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Lego[a] (/lo/[1]) is a line of plastic construction toys that are manufactured by The Lego Group,

a privately held company based in Billund, Denmark. The company's flagship product, Lego,
consists of colourfulinterlocking plastic bricks and an accompanying array of
gears, minifigures and various other parts. Lego bricks can be assembled and connected in
many ways, to construct such objects as vehicles, buildings, and even working robots. Anything
constructed can then be taken apart again, and the pieces used to make other objects.
Lego began manufacturing interlocking toy bricks in 1949. Since then a global Lego subculture
has developed, supporting movies, games, competitions, and six themed amusement parks. As
of 2013, around 560 billion Lego parts have been produced. [2] In February 2015, Lego
replaced Ferrari as the "World's most powerful brand."[3]