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Contents:
The Song
Title of song: RIVA (Restart the Game)
Artist: Klingande
Genre: Melodic Deep House
https://www.youtube.com/watch?v=iNaZ6hPvwNE
The conventions of music videos from this genre: Melodic deep house is still a very up and
coming genre that is slowly becoming increasingly more popular in the charts alongside the
house and pop artists. House music features up-tempo beats which usually provoke
dancing. The music videos that are produced for this genre of music tend to feature dancing
in club environments or similar, often conveying messages about love, sexuality, and drugs.
The dancing puts emphasis on the people and how much they are enjoying themselves, it is
also used to enhance the build up to the drop in the song as for house music this is
something which the song itself is centred around and often this is when in a club the crowd
would show cast their best dance moves.
The videos usually have a group of people who often tend to be teenagers and those in their
early twenties because this is who the music is targeted to most commonly, these people
are sexualised to appeal to audiences both male and female.
How are you going to meet these conventions in your video? In order to meet these
conventions in my own music video the actors that I will be using will be 18 years old a girl
and boy, this is an age group who commonly listen to this genre of music. The audience will
be able to relate easily, however unlike most other house music videos I will be using a
narrative; my video is portraying a story. The story doesnt have any unknown meaning
behind but comes from the title of the song `restart the game.
In most house music videos the actors featured are wearing almost no clothing `scantily
clad this doesnt follow the story of my music video and so incorporating other conventions
to do with colour, I will dress the actors in bright colour (pink and blue) as this is something
that is commonly with rave and clubs but also stereotypically girl and boy colours.
Costume
House music tends to feature the use of teenagers because this is the audience which the
music is most appealing to, who most of the artists target their music at. This is the age
range I am using for my actors/actresses the dress I feel that would be most appropriate
Would be causal wear as this is what they would feel most comfortable in. Because it is a
game I feel that the use of colours is important to enhance the male and female characters
and so the colours blue and pink will be ideally used, as these are the colours that are
stereotypically considered with genders.
Lighting
In a typical music video of this genre is filming in a club environment, in a club environment
you are likely to find a dark environment that is lit by bright colourful flashing strobe
lighting. This lighting creates the atmosphere we all expect to see when entering a club and
because this is the music that is commonly played in a club then we can expect this in the
music video too. However my music video in particular is focused on the narrative and the
story and not a conventional video for this genre of music, I will be using natural lighting in
my music video; night and day etc.
Locations
Location
Address of location
Permission needed
Y/N
Date at location
Penn Woods
Penn
2/5
Penn Fields
Penn
2/5
High Wycombe
2/5
High Wycombe
Amersham Rd
High Wycombe
2/5
Birdcage Walk
High Wycombe
2/5
I will be using a number of different locations as each location is intended to be a new level
of the video game, I will use the locations to their full potential to get a different range of
shots and environment changes; the locations are as listed above.
Research
The main production that I am in competition with is the official music video that has been
produced for the song Klingande RIVA the song which I am using for my production.
The video itself is very different to what I attempt to create, the official video explores
nature, instinct and voodoo against a saturated
picture in an all-sensory presentation, which
encompasses sight, sound smell, and touch.
Although slightly creepy as if taken out of a
scene from some cult horror movie the video
isnt exactly what most would expect from such
a melodic song. The track however substitutes
its distinctive saxophone riffs with a more
subdued use of piano juxtaposed by harmonica
and whimsical vocal styling by Broken Back to
recreate that beloved taste of summer and its
promise of new beginnings.
The colours that are used are bleak
and make the surroundings look
distressed and old suggesting poverty
or past-times which is not
representative of other music videos of
the same genre considering that
others feature fast paced movement
and bright colours. There is a clear
story that is being portrayed
throughout the music video relatable
to voodoo or in this particular case it
seems hoodoo also known as folk magic, this style is reflected through their outfits and can
also be a mirror of the distinctive sounds such as piano and harmonica which signifies folk
music.
The lyrics of the song are relatable to the
music video, the lyrics talk about a girl
Who broke her chains She is not to
blame, you shook the tree the video
follows and focuses on one girl in
particular and so its almost like her story.
In my personal production I shall be
attempting to link the lyrics to my video, I
will do this using the lyrics Restart the
game and Just walk to make it end as
the whole concept of my video is for the
two to finish the game but it keeps `restarting they need to make their way through the
game by completing the levels, running through the game to `make it end following a nonlinear structure.
The video uses multiple close-up shots to show the audience the emotion that is being felt
from the facial expressions of the people in the video. This intensity sets a fairly intense
tone for the video something which wouldnt be used commonly following this genre
however with my personal production I want to incorporate similar aspects because I want
to build a sense of suspense when the people are going up through the levels and `restarting
the game and so I intend to use close ups for the same reason.
When the beat drops in the song a new side to the production is revealed the group of
people who seem to be a small village they are seen to be dancing around celebrating
something which has happened this can be perceived for the audience as if they are
enjoying the music because this is something that happens in a club environment when the
beat drop people `go mad as a way of appreciating the song. This is a technique called
cutting to the beat it helps to create rhythm and pace in the song.
I feel that this specific feature is very important in a music video of this genre, as mentioned
it sets the same tone as it would in a club environment and therefore this is something that I
will defiantly be using in my own production. I will do this by ensuring that when editing I
use the cutting to the beat technique when the beat drops in the song and the distinctive
saxophone riffs are introduced.
Unfortunately for me with their production being of a higher budget and produced
specifically for Klingande they were able to feature him in the video which adds star appeal
to the video which automatically makes the video appealing to an audience particularly the
target audience. This is something that I will not be able to incorporate into my own
production due to budget etc.
Another video that I feel that I am in competition with based on the genre of the song and
the way in which the music video is produced and collated together is Blonde Higher
Ground https://www.youtube.com/watch?v=jjiZNUsJYjw. Blonde are deep house
production duo from Bristol, compared to the other videos that have been produced for
their music this has been less popular however I feel it is most relatable to my own
intentions for my production.
The video starts off with a variety of different shots all at once allowing us to see the
location and what is happening from a few different perspectives this allows us to feel more
immersed in the video because it is almost as if we are there
rather than at the start but because there doesnt seem to be a narrative which is being
portrayed throughout the video it isnt essential.
I feel that it is essential for any music track to have a music video that follows; the visual
aspects allow the audience to view the music in a different way and develop a new
understanding of the song. Chris Parr who is the former VP of music programming and
talent relations for CMT in Nashville states in his video that music videos educate and
introduce artists and their music to an audience of consumers. With the help of visual
aspects many people would be unfamiliar to the artists and music they listen; he says that
this especially applies to the younger and more modern demographic: `a lot of people who
may not have grown up listening to country music or find themselves searching it out, music
videos are an entry point
http://www.artistshousemusic.org/videos/chris+parr+on+the+importance+of+music+vide
because of this I feel that in this particular
market there is always space for new
productions for artists to promote their
work however it is important that each of
these productions is different and stands
out from those which already exist, if not
then there is always the risk of it being
unsuccessful and boring for audiences.
After undertaking research using YouTube
to find other music videos similar to mine I
found that my idea is original especially for
the specific genre of music I am promoting.
I did find a music video created for Californiacation Red Hot Chili Peppers the video takes
the form of a PC 3D game from the third person point of view of each of the band members.
Each band member completing a different level of the game/different location dodging
different things, this particular video was the bands most watched video on YouTube
reaching 130 million views in 2006.
Lyrics
You've tasted the pain of losing someone
Who broke her chains
Don't even look back
At these wasted moments 'cause
Future ain't what it used to be
She is not to blame
You shook the tree
Feel what should fall
As you could see
Restart the game
Storyboards
Shooting Script
Shot No.
1
2
3
4
5
6
10
11
12
Description
Boy (gamer)
inserting the game
into Xbox
Gamer Profile
Establishing shot
Penn Woods
Game
player/character
starting the game
mid shot
long shot
Change of location
climbing over new
obstacle
Change of location
running through the
game (same
content, two
different
shots/perspectives)
Uphill and downhill
running, new
locations/levels
Panning shot of new
locations,
establishing shots
Pan through long
grass
Close up of player
entering new
location
Restarting game
running back
through game
Audio
Instrumental
beginning on the
song
Instrumental
continued
change of beat,
slower
13
14
15
16
17
18
19
Close up character
pause, discovering
location
change of beat
20
New obstacles in
game, character
overcoming them
21
Mood board
Equipment List
Equipment
Camera x2
Tripod x2
Dolly
Why?
Multiple camera production
for ease of filming different
shots of same content
A tripod for each camera, so
that there is no camera
shake and so one
cameraman can set up the
shots before filming begins
Panning shots
When?
Throughout the whole
process of filming
Throughout the whole
process of filming
Location Recce
LOCATION
Penn Woods
LOCATION ADDRESS
Common Wood, Penn
TYPE OF BUILDING/STRUCTURE/LANDSCAPE
Woods
ACCESS
TRANSPORT TO LOCATION
Car
LOCATION
High Wycombe Train Station
LOCATION ADDRESS
Amersham Rd
TYPE OF BUILDING/STRUCTURE/LANDSCAPE
Building, car park
ACCESS
TRANSPORT TO LOCATION
Car
LOCATION
High Wycombe, Amersham rd. high street
LOCATION ADDRESS
Amersham Rd
TYPE OF BUILDING/STRUCTURE/LANDSCAPE
High street
ACCESS
TRANSPORT TO LOCATION
Car
Production Schedule
Monday
Week 1
PLANNING
Date :
20/04/15
Week 2
PITCHING
Date:
27/04/15
Week 3
PREDate:
PRODUCTION
04/05/15
Week 4
FILMING
Date:
11/05/15
Week 5
FILMING
Date:
18/05/15
Week 6
EDITING
Date:
25/05/15
Week 7
Date:
1/06/15
POSTPREDUCTION
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Name
Contact
Grace Crowley
07712427413
Courtney Wilsnagh
07747605194
Role
Date needed
Director and
Cameraman
5/05/15
Cameraman
5/05/15
Contact
Abbey Fletcher
07738621674
Nathan Green
07788580115
Role
Date needed
Needed for
26/05/15
05/06/15
26/05/15
05/06/15
Risk Assessment
ACTIVITY
HAZARD
Filming on busy
high-street
Other people on
the street,
running into
them. Trip
hazards (little
children and
dogs)
RISK
H/M/
L
Woods/abandone
d areas
Trip hazards
rubble, sticks
etc.
Smoke
bombs/powder
paint
H
Skin
irritation/burning
, powder in eyes
Filming on bridge
Oncoming cars
PRECAUTIONS
Inform the
actors of the
risks before
filming, film at
a time of day
which isnt as
busy as peak
time
Make sure
each member
of the
production
team is
aware, put a
certain
distance in
place that
should not be
crossed
(using tape)
Do checks of
the area
before filming
and make a
clear path for
the
running/filmin
g
Protective eye
wear, make
sure all areas
of skin are
covered.
Stand back a
certain
distance
Make sure we
are aware and
look before
undertaking
any
IN
PLAC
E
REVIE
W
DATE
REVIEWE
R
movements,
filming at
night when
less busy
Clearances
Production Diary
Production Name: Klingande RIVA (music video)
Name: Grace Crowley
Weekly Production Diary
Date
20 April 24th April
Diary
This week consisted of completing Lo1 tasks, developing the idea and
researching it. Doing these tasks allowed me to find out more about my
competitors, how I can make mine different to existing productions in order
for my production to be successful. As well as developing and researching I
made plans for my production; when, where and who I will be filming
information that would be vital when creating my pitch. Writing up proposal
and pitch, I got behind this as I was still completing other work in Lo1.
Continued writing proposal and pitch, other than this the week was pitching
and so the class watched each others pitches and gave them feedback. My
pitch was on Thursday as mentioned I had gotten behind on my pitch and so I
feel that overall my pitch could have been better if Id have spent more time
on it however I was fairly happy with the outcome of my presentation, I felt I
put all the relevant information in.
Completing pre-production booklet, spent most of the week completing the
shooting script and making some changes to the proposal; making it better.
Continuing with pre-production, having got behind with the other work I
continued work as its essential for when filming begins.
Pre-production, this week started off slowly as I feel that storyboarding is
something which I am best at so it took me a few attempts to get started
HALF TERM, I had planned to film this week but things didnt go to plan as my
cast members were not available at this time which ultimately left me behind
as I had not filmed before this point.
I filmed at the beginning of this week, filming went to plan and this allowed
me to edit in the few days before the final deadline, I feel that I should have
left myself more time for both of these things and my ultimate outcome may
have been better.
th