
telling for your design.
emphasis will be placed upon
original concept development
and the exploration of diverse
processes, techniques and
methods. you will be expected to
experiment and explore, thereby
expanding on your visualizing
skills.

visualize your calling and its

embedded meaning, in your own
personal voice by exploring diverse
processes and techniques:
eg drawing, photography,
xerography, abstraction,
typography, collage, textures,
sculpture, different types of
materials: paper, fabric, vellum,
cardboard, metal, wood, foil
size: 22x28 min. final size
color: 4cp
content:
. main level of information:
your calling (you can add your
embedded meaning as secondary
level info)
. secondary level of information:
2015 , all 12 months of the year
(keep it to less than 1/4 of the
format)

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BA Senior Project 4 | Process Notebook

Project 2 | Notes, thumbnails, concepts

BA Senior Project 4 | Process Notebook

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Project 2 | Notes, thumbnails, concepts

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BA Senior Project 4 | Process Notebook

Project 2 | Final design

BA Senior Project 4 | Process Notebook

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Project 2 | Analysis

What Worked Well

What Didnt Work

What I Learned

Methaporically, using the

dandelion flowers as a symbol for self-compassion fits
well with the design I intended to create. The idea of
understanding other people
because youve learned to
understand and love yourself, could spread around the
world, just like the dandelion
flowers that spread naturally
through the air. I think the
design and concept work
really well.

One thing I want to change is

the color of the background.
They looked fine from the
computer screen, but after
printing lots details from the
background disappeared.
I figure if i changed background to less solid color, the
missing details would pop up.

Being able to grasp the concept of what you are intending to design can save you
some plenty of time of work,
is what Ive learned from this
project. Since I already knew
exactly what I wanted to,
all I had to work on was the
aesthetic of the design.

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BA Senior Project 4 | Process Notebook

BA Senior Project 4 | Process Notebook

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Project 3 | Leveraging your callings into organizational intentions

Problem statement
Entrepreneurship and branding
PURPOSE, IDENTITY, WEB
APPEARANCE & ARTIFACT

goal
you will be organized into 4
groups of 4/5 students with similar
callings.
design an intention and purpose for
a meaningful, fictitious non-profit
organization
that engages in the field of water:
water and climate change
water and gender equality
water and religion
water and art
water and culture
water and peace
water, trees and people

deliverable
your group will design
. the name
. the visual identity
. the online appearance
. one concrete artifact of your
organization (ad campaign, poster
campaign, brochure, interactive
experience, sculptures, a play,
product)
. your ripple story

1.) creative brief

2.) brandmark (see template)
3.) area of isolation
4.) homepage
5.) artifact
6.) ripple story (see template)

use the following resources:

www.onewater.org
www.treeswaterpeople.org
waterandspirituality.org
www.amnh.org
worldtoiletday.org
www.unwater.org
www.undp.org
wallacejnichols.org
www.stwr.org

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BA Senior Project 4 | Process Notebook

Project 3 | Notes, thumbnails, concepts

BA Senior Project 4 | Process Notebook

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Project 3 | Notes, thumbnails, concepts

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BA Senior Project 4 | Process Notebook

Project 3 | Final design

BA Senior Project 4 | Process Notebook

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Project 3 | Analysis

What Worked Well

What Didnt Work

What I Learned

The concept we came up with

as a group, is very unique. I
think the idea of exchanging
places with those people who
suffered from water scarcity, is
one the most effective way to
to let people understand the
true value of water. One can
never understand its true
value unless he or she experience walking many miles
every day just to collect some
water from a dirty stream, so
I think this idea works really
well for this project.

On my part, I believe the color choices of the background

of the brochure were too
vivid. They seem to stand out
and interrupts the color flow
of the entire design. I would
change the background into
more subtle colors, such as
light blue or light green and I
would get rid of the grey color and use white instead.

I learned that no matter the

situation, working in group is
both fun and challenging. We
had several miscommunication, due to our hectic schedule, but at the end of the day
we managed to take care of
whats needed to be done.

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BA Senior Project 4 | Process Notebook

BA Senior Project 4 | Process Notebook

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Resume and Business Card

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BA Senior Project 4 | Process Notebook

Resume

Vitaliano P. Deluna jr
Graphic Desinger, Pictorial artist

web: www.vitalsartndesign.wix.com
email: cel_deluna7@yahoo.com
phone: 408-666-9410

Education
San Jose State University, San Jose, CA

Bachelor of Arts, Design studies with an emphasis in

Graphic Design
Minors: Art History and Studio Art
Exhibit: BA Senior Project Show, May 2015
Related Course
History of Modern Design
Intro to Typography
Venice Art History
Visual Communication and
East Meets West in Art
Pocess
Intro to Graphic Design
Mission College, Santa Clara
Associate in Arts, Liberal
Arts: Arts and Humanities
Graduated in 2011

Skills

Adobe Creative Suites

Adobe Ilustrator, Photoshop, Lightroom

Painting (oil)

Employment
United State Post Office (San Jose, CA)

Mail Handler (2005-present)

United States Army (California National Guard) 2004-2009
Infantry (designated marksman in the squad)
United States Army (Active)
2000-2004
Tank Mechanic

Reference available upon request

BA Senior Project 4 | Process Notebook

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Vital Deluna
Graphic Designer
Phone# 408-666-9120

GEmail: cel_deluna7@yahoo.com

www.vitalsartndesign.wix.com/vitalsartndesign

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BA Senior Project 4 | Process Notebook

Class Intentions | Fall 2014 BA students

Barreto,

Joaquin
How can I design authenticity with life so we can learn from nature and discover our true purpose?
jbarreto22@yahoo.com
Borg, Karen
How can I engage my peers to give voice to our gifts so we can honor ourselves and live in prosperity?
kb99karebear@aol.com
Bessermin, Christina
How can I empower the hearts of the youth to respect and trust themselves so we can create a peaceful, loving
world?
cmbessermin@yahoo.com
Carson, Michael
How can I create an artistic dialog with my community to manifest our moving/evolving potential for gratitude,
forgiveness and peace?
grandmasterc007@yahoo.com
Daly, Rose
How can I encourage free thinking with my peers to inspire confidence and creativity?
rosedalyred@gmail.com
Davari, Hedieh
How can I engage humanity to design bridges between cultures so we can all generate permanent reciprocity
and peace?
hedieh_davari66@yahoo.com
Deluna, Vitaly
How can I engage humanity to practice self-compassion so we can all live in peace?
cel_deluna7@yahoo.com
Demirjian, Kevork
How can I create transformations with humanity so we all feel human?
kevorkdemirjian@gmail.com
Edwards, Julie
How can I design experiences with humanity to generate respect, equality and love?
info@julieedwardsdesigns.com
Emery, Sean
How can I connect natures wisdom with humanity to presence oneness in this universe?
wizardemery@yahoo.com
Fulkerson, Mariah
How can I engage my community to illuminate the present so we create strong connections and deep bonds for
all time?
MFULKERSONP@YAHOO.COM
Giwa, Jumi
How can I take right action with my peers to create an alliance and a sanctuary of equality and love?

BA Senior Project 4 | Process Notebook

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Class Intentions | Fall 2014 BA students

Harvey, Ron
How can I nurture healing connections amongst our youth to promote acceptance and self-love?
ronharvey92@yahoo.com
Hyodo, Aya
How can I spread compassion with my community so we can respect all life?
ayaluvzu@hotmail.com
Ma, Tiffany
How can I share authenticity with my community so we can experience joy and live in the moment?
tiffanykma@gmail.com
Norton, Linzy
How do I connect integral awareness with all sentient beings to create deep understanding and oneness?
Znorto4@yahoo.com
Pang, Jordan
How can I take kind actions with humanity to create a universe filled with hope?
jordanpang84@gmail.com
Sahbaz, Kaan
How can I engage with my community to mentor passions so we live free and prosper?
kaansahbaz@hotmail.com
Savini, Aryn
How can I take right action in my community to create an environment of equality and cohesiveness?
aryn@savinihome.com
Silva, Alicia
How can I nurture passion with women leaders so we can evolve our well being?
silvaalicia14@yahoo.com
Smet, James
How can I empower self expression in my community to inspire a world of compassion?
james.smet@pacbell.net
Spence, Marissa
How can I design courageous expressions with the planet so we source trust and happiness from within?
Mspence92@aol.com
Tang, Donny
How do I nurture compassion with humanity so we discover the sacred altar of courage within?
yaboidonny@gmail.com
Tushar, Dylan
How can I create emotional connections with my peers so we can feel our lives and transform our beings?
dylantushar@mac.com
Velasco, Victoria
How can I design connections with humanity so we accept our unique creativity and passion?
thecruzengirl@hotmail.com
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BA Senior Project 4 | Process Notebook

BA Senior Project 4 | Process Notebook

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Gallery Exhibit | BA Senior Class Fall 2014

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BA Senior Project 4 | Process Notebook

Gallery Exhibit | BA Senior Class Fall 2014

BA Senior Project 4 | Process Notebook

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Gallery Exhibit | BA Senior Class Fall 2014

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BA Senior Project 4 | Process Notebook