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  • Political Marketing 1

    Transféré par

    KJ Vecino Bontuyan
    62 vues12 pages
    Political marketing is defined as political organizations adapting business marketing concepts and techniques to help achieve their goals. Methods used in political marketing include political advertising, celebrity endorsements, online campaigning, and mobile phone canvassing. Five key political marketing tactics are developing a narrative, social media marketing, negative campaigning, direct mail marketing, and media and public relations. The political marketing process follows the 4 P's of product, promotion, price, and place. Functions of political marketing include the product, distribution, cost, communication, management, fundraising, campaign management, and internal cohesion functions. Guidelines for effective political marketing include understanding voters, making an emotional connection, using a central vision, focusing on voters' concerns, talking about the need for

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    political marketing strategies, politician, duterte of mayor of davao.

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    Political marketing is defined as political organizations adapting business marketing concepts and techniques to help achieve their goals. Methods used in political marketing include political advertising, celebrity endorsements, online campaigning, and mobile phone canvassing. Five key political marketing tactics are developing a narrative, social media marketing, negative campaigning, direct mail marketing, and media and public relations. The political marketing process follows the 4 P's of product, promotion, price, and place. Functions of political marketing include the product, distribution, cost, communication, management, fundraising, campaign management, and internal cohesion functions. Guidelines for effective political marketing include understanding voters, making an emotional connection, using a central vision, focusing on voters' concerns, talking about the need for

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    © All Rights Reserved
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    62 vues12 pages

    Political Marketing 1

    Transféré par

    KJ Vecino Bontuyan
    Political marketing is defined as political organizations adapting business marketing concepts and techniques to help achieve their goals. Methods used in political marketing include political advertising, celebrity endorsements, online campaigning, and mobile phone canvassing. Five key political marketing tactics are developing a narrative, social media marketing, negative campaigning, direct mail marketing, and media and public relations. The political marketing process follows the 4 P's of product, promotion, price, and place. Functions of political marketing include the product, distribution, cost, communication, management, fundraising, campaign management, and internal cohesion functions. Guidelines for effective political marketing include understanding voters, making an emotional connection, using a central vision, focusing on voters' concerns, talking about the need for

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 12

    POLITICAL MARKETING

    Special Topics/Group 6
    Presented by:
    Judith Lavarez
    Stanley Trillanes

    DEFINITION
    Political Marketing is about political
    organizations adapting business-marketing
    concepts and techniques to help them
    achieve their goals.
    (Lee-Marshment, 2001b, p.692)

    METHODS USED IN POLITICAL


    MARKETING
    Political Advertising

    Celebrity
    Endorsement

    METHODS USED IN POLITICAL


    MARKETING
    Online Campaigning

    Mobile Phone
    Canvassing

    METHODS USED IN POLITICAL


    MARKETING
    Involvement of Campaign Managers
    Segmentation- need, wants, demand
    Micro Targeting- demographic and

    geographical targeting, works at individual


    or micro level.

    FIVE POLITICAL MARKETING


    TACTICS
    Developing a Narrative- history, belief, traits, etc.
    Social Media Marketing- facebook, twitter, Instagram
    Negative Campaigning- Ads talk about candidates

    questionable record and failures


    Direct Mail Marketing- Brochures, leaflets, mail

    documents
    Media and Public Relations- TV, radio

    POLITICAL MKTG PROCESS AND


    THE 4PS
    Product- The product offered by political

    marketers is really a complex blend of


    many potential voters believe will result if
    the candidate is elected. Ex. Candidates
    record
    Promotion- Paid Ads, Publicity, events,
    debates etc.
    Price- Economic and Psychological costs
    Place- Personal appearance, volunteer
    program

    FUNCTIONS OF POLITICAL
    MARKETING
    1. Product Function
    2. Distribution Function
    3. Cost Function
    4. Communication Function
    5. New Management Function
    6. Fund Raising Function
    7. Parallel Campaign Management Function
    8. Internal Cohesion Management Function

    POLITICAL PLANNING MODEL FOR LOCAL


    CAMPAIGNING

    POLITICAL MARKETING
    GUIDELINES
    Understand what voters are looking for
    2. Marketing is all about making an emotional connection
    with people
    3. We live in an age of manufactured images
    4. Use one central vision to connect to the candidates
    issues and personality
    5. Talk about voters concerns, not your own
    6. Voters constantly want change
    7. Market yourself to the media
    8. Avoid verbal gaffes at all costs
    9. Get support from party elites
    10. Perform well in the debates
    1.

    END

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