Itâ s Time to Get Serious about Selling Services How to Build a Profitable Services

Business in Any Industry

Ft. Myers, Floridaâ Dr. James Alexander, world-renown researcher, speaker, consulta
nt and best-selling author on the subject of services, announces the publication
of Seriously Selling Services: How to Build a Profitable Services Business in A
ny Industry.
Cincinnati, OH, February 09, 2010 -- Finding new, profitable streams of revenue
is one of the prime objectives of almost every business executive on the planet.
But the choices are few, the challenges big, and the results often mixed. Savvy
business leaders in all kinds of industries are discovering that selling servic
es cannot only deliver new, profitable growth, but can simultaneously sell more
products.
Dr. Alexander reveals that companies that are successful at selling services rec
eive 25% to 55% of their total revenue from services at profit margins the same
or better than product profit margins. Furthermore, these organizations are able
to grow their services revenue 25% faster, at margins twice as high, as their c
ompetitors.
Liz Murphy, Chief Client Officer at Datatel, Inc. states, â Alexanderâ s suggested app
roaches and practices really work. Weâ ve developed a services-led approach to driv
ing software sales and seen a double-digit increase in margins by implementing t
he recommendations outlined in his book.â
Seriously Selling Services offers research-based, field-proven core and best pra
ctices, lessons learned, and benchmarks for successfully selling services. This
essential sales tool reveals:
Why selling services helps sell more products.
Why everyone needs to sell services.
How to tap the power of your hidden sales force within.
How to determine if selling services is appropriate for your organization.
Which of the three selling services strategies is right for you.
The common barriers to seriously selling services and the common steps taken to
address these barriers that never work.
Five mandatory, â got to do itâ actions required to turn box-pushers into sellers of
the invisible.
Four free-to-fee strategies that never work.
How to transition from free to fee and not irritate customers or drive the sales
force crazy.
What executives must say and do, and do again, to make the transition to selling
services.
How to grasp the challenge of the channel to implement proven strategies.
Ten steps to building a portfolio of services that customers want and will pay f
or.
Five stages of leading services in a product company required both for organizat
ional effectiveness and personal sanity.
The misconception that selling services lowers overall profit margins.
Personally autographed and non-autographed copies of Seriously Selling Services
can be ordered at www.SeriouslySelling.com. Quantity discounts are available. Th
e book also can be ordered through Amazon.com.
For more information or to schedule an interview, please contact media relations
liaison David Rippe of Celestia International at 513-253-4854, or visit Alexand
er Consulting at www.SeriouslySelling.com
About Alexander Consulting
Alexander Consulting helps product companies formulate and implement services st
rategies for clients ranging from mature services organizations seeking the next
 level of performance, to newly formed organizations attempting to build capabil
ities, to product companies contemplating whether professional services is the p
roper strategic move.
Alexander Consulting offers consulting, workshops, training, and company-specifi
c assessments and benchmarking. In addition, their pioneering research studies,
books, articles and white papers have led the professional services industry for
years. Alexander Consulting experts are also available for keynote speeches and
presentations.
Contact :
David Rippe
Celestia, Inc
Cincinnati, OH 45245
513-253-4854
david@celestiacorp.com
http://www.celestiacorp.com