Zalaf Butt

Strategy implementation on Emirates

Strategy Leadership
Taking about the strategic leadership it is to be noted that there is difference
between leadership and management.
Management
Leadership
To build a travel and tourism empire at such staggering
speed
not
would

have been possible but for collection ..?????

Activities of Management and Leadership

Leadership
Formulate strategies, motivating and inspiring employees recognize and
reward success. Leadership deals with change. Leadership is ability to take
people to a point where they dont even think to go.
Management
Implementing strategies, planning and budgeting . Organizing and staffing
to achieve strategy.

Corporate Governance
Emirates Airline is looking for communication professionals to join its
corporate brand team, managing the governance and evaluation of our
newly launched brand platform. Hello tomorrow and the delivery of corporate
assets to support our global marketing objectives.

Profitability
Emirates has enjoyed a 25% annual growth rate since its founding in 1985
and has not posted a loss in the last 18 years.
In 2004, the airline was away then the twenty largest global carriers in terms
of passengers miles flown. Much of Emirates success is due to the AlMakhtooms ambitious strategy of reinventing Dubai as a modern hub of
tourism and commerce in Middle East. Almost entirely newly built, building
over 20 years old are brought for their land value ripped down and rebuilt
ten times the size.

Balanced Score Card

the strategic team at Emirates identify authority has discussed ways fro the
authority to become one of the pioneering entities in the world to execute its

strategy according to the balanced score card. This is in line with Emirates
IDs to align its strategy and achieve excellence by adopting the best
application in performance standards and development of institutional action
is planning.
balanced score card concept as put forth by Drs.Ropert S Kaplam and David
is the most widely adopted strategic framework worldwide. It aligns the
business strategies to the strategy of an organization. It is based on what
gets measured gets done