CHALLENGE VIDEO RUBRIC

Criteria

Informati
on
(Storybo
ard)

Purpose

Digital
Media

Risk
Taking &
Creativity

Exceeds (10-9)
Student storyboard
reflects exceptional
organizational,
professional and
planning skills.
Storyboard is specific,
clear, well developed,
and detailed.
Challenge video is
exceptionally clear. It
accurately and
creatively represents
all the required
elements: big idea,
essential question,
overview (including
relevance, context,
example), and an
actionable &
measureable
challenge.
Student produced
video and audio
content is professional,
and extremely clear.
Video makes
exceptional use of
lighting and
composition. Audio is
easy to hear,
seamless, includes
original music with no
instances of audio
disturbance.
Student uses
resources to make
exceptional creative
decisions and exhibit
advanced innovation
in technology, original
music, or imagery.

Meets+ (8.9-8)

Meets (7.9-7)

FFB (5.9-0)

Student storyboard
reflects strong
organizational,
professional and
planning skills.
Storyboard is specific,
clear and well
developed.
Storyboard lacks some
details.
Challenge video is
clear and accurately
and creatively
represents all required
elements: big idea,
essential questions,
overview, and
challenge.

Student storyboard
reflects some
organizational and
planning skills.
Storyboard is
somewhat vague and
under developed.
Storyboard lacks
many essential
details.
Challenge video does
not represent a clear
understanding of the
big idea or challenge.
Essential question is
poorly worded or
overview lacks
specifics.

Storyboard lacks a clear

direction, vision or
organizational pattern.
Storyboard indicates a
low level of effort and
planning.

Student produced
video content is clear
and makes strong use
of lighting and
composition. Student
produced audio is
clear. Only one
instance of audio
disturbance is
noticeable.

Student produced
video content is
somewhat clear, but
lighting and
composition are
lacking. Audio is
sometimes clear. At
least two instances of
audio disturbance.

Student audio and

video is difficult to hear
and see,
unprofessional,
extremely poor quality
or unwatchable.

Student uses
resources to make
good creative
decisions and shows
some innovation in
technology, music, or
imagery.

Student uses
resources to make
some creative
decisions, but lacks
demonstration of
innovation.

Student uses no
resources to make
creative decisions,
exhibiting laziness, lack
of effort, or any attempt
at innovation.

Challenge video is fails

to represent or is
missing one or more of
the required elements:
big idea, essential
questions, overview
and challenge.

Criteria
1. What are the necessary ingredients of an effective movie?

2. What makes it effective?

3. How does this movie convince people to care?

Score