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Group 1

Ajay Kumar
G Nitin
Krubakar M
Nikhil Kumar Choudhary
Shipra Agrawal

About HINDALCO

Metal manufacturer- aluminium and copper


Largest vertically integrated aluminium company in India
Global footprint in 11 countries
Acquired Novelis Inc. in 2007
$15 billion organization
Value added Products

Primary Aluminium

About HINDALCO

Installed capacity Kta

Market Share

Aluminium Industry
MODERATE
Supplier
Power

Threat of
Entry

Industry
Rivalry

Threat of
Substitute

LOW

HIGH

LOW

Buyer
Power
HIGH

Attractive
for
Incumbents

KEY INDUSTRY DRIVERS


Demand Increase
Recyclability
East Ward Shift

Competitive Advantage
Resources
Control across
Value chain

Financial
strength

Capabilities

Products &
Brands

Global
presence

Inbound &
outbound
logistics

Technology and
R&D

Manufacturing &
operations

Acquisition &
International
Management

Current Strategy
Primary Aluminium

Low

MARGIN VOLATILITY

Downstream
Aluminium and
Value Added
Products

High

Competitive Positioning
Cost Leader

47%
Cost

Differentiator

53%

Basis of Competition

Features

Light-weighting
Opportunity

1 Kg
Aluminium
20 Kg CO2

Aluminium
cars save
2.7 MPG

Growing demand for lightweight


automobiles

Light-weighting

Year 2013 100 thousand metric


ton
Year 2025 1818 thousand metric
ton

http://www.alcoa.com/car_truck/en/pdf/2014_Ducker_Executive_Summary.pdf

Light-weighting

Recyclability
Opportunity

25% of
total
Aluminium
is recycled

Recycling
requires
5% of
energy

Shift in focus from primary to


secondary Aluminium

Recyclability
Contribution of secondary
Aluminium in total production
(%)

http://aluminium-india.org/pdf/Emerging%20Trends%20in%20Global%20Aluminium%20Industry.pdf

Implementation

Cost pressure
Challenge
Solution

Cheap and
abundant
Irregular
energy in
Government
Middle
decisions
East

Good
Energy
quality cost
40% of in
total
Bauxite
cost
India

Opening
smelting
plants
High cost
of smelting
in in
India
Middle East

Summary

Thank You