SBI

Honesty, Transparency, Ethical

Respect for customers and employees
Knowledge driven
Nurture Pride in India, contribute to the community
Prompt, polite and pro active with customers
Create Products which helps customers achieve
their goals
Go beyond call of duty to make customers feel
valued
Ofer excellent services in India as well as abroad

My SBI
My Customer First
My SBI : First in Customer Satisfaction

Values
Mission
Vision

SBI

SWOT Analysis
Opportunity
1. Scope of improvement in the
CRM
2. Huge talent pool in the
country to replace its old
employees
3. Expand and invest in the
rural areas

Strength
1. Largest bank in India in terms
of market share , revenue
2. Biggest branch network in the
country
3. First movers advantage in
Commercial banking services

State Bank of
India

Threat

1. Huge competition from private

players like ICICI, HDFC, Axis
Bank
2. FDI in banking increased to
49%, customers can switch to
foreign banks for better products
and facilities

Weakness
1. Traditional image, of an old
Government sector bank in
spite of the modernization; lack
of proper technology
2. Largest number of employees
in the banking sector, expected
to face a huge attrition in its
senior management