T

TAYLOR HIGGINS
taylorhiggins2@gmail.com

(309) 738-3233

670 W Sheridan Rd, Chicago, IL

taylorhiggins2.weebly.com

EDUCATION
University of Illinois at Urbana-Champaign

May 2014

BS in Advertising






Minors in Communication and Leadership Studies
Public Relations Certificate

Urbana-Champaign, IL

June 2014 June 2015

EXPERIENCE
Kraft Foods Group

Planters NUTmobile Brand Spokesperson

Nationwide
Selected as one of nine from a pool of 1,500+ applicants to pilot the Planters NUTmobile, representing
the billion dollar brand at fairs, festivals, retail and charity events across the country
Planned and executed 400+ promotional events in the western and central regions of the U.S. to
increase revenue and brand awareness
Pitched to media outlets on a weekly basis and assisted in acquiring local media impressions
Secured over 75 media hits in 25 states in a 12 month time period
Fully media trained by Krafts PR agency to optimize messaging
Acted as a brand spokesperson, making appearances on local/national TV, radio and print media
Interacted with over 2,000 consumers a week through in-person experiential marketing

University of Illinois College of Engineering

February 2013 May 2014

Social Media Intern

Quad Cities Chamber of Commerce

June 2013 August 2013

Special Events Intern

Champaign, IL

Drafted, posted and monitored content for CARE (Center for A cademic Resources in Engineering)
Facebook and Twitter accounts
Updated and maintained CARE website using WordPress

May 2012 August 2012

Rock Island, IL

Assisted in planning and executing three community-wide events

Recruited, trained and managed 500 event volunteers

Davenport, IA

UnityPoint Health

Marketing and Communications Intern

Aided in the research, writing and coordination of press releases and media advisories
Monitored media

ACTIVITIES
Chi Omega Sorority

Alumni Status May 2014

Director of Sisterhood

Champaign, IL

Planned sisterhood events and activities for approximately 180 members