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Join us for
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Thursday, July 16
9:30 p.m. - Close
We are One
Beyond Diversity
A New Model for
Solidarity Across Causes
and Identities
#NNBeyondDiversity
@IPPF_WHR
@PPact
@PPglobe
Theres a lot to choose from in our agenda this year, but here
are a few highlights:
Were doing extensive coverage on topics like immigration, our out-of-control police forces and the issues around
gender equality.
Weve launched a new track of programming with our
music track, bringing some renown artists to Phoenix to talk
about how they meld activism with musical performance.
Were also hosting discussions that can only happen in a
setting like Netroots Nation. Im personally most excited
about discussions about solidarity across movements and
identities, and sessions that challenge us as progressives to
live out our values every day.
The speakers youll hear this weekend make up our most
diverse group ever: 62% are people of color, a 9% increase
from last year. The percentage of Latino/Latina panelists
and moderators went up 14% from last year. Plus, 63 percent
of our speakers/moderators are women. We feel its just as
important to consider which voices are elevated as whats
being said.
Whether this is your first Netroots Nation or your 10th,
I think youll love the agenda weve put together. There are
a lot of choices but there arent any bad ones.
Keep a cold drink in your hand, and remember: its a dry heat.
THIS PROGRAM WAS PRINTED BY UNION LABOR ON 10% POST-CONSUMER RECYCLED CONTENT PAPER.
#NN15 H 5
Friday
Saturday
Sunday
#NN15 H 7
OVERVIEW SCHEDULE
Thursday
VENUE INFO
MAP LEGEND
Accessibility
If you have a special need, please let us know and we will do our best to
accommodate you. Volunteers are available at the registration desk to
assist with mobility issues or other needs that may arise.
A limited number of scooters are available for rent at the registration
desk on a first-come, first-served daily basis. The UPS Store at the Phoenix
Convention Center also has a small number of mobility scooters available
for rent. Call (602) 251-0135 between 7 a.m. and 6 p.m. to arrange in
advance. Weve also reserved tables in the main hall with easy access
for those with mobility issues.
Transgender Etiquette
#NN15 H 9
I am already
$160,000
in debt.
By 2030, undergraduate education at a private university could cost
as much as $130,428 a year. Sending your child to a public university
could set you back at least $41,228 annually, or $164,912 over 4 years.*
Everyone deserves a fair shot at higher education. But student debt has
become a barrier to achieving the American Dream.
nea.org/degreesnotdebt
#degreesnotdebt l #opportunityforall
Learn more at Booth #206-208
Paying for College Without Going Broke. Chany and Martz, 2012.
18306.0615.ec
LOCAL RESOURCES
Local picks
are within walking distance of one another, and a short light-rail ride from the
convention center. Get off at McDowell Road for the PHOENIX ART MUSEUM
(1625 N. Central Ave.), a magnificent institution known for its modern and Asian
art collections. A brief 10-minute walk north (or take light-rail to Encanto) sits
the fabulous HEARD MUSEUM (2301 N. Central Ave.), which houses one of the
worlds largest collections of Native American art and culture.
EARLY PHOENIX HISTORY Learn more about the original inhabitants of the
Valley of the Sun. PUEBLO GRANDE MUSEUM (4619 E. Washington; light-rail stop:
44th Street) is built around an ancient Hohokam mound. Perhaps a thousand years
ago the Hohokam constructed the giant canal system that made 19th-century
Phoenix possible. A short walk from the convention center sits the ARIZONA
LATINO ARTS & CULTURAL CENTER (147 E. Adams), which celebrates and promotes
Hispanic history and culture.
HERITAGE SQUARE Only a block from the convention center, Heritage Square is
home to the ARIZONA SCIENCE CENTER (1600 E. Washington), one of the countrys
truly magnificent science museums. Heritage Square also includes the ROSSON
HOUSE MUSEUM, one of Phoenixs earliest homes, and several fine restaurants,
including PIZZERIA BIANCO, which the New York Times once rated the best pizza
joint in the nation.
Getting around
HIKERS NIRVANA The Valley of the Sun has a fantastic park system, beginning
with SOUTH MOUNTAIN PARK, the largest city park in the world. Seven miles south
of downtown, the park features 70 miles of trails, mountain biking, horseback riding
and an interpretive center. Cars can also drive to the top for a great view of the Valley.
CAMELBACK MOUNTAIN, about 10 miles northeast of downtown, is a favorite among
hikers who want a challenging trek. (Dont forget to bring water and sunscreen.)
#NN15 H 11
#NN15 H 13
Join us in the
Town Square!
on your
Dave Low
Executive Director
Michael Bilbrey
Association President
AFL-CIO
CSEA
ongratulations
Netroots Nation
Staff
Support team
#NN15 H 15
WWW.DLCC.ORG
WWW.2020ADVANTAGE.ORG
#NN15 H 17
BOURBON|BACON|BEER
DATE: Friday July 17 TIME: 6-8 pm
PLACE: A.E. England Building at Civic Space Park
Huge thanks to the following people for their support of Netroots Nation:
Andrea Alford
Aniello Alioto
Beth Allen
Buck Allen
Dan Ancona
Jen Ancona
Lucero Beebe Giudice
Nick Berning
Adam Bink
Jill Bjers
Sarah Burris
Sean Carlson
Arturo Carmona
Daphne Carr
Allie Carter
Charles Chamberlain
Nathaniel Charny
Jess X. Chen
Barry Cohen
Jared Conley
Dan Damman
Madison Donzis
Brad Elkins
Petra Falcon
Marisa Franco
Aaron Rand Freeman
Rebecca Frias
Thea Gahr
Carlos Garcia
Isabel Garcia
Scott Goldstein
Doug Gordon
Alfredo Gutierrez
Arshad Hasan
Erin Hofteig
Eric Horning
Edrie Irvine
Jenifer Kasten
Justin Krebs
Whit Jones
Host Committee
Jacqueline Adams
Catherine Alonzo
Erika Andiola
Jason Aragn
Cristian Avila
Jon Beebe Giudice
Anay Bickham
Margarito Blancas
Arturo Carmona
Pia Carusone
Paul Castaneda
Alejandro Chavez
Nicholet Deschine
Petra Falcon
Marisa Franco
Rebekah Friend
Carlos Garcia
Isabel Garcia
Leah Gillespie
Will Greene
Bob Grossfield
Betty Guardado
Alfredo Gutierrez
Manny Guzman
Chelsea Halstead
Frankie Heredia
Manuel Hernandez
Katie Hobbs
Cristina Jimenez
Dulce Juarez
Gary Kelly
Brian Kemp-Schlemmer
Steve Kilar
Joseph Larios
Robyn Jordan
LG Consultants
Lauren Lee
Linda Lee
Jason Lefkowitz
Gabriela Lemus
B Loewe
John Loredo
Mike Lux
Debbie Manuel
Chris Massicotte
Julie Menter
Lauren Miller
Marsha Monestersky
Yash Mori
Fernanda Morillon
Shane Paul Neil
Marianne von Nordeck
Patrick OHeffernan
Tia Oso
Christine Pelosi
Bill Phillips
Liza Pike
Frank Polito
Francisca Porchas
Jim Pugh
Whitney Rearick
Robin Reineke
Harold Richter
Anglique Roch
Rashad Robinson
Mike Rogers
Mata Ruda
Michael Sargeant
Anne Savage
Robbie Sherwood
Bo Shuff
Joel Silberman
Ginny Simmons
Richard Allen Smith
Emrys Staton
Steve Stearns
Tim Tagaris
Rachel Tardiff
Chip Thomas
Chris Thomas
Spencer Thut
Earl Tulley
Elon James White
Marcella Vitulli
Emily Epstein White
Michael Whitney
Jimmy Williams
L. Joy Williams
Dara Wilson
Mike Wilson
Winnie Wong
Kim Yaman
Karyn Lathan
Jodi Liggett
Rosie Lopez
John Loredo
Milynn Mapalo
Jose Matus
Craig McDermott
Jim McLaughlin
Rodd McLeod
Shasta McManus
Miguel Madrano
Sarah Michelsen
William Moore
Fernanda Morillon
Steve Muratore
Joe Murphy
Juli Myers
Tony Navarette
Barb Njos
Carolyn OConnor
Dan ONeal
Tia Oso
Francisca Porchas
Dianne Post
Scott Prior
Devin Rankin
Robin Reineke
Roberto Reveles
Tomas Robles
Mariana Ruiz
Robert Rynders
Kat Sabine
Saebin Sabrina Yi
Robbie Sherwood
Dan Shilling
Felipe Sousa-Rodriguez
Toby Stahl
Emrys Staton
Donna Stebbins
Dawn Teo
Raquel Teran
Jackie Tortora
Joan Vanier
Cesar Vargas
Brendan Walsh
Rebecca Wininger
Joel Wright
Sharon Zapata
Josh Zaragoza
Karen Kolber
Aaron Krager
Eddie Kurtz
Linda Lee
Gabriela D. Lemus
Lauren Lux
Dave Male
Joan McCarter
Michael Moschella
Jen Nedeau
Patrick OHeffernan
Cristopher Owens
Jane Paul
Chad Phillips
Eric Pierson
Liza Pike
Roberto Reveles
Sara Robinson
Jonnie Sharp
Joel Silberman
Shayera Tangri
Eric Thut
Stu Trevelyan
Bruce Victor
Kim Williams
Jack Younger
THANKS
Champions
#NN15 H 21
OUR TEAM
14
91
61
COMPANY
THAT IS
ESSENTIAL
TO ANY
CAMPAIGN
OFFICES
ACROSS THE
COUNTRY
ACCOUNT
EXECUTIVES
185
CABLE NETWORKS
210
ASSISTANT
ACCOUNT
EXECUTIVES
MARKETS
THE RESULTS
10,851,814
75%
OF ALL POLITICAL TV
ADS IN 2014*
TV SPOTS ON CABLE
DISTRIBUTION
PARTNERS
MULTI-SCREEN
ADVERTISING ON:
170
REACH
1,613
ADVERTISERS
CABLE
66%
2014 SHARE OF VIEWING
TO CABLE VS. BROADCAST
SATELLITE
TELCO
INTERCONNECTED
Source: 2014 NPower 3Q A35-64 Share of Viewing to ad supported cable vs broadcast. *Based on Kantar/CMAG for broadcast and NCC Cubes for cable.
NCC Media is an advertising sales, marketing, and technology company that offers a variety of services and
research based tools, at no cost, to any size campaign to assist in effectively finding voters. Our tools give
campaigns confidence that their message is reaching the right voters, both geographically and demographically, using a cost effective schedule that has the greatest impact. To learn more about NCC Medias
Political Advertising and how it can benefit you, email Tim Kay at tim.kay@nccmedia.com or call 301.941.1643.
nccmedia.com
Angie Acker
Taz Ahmed
Aimee Allison
Catherine Alonzo
Jen Ancona
Tim Anderegg
William Anderson
Erika Andiola
Emilie Aries
Dante Atkins
Sandy Bahr
Robin Beck
Beth Becker
John Becker
Zahra Billoo
Adam Bonin
John Brougher
Tory Brown
Matt Browner-Hamlin
Sarah Burris
Liz Butler
Arturo Carmona
Yahaira Carrillo
Charlie Chamberlain
Nathaniel Charny
Bobby Clark
Debra Cleaver
Cheryl Contee
Michael Crawford
Robert Cruickshank
Malkia Cyril
Davey D
David Dayen
Colin Delany
Digby
Sam Dryzmala
Kimberly Ellis
Petra Falcon
Rebecca Farmer
Marisa Franco
Karl Frisch
Carlos Garcia
Emma Gibbens
Doug Gordon
Adam Green
Greg Greene
Marce Gutierrez
Lisa Hayes
Denise Heitzenroder
Jamie Henn
Heather Holdridge
Christina Hollenbeck
Anita Jackson
Feminista Jones
Whit Jones
Timothy Karr
Jane Fleming Kleeb
Alissa Ko
Deepa Kunapuli
Jess Kutch
Alex Lawson
Van Le
Gabriela Lemus
Elana Levin
Cynthia Liu
Pedro Lopez
John Loredo
Jenna Lowenstein
Mike Lux
Marianne Manilov
Chris Massicotte
Zerlina Maxwell
Jamie McGonnigal
Matthew McGregor
Dale McGrew
Kellye McIntosh
Julie Menter
Seth Michaels
Sarah Michelsen
Lauren Miller
Mike Moschella
Juli Myers
Jennifer Nedeau
Heidi Nel
Josh Nelson
Josh Orton
Tia Oso
Liz Owen
Laura Packard
Tobias Packer
Lenore Palladino
Christine Pelosi
Kathy Plate
Jim Pugh
Chuck Rocha
Mike Rogers
Liz Rose
Julia Rosen
Jason Rosenbaum
Melissa Ryan
Kat Sabine
Erica Sackin
Erica Sagrans
Ali Savino
Regina Schwartz
Anat Shenker
Kate Sheppard
Robbie Sherwood
Amelia Showalter
Claire Silberman
Tessa Simonds
Richard Smith
Raquel Teran
Aimee Thorne-Thomsen
Nicole Titus
Tracy Van Slyke
Kenya Wheeler
Marcy Wheeler
Ben Wikler
L. Joy Williams
Rebecca Wininger
Winnie Wong
Jace Woodrum
Brian Young
Azadeh Zohrabi
#NN15 H 23
THANKS
ActBlue
RobinHoodTaxUSA
RobinHoodTax
#RHT300B
6/19/15 7:54 AM
347-15
Together Were
BUILDING
a Movement for
Economic Justice
& Democracy
SENATE
RULES
REFORM
Getting
big Money Out
of Politics
Restoring
Voting
Rights
JOIN USEL ON
MOVEMENT BUILDING
SATURDAY
1:30PM
Comprehensive
Immigration
Reform
CWA
n
o
i
un
e
d
a
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+
TEXT BOURBON
to 30644 to get in!
By providing your email address, you will receive updates and action alerts from Working America and UFCW. By providing your phone
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Progressives helping
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movement.
workingamericahealthcare.org
PROGRAMMATIC BUYING
DSPolitical offers the best
digital technology to reach
the exact voter with our
programmatic buying,
cookie targeting, optimization
and no wasted dollars.
NOTE: Not all panelists were confirmed at press time. Check the mobile app or website for updated listings.
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34 H #NN15
These sessions are not just for residents; they are open to anyone interested in
learning about the political landscape and organizing opportunities there.
STATE
ROOM #
Arizona 225AB
Nevada 221C
California 221AB
Ohio 231C
Colorado 232B
Pennsylvania 222C
Michigan 224A
Texas
222AB
Minnesota 224B
Washington, DC
227A
Missouri 229A
Pacific Northwest
231B
New Mexico
232A New York
226AB
TAG: Testing/Optimization
Led by: Angelica Morales, Jim Pugh
MASTER CLASS: ROOM 226 C
BSD Tools
THURSDAY SESSIONS
TAG: Operations
Led by: Bridgett Colling
TAG: Communications
Led by: Sahar Driver, Ellen Schneider
Facebook Ads
Latino Caucus
#NN15 H 35
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36 H #NN15
TAG: Communications
Led by: Luis Avila, Adria Marquez
Black Caucus
Salsa
Filmmaker Caucus
Education Caucus
TAG: Communications
Led by: Doug Gordon
Action Network
#NN15 H 37
THURSDAY SESSIONS
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Cheryl Contee, Lizz Brown, Maria ChappelleNadal, Kimberly Dr. Goddess Ellis,
Zerlina Maxwell, Ciara Taylor
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38 H #NN15
PA N E L : R O O M 2 2 7 A
TAG: Operations
Led by: Ashley Pinedo, Victoria Zyp
Multilingual Justice:
Beyond Translation
Twitter Ads
TAG: Communications
Led by: Joel Silberman
TAG: Communications
Led by: Lacey Connelly, Adam Green
TRAINING: ROOM 229 B
Facebook-Powered Growth:
Turning Likes into Email
Supporters and Donors
FRIDAY SESSIONS
LGBT Caucus
Environmental Caucus
CAUCUS: ROOM 232 A
AAPI Caucus
Organizer
TAG: Operations
Led by: Julie Menter
Guerillarized Grassroots
Advocacy
Parents Caucus
NGP VAN
#NN15 H 39
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Nick Espinosa, Liz Butler, Nekima LevyPounds, Anthony Newby, Jono Shaffer
PA N E L : R O O M 2 2 2 A B
40 H #NN15
PA N E L : R O O M 2 2 6 A B
TAG: Communications
Led by: Marissa Luna, Spencer Olson
Nationbuilder
PA N E L : R O O M 2 2 8 A B
TAG: Communications
Led by: Chuck Rocha, Jocelyn Torres
PA N E L : R O O M 2 2 8 A B
TAG: Testing/Optimization
Led by: Allyson Goldsmith, Damien
Shirley
Youth Caucus
ActBlue
Immigration Caucus
(during the break at 12:15 p.m.)
TAG: Testing/Optimization
Led by: Daniel Gonzales
SATURDAY SESSIONS
#NN15 H 41
T H U R S D AY, 5 P. M . , T O W N S Q U A R E
F R I D AY, 6 P. M . , O F F - S I T E
Join up with friends new and old at our opening reception. Featuring
renown musicians the Chapin Sisters and Irene Diaz. Both of these
acts bring vocal strength and beauty to the opening reception stage.
Light hors doeuvres to be provided. Sponsored by Revolution Messaging
T H U R S D AY, 8 P. M . , T W I B M E D I A S TA G E
SPECIAL EVENTS
Join the myth-busting team from Media Matters for America for a
cold pint and good conversation immediately following the panel,
Inclusion Matters: The Whys And Hows of Expanding Progressive
Engagement of Latinos in the Media. Meet members of team
@MMFA and other myth-fighters, talk about ways we can make media
more inclusive and truthful, and raise a toast to all you and your fellow
advocates have done to show conservative misinformation whos boss!
Sponsored by Media Matters for America
F R I D AY, 5 : 4 5 P. M . , O U T S I D E R O O M 2 2 2
ActBlue and Democracy for America are proud to present the annual
Netroots Nation Candidate Happy Hour, featuring progressive
candidates from around the country. Sponsored by ActBlue and Democracy
for America
42 H #NN15
UFCW Local 99
F R I D AY, 7 P. M . , O U T S I D E H A L L E
S AT U R D AY, N O O N , O U T S I D E H A L L E
Come learn about the latest voting, organizing, campaigning, makethe-world-a-better-place technology solution and vote for the best
ones. The New Tools Shootout is a great way to get the inside stories
on tools that are being designed and built, the impact theyre already
having on campaigns and organizations, and what they can do to
help you become a more powerful and effective activist and leader.
Select presenters will make a live pitch for their app, product or technology. Attendees will vote on their favorites in each category and for
an overall winner. Sponsored by New Media Ventures and Netroots Nation
S AT U R D AY, 7 : 3 0 P. M . , O F F - S I T E
We know #NN15 will inspire you to head home and change the world.
But before you go, change into your bluest outfit and come party one
last time with us! Live music and drinks with new friends and old.
Swing by The Blue Party on Saturday night and raise a toast to everything we know well achieve together as a progressive community this
year. Come to the Monarch Theater (122 E Washington St.) for
live music, JustSeeds Artist Co-operative making art live, cold drinks,
warm hugs, special appearances and lots more! This event is proudly
part of the Netroots Music Project. Sponsored by EveryAction
S U N D AY, 9 A . M . , O F F - S I T E
Interfaith Service
Take a look at the spiritual roots of activism in different traditions and get
inspired before you head home.Open to people of all faiths and no faith.
Venue: Pueblo Room, Renaissance Hotel
S U N D AY, 1 0 A . M . , O F F - S I T E
Bring your luggage, catch up with friends one last time and have coffee,
a Mimosa, or Bloody Mary to get the day started while our DJ spins
some chill morning grooves. The festivities are happening in the Pueblo
Room in the Renaissance Hotel. Sponsored by Action Network
F R I D AY, 3 : 1 5 P. M . , N O R T H H A L L E
Well kick off the opening keynote for our 10th annual conference
with stories of courage from some of the leading activists in Arizona.
Well uncover some of the most unjust practices in our immigration
system and elevate the voices of local activists fighting for their families
and communities. Many of the issues they faceracial profiling, police
brutality and morehave deep roots in communities of color across
our country. Youll hear from top organizers in those communities as well,
in addition to Rep. Donna Edwards and many more.
F R I D AY, 1 0 : 3 0 A . M . , N O R T H H A L L E
During this keynote youll hear from one of our biggest progressive
championsSenator Elizabeth Warren. She fired up the crowd last
year in Detroit, pledging to continue fighting a rigged system in a
country of rising income inequality and stressing the importance of
fighting for progressive values. Sen. Warren also joined us in 2010
and in 2012, as a candidate for the U.S. Senate seat she now holds.
For the past year, shes continued to boldly speak out about solutions
to poverty and student debt and the need for everyone to play by the
same rules.
F R I D AY, 1 1 : 4 5 A . M . , O F F - S I T E
Directly after the morning keynote, well march to the 4th Avenue Jail
for an #ArpaioFreeAZ rally. Sheriff Joe Arpaio was granted one of
the first and most extensive police-ICE collaboration contracts in the
country in 2007, which paved the way for SB1070 and similar policies
and laws across the country. Even though Arpaio is facing civil and criminal contempt charges in court, ICE agents are still stationed at the
4th Avenue Jail. The federal government continues to deport Arpaios
victims even as a lawsuit initiated against Arpaio by the Department
of Justice will be heard in court on August 10. Its time for Arpaio to
resign and take his legacy with him.
Afternoon Keynote
S AT U R D AY, 1 0 : 3 0 A . M . , N O R T H H A L L E
One of the best parts about Netroots Nation is hearing the unique
experiences and personal stories of fellow organizers, activists, and
thought leaders in the movement. Thats why were once again closing
out the conference this year with Ignite, a full plenary session focusing
on those stories. The keynote will feature short presentations that are
thought-provoking, inspiring, engagingand sometimes very funny.
Using the Ignite format, each speaker will be given 5 minutes to talk,
while 20 slides that advance every 15 seconds are shown on the screen.
Over the course of the program youll hear from Lori Adelman,
Jenifer Fernandez Ancona, Dagoberto Bailn, Beth Becker, Heather
Booth, Glynda C. Carr, Gregory Cendana, Jess X. Chen, Austen
Levihn-Coon, Benjamin OKeefe, Robin Reineke, Justin Robinson,
Palak Shah, Wagatwe Wanjuki, Elon James White, Teresa C. Younger,
and Deanna Zandt.
Have you thought about a fiscal sponsorship, which would allow you to get your non-profit
moving while you wait for the IRS to catch up with your momentum? Fiscal sponsorships
are legal arrangements that allow associations or corporations which have yet to receive
their 501(c)(3) tax determination from the IRS to indirectly receive donations from foundations and others who wish to donate to 501(c)(3) organizations.
Netroots Foundation offers fiscal sponsorships to worthy projects that align with our
mission. For more information, visit netrootsfoundation.org and look under programs
to learn how we can help you continue working for a more connected, progressive world.
#NN15 H 43
KEYNOTES
Opening Keynote
PANELS
PANEL DESCRIPTIONS
44 H #NN15
policy? Why should grassroots and netroots groups outside of the peace
and security community care about U.S. foreign policy? Whats the
economic, social, and human cost of rampant militarism? What impact
does it have on our collective work? This panel is sponsored by MoveOn.org.
A Streetcar Named Deception (sponsored panel)
Streetcars are enjoying a renaissance as a funky, classic mode of transportation through historic and commercial areas of cities. From Tucson
to Milwaukee, cities are building or proposing streetcars to attract
high-end developers, condo-dwellers and shoppers to trendy areas.
However, these boutique streetcars arent what they seem. They
have no real use for people who actually depend on public transit to
get to work, to the doctor or to church. These streetcars actually divert
taxpayer money away from real transitbuses and light railresulting
in routes being cut and fares going up. Furthermore, new streetcars
are often operated by private companies with a history of mistreating
workers and rarely reinvest profits in the community they serve. They
reap millions of taxpayer dollars in contracts and then take their profits
elsewhere. Learn why todays streetcars are making transit options
worse. This panel is sponsored by the Amalgamated Transit Union.
America Awakens: Activism and Action Restoring Trust
Between Community and Police
This panel will highlight the activism and political response that has
happened in the wake of police killings in Ferguson, Baltimore, Cleveland
and beyond. How can we solve our countrys problems and build
political power while strengthening ties between organizers and elected
officials? This panel aims to facilitate a conversation around how to
ensure that elected officials hear and act on the demands of activists.
Arizonas Latino Civic Engagement from SB 1070 to Now
Since the passage of SB1070, groups around the stateand country
have prioritized innovative and collaborative civic engagement
campaigns with Latinos. Join us for a conversation on how grassroots
organizing, Spanish media partnerships and technology has maximized
efforts and resources around the state to build political power.
Beyond Diversity: A New Model for Solidarity Across
Causes and Identities
Allyship and diversity have become progressive buzzwords, yet
we still face an unbearable whiteness in liberal media and great racial
and gender-based schisms within our movement. This panel will focus
on modeling solidarity in the progressive movement by centering and
elevating historically marginalized voices, and learning key lessons for
the progressive movement along the way. Come learn from activists on
the digital front lines who are identifying common adversaries to the
progressive movement and banding together to face them.
Beyond Vanity Metrics: How We Can Use Digital to
Strengthen Our Campaigns
We often flaunt the number of impressions, Facebook likes and site
visits we receive, but what does that actually mean for a campaign? This
panel will address what occurs beyond vanity metricsfocusing instead
on the very real impact a digital program can have on every piece
of a campaign. From field to finance, how can your digital program
strengthen each arm of your campaign? Digital is a value-add, not just
a must do, and were going to talk about why. Panelists with experience
working in each arm of a digital program can speak to the value of
email, social media, advertising, design, data and analytics.
Black Mess on Black Mesa
What is happening on Black Mesa today compared throughout the years
to what has happened in mountain communities in Appalachia by the
coal industry? Human rights abuses at Black Mesa and in Appalachia
abound, and Big Coal and our government should be held accountable. How are human rights being violated and who do we turn to for
help? Panelists will give a synopses of the human rights violations and
frustrations theyve encountered in seeking redress. Discussions will focus
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C O M M U N I C AT I O N S
How to Get Coverage in Spanish Language Media
Spanish language media outlets are springing up throughout the
country, and if your issue or candidate is not appearing in these
outlets, youre not communicating with a significant and important
constituency. Dont miss reaching out to valuable allies because you
dont speak Spanish or dont know where to start. Learn the basics of
finding reporters, building relationships with Spanish language media
outlets and getting your issues or candidates some coverage.
How to Get Media and Breakthrough on Your Issue
The media landscape is changing dramatically and getting more
crowded by the minute. How do we breakout, breakthrough and win
in this competitive landscape? Creative integrated (earned, paid,
social) campaigns can influence decision makers, persuade the public,
provide legitimacy and be the difference between a winning campaign
and a losing one. In this session youll hear from media and PR
professionals about best practices on how to make the most impact.
No Jedi Mind Tricks Needed: Harnessing the Power of
Narrative
Progressives too often lead campaign messages with facts, policy abstractions or the problem itself, losing the publics attention and failing
to move anyone to action. The solution is to ground our campaign
communications in the heroic stories of real people taking action to
defend our shared values. We must begin engaging our base through
storytelling if we want to change hearts and minds and increase civic
participation. This training goes a couple steps beyond the story of
self, us, now training that you may have received and explores how
a collection of stories can create a lasting narrative and shape public
opinions beyond one campaign.
Presence and Authenticity: The Key to Being a Media Star
Media appearances are performances. To be a good performer, one
needs tools and techniques. This session will teach the tools and
techniques used by professional actors to create star presence. It will
be an interactive master class as taught by Joel Silberman, New York
theatrical director and media trainer to performers and successful
progressive candidates.
Saving Millions with Earned Media: How to Organize
Kick-Ass Press Events and Get Your Campaign Covered
Earned media can be one of the most important (free) resources
on your campaign, especially when you are strapped for cash. Our
exercise-based curriculum will help you learn hands-on how to plan
and execute a great press eventand generate thousands of dollars in
media for your campaign.
Se habla Espaol! Creating a Successful Bilingual Campaign
All successful campaigns share some basic elements that help you win,
but if you are running a bilingual campaign, there are important steps
to take to help you engage Spanish-speakers more effectively. Latinos
are one of the fastest growing demographics in the country, and
campaigns are becoming bilingual from coast to coast. Join us to learn
how to set up a successful bilingual campaign, learn about some case
studies and ask questions, in English or Spanish!
Video Shorts: Picking the Story thats Right for Your Cause
Using media is a must for activists. But how do you select the best
story to catalyze action? Do you want to bring people of different
perspectives together, or drive home a particular policy solution?
And how will you measure impact? This workshop will help activists
who use and/or produce short videos and other story-based media to
employ a practical framework for assessing a videos strengths against
the social, cultural and policy change goals they seek. Well use Active
Voices 2015 ONWARD campaign, which draws on a curated platform
of immigration focused stories, as a real-time example and feature
local case-studies of Arizona-based activists who have used impactful
short videos to advance their work.
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TRAINING DESCRIPTIONS
TRAINING DESCRIPTIONS
G R A S S R O O T S O R G A N I Z I N G / C A M PA I G N S
O P E R AT I O N S
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Best Practices in Digital Analytics: Using Website and Social
Media Testing to Optimize for Virality
In recent years, using A/B testing to drive more actions from email
campaigns has become a common best practice amongst digital
campaigners. But most people havent yet cracked the nut on how to
use A/B testing to increase a campaigns virality and reach a wider
audience beyond their existing email list. In this training, well explain
what virality actually is, show you how you can use website and social
media A/B testing to increase it, and go over some real examples of
how organizations have done this. Well conclude with a workshop
where youll have a chance to optimize your own simulated campaign
and make it go viral.
Field Testing 101: Even the Smallest Campaigns Can Benefit
The Analyst Institutes work with randomized controlled experiments
during electoral and advocacy programs is helping the progressive
movement build a wealth of shared knowledge about best practices
and cost effectiveness. But often its larger campaigns and organizations
who make use of these revolutionary tools. Hear findings from some
of the latest experiments and find out what are the next big research
questions. Discuss when you should test and when you should skip
it, and learn how even the smallest campaigns and organizations can
use this technology effectively. Takeaways include an understanding
of field-testing practices in a political context, knowledge about what
kinds of research have been done and research priorities moving forward.
MASTER CLASSES
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T H U R S DAY, 9 A . M.
MUSIC TRACK
T H U R S DAY, 1 0 :30 A. M.
T H U R S DAY, 2 : 1 5 P. M.
F R I DAY, 1 : 4 5 P. M.
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SATURDAY
T H U R S DAY, 2 : 1 5 P. M.
T H U R S DAY, 3 : 4 5 P. M.
F R I DAY, 9 A. M .
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SCREENING SERIES
Filmmaker Caucus
Introduce yourself to fellow filmmakers, producers, presenters, activists,
and movie-lovers at our annual Filmmaker Caucus.All are welcome,
whether you are participating in the Screening Series or just interested
in hearing about a range of projects and meeting other people creating
progressive change through film.
CAUCUSES
State Caucuses T H U R S D AY,
1 P. M .
CAUCUSES
Education Caucus
THURSDAY, 3:45 P.M., 232A
OSDI Data and Tech Caucus
THURSDAY, 3:45 P.M., 231B
Arab, Middle-Eastern, Muslim, South Asian Caucus
FRIDAY, 9:00 A.M., 231B
AAPI Caucus
FRIDAY, 1:45 P.M., 232A
LGBT Caucus
FRIDAY, 1:45 P.M., 231B
Environmental Caucus, refreshments sponsored by
Environment America, Environmental Action and
Green Century Capital Management
FRIDAY, 1:45 P.M., 231C
Internet Freedom Caucus
FRIDAY, 4:30 P.M., 231B
Black Caucus
THURSDAY, 2:15 P.M., 231B
Parents Caucus
FRIDAY, 4:30 P.M., 232A
Immigration Caucus
SATURDAY, 12:151:15 P.M., 231B
Latino Caucus
THURSDAY, 10:30 A.M., 231B
Womens Caucus
THURSDAY, NOON1 P.M., 231B
Youth Caucus
SATURDAY, 1:30 P.M., 232A
THANK YOU
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fastest growing unions, and a number of unions have affiliated with CWA
because of its reputation for democracy and membership involvement.
The union includes some 1,200 chartered local unions across the
United States, Canada and Puerto Rico. Members live in approximately
10,000 communities, making CWA one of the most geographically
diverse unions. CWA is affiliated with the AFL-CIO, the Canadian
Labour Congress, the worldwide UNI Global Union, the International
Federation of Journalists (IFJ), the International Transport Workers
Federation (ITWF), and the International Metalworkers Federation (IMF).
Learn more at cwa-union.org or follow us on Twitter @CWAUnion or
at facebook.com/cwaunion. Also an exhibitor.
Founded by Governor Howard Dean, DEMOCRACY
FOR AMERICA (DFA) is a people-powered Political
Action Committee, electing progressive candidates to
all levels of office in all 50 states. With over one million
members, DFA is a grassroots powerhouse working to change our country
and the Democratic Party from the bottom-up. Also an exhibitor.
Founded in 1994, the DEMOCRATIC LEGISLATIVE
CAMPAIGN COMMITTEE (DLCC) is the national
party committee that works to elect Democratic state
legislators and win Democratic legislative majorities in
all 50 states. In 2015, top leaders of the DLCC founded
the new Advantage 2020 super PAC, led by former Congressman Mark
Schauer, to coordinate Democratic efforts to win the 2020 redistricting
battle and defeat Republican gerrymandering.
DSPOLITICAL is the progressive movements first
online advertising network that enables campaigns
and organizations to deliver internet ads to only
the audience our clients choose to target. After
matching a cookie pool of over 600 million cookies to the Catalist voter
database, DSPolitical developed over 50 custom segments which allow
Democratic candidates and progressive organizations to target online ads
to the registered voters or strong activists they need to reach and move
the most. DSPolitical serves rich media online ads based on registration,
partisanship, ethnicity, geography, household income, election turnout
likeliness, education, likeliness to donate and more. By combining the
richness and emotion of television ads, the targeting capability of direct
mail, and the interactivity of online, DSPolitical enables clients to run
the most successful and affordable online campaigns. Also an exhibitor.
EVERYACTION is nonprofit technology
built by people who actually get nonprofits.
Our unified platform serves organizations
of all sizeswebsite, email, fundraising, CRM, advocacy, and more at
affordable prices because doing good shouldnt break the bank. Not only
have we helped engage hundreds of millions of supporters, volunteers,
and voters, sent billions of emails, and raised billions, but for over 18
years, weve been living our values by declining to partner with organizations that work in opposition to causes like halting climate change,
fighting for marriage equality, and securing a womans right to make
her own health decisions. Powered by NGP VAN. Also an exhibitor.
Founded in 2004, FACEBOOKs mission is to make the
world more open and connected. People use Facebook to stay
connected with friends and family, to discover whats going
on in the world, and to share and express what matters to them.
LIUNA (liuna.org), the Laborers International
Union of North America, is the most progressive
and aggressive union of construction workers and one of the most
diverse and effective unions representing public service employees.
LIUNAs half-million members build America and build Canada. They
are on the forefront of the construction industry, a powerhouse of
12 million workers, producing 5 percent of our countries economic
output. Members are united through collective bargaining agreements,
which help create jobs with family-supporting pay, good benefits, the
opportunity for advancement and better lives. Also an exhibitor.
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PREMIER SPONSORS
PREMIER SPONSORS
SPONSORS
SPONSORS
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SPONSORS
SPONSORS
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SPONSORS
#BLACKVOICESMATTER
TWiB!
itunes.com/twib
twib.me/stitcher
THE BEST IN
INDEPENDENT MEDIA.
And we could use your support:
http://twib.me/subscribe | http://patreon.com/twibnation
www.thisweekinblackness.com
# T W I B N A T I O N
The Netroots Nation 2015 app is your one-stop-shop for all things Netroots Nation!
Use it to browse our schedule of events; look up speakers, sponsors and exhibitors;
create your personal schedule for the weekend; and, more importantly, connect with
attendees before, during or after the event. Search Netroots Nation 2015 in your app
store. iOS devices, Android phones and tablets and a web-based app for other phones.
K E Y F E AT U R E S :
EXHIBITORS
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EXHIBITORS
EXHIBITORS
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EXHIBITORS
CREATING CHANGE
CHICAGO
JANUARY 2024, 2016
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Weve run successful digital programs for clients like Ready for Hillary, the
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award-winning work delivers results and we do it with incredible efficiency.
Facebook.com/RisingTideInteractive | @RTI_Digital | www.RisingTideInteractive.com
Give us a call at 202.888.7783 or send an email to info@RisingTideInteractive.com
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facebook.com/ATUInternational
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for more information on our mission, our candidates, and where and
when to find EMILYs List women on panels
at Netroots Nation 15.
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They are the new top level domains that finally bring
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ONly bona fide elected officials, candidates,
and political organizations are authorized
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Saturday, July 18 | 8:30 AM
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