Shepherd University & Under Armour presents

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Featuring

Shepherd Universitys
Men & Womens Basketball

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Fashion in Action
Proposed by: Jasmine Horne
Campus Recreation & Event Management

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Table of Contents
Mission/Slogan.pg.3
Planning Logisticspg.4
Planning Committeepg. 5
Budget..pg. 6
Marketing Plan.pg. 7
Event Promotion..pg. 8
Assessment of Event..pg. 9

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Mission

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Spring 2015 SLOGAN

Look Good, Play Good

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Fashion in Actions mission is to provide a unique
experience for Shepherd Universitys campus, the
Shepherdstown community, and fans of Under Armour.
This event was created to combine fashion and sport in a
way that will provide an opportunity for the Mens and
Womens Basketball team of Shepherd University to put
the action in fashion! In addition to providing an
experience, Fashion in Action will prove that style and
sport go hand in hand.

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Planning Logistics
DATE
Friday April 24, 2015
-Last day of classes for the spring semester

TIME
7:00pm-9:00pm

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EVENTS
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Look #1

Teams Warm-Up/Drills

3-point contest

Half-Court Shot
Look #2
Fan half-court shot

Men VS Women Game

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LOCATION
Shepherd Universitys Butcher Center Gymnasium

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WHY

Fashion in Actions ultimate purpose is to serve as a promotional strategy for the Shepherd Universitys
Basketball program. In addition, this event was designed to create an opportunity for a stronger bond
between Shepherd and Under Armour. As a result of this event, we hope to have contributed to the increasing
numbers of spectators in the Fall 2015 season.

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Planning Committee
JASMINE HORNE
Creative Director
jhorne02@rams.shepherd.edu

JUSTIN NAMOLIK
Head Mens Basketball Coach

jnamolik@shepherd.edu

JENNA ECKLEBERRY
Head Womens Basketball Coach

jecklebe@shepherd.edu

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JAMIE CLUESMAN
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jcluesma@shepherd.edu

BJ PUMROY
Director of Athletics
bpumroy@shepherd.edu

AARON RYAN
Assistant Athletics Director/External Affairs

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aryan@shepherd.edu
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KASEY MERCIER
Global Events Coordinator AT UNDER ARMOUR!

Shepherd Graduate!

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! kaseymercier15@gmail.com!

MEN & WOMENS BASKETBALL TEAM

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Budget

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Description
DJ

Quantity

Unit Price Cost

1 $

300 $

300

Concessions

0 $

Photographer

0 $

Models/Athletes

28 $

0 $

Fan half-court shot prize

10 $

0 $

300

Total

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Marketing Plan
BUDGET

Data & Analysis

Large number of Shepherd Students wear Under Armour

Under Armour is a proud sponsor of Shepherd University Athletics

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Goals

Promote and maximize attendance for the Shepherd University Womens Basketball Team

Create value for Under Armour as a Shepherd University sponsor

Sell at least 20 Under Armour

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Objectives

Sell at least 50 tickets

At least 50 spectators in attendance

At least 50% of the participants and spectators will enjoy themselves

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Target Market

Demographic location: Eastern PanHandle of West Virginia

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Event Promotion
Advertising
Electronic Media
89.7 WSHC Shepherd Radio announcements
Student Digest Emails
Mass Email

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Print Media
Announcements in The Picket

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Outdoor Media
Fliers
Posters

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Social Media
Facebook
Instagram
Twitter

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Other
Word of mouth
Ticket sales tables

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Assessment of Event
In the last 20 mins of the event, spectators will be asked to
pull out their cell phones and complete a poll from
www.polleverywhere.com. The poll will be projected on a
white board for all to see. Directions for the poll are as
follows:

Read the poll question

Send answer to number on the screen

THATS IT!

This method of evaluation is an easy and effective method to

to assess the success of the event.

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