Mateo, Alberto Nel R.

O0B

10 new Ideas I've learned on the video entitled "MLK Symposium: C. K. Prahalad"

1. The BOP market is a potential market for companies.

2. All people should have access to products and services available in the market.
3. The approach to make BOP to become consumers must be different to the approach
to the people of middle and top pyramids.
4. It is a way to alleviate the poor if the can become consumers of goods and services.
5. Change must start small but should scale big and fast.
6. Businesses must open the gates for the poor people to access to payment for them
to acquire goods and services.
7. Innovation must always be included on all ideas to make BOP become consumers.
8. There must be a new perspective towards the people on BOP to be able to see them
as opportunity and not a burden.
9. The demand that can be catered to the BOP is much stable that those at the middle
and top of the pyramid.
10. People should have the same influence as those of the large companies.