TABLE OF CONTENTS

I.

TITLE PAGE
APPROVAL SHEET
ACKNOWLEDGEMENT

CHAPTER 1 : PROJECT SUMMARY

a)
b)
c)
d)
e)
f)

CHAPTER 2 : MARKETING ASPECT

a)
b)
c)
d)
e)
f)
g)
h)

PAGE

History & Background of the Study

Among the proposed business, why is it chosen? What is the reason
Business Logo
Company Vision
Company Mission
Company Objectives

g) Business Key to Success

h) Business Description
i) Location / Reason why the location was chosen
j) Descriptive definition of the study
k) Marketing study
l) Technical study
m) Organizational and Management study
n) Financial study
II.

i
ii.
iii.

Market Analysis
Market Size
Market Segments & Trends
Target Markets
Market Needs
Unique features of the products and services
Demand and Supply Analysis
Marketing Strategy

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III.

i) SWOT Analysis
j) 4 Ps of Marketing
k) Marketing Program
CHAPTER 3 : TECHNICAL ASPECT
a)
b)
c)
d)
e)
f)
g)
h)
i)
j)

IV.

Form of Ownership
Organizational chart and Structure
Employees
Salary Distribution Table
Management Proposal
Employee Benefits
Store policies

CHAPTER 5 : FINANCIAL ASPECT

a)
b)
c)
d)

VI.

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CHAPTER 4 : ORGANIZATIONAL AND MANAGEMENT ASPECT

a)
b)
c)
d)
e)
f)
g)

V.

Location
Gantt Chart
Store lay-out and size
Product description
Product Sourcing
List of Store equipment and store supplies
Inventory Management
Store schedule
Selling process
Waste disposal management

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12
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15

Sales Forecast
Financial Plan
Projections
Financial Ratios

CHAPTER 6: APPENDICES
a) List of Tables and Figure
b) Business Permits
c) Curriculum Vitae

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