+

LadyFit Lounge presents:

The Lady Learning Workshop
Jasmine Horne
RECR 326:01

The Workshop

March 8th

5 hour workshop consisting of 6 halfhour exercise classes

15 min breaks between each class

Each session is directly correlated with

one of the LadyFit Lounge company
values

Confidence- Acceptance of who you are

with no fear (Mirrors)

Empowerment- Women uplifting women

(Motivation from others)

Diversity- Welcome women of all

distinctions (Music)

Perseverance- Never giving up

(Endurance)

Partnership/Connection- Building and

maintaining relationships (Partner work)

Kinship- Becoming a part of the LadyFit

family (cool down/reflection)

International Womens Day 2015

media activity
Internationalwomensday.com posted

this years theme #Makeithappen where

supporters can use their voice

Unwomen.org (United Nations

Entity for Gender Equality and the
Empowerment of Women) provided
links of live webcast of the UN
Observance of International
Womens Day 2015

#womensday#IWD2015
#internationalwomensday
#PaintItPurple

Each year 1,000+ International Women's

Day events are uploaded by
corporations, women's groups, schools,
governments, charities and individuals
from around the world.

Goals & Objectives

Lady Learning Workshop
Have
oEach

at least 40 persons in attendance

owner (3) will be responsible for getting 15 participants to register

oEach

staff member is required to present the workshop flyer and

information to customers they come in contact with directly

Raise

awareness for equal rights

o 30

Facts of worldwide inequality will be posted on our social media pages

everyday starting 30 days before the event

o30

Facts about the worlds efforts to make the world equal for all will be
posted on our social media pages everyday starting 30 days before the
event

Increase

memberships by 5%

oMembership

discounts will be offered to non-members who attend the

workshop
oEvery

member in attendance that brings a non-member friend and has

them join the LadyFit Lounge will receive a free manicure

+ Plan of Attack for Media

Who is involved?

Owners (3)

UN Women

Internationalwomensday.com

Social Media

Local News Stations/Newspaper

Target Market

Women 18-65

Women struggling w/ self-esteem, abuse, relationships etc.

Women in need of moral support

Women who want to make a difference

Timeline

Feb. 1, 2016- Flyers to be posted locally and on social media

Feb. 7-9, 2016-Visitation to all-girl boarding schools

Feb. 10, 2016-Mar. 7, 2016- Promotion through social media

Anticipated obstacles

Social media outage

Local businesses not supportive of our efforts

High costs for advertising

Anticipated end result projection

40 + participants

Increased membership sales

Global recognition for women achievements