Tle - May - Fin

May 2015
Dear Subscriber,
Thank you for subscribing to The Lede Edition. Each
month our staff works diligently to produce a newsletter
that helps intersect tomorrows news stories and
anniversaries with your brand. We hope that youll like
what you see and trust that youll share successes with us.
scott willyerd president

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Email me at: scott@dickjones.com
Earned media is difficult and time consuming. Its one of

the reasons that some PR firms have decided to walk
away from providing services in this area. It requires a
complete understanding of an institutions brand
positions and strategy along with strong news judgment
to connect the two. Our media planner presents news
stories and anniversaries along with ideas that members
of the national and local media might find of interest.
Our media planner also includes hashtags and social
handles that may be prudent.
May is full of events and anniversaries that are sure to
impact the news cycle. May 1 represents the fifth
anniversary of the failed car bomb in Times Square and
the fourth anniversary of the death of Osama bin Laden.
Mid month is National Police Week, which was created
back in the 60s by President John F. Kennedy. For many
police forces it has been a tumultuous year. We believe
this week provides an opportunity for op-ed pieces on
how forces can work on reconciliation with their
communities. Also, mid month well learn about the AAA
travel forecast in advance of the official start to summer,
Memorial Day. The world will watch the top three-year
olds in horse racing in the Kentucky Derby and Preakness
Stakes, say farewell to David Letterman, and hear about
predictions from NOAA on the Atlantic hurricane season.
We hope that youll enjoy this monthly guide. Please
dont hesitate to let us know if you have any questions.
Thanks again for subscribing.
Best,
Scott Willyerd
President
Dick Jones Communications
DICK JONES COMMUNICATIONS
info@dickjones.com 724.260.0198 DickJones.com
6-7
8
5th anniversary of a failed car bomb attack in Times Square (May 1)
The Congressional Club holds its annual First Ladys Luncheon (May 1)
4th anniversary of the death of Osama bin Laden (May 1)
10-11 2015 Kentucky Derby (May 2)

12
13
Mayweather and Pacquiao face off in welterweight boxing match (may 2)
14
Orson Welles 100th birthday (May 6)
15
Mariah Carey opens at Caesars Palace (may 6)
16
2nd anniversary of three women escaping from Ohio home after 10

years captivity (May 6)
National Day of Prayer (may 7)
17
Cinco De Mayo (May 5)
18
Citizens Against Government Waste releases its '2015 Congressional

Pig Book (may 7)
19
20
Rock in Rio USA music festival opens in Las Vegas (May 8)

The 70th anniversary of Victory in Europe (VE) Day (May 8)
21
Mothers Day (May 10)
22
The Start of National Police Week (may 10)
23
National Geographic Bee National Finals (May 11)

Picasso masterpiece available at christies looking forward to the
past sale
24
25
Cannes Film Festival (may 13)
26
27
Peter G. Peterson Foundation 2015 Fiscal Summit (May 13)

NIEER 'The State of Preschool 2014' report released (may 13)
28
U2 to begin the North American leg of their world tour (may 14)
29
The 75th anniversary of the first McDonald's restaurant (may 15)
30
Annual Memorial Day Holiday Travel Forecast

released by AAA (may 15)
31
2015 Preakness Stakes (May 16)
32
Armed Forces Day (may 16)
33
2015 Billboard Music Awards (May 17)
34
35
3rd anniversary of Facebook debuting as a publicly-listed company

(May 18)
Annual 'Click It or Ticket' campaign starts (May 19)
36
Final The Late Show With David Letterman airs (May 20)
37
Flags In at Arlington National Cemetery (May 21)
38
NOAA releases its annual Atlantic hurricane season forecast (May 22)
39
Indy 500 Race (May 24)
40
20155Scripps nationalpSPellingBBee (May 24)
41
Memorial Day and National Memorial Day Parade (May 25)

42
Pulitzer Prizes awarded (May 27)
43
The Worlds 100 Most Powerful Women list

released by Forbes (May 27)
44
Health Datapalooza 2015 conference (May 31)
45-46 May 2015 Reports

47-48 monthly celebrations
May 1, 2015
4th anniversary of the death of Osama bin

Laden
al-Qaeda leader Osama bin Laden was killed on this date four years ago by U.S. Navy SEALs in his
compound in Abbottabad. Bin Laden had taken responsibility for several terror attacks, including
the attacks on the World Trade Centers in New York City on Sept. 11 that killed 2,996 Americans. In
an effort to prevent his grave site from becoming a shrine to his followers, the U.S. military buried
his body at sea.
Earned Media Ideas:
Has bin Ladens death fueled the uptick in recruitment for groups like ISIS or Boko Haram?
Following the raid, many questioned what this might mean for U.S./Pakistani relations given that bin Laden
had been hiding in the country for some time. What is the status of relations between the two countries four
years later? Did this have any long-term effect? Why or why not?
Some critics said President Obama was weak on foreign policy. That has certainly waned over the past
four years as many believe ISIS, Ukraine and others present substantial obstacles for Obamas foreign
policy legacy. How long does a specific action give you credibility? How does the public determine
What have you done for me lately?
How has al-Qaeda changed since bin Ladens death? Has it gotten more or less threatening?
How did bin Ladens death actually affect the War on Terror?
Can ISIS be considered the new al-Qaeda? In what ways are they similar? In what ways are they different?
Why was it necessary to prevent the photos from becoming propaganda and his burial site from becoming
a shrine? What does this say about the nature of radical extremism and its spread? What does it say about
the role of martyrs in the propagation of movements and ideas in general?
What did the U.S. learn from its experience with bin Laden and al-Qaeda that may aid in future conflicts?
What lessons didnt we learn that, in hindsight, should have been obvious?
How does this anniversary spark further attempts by ISIS and other radical Islamic groups to lure recruits
from the Europe and North America?
Do we feel any safer now that bin Laden is dead?
What is the global strategy to confront radical Islam now that thousands of European fighters have crossed
into Syria and other parts of North Africa to fight for the ISIS and Boko Harem death cults?
Continued
May 1, 2015
4th anniversary of the death of Osama bin

Laden (cont.)
Earned Media Ideas (continued):
How has President Obamas refusal to call the terrorists radicals hurt the worlds perception of America as
a leader of freedom?
Are we now experiencing a second crusade against those practicing Islam? Will the world be
plunged into a long, twisted religious war likes those fought during the Middle Ages?
Consider the impact of bin Laden on Islam. How has he affected the religion?
May 1, 2015
5th anniversary of a failed car bomb attack in

Times Square
Times Square was evacuated following the report of smoke coming out of a 1993 Nissan Pathfinder.
The SUV was full of propane cylinders, petrol and a clock timing device. Although the bomb was
ignited, it failed to explode and was eventually dismantled without further incident. In June 2005,
Faisal Shahzad, a Pakistani-born resident of Connecticut, was indicted for conspiracy to use a weapon
of mass destruction and attempting an act of terrorism. He plead guilty and was sentenced on Oct. 5,
2010 to life in prison.
Earned Media Ideas:
Why dont we remember the near misses? When authorities are able to respond to and thwart an attack
before it can happen, should we do a better job to hold it up as a job well done? Why do only events with
body counts stick in our memories?
We have not heard about our terror level being raised in a while. Is this a false sense of security?
How has the face of domestic terrorism changed? How has our response to it changed?
Are there ways that law enforcement could prevent events like this from happening? Should officials have
been watching Shahzad and other domestic terrorists? What does this say about the intersection of privacy
and national security?
How does press coverage of attacks like this influence public opinion of terrorism? Of U.S. involvement in
the Middle East? Of Islam as a whole? What is the role of the media, both in forming the public narrative of
events and in influencing the way events unfold?
How prolific are the so-called lone wolves that seem to spark many of these domestic terror attacks?
What technology is now available to protect cities from portable dirty bombs or small nuclear weapons?
How has the debate over the militarization of our domestic police forces hindered the U.S. ability to prepare
for domestic terrorist attacks on malls and other important infrastructure?
Can Americas open society even dream of being protected from todays radical terrorists? And how much
privacy will we lose in doing so?
How safe is our energy grid, ports, public transportation and railway system?
Following the terrorism acts of 9/11, deradicalization courses became popular. What are the challenges of
these types of programs? Are they effective? What is it like for someone to go through deradicalization?
What is attracting young men and women to Syria? What is piquing their interests?
May 1, 2015
The Congressional Club holds its annual First

Ladys Luncheon
The Congressional Club held a breakfast in 1912 to honor the First Lady of the United States. The
breakfast has since come to be called the First Ladys Luncheon, and this year Michelle Obama will
attend, as have past First Ladies.
Earned Media Ideas:
The clubs original purpose was to provide a non-partisan setting for friendships among the spouses of
members of the House and Senate according to its website, which also states that this purpose holds true
today. Does this luncheon have more political significance than just fostering friendship? What is the larger
political significance of this event?
The Congressional Club is for the spouses of House and Senate members, which once consisted only of
women. How have husbands of congress and senate members adapted to membership in the club? How
has the club adapted to them?
The luncheon has become a lavish event, with famous performances and exquisite attire. How has the
luncheon developed over the years? What did it look like when it first started?
The luncheon always features a gift bag for attendees. In the past, it has included signature perfumes
made for the event. What does inclusion in the bag do for the companies who make the products?
What does security look like at this event? How has it changed since the original luncheon?
How has the role of the First Lady changed and developed over the past two decades?
Will the executive branch and the legislative branch of government ever learn how to be diplomatic again?
How has a diverse first family changed the perception and role of the First Lady at the White House?
As the saying goes, Behind every great man is a great woman. How important is the role of First Lady in
the political arena? Would a presidential candidate even be considered if he were a bachelor?
During her time in the White House, Jacqueline Kennedy was known for her sense of style and interior
design. Michelle Obama is known for her role in increasing health awareness. What did other First Ladies
bring to their terms?
A listicle of the 10 top First Ladies, organized by public perception.
Shared Media Ideas:

@FLOTUS
10
May 2, 2015
2015 Kentucky Derby

Sometimes referred to as The most exciting two minutes in sports; The fastest two minutes in
sports; or The run for the roses, the Kentucky Derby is an annual horse race held in
Louisville, Ky. It is the first of three horse races that make up The Triple Crown. The Kentucky
Derby has been held since 1875.
Earned Media Ideas:
Is there any chance to revive the sport of horse racing in America? Would a Triple Crown winner even make
the sport relevant again beyond the three major races?
Why does horse racing still appeal to the wealthy? What about it makes it a status symbol?
Theres a deep culture in the South. Is the Kentucky Derby a resemblance of the old South?
It could be said that the marketing team responsible for the Kentucky Derby is doing a good job,
considering the Derby is more well-known than the other races. Marketing experts to weigh in on
challenges of marketing such an event and comment on its success.
It might be said that the Kentucky Derby is popular only amongst a declining group, but that it has little
appeal to the masses. Is there a chance that the Kentucky Derby might be discontinued?
How has off-track betting affected the sport of horse racing? How much money is spent each year betting
on horse races?
A look at performance enhancing drugs or hormones that are rumored to be a part of horse racing. How do
these compare to previous generations?
Could it be said that the horses participating in the Kentucky Derby are subject to animal cruelty?
School for Jockeys - a look inside the training programs that graduate the top jockeys in the profession.
The Jockey Diet - how do jockeys maintain their weight? What kind of diet and exercise is necessary for
them to remain at the top of their profession?
How dangerous is this sport for the jockeys? Do they have access to health insurance or disability
insurance? In all of horse racing, what dangers do jockeys face?
How do horses train for the Kentucky Derby? Is their training regimen different than any other race? What
technologies are available and being used to get a racehorse in top condition?
What does it cost for owners to participate in the Kentucky Derby? What kind of money is needed to win?
In a high-tech world, the Kentucky Derby is a tradition more or less unchanged. A look at the fashion and
culture of the Kentucky Derby and its history.
How to throw a Kentucky Derby party at home a look at the foods, drinks and fashions of the Kentucky
Derby and easy ways to recreate them.
Continued
11
May 2, 2015
2015 Kentucky Derby (cont.)

Earned Media Ideas (continued):
The likelihood of winning the Triple Crown: what does it take to win?
Why is gambling on horses so addicting? A look at the psychology behind betting and how people choose
how to place their bets.
Why has the sport of kings fallen into disfavor as more tracks are criticized for how many equines are
injured or put down from broken legs in the middle of once promising racing careers?
Did Barbaros injury and resulting death hurt the industry or help spur more development of new vet
technology for super equine athletes?
Why has Mexico and other Latin American countries turned developing top-ranked jockey riders into a
booming business when most of the horse races are in North America? How can the U.S. catch up with
producing its own crop of talented riders?
Has the Triple Crown outlived its competitive nature with fewer horses able to seal the deal by only winning
two of the three Triple Crown races in the past two decades?
What is the future of thoroughbred racing as fewer businesses and wealthy sport enthusiasts opt to buy into
the racing circuit. And with more and more horses being syndicated with multiple owners, what is the real
ROI for the sport?
Shared Media Ideas:

@KentuckyDerby; #TripleCrown; #MyDerbyHat; Kentucky Derby Facebook page
12
May 2, 2015
Mayweather and Pacquiao face off in

welterweight boxing match
Showtime Pay-Per-View and HBO Pay-Per-View will broadcast the live boxing match between Floyd
Mayweather and Manny Pacquiao for the welterweight title. Mayweather is the current welterweight
champion and is reported to earn over $120 million for the fight, while Pacquinao will receive around
$80 million. These figures make this fight the richest in the industry to date.
Earned Media Ideas:
Is the iconic sport of boxing making a comeback after years of sluggish growth?
Will the richest pot ever make boxing an attraction for novice sports fans seeking to find alternative thrills in
a sport that used to dominate the sport pages in the late 1930s?
Will larger boxing cash prizes create more inner city boxing training gyms for underprivileged youth?
What does the sport of boxing say about civilization and how we have evolved as a people?
Is interest in this fight anywhere near what it could have been five years ago when both fighters were in their
prime? What took so long to make it happen?
Shared Media Ideas:

@FloydMayweather; @MannyPacquiao
13
May 5, 2015
Cinco De Mayo
'Cinco de Mayo, which translates to the fifth of May, is celebrated in Mexico to commemorate the
Mexican Armys defeat over the French at the Battle of Puebla in 1862. Mexican Americans also
celebrate this day with a sense of pride for their Mexican heritage.
Earned Media Ideas:
What was the significance of The Battle of Puebla in 1862? How would things be different if France had
prevailed?
Has Cinco de Mayo been overly Americanized in the U.S.? Is it really still about Mexican culture? A look at
American Cinco de Mayo celebrations.
Cinco de Mayo is celebrated in Puebla, but not really anywhere else in Mexico. Its more widely celebrated
in U.S. cities with a high Latino population. What is the real historyand purposeof this holiday in
America?
What did the Battle of Puebla teach the world about warfare? Historians to explain the significance.
How does the popularity of this holiday reflect the increased immigration from Mexico to the U.S. in the past
decade?
Is the United States still a melting pot or do all these new immigrants pose a security and economic threat
as they continue to enter illegally?
What impact has the Mexican/American culture had on the U.S. education system, which is bilingual in
many Southwest states?
A marketing expert to weigh in on Cinco de Mayo from an American business and advertising perspective.
How have Corona and other businesses taken advantage of or benefited from the Mexican holiday?
Is Cinco De Mayo the new St. Patricks Day? Is it just another excuse for Americans to drink?
Beyond sales of the Mexican beer, Corona, what impact does this have in the U.S.? Are Cinco
de Mayo parties now commonplace even among those with no Mexican heritage?
Shared Media Ideas:
#CincoDeMayo
14
May 6, 2015
Orson Welles 100th birthday

Orson Welles, actor and filmmaker, was born on this date 100 years ago. Welles, best know for the
1941 drama Citizen Kane and 1938 radio drama War of the Worlds, died in 1985 of a heart attack.
Earned Media Ideas:
Why are we still talking about him nearly 30 years after his death?
What is the legacy of the film Citizen Kane? Has any other film come close to its reach and influence?
War of the Worlds as produced by Welles for the Mercury Theatre on the Air program had a huge
impact on not only radio drama but on the science fiction genre as a whole. What influence did it have on
adaptations and remediations of great literary works for other media, like radio or TV?
Stories of mass hysteria caused by a misunderstanding of the War of the Worlds broadcast, which took
the form of a radio news bulletin, persist today, even though some sources call the legitimacy of the extent
of this panic into question. Why do we keep telling this story? What does that tell us about what we expect
of our entertainment and out of the news?
The popularity of the podcast Serial shows an increased interest in entertainment that we listen to, not
watch. Is there a return to this kind of entertainment, similar to Mercury Theatre?
Welles co-wrote, produced, directed and starred in Citizen Kane. Who else in the film industry has
attempted this, and were they as successful? Why/why not?
How has the movie industry and Hollywood changed since the time of great orators like Orson Welles?
Will the digital age continue to make actors obsolete?
Shared Media Ideas:

#RoseBud; #OrsonWelles
15
May 6, 2015
Mariah Careys opens at Caesars Palace

Mariah Carey opens her Las Vegas show today at The Colosseum at Caesars Palace. Her
programming is expected to include all of her chart-toppers.
Earned Media Ideas:
What is the drive behind taking up a residency in Las Vegas for artists?
Las Vegas has been a place where artists revamp their careers (like Britney Spears, for example.) Can it be
seen as an act of desperation or is it simply a smart professional move?
Mariah Carey is often described by fans as the hardest working woman in show business and has been in
the industry since the late 80s. How has she influenced the music industry?
Attendees to Las Vegas shows expect to be dazzled. What is it that people react to most when seeing
performances - the actual singing or the effects? How is it different from other performances, such as a
performance on tour, for example?
Performing 18 numbers regularly for an extended period would be straining on the voice. What do
celebrities like Mariah do to prevent damage to their voices?
Does Las Vegas need Mariah or does Mariah need Las Vegas? With so many state casinos how can
Vegas still continue to be the entertainment capital of the world? Is it still a destination that people want to
go to? Can they be trying to appeal to a younger audience?
A comparative case study examining Las Vegas and Atlantic City. Las Vegas has expanded its offerings to
include entertainment in addition to gambling, while Atlantic City, which makes most of its revenue from
gambling, has stalled. What can Atlantic City do to make a comeback? Can it ever rival Las Vegas?
From a historical entertainment perspective, what is the history of entertainers in Las Vegas and how have
they evolved? What does that say about our changing culture and music scene?
Is large, live music stage performances still a draw? In Mariahs case, shes in the twilight of her career.
Shared Media Ideas:

@ColosseumatCP; #1sMariah; @MariahCarey; @CaesarsPalace; Mariah Carey Facebook page
16
May 6, 2015
2nd anniversary of three women escaping from

Ohio home after 10 years captivity
Three women - Amanda Berry, Gina DeJesus, and Michelle Knight - were kidnapped and held captive
for 10 years by Ariel Castro in his Cleveland, Ohio home. Castro pleaded guilty in July 2013 to 977
criminal counts, including murder (for several forced miscarriages for Amanda) and kidnapping and
was sentenced to life plus 1,000 years. He hanged himself in his cell a month after sentencing.
Earned Media Ideas:
How do victims recover from such a traumatic experience? After spending 10 years captive, is there hope
of living a normal life?
How are the women coping with life after this ordeal? What lasting psychological effects does this event
have on them, and how are they overcoming it?
Neighbors played a role in rescuing these women, but 10 years passed before they became aware of the
captive women and helped. What does this say about modern American communities and the extent to
which neighbors are isolated from one another?
How does this kidnapping differ from other similar kidnapping cases, such as Jaycee Lee Dugard, and
what do they have in common? What patterns emerge, and what can psychologists learn from them?
Of all the kidnappings that occur every year, how many victims are actually found? Are methods for finding
kidnapped children improving?
An AMBER Alert was not issued when Gina DeJesus was kidnapped because no one saw her being
abducted. Might an AMBER Alert have helped DeJesus and the other girls? Why do the qualifications for
an alert exist as they do, and do they need to be changed?
Why has the global sex trade continued to grow?
Charles Ramsey, a neighbor, helped Amanda Berry escape when she was unable to open the door on her
own. Afterward, Charles was interviewed by local media and became popular for his recount of what
happened. Charles experienced his 15 minutes of fame. What other people have experienced fame in
this manner? How does it affect them psychologically?
Following Charles Ramseys interview in which he mentioned McDonalds, the company jumped at the
chance to respond and profit from the unlikely mention. A marketing expert to comment on the ethics of
companies inserting themselves into these sensational stories/tragedies.
Although Castro kidnapped and kept these women for himself, the incident brings to light the larger
issue of sex trafficking. Is sex trafficking on the rise in the U.S.? How about globally? What are some of
the issues surrounding the recent proposed sex trafficking bill?
17
May 7, 2015
National Day of Prayer

Established in 1952 by the U.S. Congress and signed into law by President Harry S. Truman, National
Day of Prayer invites all Americans to celebrate their constitutional rights to freedom of speech and
freedom of religion, in accordance with their own faith and beliefs. This years theme and verse is,
Lord, hear our cry, which is based on I Kings 8:28, Hear the cry and the prayer that your servant is
praying in your presence this day.
Earned Media Ideas:
Why did we establish a National Day of Prayer? Specifically, why did that come in 1952? What significance
did it bring back then?
In a culture that is very fast-paced, is it important to have a day dedicated to prayer and reflection? How
has it changed over the years?
What is the history of the National Day of Prayer, and has it met with opposition in the past? Should it? Why
or why not?
How does prayer, or taking part in group prayer, affect the brain?
What does it mean that the president signs a proclamation calling Americans to prayer in terms of political
significance? What would it mean for a president to forgo the tradition?
National days of prayer date back to colonial times. How has public perception of the day changed over
the years?
What issues might Americans be praying about on this day? What are the issues that most concern
citizens?
In terms of general Christianity, are people still going to church and praying regularly?
Do people still believe in Angels?
Shared Media Ideas:

NationalDayofPrayer website; @NationalPrayer; National Day of Prayer Facebook page
18
May 7, 2015
Citizens Against Government Waste releases

its '2015 Congressional Pig Book'
Citizens Against Government Waste (CAGW) to release 'their 2015 Congressional Pig Book' - their
annual compilation of pork-barrel projects in the federal budget. According to CAGW, a porkbarrel project is a line-item in an appropriations bill that uses tax dollars and neglects standard
budgetary procedures.
Earned Media Ideas:
Has the CAGWs book influenced change in the past? How so? Is it taken seriously?
An expert explains what is meant by the term pork-barrel project and the function of this watchdog group.
How does the amount of government waste in the U.S. compare to other countries?
Will government interest groups ever be curbed when it comes to pet projects?
Have these pork projects grown under recent administrations?
Looking back at previous editions, are there any trends to expose? Do more democrats or republicans tend
to be listed as habitual offenders?
An infographic artist to illustrate how these bills are slipped through.
Shared Media Ideas:

@GovWaste; CAGW Facebook page; CAGW.org
19
May 8, 2015
Rock in Rio USA music festival opens in Las Vegas

The first Rock in Rio USA music festival begins today at the City of Rock - a venue built specifically
for this festival - in the Las Vegas strip. The event is a spin-off of the original Rock in Rio music
festival, held in Rio de Janeiro and several other countries. It will have a similar structure and format
to its Brazilian counterpart, with organizers planning to host at least 120 acts for its inaugural edition.
Performers include Metallica, Linkin Park, Taylor Swift, No Doubt, John Legend, Deftones, Bruno
Mars, Ed Sheeran and Joss Stone.
Earned Media Ideas:
How much money do these festivals make? How much do they cost to produce? Where does the majority of
profit come from, both for the festival and for the city that hosts it, and what does it do for the economies of
these cities?
The festival is associated with iHeartRadio, an Internet radio platform that, unlike Internet radios like
Pandora or Spotify, both recommends songs and plays content from broadcast radio stations. Is this the
future of broadcast radio?
On iHeartRadio, users can like or dislike songs and thereby affect how often theyre played. How does this
differ from the traditional format of choosing songs, and is it a good thing or a bad thing for the music
industry? How so? Does user preference factor into festivals like this and which artists they invite to
participate?
How do festivals manage crowds? Are there safety concerns, and how are they addressed?
How has new technology influenced the way festivals function, in terms of the actual performances, the way
attendees pay for things, and the way security is managed, for example?
Is Vegas still the hot spot of entertainment? Why did the organizer choose Vegas for the U.S. inaugural
debut?
Shared Media Ideas:

Rock in Rio USA website; Rock in Rio Facebook page; @rockinriousa
20
May 8, 2015
The 70th anniversary of Victory in Europe (VE)

Day
Today marks the 70th anniversary of VE Day. Hitlers successor following his suicide, Karl Donitz,
authorized Germanys surrender in Berlin. This took place one day after Col. Gen. Alfred Jodl
signed the formal act of military surrender in Reims, France (May 7). Fighting continued on the
eastern front for one more day, until the German Army formally surrendered to the Soviets at
Karlshorst on May 9.
Earned Media Ideas:
What did VE Day look like 70 years ago? A look back at the way Europeans celebrated this day.
Behind the surrender of the German Nazis: a historian explains the events leading up to the surrender.
How was the surrender announced in the media? A look at the way VE Day was talked about by the media
in different countries.
How much money did the damage done by WWII cost to repair? A look at the landscape of major cities
affected by bombings (such as London). How is the damage still visible today?
How will Americans preserve the history of WWII with more than 1,000 veterans dying daily?
The treaties and end of WWII created most of the global problems we experience today. Will we ever really
be free of the legacy of WWII?
A look at how Germany recovered after WWII and what changes were implemented.
How is this day celebrated in Germany modernly?
Germany had to overcome more than the results of a war; they also had to overcome a damaged reputation
and violent legacy. How did Germans work to change their image in Europe and the world?
How is WWII remembered in Germany today? How is it taught in schools?
What lessons has the world learned from World WarII?
Some historians are comparing the current fight against ISIS to our struggles against the Nazis. Is that a fair
comparison?
As the saying goes, If you forget history, youre doomed to repeat it. Do folks need a history lesson these
days?
It has been 70 years since the war ended. That means the youngest WWII veterans are in their late 80s.
How many WWII veterans are left and how can we celebrate them?
The end of WWII brought about the creation of Israel. Political scientists to weigh in on whether the treaties
following WWII are the seeds of the next World War.
Shared Media Ideas:

#VEDay; #WWII
21
May 10, 2015
Mothers Day
Americans are encouraged to celebrate their mothers today and to acknowledge the differences
theyve made in the lives of their children, families and their communities.
Earned Media Ideas:
What are some of your favorite Mothers Day traditions?

How does your perspective of Mothers Day change after you become a mother?
A history of Mothers Day and its original purpose.
What to do if you forgot about Mothers Day: Should you be honest with your mother/wife/spouse? Lie? Run
to Hallmark? Psychologists weigh in: What is the best way to approach a forgotten holiday?
People have blamed the abundance of holidays on the greeting card industry. What are the economics of a
holiday like Mothers Day? How much is spent annually, and on what?
How are mothers celebrated around the world? What traditions exist in other cultures that Americans might
want to adopt?
How do families with a mother who has passed away celebrate the holiday? A look at the significance of
this holiday as a day of remembrance.
How has motherhood changed with a third of mothers now working outside the home?
How can a husband celebrate the mother of his children on Mothers Day?
Shared Media Ideas:

#MothersDay
22
May 10, 2015
The Start of National Police Week

President John F. Kennedy signed a Presidential Proclamation in 1962 designating May 15 as Peace
Officers Memorial Day and the week in which it falls National Police Week. The week attracts
thousands of police officers to Washington DC where several events take place to celebrate police
officers.
Earned Media Ideas:
Are there any changes to the events expected after a tumultuous year for police officers?
Are there any calls for changes to police training that would eliminate some of the recent issues
surrounding the police force?
With the recent violence and damaged relations between police and communities, what significance does
does this years celebration have?
Historically, how have relationships between police and the communities they serve changed? Broadly,
even with the recent events, what does that relationship look like today?
Who is being added to the memorial? Why were they chosen?
How do the families of fallen officers cope with their loss?
How do we stop the militarization of city police forces? Do they need all that hardware? Does it incite a riot?
How do police regain the respect and trust of communities in light of recent civil rights violations?
Does a week like this do anything to mend their images or does it make it worse? What do we get out of a
week like this?
Shared Media Ideas:

#NationalPoliceWeek; #PoliceWeek2015
23
May 11-13, 2015
National Geographic Bee National Finals

The National Geographic Bee finals take place May 11-13 and air on May 15 on the National
Geographic Channel and NG Wild. The contest is designed to encourage students to be curious about
the world. Winners from the state level competitions compete in the nationals for a first prize of a
$50,000 college scholarship, a lifetime membership to the National Geographic Society and a trip to
the Galapagos Islands.
Earned Media Ideas:
Has this worked at all to encourage learning geography for students? Or does the stereotype that most
Americans cant name countries outside of the obvious ring true?
What downsides present themselves when geography isnt a priority in a curriculum?
Why is geography an important subject to study? What purpose does it serve? Are there unexpected ways
that it has an impact on daily/adult life?
What are some geography facts that most adults get wrong?
For kids interested in geography, what eventual career paths might be exciting to discover?
The study of geography deals with more than country lines and state capitals. With climate change a
constant worry, how can the study of geography prepare the next generation for the challenges theyll face?
Aside from the obvious knowledge gained, what other skills do children gain through bees and
competitions? Why are they beneficial (or arent they)?
Shared Media Ideas:

National Geographic Facebook Page; @NatGeo; #BeeBrilliant; #NatGeoBee
24
May 11, 2015
Picasso masterpiece available at christies

"looking forward to the past" sale
Pablo Picassos masterpiece, Les Femmes dAlger (version O) is set to appear in Christies
"Looking Forward to the Past" sale, a curated roster that includes other works by 20th century
artists. Picassos piece is estimated to sell for more than $140 million, which would represent the
world record for the highest price for a work of art sold at auction.
Earned Media Ideas:
Why is this piece fetching such a high figure? Art historians to comment on why this piece is so special.
How is artwork valued? Who decides the value of these historic pieces of art and what are their decisions
based on?
With an estimated price tag of more than $140 million, who is expected to buy this? Is it realistic that this
should go into someones private collection or will it tour around the world in art galleries and museums?
If artwork is owned by a museum, they have the funds and staff necessary to store and care for it properly.
How do people care for this caliber of artwork if privately owned?
Before being sold, the Les Femmes dAlger will be going on a world tour with public displays in Hong
Kong, London and New York. How does artwork travel? What special accommodations are made to ensure
its safety and preservation?
This particular version (O) is the 14th version. What is the history of the other 13 versions? Where do they
currently reside?
Art historians to explain the trends in dealing artwork. Are we going to hit a ceiling or will we continue to
climb?
Shared Media Ideas:

#Picasso
25
May 13, 2015
Cannes Film Festival

Today is the 68th Festival de Cannes, also known as the Cannes Film Festival. Joel and Ethan Coen
will serve as co-presidents of the jury, marking the first time two people have chaired the jury.
Earned Media Ideas:
Any surprise films expected to come out this year?
What do films appearing at the festival have in common? What sets them apart? What does that say about
what we value in film?
How has the face or tone of the festival changed over the years?
How much money does the festival make for the city of Cannes? How many people come to the city for the
festival? What is it like to be a resident during the festival?
A look at how security concerns have developed over the years and how its affected how the festival
operates.
How will Joel and Ethan Coen shake up the festival? What changes can we expect?
What does the festival mean for filmmakers?
Is the lack of funding for the arts creating issues relevant to filmmaking or the film industry?
How does the Cannes Film Festival compare to the Sundance Film Festival?
Shared Media Ideas:

@Festival_Cannes; Cannes Film Festival website; Festival de Cannes Facebook page
26
May 13, 2015
Peter G. Peterson Foundation 2015 Fiscal Summit

Peter G. Peterson Foundation Fiscal Summit takes place today and will bring together leaders from
government, academia and media to address Americas long-term debt and economic future.
Earned Media Ideas:
What are some of the biggest fiscal challenges that America faces?
Should the average citizen worry about the issues discussed at summits like these? Why or why not? What
can they do about them? How are they directly affected?
With the forthcoming presidential race, what issues discussed at this meeting will be of particular
importance for presidential hopefuls?
How can the U.S. better manage its fiscal deficit?
Our national debt has each American family now responsible for more than $5000 in debt. Are we over
spending? Or should debt not be viewed like we do with family budgets?
Shared Media Ideas:

2015 Fiscal Summit webpage; Peter G. Peterson Facebook page; @fiscalsummit
27
May 13, 2015
NIEER 'The State of Preschool 2014' report

released
The National Institute for Early Education Research will release their online annual report - 'The
State of Preschool 2014.' The report shows data on state-funded preschool during the 2013-2014
school year and includes rankings of Americas quality standards, funding and access to state-funded
preschool programs.
Earned Media Ideas:
Will universal preschool ever come to fruition? Should it?
What impact does preschool have for children over the course of their education?
What is the importance of preschool? What do/should children learn in preschool, and how does it help
them later in life?
Should children be required to attend preschool? Why/Why not?
With the push toward college/career readiness being stressed earlier and earlier in education, does this
affect parents choices with regards to sending their children to preschool? Or, is there too much pressure
put on this decision?
What does a day in the average state-funded preschool look like for students? A breakdown of what
happens when you drop your kids off.
An analysis of the current state of preschools: what should administrators be focusing on to improve the
quality of care and education?
A comparison of state-funded programs and private preschools: where are there differences, and are they
significant? How so?
How successful are pre-school programs with more than half of the states still scoring low on the no child
left behind programs?
How are parents affording preschool? The most prestigious schools come with a price tag similar to some
state colleges. Is it worth it? What are the basics that every preschool should provide?
For stay-at-home parents, how can they replicate the preschool learning environment at home for their
toddlers?
Shared Media Ideas:

NIEER website; NIEER Facebook page; @PreschoolToday
28
May 14, 2015
U2 to begin the North American leg of their

world tour
U2 will begin its world tour iNNOCENCE + eXPERIENCE with the first of two shows in Vancouver,
BC. The tour follows the release of their 2014 album Songs of Innocence.
Earned Media Ideas:
What are fans expecting from this tour? Can U2 deliver?
How has U2 changed the perception of pop music?
The tours (and their latest albums) title is a reference to William Blakes 1789 collection of poems Songs of
Innocence and of Experience. What does this reference do for the band? What similarities, in terms of
content and theme, do they share with Blakes work?
Has the iTunes free, automatic album distribution debacle affected sales for this tour, either positively or
negatively?
What is it about U2 that makes them have such a strong following? Experts weigh in on just what makes a
band or their music so popular.
What is the culture of live music? Will it ever lose its appeal?
Shared Media Ideas:

iNNOCENCE + eXPERIENCE Tour 2015 website; U2 Facebook page; @U2
29
May 15, 2015
The 75th anniversary of the first McDonald's

restaurant
Brothers Richard and Maurice McDonald opened their first McDonalds restaurant on Route 66 in
San Bernadino, Calif., on this day 75 years ago. The company now operates 32,000 fast food
franchises in 117 countries.
Earned Media Ideas:
How has McDonalds evolved over the years? How were they able to stay at the pinnacle while so many
competitors came and went?
What are some of McDonalds greatest successes and flops when offering new products?
How does the menu at McDonalds today reflect the original offerings at the San Bernadino restaurant?
With the modern criticism over their foods many ingredients, how are customers responding to the chains
new campaign of transparency?
How have McDonalds customers changed over 75 years? A look at the wants and needs of consumers
and how McDonalds has adapted.
A look at McDonalds offerings in different countries, which differ from the U.S. restaurants. How can these
differences be accounted for? Is it only consumer preference, or do ingredient availability and policy
differences come into play?
Why has fast food suddenly taken a backseat in American culture?
Has healthy eating made fast food obsolete?
Can McDonalds compete with the fast casual model of Panera?
From a business angle how are franchises developed and adapted? Is it smart business to engage in a
McDonalds franchise right now?
What if we paid a McDonalds employee $15 what are the costs associated with that? Is it as bad as folks
claim it is?
With the benefit of hindsight, if McDonalds had paid their workers better wages (i.e. not minimum), would
we still be seeing this issue of wage war?
How has the typical McDonalds employee changed since opening 75 years ago?
Shared Media Ideas:

@McDonalds
30
May 15, 2015
Annual Memorial Day Holiday Travel Forecast

released by AAA
In advance of the Memorial Day holiday weekend, AAA to release their annual prediction on holiday
travel.
Earned Media Ideas:
What are the main dangers that drivers should be on the lookout for?
Lots of Americans will be traveling over Memorial Day weekend, but where are they all going? And where
could they be going instead? Ideas for alternative weekend getaways.
How has technology like the social GPS app Waze influenced safety and efficiency for travelers?
How safe are our highways with the latest national reports from the National Association of Civil Engineers
giving roads and U.S. infrastructure a grade of D+?
What are some useful travel apps? A trend story or list to identify the most useful travel apps.
Are gas prices expected to rise for travel season? How can the average traveler plan for this price
increase?
A history of AAA. How did they become the expert in travel?
Shared Media Ideas:

AAA Facebook page; @AAAnews
31
May 16, 2015
2015 Preakness Stakes

The Preakness Stakes is the second horse race in the annual Triple Crown. Held in Pimlico,
Boston, it follows the Kentucky Derby and precedes the Belmont Stakes.
Earned Media Ideas:
How has horse racing changed over the years?

What is it like to be a jockey in such a widely watched race?
The likelihood of winning the Triple Crown: what does it take to win?
Will 2015 be the year for a triple crown winner?
Why is the Kentucky Derby the most cherished of the three triple crown races?
Shared Media Ideas:

@PreaknessStakes, #preakness
32
May 16, 2015
Armed Forces Day

By Presidential Proclamation, Americans are invited to celebrate the military on Armed Forces Day.
Americans are encouraged to display the American Flag and participate in local observances, which
aim to increase public understanding and appreciation for the Armed Forces.
Earned Media Ideas:
Why do we celebrate the Armed Forces on this specific date? Is it at all redundant with the much more
recognized Memorial Day following just a few weeks later? Would people be more likely to buy in to an
Armed Forces Day if it were more spread out on the calendar?
What, in general, is the American perception of our military? How has that changed in the past 100 years?
How have recruiting strategies changed over the years for the Armed Forces?
What can Americans do to show military men and women their appreciation?
What does it mean to be a veteran in todays U.S.?
Suicide rates in the military are at a historic high. Should Armed Forces Day be used to highlight the
deficiencies in veteran and military mental health care?
Shared Media Ideas:

#ArmedForcesDay
33
May 17, 2015
2015 Billboard Music Awards

The Billboard Music Awards is a ceremony hosted by Billboard, a publication and music popularity
chart covering the music business. The awards have been held since 1989, with a brief hiatus in 2007.
They returned in 2011.
Earned Media Ideas:
With Nielsen data for sales, number of downloads and total airplay, the BBMAs are, in a sense, chosen by
listenersor are they? How does music today get discovered and become popular?
One reason to explain why a lot of todays pop music sounds familiarit caters to what consumers want.
How do this years winners reflect that?
Have digital downloads, online streaming and Internet radio services like Pandora, Grooveshark, Spotify
and even YouTube changed the way these awards are decided?
What elements do all the songs on the Billboard charts today have in common?
Are there great songs that never made it onto the charts or into the awards? What happened to them?
Shared Media Ideas:

@officialBBMAs, #BBMAs; @Billboard; BBMA's Facebook page; Billboard Facebook page
34
May 18, 2015
3rd anniversary of Facebook debuting as a

publicly-listed company
In 2012, Facebook shares were offered for trade on the NASDAQ at $38 a share. Its debut raised $16
billion, which represents one of the largest Initial Public Offerings in U.S. history.
Earned Media Ideas:
Shares stumbled out of the gate with the $38 IPO being nearly cut in half. But in the two years following,
prices have more than doubled the IPO. Is it normal for an IPO to struggle at first before righting the ship?
What is the forecast for Facebook stock?
What has Facebooks success taught us about successful tech startups?
For students looking to start their own businesses in the tech world, they may see college dropout
Zuckerbergs story (and Steve Jobs, Bill Gates and Michael Dells) as proof that a college degree isnt
necessary for success. In what ways is this true, and in what ways is it untrue?
Three years later, how has Facebook grown as a company? Where is there still room to grow/how can they
get better?
Shared Media Ideas:

Facebook.com; @Facebook
35
May 19, 2015
Annual 'Click It or Ticket' campaign starts

National Highway Traffic Safety Administration (NHTSA) to launch its annual Click It or Ticket
campaign to encourage drivers to wear their seatbelts.
Earned Media Ideas:
How are police trained to spot whether people are wearing their seat belt or not?
What steps should parents take to ensure their children (including their car seats) are buckled in properly?
What impact has the crackdown had on drivers and passengers wearing their seatbelts? Are the increased
citations or advertising more of a driving force behind influencing peoples behavior?
The fines for driving without a seatbelt exist year round. What effect does this campaign have on drivers
compliance with the rules? How many more people are stopped and fined?
How effective are advertising campaigns when it comes to public safety? What tactics are used and why?
Advertising experts explain.
What are the physics of not wearing a seatbelt during a crash? Physicists and physicians explain what the
body goes through, head to toe.
Why make wearing a seatbelt a law? Does the laws requirement of wearing a seatbelt infringe upon the
freedom to make decisions regarding ones own health, or is it part of law enforcement's role to keep
people safe?
Shared Media Ideas:

@NHTSAgov; #ClickItOrTicket; NHTSA Facebook page
36
May 20, 2015
Final The Late Show With David Letterman airs

David Letterman to host the final Late Show with David Letterman after 22 years on air. Stephen
Colbert, former host of the Colbert Report, is slated to be the new host as of Sept. 8.
Earned Media Ideas:
What is Lettermans legacy?
Is the Late Night timeslot in serious trouble overall? With so much turnover in the past few years, there
seems to be no clear favorite for a long-term winner. How can the new wave of hosts secure their position?
Letterman has been a part of late night TV since the 1980s. How has he changed late night television?
Though a comedian, Letterman has interviewed some important guests. What can a comedian host do that
a journalist cant always do? Is there value in looking at current events, celebrities and people in power
through a comedic lens?
How do Colberts and Lettermans styles and viewpoints align? Are they similar? Will it affect the
viewership?
Letterman gave a lot of other comedians and talk show hosts their start in television, such as Conan
OBrien, and he followed in the footsteps of hosts like Johnny Carson. How does he fit into this genealogy of
TV? A look at the evolution of the late night talk/variety shows and where the genre is going next.
As hosts are shifting roles and retiring, late night talk shows are still primarily hosted by white men. Will we
see a change in that in coming years? Should we?
Will Lettermans exit signal a new era and style for late night TV?
Shared Media Ideas:

@Letterman, #Letterman, #TheLateShow; The Late Show Facebook Page
37
May 21, 2015
Flags In at Arlington National Cemetery

For more than 60 years, the 3rd U.S. Infantry Regiment (The Old Guard) has honored Americas
fallen heroes with Flags In whereby they place a small American flag in front of each grave marker
at Arlington National Cemetery and the U.S. Soldiers and Airmens Home National Cemetery.
Earned Media Ideas:
Where did this tradition originate and how has it changed?
Is support for todays military stronger or weaker than it was 10 years ago? 40 years ago? 75 years ago?
Why?
How do traditions honoring the U.S. military compare to those honoring the military in other countries?
What is the history of The Old Guard, why was it established and who can become a member? What is its
significance in todays military?
How does Flags In help build citizenship?
What is the history behind the Tomb of the Unknown Soldier?
Shared Media Ideas:

#FlagsIn; #FallenHeroes
38
May 22, 2015
NOAA releases its annual Atlantic hurricane

season forecast
U.S. National Oceanic and Atmospheric Administration (NOAA) will hold a press conference to
release its forecast for the 2015 Atlantic hurricane season. Their forecast includes an estimation of
how many storms and hurricanes are expected during the 2015 hurricane season, which begins June
1.
Earned Media Ideas:
How often are these forecasts accurate? Do they generally come pretty close at predicting what folks
should expect?
How do businesses prepare for hurricanes? Beyond boarding up windows, what other considerations do
they take into account ahead of a storm?
How do cities/communities use this information to prepare for hurricane season? What can individual
households do to prepare?
What is the science behind forecasting storms? What technology is used and how has it evolved?
How has climate change influenced the severity and frequency of these storms?
Will it ever get to the point where we can not only predict hurricanes but also prevent them somehow?
Should it? Why or why not?
How effective have we become in forecasting deadly hurricanes?
Shared Media Ideas:

@NOAA; NOAA Facebook page
39
May 24, 2015
Indy 500 Race

Sometimes called The Greatest Spectacle in Racing, the annual Indianapolis 500-mile motor race is
part of the Verizon IndyCar Series.
Earned Media Ideas:
Race day attendance of the Indy 500 approaches 300,000 people. How do you run security for an event of
that magnitude?
What advances have been made to ensure greater spectator safety at race events?
What is the science behind the design of race cars, looking at how the cars design lets it take turns at high
speeds, reach those high speeds, etc.?
What are the physical challenges of driving a race car? How do drivers prepare?
What are the economics of a race of this size?
Are there safety concerns for the crowd at these events? If so, what are they? What should attendees be
aware of?
From horse races to marathons, humans seem to be obsessed with who can go the fastest and finish first.
How has technology changed how we race, and what is next?
What makes the Indy 500 one of the most popular car races in history?
What is the history behind crossing the bricks at the track?
What race car families have been most successful at the race?
Shared Media Ideas:

@IndyCar, #Indy500; Indy 500 Facebook page
40
May 24, 2015
2015 Scripps NationaL SPelling Bee

The Scripps National Spelling Bee is the nations largest and longest running educational promotion
and is sponsored by the E.W. Scripps Company. The nationals start on May 24 and run through May
29.
Earned Media Ideas:
What are three tips to help you/your children become better spellers?
How important is spelling today? Why? If it is still important, how should educators emphasize spelling in a
digital world? If it isnt, how should the curriculum be changed to reflect its changing role?
What psychological effects do competitions like this have on young participants? Are they positive or
negative?
How do the competitors study for this competition? What techniques do they use that childrenand adults
can use to retain information?
What are the most commonly misspelled words? Why are they so tricky? Linguists or neuroscientists
explain why some words spellings elude us.
What is the future of the Scripps spelling bee as Scripps closes more of its national newspaper chains?
Shared Media Ideas:

Scripps National Spelling Bee Facebook page; @ScrippsBee; #RoadToTheBee
41
May 25, 2015
Memorial Day and National Memorial Day Parade

By Presidential Proclamation, Americans are encouraged to remember the men and women who died
while serving in the Armed Forces.
Earned Media Ideas:
How can Americans avoid the temptation to see Memorial Day as just a 3-day weekend? Any tips to help
keep the significance it represents for veterans and their families?
What are some tips to share the significance of Memorial Day with kids?
What is the history of Memorial Day, and how has its significance changed with a changing country?
What is it like to participate in the National Memorial Day Parade?
Are there added security risks when planning this parade because of its significance for the military?
What is the real history behind Memorial Day?
How did the Civil War play a role in giving life to Memorial Day?
Shared Media Ideas:
@deptofdefense
42
May 27, 2015
Pulitzer Prizes awarded

Pulitzer Prizes to be awarded during a luncheon ceremony at Columbia University. Winners for prizes
in journalism, drama, letters and music were announced on April 20.
Earned Media Ideas:
How have the Pulitzers changed over time?
What is the overall state of journalism in the country today? Have 24 hour news networks been beneficial or
detrimental to the industry?
What is the current state of trust the public has for journalism?
What do the winners have in common? What does it say about whats important in a piece of work?
Compare the winners of todays Pulitzer Prize with the winners from years ago. Has what we value in these
works changed? How so?
What is the gender and racial breakdown of the winners of the Pulitzer Prize? How has it evolved?
Are there overarching themes across the Pulitzer winning works this year?
Who was the first Pulitzer prize winner and how have writing styles changed since then?
Do Americans still read as much as they used to with all the competing media technologies now at their
fingertips?
Shared Media Ideas:

#Pulitzer; @Pulitzer; Pulitzer Prize Facebook page
43
May 27, 2015
The Worlds 100 Most Powerful Women list

released by Forbes
Forbes to publish its annual list of the most powerful women in the world. Angela Merkel, Chancellor
of Germany, topped the list in 2014.
Earned Media Ideas:
Any big additions expected to the list this year? What is the turnover like from year to year? Do women
typically have significant longevity in staying amongst the most powerful, or can other women move in and
supplant them?
If the list were not gender specific, would any of the women crack a most powerful people list? What does
this say about where we stand? What does it say about Forbes criteria?
How does the influence of these women compare to the influence of men in similar positions? Do we see
mens and womens success and power differently?
What qualities do the most powerful women share? What can all women learn from them?
What would this list have looked like 100 years ago? 150 years ago? Historians compile a list of historys
most powerful women who may not have been recognized in their own times.
Where have women made the greatest strides? In what industry/ies do they wield the most power? Why?
How is power defined, according to this list? What does that say about what our culture values as
success?
Are women finally breaking the old glass ceiling adage?
Why are women still underpaid compared to their male counterparts?
Shared Media Ideas:

@Forbes; Forbes Facebook page
May 31, 2015
Health Datapalooza 2015 conference

Health Datapalooza is an annual national conference presented by Health Data Consortium that
showcases innovative ways that companies, startups, academics, government agencies and
individuals are using data to improve patient outcomes. This year, the conference agenda will include
an Apps Expo and will allow attendees to explore new data-driven apps and meet with the experts
who created them. The conference runs through June 3 in Washington D.C.
Earned Media Ideas:
What issues of data security arise when it comes to health data? Is doctor/patient confidentiality an eroding
concept as more of the information becomes available? How vulnerable is this information?
How have individual apps and software impacted health and fitness efforts?
How do security and privacy factor into the growing prevalence of health data on smartphones and other
tech accessories?
How useful are things like FitBit and Apples Health Kit in helping people live healthier lives?
How useful is technology-collected information for health care professionals? How accurate is it?
What challenges would open health data present for the health care industry?
Is more information in the hands of the public a good thing for medicine or a bad thing? Why?
How has data-mining changed the way we live and learn?
How will our privacy be protected with increased data releases and growing hacking incidents?
Shared Media Ideas:

@hdconsortium; #hdpalooza
45
May 2015
May 2015 Reports

May 1
The Value of Construction Put in Place Survey, released by the U.S. Census Bureau
May 2
Obamas weekly video/radio address
May 5
The March edition of the U.S. International Trade in Goods and Services, released by the U.S. Census Bureau
May 6
The quarterly refunding announcement, released by the Department of the Treasury
Global 2000 List, published by Forbes
May 7
The March Consumer Credit Report, released by the Federal Reserve Board
Unemployment Insurance Weekly Report - Initial Claims, released by the U.S. Department of Labor
May 8
Monthly Employment Report, released by the U.S. Department of Labor Statistics
May 9
May 12
Marchs Job Openings and Labor Turnover Survey, released by the U.S. Department of Labor Statistics
Aprils Treasury Statement of Receipts and Outlays of the U.S. Government, released by the U.S. Bureau of
Q1 Metro Home Prices/Affordability Report, released by the National Association of Realtors
May 14
Unemployment Insurance Weekly Claims Report, released by the U.S. Department of Labor
46
May 2015
May 2015 Reports (cont.)

May 14
Q1 preliminary GDP figures, released by Japanese authorities
May 16
May 18
Mays Housing Market Index, released by the National Association of Home Builders
May 21
Aprils Existing Home Sales, released by the National Association of Realtors
May 23
May 26
Aprils New Residential Sales, released by the U.S. Census Bureau
May 28
Aprils Pending Home Sales, released by the National Association of Realtors
Unemployment Weekly Claims Report, released by the U.S. Department of Labor
May 29
Q1 revised GDP data, released by the Bureau of Economic Analysis
May 30
47
May 2015
Monthly Celebrations
National Physical Fitness and Sports Month - Presidents Council on Physician Fitness, Sports and
Nutrition
By Presidential Proclamation, Americans are encouraged to make fitness and good
nutrition a part of their lives

@FitnessGov
Motorcycle Safety Awareness Month - National Highway Traffic Safety Administration

@NHTSAgov
National Bike Month - League of American Bicyclists

@BikeLeague
Jewish-American Heritage Month - JewishHeritageMonth.gov

National Teen Pregnancy Prevention Month - Advocates For Youth
@AdvocatesTweets
National Digestive Disease Awareness Month - American Gastroenterologist Association

American Wetlands Month - Environmental Protection Agency
@EPAgov
National Stroke Awareness Month - National Stroke Association
48
May 2015
Monthly Celebrations (Cont.)

National Foster Care Month - Childrens Bureau
Melanoma/Skin Cancer Detection and Prevention Month - American Academy of Dermatology and
American Cancer Society
@AADskin; @AmericanCancer
National Trauma Awareness Month - American Trauma Society

National Arthritis Month - Arthritis Foundation
@arthritis_org
National Allergy and Asthma Awareness Month - Asthma and Allergy Foundation of America
@AAFANational
Better Sleep Month - Better Sleep Council

@BetterSleepOrg
Lupus Awareness Month - Lupus Foundation of America

@LupusOrg
National Mental Health Awareness Month - Mental Health America

Tle - May - Fin

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May 2015

scott willyerd president

Earned media is difficult and time consuming. Its one of

DICK JONES COMMUNICATIONS

info@dickjones.com 724.260.0198 DickJones.com

5th anniversary of a failed car bomb attack in Times Square (May 1)

4th anniversary of the death of Osama bin Laden (May 1)

10-11 2015 Kentucky Derby (May 2)

Mayweather and Pacquiao face off in welterweight boxing match (may 2)

Orson Welles 100th birthday (May 6)

Mariah Carey opens at Caesars Palace (may 6)

2nd anniversary of three women escaping from Ohio home after 10

Cinco De Mayo (May 5)

Citizens Against Government Waste releases its '2015 Congressional

Rock in Rio USA music festival opens in Las Vegas (May 8)

Mothers Day (May 10)

The Start of National Police Week (may 10)

National Geographic Bee National Finals (May 11)

Dick Jones Communications

info@dickjones.com 724.260.0198 DickJones.com

Cannes Film Festival (may 13)

Peter G. Peterson Foundation 2015 Fiscal Summit (May 13)

The 75th anniversary of the first McDonald's restaurant (may 15)

Annual Memorial Day Holiday Travel Forecast

2015 Preakness Stakes (May 16)

Armed Forces Day (may 16)

2015 Billboard Music Awards (May 17)

3rd anniversary of Facebook debuting as a publicly-listed company

Flags In at Arlington National Cemetery (May 21)

Indy 500 Race (May 24)

20155Scripps nationalpSPellingBBee (May 24)

Memorial Day and National Memorial Day Parade (May 25)

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Pulitzer Prizes awarded (May 27)

The Worlds 100 Most Powerful Women list

Health Datapalooza 2015 conference (May 31)

45-46 May 2015 Reports

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4th anniversary of the death of Osama bin

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4th anniversary of the death of Osama bin

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5th anniversary of a failed car bomb attack in

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The Congressional Club holds its annual First

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2015 Kentucky Derby

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2015 Kentucky Derby (cont.)

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Mayweather and Pacquiao face off in

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