BA (Hons.

)
GRAPHIC DESIGN
Module Code: OUGD603

Level 06
Module Title: Extended Practice

Learning Outcomes:

BRIEF TITLE: End of Year Show

Brief:
Name and create a visual identity for the end of year show 2015, for both May and June Shows.
Background:
One of the leading independent art institutions, in the UK. Recognise for its contribution to the art
and design industry. Staff members are also engaged as working professionals, filtering industry
knowledge to students. Creating a community entirely focused on art, design and innovation.
Considerations:

LCA Guidelines and how they will comply with any design work we produce.

With any design to be transferable across a multitude of platforms, including both printed
and digital.

The campaign, which compels the audience to visit. What is our campaigns USP?

Not to make the design to Graphic Design orientated, creating a collective identity of all the
disciplines.

Constrains to the budget.

Mandatory Requirements:

A0 poster Poster towers. City Centre. Hyde park

Private View E-invite Industry professionals. GIF, simple use of colour.

A6 Flyer/ A3 posters local bars and venues/schools.

Online Graphics website/social media/advertising

Publication Adverts Creative Review, Computer Arts Frieze and City Talking.

External Signage Blenhiem Walk/Vernon street Brick Folly/3 or 4 pieces.

Exhibition map printed guide.

Target Audience:

Creative industry professionals

College Alumni

Local artist/creative

Prospective students

Peter and Paul primary decision

Marketing team ultimate decision

General public
Tone of Voice:

Formal

Informative

Persuasive

Entertaining

Engaging
Deliverables:

Impact board.

A production and mock up board to visualise and contextualise the work.

2-3 presentation board

poster

postcard

e invite