E-Games,

Level-Up Merge
Game Publishing
Business

 Introduced Free-to-Play online

games in the country.
Published games such as RAN
Online, Cabal Online, Audition
Dance Battle

Pioneered the online gaming

business in the Philippines.
Launched the first Massively
Multiplayer Online Role
Playing Game (MMORPG),
Ragnarok Online.

E-Games transferred to LUI most of

itstitles and assets relating to its
game publishing business. In
exchange, E-Games will receive
equity in LUI, a commercial interest in
Playweb, and cash.

Reason for Merging

1. Create the largest online game publishing
business in the Philippines
Over 37 million registered users and over 5 million active
users per month
have the widest gaming pre-paid cards and PINs distribution
network
offer a portfolio of hugely popular and successful games

2. Strategically benefit both companies as a result

of future operational synergies and savings

Horizontal Merger
By eliminating the competition, the merge
allowed them to corner the lions share of the
local online gaming market. However, the
parties remained to be two separate entities
and that no merger of the companies
themselves was involved.

an
d
Reason for Acquisition: Level Up! Inc. has the
Asiasoft Online reported that
it will acquire 70% of the
Level Up! Inc. for $2.9 million

expertise to handle the publishing of games in the

Philippines and will support Asiasoft Onlines
online game service in the country