A Comperative Analysis of Consumer Awareness and Satisfaction With Respect To Branded Jeans

“A Comparative analysis of consumer awareness and satisfaction with respect to
branded jeans”.
EXECUTIVE SUMMARY
Administrative Management College 1

branded jeans”.
EXECUTIVE SUMMARY
The heading of the project being “A Comparative analysis of consumer

awareness and satisfaction with respect to branded jeans”. It will concentrate
more on find out the brand preference of consumers on jeans and at the same
time will find out other aspects which will help the marketer to improve his
product and bring it up to the standard of the target consumers.
These other aspects being the analysing the various brands available in
the market place of ready made jeans, analyse the target audience favourite
brands, preferred brands in the jeans market, analysing the different buying
habits of the people and the attitude that they look forward while buying a Jeans
pant and to also analyse media habits of the target audience.
For the purpose of analysing these factors twenty different tests have
been conducted.
The tests being as follows: -
o Brand specific test which tells us about the brand specific ness of the
respondents
o Preferred brand test, which gives us an idea of the preferred brand of the
target audience.
o Reasons for preferring the particular brand test which will tells us about
the factors influencing the respondents to prefer particular brand.
o Favourite shopping centre test that tells us about the shopping centre
preferences of the respondents.
o Reasons for preferring particular shopping centre test which will tells us
about the factors influencing the respondents to prefer particular shopping
centre.

branded jeans”.
o Out fit test which tells us about out fit preferred by the respondents.
o Factors for consideration test which will tells us about the factors that a
respondents will consider before buying a Jeans pant.
o Reasons for wearing Jeans trouser test that will tells us about the reasons
for wearing jeans.
o Known brand test that will tells us about the known brands of respondents.
o Factors provokes to shift to other brands test which will tells us about the
factors provokes the respondents to shift to other brands.
o Knowledge of fabric test that will tells us about the respondents those who
are having knowledge of fabric.
o Preferred fabric test that will tells us about the preferred fabric of
respondents.
o Products owned test that gives us an idea about numbers of brands tried by
respondents.
o Information about brand test which will tells us that how the respondents
got information about the brands.
o Trousers using test that will gives us an idea about kinds of trousers (Jeans
or Formal) used by respondents.
o Response towards outlet test that will tells us about the response of
respondents towards availability (outlets) of their brands.
o Response towards advertisement test that will gives us an idea about the
response of respondents towards advertisements of brands.
o Response towards pricing test that will gives us an idea about the
response of respondents towards pricing of brands.
o Preferred sales promotion test that will gives us an idea about the preferred
sales promotions of respondents.
o Satisfaction test that will gives us an idea about the satisfied and un-
satisfied consumers with their present products.

branded jeans”.
INTRODUCTION

branded jeans”.
INTRODUCTION:
Most of the professional marketing companies understand that marketing

is basically a dynamic field and not static. Because of its dynamic nature every
activity in marketing should be redefined to ensure maximum profitability to the
organization. The method employed by most of the companies is called
development of marketing strategy. Marketing strategy is basically the
companies planning activity and executing of that plan in the immediate future to
achieve the objectives of the organization. Basically the marketing strategy
comprises of identifying the customer, developing the product, pricing strategy,
distribution strategy and communicating with the customers about the products.
In addition to that marketing strategy is also evaluating the customer

segment and positioning the product. To carryout such activities every company
should know what is the need of the customer in terms of both physiological and
psychological needs and evaluate the need satisfaction methods so that a
company can design a very good strategy. This strategy leads to marketing
success of a brand or a product.
Developing a marketing strategy by a company requires a thorough

understanding of a consumer behaviour more importantly the consumer
behaviour in terms of how do they recognise their need, how do they evaluate
the different information available, evaluate the product availability, evaluate the
brand choices and where do they get it, how much they have to pay and who
influences them in the selection of a brand or a product. Such behaviour
perspective understanding has to be considered in terms of the buyers choice,
buyers preference, liking, reasons for liking, buyers purchase motive. All together

branded jeans”.
will give a frame work in understanding the behaviour in such a way that the
companies can develop a marketing strategy in satisfying the needs of the
consumers.
Brand preference is a consumer behaviour phenomenon, which helps in

company understanding the physiological and innate need of a customer. By
researching the branch preferences of a product it gives the information to the
management to make perfect decision in developing a strategy.

branded jeans”.
OPERATIONAL DEFINITIONS OF CONCEPTS
• Perception: - it is the process by which an individual selects,

organise and interpret information inputs to create a meaningful
picture of the word.
• Attitude: - An attitude is a person’s enduring favourable or

unfavourable evaluations, emotional feelings, and action
tendencies toward some object or idea.
• Segmentation: - Segmentation refers to identification of a large

group within a similar wants, purchasing power, geographical
location, buying attitudes, or buying habits.
• Targeting: - Once the firm has identified its market-segment

opportunities it has to decide how many and which ones to target.
This decision is called targeting.
• Brand: - A brand is a name, term, sign, symbol or design, or a
combination of them intended to identify the goods or services of
one seller and to differentiate them from those of competitors.
• Brand preference: - it is a loyalty shone by a consumer towards a

particular brand by nor switching brands.
• Brand switching: - it is the tendency consumer to change brands

in searching of his preference in product.

branded jeans”.
INTRODUCTION TO MARKETING
Marketing is a restless dynamic field, changes have been gradual but

pronounced shift in orientation of firms has seen from production to marketing.
Moreover the role of marketing has been changing; thus changing the
responsibilities of a marketing executive in making sound marketing decisions.
In respect to this requirement. A formalised means of acquiring information to
assist in making such decision has emerged and this is ‘marketing research’.
“Research connotes a systematic and objectives investigation of a subject

or problem in order to discover relevant information”.
MARKET:
The concept of exchange leads to the concept of market “A market

consists of all the potential consumers sharing a particular need or want who
might be willing to and able to engage in exchange to satisfy the need or want”
A market is a group of buyers and sellers interested in negotiating the

terms of purchase or sale of goods and service. It is the sum total of the situation
or environment in which the resources, activities and attitudes of buyers and
sellers effect the demand for product in a given area. It is thus a sphere within
which ‘pride marketing forces operate’ along with the exchange of title. There are
actual movements of goods.

branded jeans”.
MARKETING:
Marketing means human activity taking place in relation to markets. It

means working with markets to actualise potential exchange for the purpose of
satisfying human needs and wants. Marketing is a social and managerial process
individual and group obtain what they need and want through creating offering
and exchanging products of value with others.
It essentially consists of the performance of business activities having to

do with affecting changes in the ownership and possession of goods and
services. It deals with the creation of time and place utilities and that phase of
business activity through which human wants are satisfied by exchange of goods
and services for some valuable consideration.
MARKETING RESEARCH:
“Marketing research is the systematic and objective search for and

analysis of information relevant to the identification and solution of any problem
in the field of marketing”.
“Marketing research is the function which links the consumer, customer

and public to the marketer through information used to identify and define
marketing opportunities and problems; generate, refine and evaluate marketing
action, monitor marketing performance and improve understanding of marketing
as a process”.
Marketing research specifies the information required to address these

issues, design the method for collecting information, manage and implement the
data collection process analyse the result and communicate the findings and
their implications.

branded jeans”.
RESEARCH
METHODOLOGY

branded jeans”.
DESIGN OF THE STUDY
STATEMENT OF THE PROBLEM
Hear the problem is to identify the consumers of jeans and to know whether
they are brand aware or not while buying Jeans, and to know the factors
influencing them to prefer jeans of particular brand, finally to examine
whether they are satisfied with there present brand or not in Bangalore
city.
OBJECTIVES OF THE STUDY
• To identify the consumers of Jeans.
• To know whether consumers are brand aware or not with respect to

Jeans.
• To know the factors influencing consumers to go for particular brand.
• To analyse the favourite brands of the target audience preferred brands

and liked brands in the jeans market.
• To know whether consumers are aware with there present brand or not.

branded jeans”.
SCOPE OF THE STUDY
The scope of the study is only to analyse the behavioural perspective of

the Brand preference, which can help developing the marketing strategy.
LIMITATIONS OF THE STUDY
 Because of the non-probability sampling the findings may not be accurate

to the population parameter.
 The population is too small with the population because of time constraint.
 The interview was conducted on the continent respondents who are

otherwise busy and in there hurry might have given vague replies, which
would render the research in to specification bias.
HYPOTHESIS:
In this study two hypothesis have been formulated.

They are as follows:
• Null Hypothesis (HO) : Null hypothesis which represents awareness and
satisfaction towards branded jeans in today’s market.
• Alternative Hypothesis (HI) : Alternative Hypothesis which represents that
there is no awareness and satisfaction towards branded jeans in today’s
market.
• If null Hypothesis become true, then the alternative Hypothesis will be
false. On the other hand, if null Hypothesis becomes false then the
alternative Hypothesis will be true.

branded jeans”.
METHODOLOGY:
TYPE OF RESEARCH:
Descriptive research by survey method.
ACTUAL COLLECTION OF DATA:
 Primary data is collected through sampled respondents.
 Secondary data is collected from various Reports available at college

library, Internet various textbooks and news papers and magazines.
SAMPLING PLAN
Type of sampling is non-probability consistent sampling.
SAMPLE SIZE AND SAMPLE UNIT:
Sample size is 100 and sampling unit is J.P nagar and BTM in Bangalore city.
RESEARCH INSTRUMENT
Structured open and closed ended questionnaire.

branded jeans”.
Review of literature:
Purpose: -
1) To know the research work undertaken by other researcher in this field.
2) To have a back ground information on research topic.
Methodology:
While referring various texts boos for BBM and MBA course, the researcher came
across the topic called consumer brand preference. By taking lead from those texts, the
researcher referred the topic in the following marketing journals:
♣ Marketing Journals.
♣ Journal for business etc

branded jeans”.
PROFILE OF THE
ORGANIZATION AND
RESPONDENTS

branded jeans”.
INDUSTRY PROFILE:
The industry of clothing is known as the garment industry. An article of

textile, which is used by every one to cover the body, is a garment. In the Old
Stone Age period the skin of animals was used to cover the bodies. Even the
leaves and grass woven together was used as garments. As the years passed
the material for garments also changed from skin to cotton and the other man
made materials.
GARMENTS MARKETING IN THE NATION: -
National marketing is the performance of a business activity that directs

the flow of a company goods and services to customers or consumers in more
than one state, all over the nation.
National trade is the phase of national operations of a company or firm.
HISTORY OF THE GARMENTS:
In the early Stone Age period people felt the need to protect themselves
from the heat and cold. So they wove leaves and grass together to cover
themselves. Later on they began to use the skin of animals and the fine barks of
trees to make garments for them selves. The grew found of wearing skin and
bark because they could colour them and draw figures on them with the help.
There fore it is seen that man has been keen to dress up fashionably.

branded jeans”.
Northern Europeans made garments of animal’s skins, sewn together with

leather thongs. Holes were made in the skin and colourful pieces of leather were
passed through them to a colourful effect on the duel colour of skin.
The manufacture of ready-made garments career in the eighteenth
century was performed by hand after invention of foot and water powered
machinery stitching of garments became easier and the clothing industry began
to flourish the very next development was the introduction of band knife machine
in 1960. John Barron invented this; this machine could cut several thickness of
cloth at a time John Barron was the founder of the bed clothing industry.
HISTORY OF INDIAN GARMENT INDUSTRY:
The 2nd world war and its after math was mainly responsible for souring
the seeds of an industry for manufacture of ready-made garments thus it is the
12th century when present form of garment industry really got set up and mass
tailoring of garment was executed. In a course of time a number of small-scale
units came to be set up all over the country many such units were started with
just 5 or 6 machines in individual homes. Job workers (skilled labourers) are the
product of the last quarter of 12th century. The large number of job worker with
master jobbers comes in to operation particularly in the North and Eastern part of
India. Master men collected orders from various clients and supplied the fabric
and trimming to the various job workers under their control these workers either
need to work at a centralised location of a master jobber are taken home the
fabric for trimming and return the finished product to master jobbers and a
predetermined date in western and southern part of the country with some
structural changes in operation of the units, the production system was made
export oriented.
The Indian garment industry has seen many ups and down in the 40’s
during 2nd world war, to meet the defence needs of mainly U.K. a set batch was

branded jeans”.
experienced by the industry after the war since demand dropped. The industry
could not utilise its full capacity the industry received in the 60’s.
TYPES OF GARMENTS BEING MANUFACTURED:
1.STITCHED GARMENTS:
In this field the consumer buys the cloth and the Tailor or a designer
according to the consumer style, pattern, design or size to suit and satisfy his
needs.
2. READY-MADE GARMENTS:
This is a broad business field in which the big manufacturers, Industrialists

and designers are involved. These industries provide employment to the public.
Here the cloth is bought in bulk and the clothes are made according to the latest
fashion and trend. Here many pieces are made of the same design and orderly
stitched according to different sizes to satisfy the customer need. These
industries and designers create the sense of fashion for the upcoming demand.
Ready-made garments are easy to purchase from the customers point of view as
it gives him a wide selection of the latest fashion as per his choice. Today’s trend
believes in immediate purchase and immediate wear because this saves time
management.

branded jeans”.
TYPES OF GARMENTS:
1. FORMALS:
These types of clothes are usually worn for occasions like business
parties, conferences, meetings, and interviews etc. These types of garments are
simple and bright and comfortable. They constitute usually of units of which ties
from the major part, tight skirts and coats are also formal along with Blazers.
2. CASUALS:
These are clothes, mainly the teenagers who are very found of wearing Jeans, T-
shirts, Skirts, Short, and Jackets etc. These clothes are usually worn during
playtime and while playing games. These are also used for any rough type of
work.
3. ETHNIC:
These are clothes that are worn usually for religious functions, weddings,
festivals and traditional ceremonies.

branded jeans”.
HISTORY OF THE JEANS.
Where did the name Denim Jeans come from?
'Serge de Nîmes'
In fashion history, jeans and denim history continues to baffle. No one

truly knows the perfect answer to where jeans began. As so often happens
fashions often emerge together in various parts of the world and are the result of
the sudden availability of a new fabric, cloth, dye or technique.
But we do know that the phrase denim jeans is thought to derive from
several sources. No one is totally certain where the words come from. A majority
of source books suggest that denim derives from the English translation of the
South of France French phrase 'serge de Nîmes'. Denim fashion history is thus
associated with Serge de Nimes.
It may well be that the fabric which was made in France also had a version
made locally in England and was called by the same name of denim in the same
way that Cheddar cheese is called cheddar all over the world. The Serge de
Nîmes was originally a wool silk mix, twill weave. Certainly by the 19 th century in
England denim had a white warp and a navy woof (weft). Denim was considered
a hard wearing sturdy fabric, ideal for heavy labouring.
Genoese
It is also thought the name ' jeans ' comes from 'Genoese' the name for
Italian sailors of Genoa who when at sea dressed in blue fustian fabric
composed of a cotton and wool or linen blend. Genoese fabric was imported into
Britain as far back as the 16th century.

branded jeans”.
Thomas Hardy used the word fustian to describe basic clothes of a skilled
countryman in 'The Mayor Of Casterbridge.' He mentions a fustian waistcoat,
breeches and a jacket all the type of garments often made up in jeans material
today. In Pickwick Papers fustian is described by Dickens as 'common fustian'
which firmly puts it in the everyday category. In the 19th century American
weavers made hardwearing cotton duck, denim and jeans fabrics to satisfy a
home market. At some time some manufacturers must have replaced the yarns
with the locally produced, more readily available cotton making the fabrics all
cotton.
Levi Strauss the Inventor of Jeans called Denim Jeans
Jeans history would be nothing without Levi Strauss. Levi Strauss is

credited with inventing jeans. Levi Strauss emigrated with his family to New York
in 1847. His family sold dry goods such as canvas tenting and Manchester
drapery goods. He moved to San Francisco in the early 1850s because he
thought the same dry goods business would be brisk because of the California
gold rush.
About 20 years later a solvent Levi Strauss and a Nevada tailor joined
forces to patent an idea the tailor had for putting rivets on stress points of
workman's waist high overalls commonly known as jeans. Levi Strauss chose to
use the stronger denim fabric and cotton duck, putting his own name on the
product. Later the duck fabric was dropped as consumers found denim more
comfortable, particularly after washing creating the faded bloom on the indigo
blue dyeing that we all love. Eventually in the 1950s people asked for denim
jeans or just as often - Levi's jeans rather than waist overalls. Other
manufacturers began to produce jeans and other brand names such as Lee
Coopers and Wranglers also became famous. Each brand is renowned for
having a particular cut.

branded jeans”.
Film Stars in Denim Jeans Influence the 1950s
Jeans fashion history was truly made in the 1950s when film stars wore it
in movies that the teenagers of the day followed with avid interest. For many
years jeans were only used as work wear clothes, but by the 1940s they were
considered leisure wear in America. Once pop and film stars like Elvis Presley,
James Dean, and Marlon Brando sported them they became desirable
internationally in the 1950s and are associated with rock and roll and pop music.
Later in the 1960s, jean brands old and new were worn universally in the western
world.
1970's Flower Power and Jeans
In the 1970s individuals began to really personalize flared bell bottom

versions of jeans with bells up the sides of flared jean's legs.
Floral and abstract textural embroidery, metal eyelets and studs, transfers,
appliqué and even anti-war graffiti biro writing were all popular forms of
decoration. Jeans were a great hit with flower people and the hippie revolution.
Jeans were the only uniform to wear to a 1970's pop concert. Jeans never
seemed to die as individuals would cut off the legs to make bermuda shorts, then
short shorts or even duffle bags using a cord to draw up the waist loops. Old
jeans got recycled into patchwork jeans and skirts.

branded jeans”.
Levi 501s
The most famous jeans are still probably those produced by Levi as Levi
501s. Pre shrunk jeans had been introduced in the 1960s. 501s traditional button
fly jeans designed in the Victorian era need to be shrunk to fit. They were a huge
hit again in the 1980s when reintroduced to a new generation.
In a television advertisement Nick Kamen removed his jeans and stripped
to his underpants at a launderette. He proceeded to launder the jeans making
them 'shrink to fit' to the music of Marvin Gaye's 'I heard it through the grapevine'.
Kamen helped make them into a new fashion item for a new generation with the
link to sexual allure.
Designer Jeans
By the 1980s ripped, frayed and torn jeans were a normal sight. Coloured
jeans from white through to pastels were also popular as were stonewashed blue
jeans. In the 80s, designer jeans with names like Gloria Vanderbilt, Calvin Klein
and Armani among so many fashion designers, became the designer label jeans
to be seen in. Stone washed jeans became a must. By the 1990s black jeans
were very popular for a while and jeans in general were seen a lot in the early
1990s. But shades of blue are always loved and sometimes the darkest shade is
high fashion and sometimes the most washed out faded pairs become the
hottest. Coloured jean of all shades made an appearance.
In 2000 designers were crystal beading and silver or gold spraying jeans
amid tears, frayed slashes, fur and feather decoration. Denim was hot yet again
and used to make everything from footwear, jackets, bags, basque corsets to
jewelled cuffs.

branded jeans”.
Lycra in Jeans
The 1990s saw some changes such as denim with an added percentage
of Lycra to enhance fit and comfort. Jeans most definitely here to stay, as 50% of
us under 60 like to wear them, easily prefer them to combat trousers, which are
now considered very passé. Jeans with Lycra are so much more comfortable.
They fit and cling around the buttocks in a way that accommodates less than
perfect figures.

branded jeans”.
ANALYSIS
OF
FINDINGS

branded jeans”.
FINDINGS: -
• Out of 100 respondents 58% are male and 42% are females.
• Out of 100 respondents 15% are age group of below 20 years, 50% are of
20-30 years of age group, 25% are belongs to 30-40 Years of age group
and 10% are of above 40 years.
• Out of 100 respondents 15% are under-graduates, 40% are graduates

and 45% of respondents are post-graduates.
• Out of 100 respondents 25% of respondents are employees, 10% are

business category, 15% of respondents are professionals, 40% of
respondents are students and 10% are housewives.
• Out of 100 respondents 25% of respondents are belongs to the income

group less then Rs 10,000/-, 35% are belongs to Rs 10-20,000/- income
group, 25% are belongs to income group of Rs 20-30,000/- and 15% are
belongs to the income group of above Rs 30,000/-.
• Out of 100 respondents 96% respondents are using Jeans and 4% of

respondents do not wear jeans.
• Majority of the respondents i.e., 72% wear readymade jeans whereas the
6% wear tailor made jeans and 22% wear both jeans.
• Out of 96 respondents of jeans users 45.8% are Brand specific and 54.2%
of respondents are not brand specific.

branded jeans”.
• Out of 96 respondents of jeans users 29.12% of respondents wear jeans

because it is present trend, 54.2% of respondents use jeans because of
its comfortably, 6.25% are because of its reasonable prices, 8.33% of
respondents wear it because of its brand image and 2.1% of respondents
use it for other reasons.
• Most of the respondents i.e., 65% prefer for quality and the price and the
rest 35% prefer for brand name, convenience, fabric, look, Comfort, Better
fit and maintenance as most preferable factor.
• Out of 44, brand specific respondents 9.1% of respondents prefer

Wrangler Jeans, 13.6% of respondents prefer Levis Jeans, 31.8% of
respondents use Live-in Jeans, 22.7% of respondents prefer Lee Jeans,
9.1% of respondents prefer Killer Jeans, 4.6% of respondents prefer Pepe
Jeans and 9.1% of respondents prefer Trigger Jeans.
• Out of 44, brand specific respondents 50% of respondents prefer their

brand because of its good quality, 4.5% respondents prefer the brand
because of its convenience, 4.5% of respondents prefer because of its
Fabric, 61% of respondents prefer because of reasonable price, 22.7% of
respondents prefer because of its status symbol and 2.3% of respondents
are preferring it because of other reasons.
• Out of 44, brand specific respondents 52.3% of respondents shift to other

brand if there is fall in price, 34% of respondents shift if there is
modification in the price, 9.1% of respondents shift if there is good service
and 4.6% of respondents shift to other brand for other reasons.

branded jeans”.
• Out of 96 respondents of jeans users 58.3% of respondents prefer Denim

Jeans and 41.7% of respondents prefer Cotton Jeans.
• Out of 96 respondents of Jeans users 22.9 % of respondents have tried

two brands, 30.2% of respondents tried four brands, 27.1% of
respondents tried six brands and 19.8% of respondents tried more than
six brands.
• Out of 96 respondents of jeans users 41.7% of respondents came to know

about the brand through Advertisements, 33.3% of respondents came to
know about the brand through Advice of friends, 14.6% through Advice of
family and 10.4 % through Advice of seller.
• Out of 100 respondents 66% of respondents prefers particular shopping

center to buy jeans and 34% of respondents do not prefer.
• Out of 66 respondents 50% of respondents prefers particular shopping

center because it is company outlet, 6.1% of respondents because of
availability of brands, 15.2% of respondents because of availability of
product range, 18.1% because of reasonable price and 10.6% for other
reasons.
• Out of 100 respondents, 68% of respondents are having knowledge of
fabric and 32% of respondents are not having the knowledge of fabric.
• Out of 100 respondents 14% of respondents use only jeans, 8% of

respondents use only formal trousers and 78% of respondents use both
the trousers.
• Out of 100 respondents 85% of respondents are satisfied with the

availability (outlets) of brands and 15% of respondents are not satisfied.

branded jeans”.
• Out of 100 respondents 80% of respondents are satisfied with the

advertisements of their brands and 20% of respondents are not satisfied.
• Out of 100 respondents 92% of respondents are satisfied with the pricing
of the product (brand) and 8% of respondents are not satisfied.
• Out of 100 respondents 46% of respondents prefer price discounts as

sales promotion, 8% of respondents prefer Gift vouchers, 44% of
respondents prefer Buy one get one free and 2% of respondents prefer
other sales promotions.
• Out of 100 respondents 95% of respondents are satisfied with their

present products and 5% of respondents are not satisfied.

branded jeans”.
Table showing: -
Genders of the respondents.
Gender No. Of Respondents In percentage
Males 58 52%
Females 42 42%
Totals 100 100%
Interpretation,
The above table showing that out of 100 respondents 58 are males and 42 are females.

branded jeans”.

branded jeans”.
C la s s ific a tio n o f
r e s p o n d e n ts o n th e b a s is o f
g en d ers.
70
60
50
40
30
20
10
0
M a le s F e m a le s
Conclusion:
Here male are dominating females out of total respondents.

branded jeans”.
Table showing: -
Age of the respondents.
Ages No. Of respondents In percentage

Below 20 15 15%
Yrs
20-30 Yrs 50 50%
30-40 Yrs 25 25%
Above 40 10 10%
Yrs
Totals 100 100%
Interpretation,
The above table showing that out of the 100 respondents 15

are belongs to age group of 20 Years, 50 are belongs to 20 to 30 age

branded jeans”.
group, 25 respondents are belongs to 30 to 40 Years and 10

respondents are belongs to age group of above 40 Years.

branded jeans”.
ag e g ro u p s
60
50
40
30
20
10
0
B e lo w 2 02 0 -3 0 y e a3rs0 -4 0 Y e a rs
A b o ve 4 0
Y e a rs Y e a rs
Conclusion:
Out of total respondents age group of 20-30 years are major purchasers..

branded jeans”.
Table showing: -
Qualification of the respondents.
Qualification No. Of In
respondents percentage
Under 15 15%
graduates.
Graduates. 40 40%
Postgraduate. 45 45%
Totals. 100 100%
Interpretation,
The table showing that out of the 100 respondents 15 are under
graduates, 40 are Graduates and 45 are Postgraduates.

branded jeans”.
r e s p o n d e n ts o n th e b a s is o
q u a lific a tio n s .
50
40
30
20
10
0
U n d e r g ra d u a Gt e ra
s d u a t e s P o s t g ra d u a t e
Conclusion:
Out of total respondents majority are of postgraduates followed by graduates and
under graduates.

branded jeans”.
The table showing: -
Occupation of the respondents.
Occupations No. Of respondents In percentage

Employee. 20 20%
Business. 15 15%
Professional. 15 15%
Students. 40 40%
Housewives. 10 10%
Totals. 100 100%
Interpretation,
The above table shows that out of 100 respondents 20 are

service class Employees, 15 are doing Business, 15 are
Professionals, 40 are Students and 10 are Housewives.

branded jeans”.
r e s p o n d e n ts o n th e b a s is
o c c u p a tio n .
50
40
30
20
10
0
nt
ess
e
s
de
al
ye
e
n
wiv
sin
Stu
plo
sio
Bu
use
Em
fes
Ho
Pro
Conclusion:
Here students are having dominating portion out of total respondents followed by
employees, business class, professionals and housewives.

branded jeans”.
Monthly House hold incomes of respondents.
Monthly incomes. No. Of In

respondents. percentage.
Less then Rs 25 25%
10.Thousends.
Rs. 10-20. Thousands. 35 35%
Rs. 20-30. Thousands. 25 25%
Above Rs. 30. 15 15%
Thousands.
Totals. 100 100%
Interpretation,
The above table showing that out of 100 Respondents 25

are having less than Rs. 10 Thousands, 35 respondents are
belongs to Rs. 20 to 30 Thousands, 25 are belongs to Rs. 20 to
30 Thousands and 15 respondents are belongs to above Rs 30
Thousands.

branded jeans”.
in c o m e s
40
30
20
10
0
Thousand
Thousand
Above Rs.
Rs. 10-20
Thousand
Rs.20-30
10Thousand
Less then
30
Conclusion:
Out of total respondents 35% are having income of Rs10-20 thousands.
Followed by less than Rs 10 thousands, Rs 20-30 thousands at last above 30
thousands.

branded jeans”.
Users and non-users of Jeans among respondents.
Options. No. Of In percentage.

respondents.
Jeans 94 94%
users.
Non- 6 6%
users.
Totals. 100 100%
Interpretation,
The above table showing that out of 100 respondents’ 94

respondents wear Jeans and 6 respondents do not wear Jeans.

branded jeans”.
C l a s s i fi c a t i o n o f r e p r e s e n t s a s j e a
tro u s e rs a n d n o n u s e rs .
94
100
80
60
40
20 6
0
J e a n s u s e Nr s o n j e a n s u s e r s
Conclusion:
Except 6% all the respondents use Jeans.

branded jeans”.
Table showing: -
The Out fit of the respondents.
Out fit. No. Of In

Tailor 6 6%
made.
Ready 72 72%
made.
Both. 22 22%
Totals. 100 100%
Interpretation,
The above table showing that 6 respondents are using

Tailor made jeans, 72 are using Ready-made jeans and 22
respondents are using both tailor made and Ready-made jeans.

branded jeans”.
C la s s ific a t io n o f re s p o n d e n t s o n t h e b a s is o f o u t fit .
80 72
70
60
50
40
30 22
20
10 6
0
T a ilo r m a d e R e a d y m a d e B o th
Conclusion:
Maximum number of respondents use ready-made trousers.

branded jeans”.
The factors influencing the respondents to wear Jeans.
Options. No. Of In
respondents percent
. age.
Present 29.12 29.12%
trend.
Comfort. 54.2 54.2%
Reasonable 6.25 6.25%
price.
Brand 8.33 8.33%
image.
Others. 2.1 2.1%
Totals. 100 100%
Interpretation,
The above table showing that out of 100 respondents 29.12 are
wearing Jeans because it is present trend, 54.2 respondents are
using, as it is Comfortable, 6.25 are because it is reasonable price,
8.33 respondents are using it because of its Brand image and 2.1
respondents are using it for other reasons.

branded jeans”.
Classification of respondents on the basis of

factors influencing for wearing jeans
60
50
40
30
20
10
0
rt
rs
d
e
ice
fo
n
he
ag
re
pr
co
ot
im
tt
le
en
d
ab
an
es
Br
pr
so
a
re
Conclusion:
Factors like comfort and present trends are attracting consumers towards Jeans.
Table showing: -

branded jeans”.
The most preferable factor considered by the respondents while

buying.
Factors. No. Of In
Price. 22 22%
Quality. 43 43%
Brand image. 18 18%
Convenience. 04 4%
Fabric. 02 2%
Look. 02 2%
Comfort in fitting 06 6%
Better fit possible. 02 2%
Ease of 01 1%
maintenance.
Totals. 100 100%
Interpretation,
The above table showing that out of 100 respondents, 22
respondents are consider price as most preferable factor, 43
respondents consider Quality as most preferable factor, 4
respondents consider convenience, 2 are fabric, 2 are look, 6 are
comfort, 2 are better fit possible and 1 are considering ease of
maintenance as most preferable factor.

branded jeans”.
C la s s ific a tio n o f r e s p o n d e n ts o
th e b a s is o f m o s t p r e fe r a b le fa c t
b u y in g je a n s .
50
40
30
20
10
0
Price
Fabric.
Comfort in
maintance
Ease of
fitting
Brand image
Conclusion:
Quality and price of the products are deciding factors while buying Jeans
followed by brand image and comfort.

branded jeans”.
Table showing: -
Whether the respondents are brand specific or not with respect

to jeans.
Options. No. Of respondents. In

percentage.
Yes. 45.8 45.8%
No. 54.2 54.2%
Totals. 100 100%
Interpretation,
The above table showing that out of 100 respondents, 45.8 are
brand specific and 54.2 are not brand specific while buying jeans.

branded jeans”.
Classification of respondents on the basis

of brand preference(specific).
56
54
52
50
48
46
44
42
40
Yes no
Conclusion:
Brand shifters are more than brand specific consumers, with respect to jeans.

branded jeans”.
Table showing: -
The favourite brands of respondents.
Brands. No. Of respondents. In percentage.
Wrangler. 9.1 9.1%

Levis. 13.6 13.6%
Live-in. 31.8 31.8%
Lee. 22.7 22.7%
Killer. 9.1 9.1%
Pepe. 4.6 4.6%
Trigger. 9.1 9.1%
Totals. 100 100%
Interpretation,
The above table showing that out of 100 respondents 9.1 are
using Wrangler Jeans, 13.6 are Levis, 31.8 are Live-in, 22.7 are Lee,
9.1 are Killer, 4.6 are Pepe and 9.1 are using Trigger jeans.

branded jeans”.
G ra p h s h o w in g t h e p re fe r re d b ra n d s o f
re s p o n d e n t s .
35
30
25
20
15
10
5
0
e
pe
er
e-in
.
Le
er
ves
er
Pe
K il
gg
ngl
Liv
Le
Tri
wra
Conclusion:
Live-in and Lee Brands are having more consumes when compared to all other brands.

branded jeans”.
Table showing: -
Reasons for preferring favourite brands.
Reasons.
No. Of In percentage.
respondents.
Better 50 50%
quality.
More 4.5 4.5%
convenienc
e.
Fabric. 4.5 4.5%
Reasonable 16 16%
price.
Status 22.7 22.7%
symbol.
Others. 2.3 2.3%
100 100%
Totals.
Interpretation,
The above table showing that out of 100 respondents 50 are

using the brand because it is of better quality, 4.5 are using it
because it is More convenience, 4.5 are for good fabric, 16 are for
reasonable price, 22.7 are for Status symbol and 2.3 are for other
reasons.

branded jeans”.
G ra p h s h o w in g th e fa c to rs
in flu e n c in g re s p o n d e n ts to
w e a r je a n s .
60
50
40
30
20
10
0
ic
rs
lit y
br
ic e
ol
he
ce
Fa
mb
ua
ien
Ot
pr
rq
sy
ble
en
tte
us
nv
na
Be
at
co
so
St
Re
re
Mo
Conclusion:
Better quality of the product can influence the respondents to buy the jeans.

branded jeans”.
Table showing: -
Factors, which provokes respondents to shift to other brands.
Factors. No. Of respondents. In percentage.

Fall in price. 52.3 52.3%
Modification in 34 34%
the product.
Good service. 9.1 9.1
Others. 4.6 4.6%
Totals. 100 100%
Interpretation,
The above table showing that out 100 respondents 52.3 can
shift to other brand if there is fall in the price, 34 respondents if there
is modification in the product, 9.1 respondents if there is good service
and 4.6 for other reasons.

branded jeans”.
G ra p h s h o w in g fa c to rs
in f lu e n c e r e s p o n d e n ts t o
s h ift to o t h e r b ra n d s .
60
50
40
30
20
10
0
F a ll in P ricMe .o d ific a tio n G o o d O the rs .
in the S e rvic e
p ro d uc t.
Conclusion:
Most of the respondents shift to other brands if there is fall on price followed by
modification in the product.

branded jeans”.
Table showing: -
Whether the respondents are having knowledge of fabric or not.
Options. No. Of respondents. In percentage.

Yes. 68 68%
No. 32 32%
Totals. 100 100%
Interpretation,

having knowledge of fabric and 32 do not having knowledge of fabric.

branded jeans”.
G r a p h s h o w in g r e s p o n d e n t s w i
k n o w le d g e o f f a b r ic a n d w it h o u
k n o w le d g e o f f a b r ic .
80
60
40
20
0
Y es No
CONCLUSION:
Most of the respondents have the knowledge of fabrics.

branded jeans”.
The table: -
Showing the fabric preferred by the respondents.
Fabric. No. Of In percentage.

respondents.
Denim jeans. 58.3 58.3%
Cotton jeans. 41.7 41.7%
Totals. 100 100%
Interpretation,
The above table showing that out of 100 respondents’ 58.3

respondents prefer Denim jeans and 41.7 respondents prefer Cotton
jeans.

branded jeans”.
G r a p h s h o w in g th e p r e f e r r
fa b r ic o f r e s p o n d e n ts in
je a n s .
70
60
50
40
30
20
10
0
D e n im je a n s c o t t o n je a n s
Conclusion:
Denim Jeans can attract more consumers then cotton Jeans with respect to respondents.

branded jeans”.
The table: -
Showing the number of brands tried by the respondents,
No. Of No. Of respondents. In percentage.

brands.
2 brands. 22.9 22.9%
4 brands. 30.2 30.2%
6 brands. 27.1 27.1%
More than 6. 19.8 19.8%
Totals. 100 100%
Interpretation,
The above table showing that out of 100 respondents 22.9 have
tried 2 brands, 30.2 have tried 4 brands, 27.1 have tried 6 and 19.8
have tried more than 6 brands.

branded jeans”.
G r a p h s h o w in g th e n u m b e
o f b r a n d s tr ie d b y th e
r e s p o n d e n ts .
35
30
25
20
15
10
5
0
2 B ra n d s4 B ra n d s6 B ra n d sM o re t h a n 6
Conclusion:
More number of respondents has tried 4 brands followed by 6, 2, and more then 6 brands.

branded jeans”.
The table: -
Showing how does the respondents come to know about their

brands.

Advertisements. 41 41.7%
Advice of 33.3 33.3%
friends.
Advice of family. 14.6 14.6 %
Advice of seller. 10.4 10.4%
Totals. 100 100%
Interpretation,
The above table showing that out of 100 respondents 41 have

know about their brand through Advertisements, 33.3 through advice
of friends, 14.6 through advice of family members and 10.4 through
advice of sellers.

branded jeans”.
G r a p h s h o w in g th e v a r io u s
a d v is e r ’s o f r e s p o n d e n ts .
50
40
30
20
10
0
nt
r
ily
elle
n
me
frie
fam
s
ies
of
of
of
rt
e
ve
e
vic
vic
vic
Ad
Ad
Ad
Ad
Conclusion:
Both media advertisements and word of mouth adds can influence more number of
respondents.

branded jeans”.
Table showing: -
Whether respondents prefer particular shopping centre or not.
Options. No. Of In percentage.

respondents.
Yes. 66 66%
No. 34 34%
Totals. 100 100%
Interpretation,
The above table showing that out of 100 respondents’ 66

respondents prefer particular shopping centre and 34 do not prefer
particular shopping centre for the shopping of jeans.

branded jeans”.
G ra p h s h o w in g th e p re fe rs a n d
n o n p re fe r s o f p a rtic u la r s h o p p in g
c e n tre , a m o n g r e s p o n d e n ts .
70
60
50
40
30
20
10
0
Y es No
Conclusion:
Maximum numbers of respondents prefer particular shopping while buying jeans.

branded jeans”.
Table showing: -
Reasons for preferring particular shopping centre.
Options. No. Of In
Company outlet. 50 50%
Availability of 6.1 6.1%
brand.
Product range. 15.2 15.2%
Reasonable price. 18.1 18.1%
Others. 10.6 10.6%
Totals. 100 100%
Interpretation,

prefer particular shopping centres, because they are company
outlets, 6.1 are because of availability of brands, 15.2 are for product
ranges available, 18.1 are for reasonable prices and 10.6 are for
other reasons.

branded jeans”.
R e a s o n s fo r p r e fe r r in g
p a r tic u la r s h o p p in g c e n tr e .
120
100
80
60
40
20
0
Total
Others
Product
range
Company
Availability
of brand
Reasonable
outlet
price
Conclusion:
Company out lets and reasonable price can attracts respondents towards particular
shopping centre.

branded jeans”.
Table showing: -
Types of trousers worn by respondents.

Only jeans. 14 14%
Only formal. 08 08%
Both. 78 78%
Totals. 100 100%
Interpretation,
The table showing that out of 100 respondents 14 are wearing

only Jeans, 08 are wearing only formal trousers and 78 are wearing
both jeans and formal trousers.

branded jeans”.
G r a p h s h o w in g th e k in d s o f
tr o u s e r s w o r n b y th e r e s p o n d e n t
100
80
60
40
20
0
O n ly je a n s O n ly fo rm a l B o th
Conclusion:
Maximum numbers of respondents use both Jeans and formal trousers.

branded jeans”.
Table showing: -
Response of respondents with respect to availability (outlets) of

the brands.
Options. No. Of respondents. IN percentage.

Good. 85 85%
Bad. 15 15%
Totals. 100 100%
Interpretation,
The table showing that out of 100 respondents’ 85 respondents

brand availability (outlet) is good and remaining 15 respondents is
bad.

branded jeans”.
G ra p h s h o w in g th e re s p o n s e o f
re s p o n d e n ts w ith re s p e c t to
a v a ila b ility (o u tle ts ) o f b ra n d s .
100
80
60
40
20
0
G ood B ad
Conclusion:
Out lets (availability) of brands are good.

branded jeans”.
Table showing: -
Response of respondents with respect to advertisements of

their respective brand.

Good. 80 80%
Bad. 20 20%
Totals. 100 100%
Interpretation,
The above table showing that out of 100 respondents 80

respondents brand advertisements are good and remaining 20 are
bad.

branded jeans”.
G ra p h s h o w in g re s p o n s e s o f
re s p o n d e n ts w ith re s p e c t to th e
a d v e rtis e m e n ts o f th e b ra n d s
100
80
60
40
20
0
G ood B ad

branded jeans”.
Conclusion:
Advertisements of the brands are good.
Table showing: -
Responses of respondents towards the pricing of their

respective brand.

Good. 92 92%
Bad. 08 08%
Totals. 100 100%

branded jeans”.
Interpretation,
The above table showing that out of 100 respondents 92

respondents brand pricing are good and remaining 08 are bad.

branded jeans”.
G ra p h s h o w in g re s p o n s e s o f
re s p o n d e n ts w ith re s p e c t to
p ric in g o f th e re b ra n d s .
100
80
60
40
20
0
G ood B ad
Conclusion:
Pricing of the brands is good.

branded jeans”.
Table showing: -
Preferences of respondents towards different sales promotions.

Promotions. No. Of In
Price discount. 46 46%
Gift vouchers. 08 08%
Buy one get 44 44%
one free.
Others. 02 02%
Totals. 100 100%
Interpretation,
The table showing that out of 100 respondents 46 respondents

prefer price discounts, 08 respondents prefer gift vouchers, 44
respondents prefer Buy one get one free and 02 respondents prefer
other sales promotions.

branded jeans”.
G r a p h s h o w in g r e s p o n s e s o f
r e s p o n d e n ts w ith r e s p e c t to s a
p r o m o tio n s .
50
40
30
20
10
0
P ric e G ift vo u c Bh eu ry o n e g eOt t h e rs
d is c o u n t o n e fre e
Conclusion:
Price discounts and Buy one get one kinds of sales promotions can attract more number
of respondents.

branded jeans”.
Table showing: -
Whether respondents are satisfied with their present brand or

not.
Options. No Of respondents. In percentage.

Yes. 95 95%
No. 05 05%
Totals. 100 100%
Interpretation,
The table showing that out of 100 respondents 95 respondents

are satisfied with their present brands and 05 are not satisfied.

branded jeans”.
C la s s ific a tio n o f r e s p o n d e n ts o
th e b a s is o f s a tis fa c tio n w ith
r e s p e c t to th e ir (b r a n d s ) p r o d u c
100
80
60
40
20
0
Y es No
Conclusion:
Maximum numbers of respondents are satisfied with their present brands.

branded jeans”.
SUMMARY

branded jeans”.
Conclusion: -
To under go the research work, the researcher has reviewed the following literature
1. Reports at college library.
2. Textbook, Principals of marketing By Philip kotler.
3. Text book, Consumer behaviour.
4. Research methodology by Koopar.
5. Web site.
The study has helped us to understand the consumers, who are brand
specific and those who are not and attitudes of respondents towards Jeans.
This study shows us that only 45% of respondents are brand specific,
more then 50% of market consists of frequent brand shifters, there is competition
in between the brands to attract new consumers towards the brands. This shows
that Quality, Price, consumer responsiveness, creativity, advertisements,
distribution channels, sales promotions etc are having there own impact on
attracting consumers towards brands, so it is very important to the marketer to
consider all these factors before introducing the product in to the market
With this study it is known that nearly 50% of consumers prefer quality of
the product followed by Price, comfort, brand image, look, fabric etc this tells us
that every consumer will have his own expectations in the products so to became
a success full brand in the competitive market the product should balance with all
these factors to satisfy the needs of various segments of the market.

branded jeans”.
SUGGESTIONS: -
 The quality of the product should be enhanced, which can give

better comfort to the consumer; it may help
in retaining existing consumer and might attract new consumers to the
products of the brands.
 Normally the prices of reputed brands are high, because of this

reason they may loose economically middle class and lower class
consumers. To over come this problem these brands have to introduce
products with low prices.
 The product range should be increased keeping in mind all the

segments of market with respect to fabric, look, better-fit possible and ease of
maintenance etc.
 It is necessary to bring out a variety of colours than the usual.
 It is required to update the trend and be creative with innovative

styles.
 Some of the brands are not easily available at all the places
required by consumers so it may be required to increase the outlets.
 Advertisements of the brand may be increased with added

information like price, availability, ranges, promotions etc.
 Sales promotions of the products should be increased to attract

new consumers.

branded jeans”.
ANNEXURE

branded jeans”.
BIBLIOGRAPHY
1. Reports at college library.
2. Textbook, Principals of marketing By Philip kotler.
3. Textbook, Consumer behaviour by Suja R nayar.
4. Research methodology by Koopar.
5. Web site.

branded jeans”.
“A Comparative analysis of consumer awareness

and satisfaction with respect to branded jeans”
A survey conducted at J.P Nagar and BTM in Bangalore City,
QUESTIONNAIRE.
Name :……………… . SEX Male Female
Place :………………
Age : Below 20 yrs 20-30 yrs

30-40 yrs Above 40 yrs
Qualification: Under graduate Graduate

Post graduate
Occupation: Employee Business Professional

Student Housewife
Monthly house hold income: Less then Rs 10.000

10-20 thousands 20-30 thousands
above 30 thousands

branded jeans”.
1. Do you wear jeans?
Yes No
2. Out fit:
Tailor made Readymade Both.
3. Why do you wear jeans?
Present trend Comfort

Reasonable price Brand image
other…
4. While buying what are all the factors you consider?

(Rank them on the basis of importance)
Price Quality Brand name Convenience

fabric look
Comfort better fit possible ease of maintenance
5. When you think of Jeans, which are the first Brands that
come to your mind? (Specify)
1…………………………. 2………………………….
3………………………….. 4…………………………..

branded jeans”.
6. Are you brand specific while buying jeans?
Yes No
If yes specify……………………………………
7. Why do you prefer that brand?
Better quality More convenience Fabric

Reasonable price Status symbol other
8. What provokes you to shift to other Brand?
Fall in price Modification in the product

Good service Others…………………
9. Do you have knowledge of fabric?
Yes No
10. Which fabric you prefer?
Denim jeans cotton jeans
11. How many brands you tried?
2 4 6 more than 6

branded jeans”.
11. How do you know about your Brand?
Advertisements Advice of friends

Advice of family Advice of seller
Other….
12. Do you prefer any particular shopping center?
Yes No
13. If yes why?
Company outlet Availability of brand

Product range Reasonable price Other…..
14. You wear
Only jeans Only formal trouser

Both
16.How is the availablity of your preferred brand is
Good bad
17. Advertisements of your brand is
Good bad

branded jeans”.
18.Pricing of your brand is
Good Bad
19. What kind of promotions do you like?
Price discounts Gift vouchers

Buy one get one free other…
20.Are you satisfied with the product?
Yes No
21. Any advice to your brand

manufacturers…………………………………………
………………………………………………………….
Signature.

A Comperative Analysis of Consumer Awareness and Satisfaction With Respect To Branded Jeans

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A Comperative Analysis of Consumer Awareness and Satisfaction With Respect To Branded Jeans

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“A Comparative analysis of consumer awareness and satisfaction with respect to

Administrative Management College 1

The heading of the project being “A Comparative analysis of consumer

The tests being as follows: -

Administrative Management College 2

Administrative Management College 3

Administrative Management College 4

Most of the professional marketing companies understand that marketing

In addition to that marketing strategy is also evaluating the customer

Developing a marketing strategy by a company requires a thorough

Administrative Management College 5

Brand preference is a consumer behaviour phenomenon, which helps in

Administrative Management College 6

OPERATIONAL DEFINITIONS OF CONCEPTS

• Perception: - it is the process by which an individual selects,

• Attitude: - An attitude is a person’s enduring favourable or

• Segmentation: - Segmentation refers to identification of a large

• Targeting: - Once the firm has identified its market-segment

• Brand preference: - it is a loyalty shone by a consumer towards a

• Brand switching: - it is the tendency consumer to change brands

Administrative Management College 7

Marketing is a restless dynamic field, changes have been gradual but

“Research connotes a systematic and objectives investigation of a subject

The concept of exchange leads to the concept of market “A market

A market is a group of buyers and sellers interested in negotiating the

Administrative Management College 8

Marketing means human activity taking place in relation to markets. It

It essentially consists of the performance of business activities having to

“Marketing research is the systematic and objective search for and

“Marketing research is the function which links the consumer, customer

Marketing research specifies the information required to address these

Administrative Management College 9

Administrative Management College 10

DESIGN OF THE STUDY

STATEMENT OF THE PROBLEM

OBJECTIVES OF THE STUDY

• To identify the consumers of Jeans.

• To know whether consumers are brand aware or not with respect to

• To know the factors influencing consumers to go for particular brand.

• To analyse the favourite brands of the target audience preferred brands

Administrative Management College 11

SCOPE OF THE STUDY

The scope of the study is only to analyse the behavioural perspective of

LIMITATIONS OF THE STUDY

 Because of the non-probability sampling the findings may not be accurate

 The interview was conducted on the continent respondents who are

In this study two hypothesis have been formulated.

Administrative Management College 12

Descriptive research by survey method.

ACTUAL COLLECTION OF DATA:

 Primary data is collected through sampled respondents.

 Secondary data is collected from various Reports available at college

SAMPLE SIZE AND SAMPLE UNIT:

Structured open and closed ended questionnaire.

Administrative Management College 13

1) To know the research work undertaken by other researcher in this field.

2) To have a back ground information on research topic.

Administrative Management College 14

Administrative Management College 15

The industry of clothing is known as the garment industry. An article of

GARMENTS MARKETING IN THE NATION: -

National marketing is the performance of a business activity that directs

National trade is the phase of national operations of a company or firm.