Académique Documents
Professionnel Documents
Culture Documents
I.
Organizational architecture
1. Definition
Organizational structure
Control systems and incentives
Processes, organizational culture, and people
II.
Vertical integration is a strategy used by a company to gain control over its suppliers or
distributors in order to increase the firms power in the marketplace, reduce transaction
costs and secure supplies or distribution channels. There are 2 sorts of vertical
integration: Backward integration and Forward integration
Forward integration is a strategy where a
firm gains ownership or increased control
over its previous customers (distributors or
retailers).
Backward integration is a strategy where a
firm gains ownership or increased control
over its previous suppliers.
For example: The company has to decide if
it only manufactures its products or would
engage in retailing and after-sales services
as well. Two issues have to be considered
before integration: Cost and scope of the
firm.
Horizontal Integration
It is a type of integration strategies pursued by
a company in order to strengthen its position in
the industry.
A corporate that implements this type of
strategy usually mergers or acquires another
company that is in the same production stage.
For example, Disney merging with Pixar
(movie production)