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  • Aquafresh Toothpaste

    Transféré par

    Yasir Khan
    92 vues9 pages
    The document discusses Aquafresh, a globally successful oral hygiene brand that failed in South Asia, particularly Pakistan and India. It launched in Asia when people primarily used herbal alternatives like "Manjans." It targeted oral health-conscious consumers but failed to adapt to local consumer needs in its re-launch in Pakistan. Aquafresh became strongly identified by its three stripes design on packaging. Suggestions to improve its performance include adding new flavors as existing ones were too strong, updating its striped tube packaging, launching combination toothpaste and brush products, and leveraging oral health marketing campaigns.

    Description originale:

    Analysis of Marketing Strategy of Aqua Fresh

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    The document discusses Aquafresh, a globally successful oral hygiene brand that failed in South Asia, particularly Pakistan and India. It launched in Asia when people primarily used herbal alternatives like "Manjans." It targeted oral health-conscious consumers but failed to adapt to local consumer needs in its re-launch in Pakistan. Aquafresh became strongly identified by its three stripes design on packaging. Suggestions to improve its performance include adding new flavors as existing ones were too strong, updating its striped tube packaging, launching combination toothpaste and brush products, and leveraging oral health marketing campaigns.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    92 vues9 pages

    Aquafresh Toothpaste

    Transféré par

    Yasir Khan
    The document discusses Aquafresh, a globally successful oral hygiene brand that failed in South Asia, particularly Pakistan and India. It launched in Asia when people primarily used herbal alternatives like "Manjans." It targeted oral health-conscious consumers but failed to adapt to local consumer needs in its re-launch in Pakistan. Aquafresh became strongly identified by its three stripes design on packaging. Suggestions to improve its performance include adding new flavors as existing ones were too strong, updating its striped tube packaging, launching combination toothpaste and brush products, and leveraging oral health marketing campaigns.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 9

    R

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    U TH K H R I N L I M
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    A O AS C OW
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    E

    IN

    Globally Successful Brand But


    failed in South East Asia esp.
    Pakistan and India.
    Launched in Asia when People
    were mostly using Manjans.
    Targeted mainly Oral Hygiene
    cautious people.
    Failed to re-launch in Pakistan as
    per local consumer needs.
    Aquafresh stuck with its 3 stripes
    eventually become its
    identification.

    ATL

    U
    A
    L

    H
    C
    N

    G
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    A
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    S

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    Addition of New Flavors Because


    Existing Flavors are very strong.
    Striped tube strategy became old
    Colgate and Close-Up Long ago SideTracked.
    Combination with brush Should be
    launched.
    Excessive Marketing campaign about
    Oral Hygiene can be a part of it.

    Competitors

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