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Issue 15-3
Feb 18, 2015
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Incentivizing Inefficiency
Behaviors dont just change on their own. They are a function of incentives. Shift the incentives,
youll adjust the behavior. Since market price action is a reflection of behavior patterns en masse,
its important for investors to recognize how incentive systems have changed.
Lets begin with the shift from paying for performance to paying for administration. Prior to the
financial crisis, the investment industry was in its heyday. New hedge funds were launching with
hundreds of millions under management on a weekly basis, older funds were ramping up both
management and performance fees, and jobs on the sell and buy-sides were plentiful. All of
which encouraged risk taking among participants across the spectrum. When a trader or fund
blew up in spectacular fashion, ironically it was often seen as evidence of his/her ability to
manage large AuM. With jobs so readily available, traders and PMs could take risk with
confidence, knowing that if it didnt work out with that firm, another job could be landed with
relative ease. On the other hand, if it did work out, the payoff would be huge. The system was
rigged in favor of the cowboy.
Then came Bernie Madoff, record wealth, lower returns, technological innovation, and
eventually the financial crisis. Volume collapsed, risk takers were suddenly reviled by the public
and the sell-side job market dried up flooding the buy-side with traders. Just as non-financial
companies began focusing on cutting costs to prop up their bottom lines when sales growth
faltered, so too did investors. They pushed for lower fees, beginning with performance before
tackling management and administrative.
Fund managers were now incentivized to focus on asset accumulation over innovation and
returns, resulting in less performance differentiation. Allocators turned their attention to
benchmarks rather than absolute returns, and investment managers responded by doing the same.
As a result, many fund-of- funds struggled to earn their fees. At the same time, wealth disparity
was heading ever higher, creating a whole new class of mega-wealthy investors and the
simultaneous explosive growth in the number of family offices and wealth management firms.
Here, ever greater focus could be put on reducing costs by investing directly with the largest
funds at heavily discounted fees and maximizing portfolio efficiency from a tax perspective.
Along the way, each player has responded to some outside force with perfectly rational behavior,
optimizing their decisions for the balance of risks versus rewards as they currently exist. The
result is one of the most risk averse investment environments any of us has ever experienced,
with fear and despair are at near fever pitch, even if few would characterize it as such.
If history has taught us anything, it is that moments like these are rife with opportunity for those
who can maintain objectivity and see the world as it actually exists. By understanding why
decisions are being made and acknowledging that people are actually behaving very logically we
improve our ability to do exactly that.
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Mr. Duneier teaches Decision Analysis in the College of Engineering at the University of
California Santa Barbara. Through Bija Advisors' publications and consulting practice, he helps
portfolio managers and business leaders improve performance by applying proven decisionmaking skills to their own processes.
As a speaker, Stephen has delivered informative and inspirational talks on global macro
economic themes, how cognitive science can improve performance, and the keys to living a more
deliberate life, to audiences around the world for more than 20 years. Each is delivered via
highly entertaining stories that inevitably lead to furthermore conversation, and ultimately, better
results.
Stephen Duneier was formerly Global Head of Currency Option Trading at Bank of America and
Managing Director of Emerging Markets at AIG International. His artwork is represented by the
world renowned gallery, Sullivan Goss. He received his master's degree in finance and
economics from New York University's Stern School of Business.
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