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NEW MODULE // ADVANCED MARKETING

OUTCOMES:

1.ALLOCATE PROMO BUDGET


AMONG 5 MEDIA CHANNELS
2.ALLOCATE SALES BUDGET
AMONG 3 SALES CHANNELS
3.ALLOCATE TIME OF SALES
STAFF AND DISTRIBUTORS
AMONG PRODUCTS

PROMO BUDGET // REACH & FREQUENCY


OVERALL BUDGET DRIVES
FREQUENCY

print
tradeshows
direct
email
web
mail

REACH IS
DEPENDEN
T UPON
THE MEDIA
CHANNEL
AND VARIES
BY
SEGMENT

SALES BUDGET// MAXIMIZING


ACCESSABILITY

OUTSIDE
SALES

INSIDE
SALES

$125,OOO
$50,000
DIMINISHING DININISHING
RETURNS
RETURNS AT
AFTER 12
30 PER
PER
SEGMENT
SEGMENT

DISTRIBUT
OR
$100,000
DININISHING
RETURNS AT
15 PER
SEGMENT

The effectiveness of each sales channel varies by


segment

TIME ALLOCATIONS // SALESMANSHIP

TIME
ALLOCATE
TIME SPENT
TO EACH
PRODUCT;
ALLOCATIONS
MUST EQUAL
100%

ACCESSIBILITY
NOT
IMPACTED BY
TIME
ALLOCATIONS
(ACCESSABILI
TY IS BY
SEGMENT NOT
PRODUCT)

THIS ROUND
ONLY
EFFECT IS NOT
CUMULATIVE
AND IS AT THE
EXPENSE OF
OTHER
PRODUCTS