The following is intended to outline our general product direction.

It is intended for
informational purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon in
making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracles products remains at the sole discretion of Oracle.

To start with, lets take a look at what data governance entails.

There are numerous definitions of data governance. Here are a few:

So to summarize, data governance is the specification of decision rights and an accountability

framework to encourage desirable behavior in the valuation, creation, storage, use, archival and
deletion of data and information. It includes the processes, roles, standards and metrics that
ensure the effective and efficient use of data and information in enabling an organization to
achieve its goals.

Understanding what data governance is not can help focus on what it is. The list below illustrates
the types of projects where data governance is essential to be ultimately successful. However,
these types of technology projects often ignore serious considerations for the principles and
processes of data governance.

In particular, data governance is not:

Change management

Data cleansing or extract, transform and load data (ETL)

Master Data Management (MDM)

Data warehousing

Database design

Database management and administration

Data governance is not meant to solve all business or IT problems in an organization. The main
goals and objectives of data governance include the following.

To define, approve, and communicate data strategies, policies, standards, architecture,

procedures, and metrics.

To track and enforce conformance to data policies, standards, architecture, and procedures.

To sponsor, track, and oversee the delivery of data management projects and services.

To manage and resolve data related issues.

To understand and promote the value of data assets.

Some of the key deliverables for data governance include:

Data policies are a collection of statements that describes the rules controlling the integrity,
security, quality, and use of data during its lifecycle and state change.

While data policies guide what to do and what not to do with regard to data, data standards are
more detailed rules on how to do it. Sample data standards include naming standards, data
modeling standards, and other data architecture standards.

Data governance controls the procedures of addressing data related issues including data quality
issues, data naming and business rules conflicts, data security issues, and service level problems.

Data governance function coordinates data management projects and service development effort
across the organization. As a result, it drives better data management projects to have higher
success rate, deliver more value, and reduce time to deliver and cost to implement.

An obvious outcome of data governance is data with improved quality, easier access, and
managed and auditable security. Quality data and information, as a result, is the core deliverable
of the data governance function.

One of the information architecture principles is to treat data as an asset. A key output of data
governance is to valuate core enterprise data assets what business processes they support, how
critical are these processes, how critical are these data elements in support of these processes,
what are the ramifications and risks to the organization if they are unavailable or incorrect.

Data governance touches various components of enterprise information management and will
have a different set of objectives and implementation approach while taking on a focus in one
these specific areas.

The focus on data policies, data standards, and overall data strategies are usually the first step
when an organization initiates a data governance function. Enterprise initiatives including major
business and IT transformations can also benefit from such a program focus.
The main activities of a data governance program with a focus on policy, standards, and strategy
include:

Identify stakeholders, establish decision rights, and clarify accountabilities

Establish, review, approve, monitor policy

Establish, review, approve, and monitor standards

Establish Enterprise data strategies

The desire to improve the quality and usability of the data is the main driver for this type of data
governance. It is sometimes initiated by merger and acquisition activities within an organization.
Major revenue generating business objectives including cross-sale and up-sale can raise the data
quality priority. It is likely that quality efforts are initially applied to master data. These types of
programs normally involve data quality software including data profiling, cleansing, and matching
engines. They may begin with an enterprise focus, or efforts may be local to a department or a
project.
Below are the key activities for a data governance program with a focus on data quality:

Identify stakeholders, establish decision rights, and clarify accountabilities

Set direction for data quality

Monitor data quality

Report status for quality-focused initiatives

Regulatory and compliance requirements are usually the main drivers that put these types of
program into existence. Companies within the Financial Services and Health Care industries are
main adopters of these programs for apparent reasons.
The program are usually mandated from top down and implemented through a combination of
IT and business resources.
These programs generally begin with an enterprise scope, but often efforts are limited to specific
types of data including personal identification (social security number), financial information
such as credit card and bank accounts, and health records.
These programs always include technologies to locate sensitive data, to protect data, and to
manage security, access, and auditing policies and controls. An enterprise-scale data security
architecture with various components is essential to protect all sensitive data in-flight and at-rest.
The main activities of these types of program include:

Help protect sensitive data through support for access management and security
requirements

Align data security architecture frameworks and initiatives

Help assess risk and define controls to manage risk

Help enforce regulatory, contractual, architectural compliance requirements Identify

stakeholders, establish decision rights, and clarify accountabilities

An organizations focus on cost reduction and operational efficiency improvement always drive
the need to simplify data integration architecture.
The cost of change and lack of agility are the main symptoms of sub-standard data architecture
and data integration capabilities. Data governance helps an organization to take a holistic view
and to manage data in the context of business process, and to support application integration
needs. Different components of data architecture include data modeling, data design, and data
delivery architecture. Technology capabilities including Service Oriented Architecture (SOA) and
Data as a Service (DaaS) often take center stage.
Typical activities in this type of program include:

Identify stakeholders, establish decision rights, clarify accountabilities

Ensure consistent data model and definitions

Support architectural policies and standards

Support Metadata Programs, SOA, Master Data Management, and Enterprise Data
Management (EDM)

Bring cross-functional attention to integration challenges

This type of program focuses on the analytical needs of the data management spectrum. Data
governance activities are sometimes included in the overall charter of a Business Intelligence
Center of Excellence function to establish an organization ability to mature the decision making
capabilities.
Activities include:

Identify stakeholders, establish decision rights, clarify accountabilities

Establish rules for data usage and data definitions

Establish check-points within SDLC with data governance steps

Clarify the value of data assets and data-related projects

Determine enterprise data needs and data strategy

Understand and assess current state data management maturity level

Establish future state data management capability

Establish data professional roles and organizations

Develop and approve data policies, standards, and procedures

Plan and sponsor data management projects and services

Establish data asset value and associated costs

Coordinate data governance activities

Manage and resolve data related issues

Monitor and enforce conformance with data policies, standards, and architecture

Communicate and promote the value of data assets

Data value

Data management cost

Achievement of objectives

Number of decisions made

Steward representation and coverage

Data professional headcount

Data management process maturity

Effective data governance does not come together all at once. Before adopting an approach, it is
important to assess the current state maturity of the data governance capability.

Below is a diagram that depicts the Data Governance Maturity models with 6 major miles stones:
None, Initial, Managed, Standardized, Advanced, and Optimized.

No formal governance process exists, data is by-product of applications

Authority for data exists in IT but wields limited influence on business processes

Business and IT collaboration is inconsistent and heavily reliant on individual data-savvy

champion in the business in each LOB

Ownership and stewardship may be defined in individual LOB

Loosely defined processes exist around key applications in LOBs, and data problems are
typically dealt with reactively without systematically addressing the root cause

Standardized processes are in early stage among LOBs

Business is engaged, a cross-functional team is formed and data stewards are explicitly
appointed with clear responsibilities.

Standardized processes and consistency are established across LOBs

A centralized and easily accessible repository of data policies is established, and Data quality
is regularly monitored and measured

The organizational structure for data governance becomes institutionalized and viewed as
critical to business across all functions

Business takes full ownership for data content and data policy making

Quantitative quality goals for both process and maintenance are set

Data governance is a core business process and decisions are made with quantifiable
benefit-cost-risk analysis

Quantitative process-improvement objectives for the organization are firmly established

and continually revised to reflect changing business objectives, and used as criteria in
managing process improvement

10

To improve data governance maturity over the time, it is recommended that a phased approach
should be taken with targeted focus and growth. As the governance scope grows and expands,
the maturity level also steps up. It is accomplished most effectively as an on-going program and a
continuous improvement process.

Three phases in governance activity as maturity increases:

11

Let us discuss what occurs at each of these three phases.

The main theme of this phase is to build a solid data governance foundation and creating data
governance leaders. Building a data governance organization is like building a Government of
Data within the enterprise. It might start at a local level, but it requires thinking globally with a
holistic vision in mind.
The starting point of a data governance program is usually in cooperation with host project or
initiative including a major business or IT transformation, application rationalization, and/or
functional system transformation. It includes identifying initial set of key metrics for quality
improvement and putting forth initial infrastructure investment such as data governance
management and data quality management software and systems.

The main objectives of the Explore phase include the following.

First and far most, it is important to understand and prioritize data governance needs. Although
it may seem ideal to tackle all data issues at once, it is far more effective to target specific assets
to start. Implementing data governance in a targeted way sets a firm foundation for taking it
across the enterprise. Objectively assess where business improvement can bring the most benefit
to the organization immediately, and establish a beachhead there. It is critical that this assessment
is objective, better done through leveraging an outside point of view.
Second task is to create planning document for implementation. Creating a framework to ensure
the confidentiality, quality, and integrity of data the core meaning of data governance is
essential to meet both internal and external requirements. Select a data governance framework
based on the best fit for the main objectives, business priorities, organization structure, and
overall culture and maturity level. Define mission and vision of the data governance program.
Establish and define goals, governance metrics and success measures, and funding strategies. It is
important to understand that these planning activities may be performed on a recurring basis.
Another step is to establish data governance council. It is an organization that has enterprisewide authority over data management. Make sure to have senior management representing both
departmental and enterprise perspectives to sit on the council as executive data stewards.
The priorities of this phase include demonstrating immediate business benefit to provide cover
for data governance infrastructure development, ensuring principles and objectives of data
governance align with business goals, and providing leadership via building core skills.

12

There are specific challenges associated with this stage of data governance development. For
example, it is not always easy to develop the right skills in leaders and champions. In addition, its
not uncommon to have too ambitious targets for data quality improvement. Although it may
seem ideal to tackle all data issues at once, its far more effective to target specific assets to start.
Implementing data governance in a targeted way sets a firm foundation for taking it across the
enterprise. Last but not least, avoid disillusionment by over promising and under delivering.

Macro data governance activities during the Explore phase include the following:

Define & distribute data governance principles, benefits and policies

Define data governance program KPIs

Establish data governance Council

Data governance education program

Data governance communication plan

Micro data governance activities during the Explore phase are:

Data governance champions to engage with key projects

Outline data governance process

Define data standards and policies

Define data governance process

Key data governance compliance checks

The main themes of data governance during the Expand phase include extending data
governance coverage from local project implementation to division level. Continue to think
Globally and start to act collaboratively cross-division. The Enterprise Data Governance
Platform will start to take shape during this phase. Growth in data governance participants
beyond initial leaders is expected to occur also.
The cut over point from Explore to the Expand phase is usually during the third or forth project
with proper data governance. At this point, data governance as a standalone program and
platform scale-up from initial foundation. Another characteristic of this phase is the
establishment of investment model for maintenance and growth of the data governance program.

13

One of the main objectives of data governance during the Expand phase is to increase the scale
of the data governance with broader coverage and deeper impact. Establishing a centralized data
repository at the enterprise level can facilitate cross-functional and cross-divisional collaboration
and information exchange.
The key priority of this phase is to continue focusing on realizing business benefits and to
demonstrate such business value realization. Mechanising the data governance lifecycle including
the review of and implementing checkpoints into the SDLC procedures to ensure seamless
integration with existing development activities and processes. Another focus is to ensure ongoing quality improvement of core data and metrics.
Some of the challenges in this phase include the intricate balance of maintaining flexibility as data
governance program expands. Maintaining architecture compliance and KPIs can also be
daunting as the program scope expands. Discipline & process compliance with a larger team will
also command focused attention to ensure on-going participation of all relevant parties and
continued collaborative decision-making.

Macro data governance activities during the Expand phase include the following:

Create federated data governance

Stronger enforcement of data quality evaluation and automation

Data governance roadmap with Expand development

Micro data governance activities during the Expand phase are:

Respond to data modelling and data architecture change requests

Tools for more complex data quality improvement implementations

More sophisticated data security

14

The main theme of the Transform phase is Enterprise-Level Data Governance. It is when
Think Globally finally transforms into action Act Globally. The discipline of data asset
valuation is also established and matured during this phase. New data governance business
models might also emerge as a result of the enterprise scope of the data governance focus of this
phase.
The cut over point is usually signified as data governance is business as usual and when
Enterprise-Level Data Governance platform is to be established.

The main objective of this phase of data governance is to optimize cost of data service delivery
and data quality improvement. It is also targeted to ensure all aspects of data management and
information architecture meet business need.
This phase prioritize on ensuring sustainability of data service implementation and operation, and
identifying transformational opportunities with efficient & cost-effective data services and
optimized data quality management.
Some of the challenges of this phase might include the potential loss of agility and flexibility for
uniformed enterprise-scope governance method. It is extremely important to balance the
centralized control vs. distributed management to account for unique local and departmental
requirements.

Macro data governance activities during the Transform phase include the following:

Automated data quality dashboard to monitor KPIs

Data governance process optimization

Data Integration / Distribution Service and DW/BI environment SLA monitoring

Micro data governance activities during the Transform phase are:

Evaluating, documenting, and communicating data asset valuation results to the enterprise

Managing new data service consumer contract instance and SLA monitoring

DW/BI and Data Integration / Distribution Services test results

15

Not all data governance efforts yields expected results. Major obstacles exist that affect the value
and success of the program. They include cultural, political, and organizational challenges that
can lead to resistance to the changes that are required to move forward with the governance
initiatives.
Here are some steps that help bring success and address the above-mentioned challenges.

As was illustrated in the earlier section of this article, data governance is an iterative process. Start
with the people, politics and culture, and then move on to the data governance and stewardship
processes as well as technology. It takes a number of steps to gradually move up the maturity
scale. However, start with an end in mind. Balance out strategic objectives and tactical
compromises to ensure the overall program is moving towards the desired direction at
reasonable pace.

Data governance involves significant behavioral and cultural changes. Funding for projects and
technology tools are also required. Without strong backing from the executive level, none of the
above will happen. Analyze your stakeholders and align and get on board key decision makers
who represent core functional areas and lines of businesses, who have the strong influence and
decision-making power. With them as your champion, the foundational changes have a higher
possibility to be successful.

The main responsibility of the data stewards is to ensure effective control and use of data assets.
The best data stewards are found, not made. Take your time to identify and build a data steward
team that includes subject matter experts from all business areas.
Difference of opinion exists with regards to whether or not to establish an official position and
title for this role. The answer is: it depends. It depends on the stage you are in developing your
data governance program and it depends on the political and cultural environment of your
organization. Whats most important is that the definition of this role is included in the job
descriptions of these individuals and proper time allocation is applied to the stewardship work.

An effective data governance program brings tremendous benefits to an organization in a long

run. However, some of the effects might or might not be visible immediately. As a result, it is not
always easy to obtain and justify funding for the program cost. Focus on the relationship of the
key data elements and the business processes they support. Calculate the cost of managing these
data elements through repeated and duplicated manual integration and validation. Quantify the
business risk of such data elements becoming unavailable or incorrect such as missing transaction

16

or loss of customer. Identify clearly the opportunities quality data brings in terms of generating
and improving revenue through better customer service and insight, through up-sale and crosssale.
In short, building a business case to articulate and highlight quantifiable benefits is essential to
get buy-ins and support towards the program.

Choose a combination of tactical quick wins and longer-term strategic improvements as a starting
project. Measure the immediate returns of the quick wins to gain positive feedback, sustain
engagement, and obtain more support. Measures should be determined at the beginning of the
project and focus on quantitative metrics that support the objectives of the project as well as the
overall program. Metrics need to covey business values and some sample metrics include data
value, data management cost (before and after), number of decisions made, and data
management process maturity. A data governance KPI dashboard is a good way to automate the
reporting of the progress.

One of the most challenging aspects of data governance is adequate participation at an on-going
basis. Data stewards are usually tasked with multitude of operational duties and business units
often vary significantly on resource allocation. The collaborative nature of a data governance
program, however, depends heavily on leveled and prioritized commitment from all business
functions. Building an incentive-based reward system that links performance to participation can
re-enforce priority and thus gain more and sustained commitment from all required parties. It is
also important to note that incentives do not have to be all financial-based. Formal and Informal
recognitions go a long way in showcasing good examples, instilling sustained enthusiasm, and
promoting desired cultural changes within an organization.

Data governance is one of the most important components of Enterprise Information

Management. It is interrelated with all other disciplines of data management functions. The level
of dependency might vary from function to function. Master Data Management, as an example,
would not succeed without effective data governance. Styles and different focuses of data
governance require unique data governance activities to meet these specific requirements.
However, as the term Governance indicates, the foundation of any governance involves
certain levels of control. Practicing data governance is about finding the right amount and right
level of control. Taking an iterative approach will mitigate implementation risks and help an
organization focus on the right level of control to be effective and successful in managing their
most important asset data.

17

Oracle has created a streamlined and repeatable process to facilitate the development of an
architecture called the Oracle Architecture Development Process (OADP).

The OADP divides the development of an architecture into the phases listed above. Oracle
Enterprise Architects and Information Architects use this methodology to propose and to
implement solutions. This process leverages many planning assets and reference architectures to
ensure every implementation follows Oracles best experiences and practices.
For additional white papers on the Oracle Architecture Development Process (OADP), the
associated Oracle Enterprise Architecture Framework (OEAF), other enterprise architecture
topics, and to participate in a community of enterprise architects, visit the
http://www.oracle.com/goto/EA-Welcome.
To understand more about Oracles enterprise architecture and information architecture
consulting services, please visit, http://www.oracle.com/goto/EA-Services.

18