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Robert C Proctor

Portugal

Capital: Lisbon

Religion & Language


Religion: Roman Catholic accounts for the
majority of the population, with protestants and
non religious accounting for the second and
third largest religious identifications.

Language: Portuguese is the official language.

Pena National Palace


Located in Sintra, Portugal.
Made in 9th century, consists of a palace, forest
of rare trees, and gardens.

Vasco da Gama Bridge


The longest bridge in Europe
contains six lanes and was built in
1998.

Over 11 miles long(Baltimore Harbor


tunnel is 1.43 miles)

Fresh and salted Fish and seafood


combine with a variety of spices to
produce a diverse and delicious
national cuisine.

Portuguese cuisine
reflects the countrys
history as a center for
trade and exploration.
(Myers, D)

Stereotypes
Portugal used to be a great sea power, but now
it is just a sleepy agriculture nation. (Myers, D)

The best way to experience Portugal and the


Portuguese lifestyle is through your taste buds.
(Myers, D)

Superstitions
The Evil Eye The evil eye is brought about
by envy, jealous, greed, or covetousness.
(Myers, D)

Devil The Portuguese believed in the devil as


represented in the form of a dragon, a serpent,
or a deformed angel with horns on its head.
(Myers, D)

Hand Gestures/ Nonverbal


communication.
When meeting friends, men embrace and pat
one another on the back, and women kiss both
cheek

Never point with your finger.


Beckon someone with the palm of your hand
down and fingers or whole hand waving (as
patting someone on the head). (Myers, D)

Business Etiquette
It is impolite to point at people or objects.
Instead, one should use a circular motion with
an open hand to indicate someone or
something (Myers, D)

It is considered unacceptable to walk around


the streets in shorts or bikini tops. (Myers, D)

Relationship Building
..initiate contact via a well-respected third
party who will make introductions and assist
with the initial stages of the relationship.
(Myers, D)

Building quality business relationships will


require significant time and effort.

Communication Styles in Decision Making


Portugal decisions are not reached at meetings,
but made privately (Myers, D)

This culture reflects a lot of aspects of western


views.

Power Structures in Decision Making


The Portuguese maintain a hierarchical culture
that respects age and position (Myers, D)

This culture values the wisdom attained through


experiencing life.

body language
Stand two to three feet apart apart when
conversing and maintain eye contact at all times
to convey sincerity and trustworthiness.
(Myers, D)

Very similar to American attentiveness.


However, pointing is not acceptable in business
interactions.

communication styles
Maintaining eye contact at all times is
imperative (Myers, D)

The need for directed focus on the others


involved in communication is similar to western
views.

Criticism is not publicly acceptable, even in


constructive criticism situations.

power structures
Decisions will most likely be made by the
company's most senior member(s). (Myers, D)

Rank and seniority are staples in Portuguese


power structures.

This is the opposite of the dispersed democratic


system in America.

Does relate to certain social customs that


respect experience.

Internet penetration rate and most popular social


network sites in the country.

The most popular Social network sites


consist of Facebook and other sites that
focus on displaying news and functioning
as a search engine as well.

Penetration rate Was 48% in 2010.

Collectivism
The collectivism of the Portuguese is exemplified
for their calm demeanor that focuses on strong
relationships over fortune.

Collectivist societies people belong to in groups


that take care of them in exchange for loyalty.

Small Power Distance

The almost Socialistic society that is present in


Portugal clearly represents an openly excepted a
small power distance.

Strong Uncertainty Avoidance


The relaxed behavior and lifestyle of the
Portuguese are distant from the strict set of
traditions that are essential to their culture.

Masculinity Versus Femininity


The relatively low masculinity score reflects the
calm and never rushed business behavior
present in Portuguese culture.

Valuing experience over wealth.

Individualism Versus Collectivism


The United States was four times more
Individualistic than Portugal.

Reflects the dramatic difference from the


capitalistic societies and their cut throat
mentality.

Large or Small Power Distance


The significantly lower Power distance of the
United States closely correlates to its extreme
inequality in wealth distribution and access to
resources.

Strong or Weak Uncertainty Avoidance


The strictly enforced traditionalistic Portuguese
greatly differ from the relatively open minded
Americans.

The rapid legislative and social changes present


in the United States exemplify their liberal
mindsets.

Masculinity Versus Femininity


The United States was significantly more
aggressive and masculine.

While the Portuguese would rather preserve


their lifestyle and its moral foundations.

Current Events
Tax untouchables revealed Corruption in the
taxation system is being aggressively pursued,
as this moralistic society values justice and to
some extent equality.

Portuguese woman takes on Ryanair over job


dispute As a women takes legislative action
against a company attempting to deny
mandated employment flexibility.

Shows the progress side of Portugal, as it


respects women tremendously.

Citations
Portugal - Cultural Etiquette - e Diplomat. (n.d.). Retrieved March 23,
2015, from http://www.ediplomat.com/np/cultural_etiquette/ce_pt.htm

Portuguese woman takes on Ryanair over job dispute. (n.d.). Retrieved


March 23, 2015, from
http://www.theportugalnews.com/news/portuguese-woman-takes-on-ryan
air-over-job-dispute/
34301

Myers, D. (n.d.). The Ultimate Guide To the World. Global Road Warrior.
Retrieved March 23, 2015, from
http://www.globalroadwarrior.com.ccbcmd.idm.oclc.org/ContentInfo.asp
?iso3ltr=USA&nid=13.12&cid=156&next_nid=13.13&parent=Business
Culture

Portugal Internet Usage, Population and Telecommunications Report


(Portugal Internet Usage, Population and Telecommunications Report)