DISCUSSION

In Agreement with the RBV, Authors

demostrate a positive relationship
between firms investments in IT
resources that support primary process
and (a) their financial performance in
terms of sales growth and (b) firms
assessment of their own activities to
create competitive advantages.

Continue

Spesifically, authors build on two

variables that measure firms IT
investments in primary and secondar
processes to develop a firm typology.
The
relationship
between
IT
investments and firm performance is
less straightforward than it appears.
It results suggest that firms investing in
IT perform better and perceive a
competitive advantage in their industry.

CONCLUSION And LIMITATIONS

Conclusion

The research support to the notion that

IT can help a firm improve its primary
processes,
which
translate
into
performance gains and competitive
advantages.

Limitations

First, Authors have surveyed typical Swiss

SMEs from different business sectors. To
generalize this findings to other countries
and settings, more research is needed.
Therefore, researcher call for replications
of this study in different enviromental.
Second, Survey research using data from
a single source at a particular point in
time suffers limitations.

Continue

Third, Authors have relied on porter

(1985) value chain logic, at the expense
of considering other sources of value
creation.
Fourth,
Authors
measured
the
performance
associated
with
IT
investments
as
change
in
sales;
researchers also could measure sales
change using a continuous variable in
multivariate analyses.