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Abhishek Kumar(073068)
To open a fast food restaurant first it is important
to understand what is fast food,what are its
advantages & popularity factors
Foods designed for ready
availability, use or consumption
and sold at eating establishments
for quick availability
or take-out
Why fast food is so popular
Cheap price.
Fast service i.e. No delays or waiting at tables for the
food.
You can make special requests to avoid calories such as
Mayonnaise & special sauces.
Nutritional information is available.
Tasty food.
Easy portion control i.e. choose small, regular, junior or
single sizes.
Products have reasonably good shelf life.
On premises consumption and take away facilities.
In 1972, $ 3 billion a year was spent on fast food -
today more than $110 billion is spent.
McDonald's feeds more than 46 million people a day
- more than the entire population of Spain.
fries are the most eaten vegetable in America
McDonald's operates more than 30,000 restaurants
in more then 100 countries on 6 continents.
Before most children can speak they can recognize
McDonald's.
McDonald's represents 43% of total U.S. fast food
market.
Targeted section – people of miscellaneous age
groups
People surveyed – 30
Options:
(a) Everyday
(b) Once a week
(c) Thrice a week
(d) Once a month
(e) Don’t prefer
(a) Convenience
(b) Nutrition
(c) Price
Option A - 56 covers
Option B - 40covers
Covers - 56
Total area-1500sq ft
Covers - 40
Restaurant design Total area-1500sq ft
(B)
Promotional offers
Sitting
arrangements
Tables (rectangular) – 10
Chairs (wooden) _ 40
Food material suppliers
•Shimla hills offerings pvt. Ltd:-Plot
No 92, Industrial Area,Shoghi, Shimla -
173219, Himachal Pradesh
•Shivambu international
•Google images.com
•Incredible india.org
•. www.fastfood.com/
•www.agriculture.exportersindia.com
•www.shimlahills.com