Shamans, Nostalgias,
and the IMF
South Korean Popular Religion in Motion
Laurel Kendall5
Korean Shamans and the
Spirits of Capitalism
‘The flavor of the new Korea burst upon me one autumn day in 1989 when
Kwan Mydngnyé arrived ata kut ina state of great laughter and excitement.
Kwan's sister, who runs a clothing shop in the South Gate Market, had been
told at one of Kwan's kut that the supernatural Official who governed her
shop's prosperity wanted a drink of wine. The sister was instructed to fill
‘cup for him when she returned to her shop late that night. As Kwan Myéng~
nyd tells the story:
She had intended to pour the wine and set it down right there
[in front of her shop], but she may as well have done it in broad
daylight [the South Gate Marker is always filled with people]. She
bought the tiniest litle plastic cup, but even if she had tried to offer
the wine in that, the people passing by would have thought that she
‘was crazy. My sister just couldn't bring herself to pour the wine.
So she said, “Official mine, les go to South Mountain.” [Laughs]
‘Oh, that kid! My sister said, “It’s very congested here, so let's go to
some breezy place where you can carouse in private.” And then she
said, “Please get in the car so we can go.” She did all that. It was so
funny to hear her tell
She says she drove up South Mountain. There are spirits
up there afterall. She drove up, and then she got out of her car
and looked around. It was absolutely perfec. So then she said,
“Dear Official, aren't you pleased? Why don't you get out of
the car and look around.” She didn’t leave anything out. ["She
did well,” An Hosuen interjects| She poured out a serving of riceheir business failed. In the South Gate Market there are some five
hundred shops, and they say that only four of them are doing well
just four. What can it mean that only four of them are doing well
Kim Pongsun caps the discussion, “Yep, all you have to do is treat the Off
man because they claimed to be members of noble) lineage. But
when their father died, he had entered Kwan's pantheon as and
Within a year of our father’s death, my sister began to make money
ike wildfire. In the space of two years she'd taken in a billion
1 [by this inflated claim, over a million dollars}, Out father
make money. Since my father’s death, all of my siblings are doing
well... In the past, 1 was poor and my brothers and sisters didn't
have anything either. Now it's so much better—they'ee driving
heir own cars, they've all bought houses. Now that I've become
a shaman, they take me here and there to treat me and buy me
This wins a cynical affirmation from her client's mother: “You have to i
what else is new? Money is nobility [toni y ki
was surprised. The assertion that “money is nobility,” that the rich are
Pine Vill
had used similar words to describe the local gentry of their remembered
considered noble, was not new to me, The old men of Endutit
past. I would hear these sentiments again and again in the utterances of
gods during kut performed by these and other shamans—for example, “In
1983, 49-51; Yoo 1988, 104; Y Yoon 2003) nck
Mydngnyd's story was also familiar: treat the spirit
well by you. But in the past, the claims made for suce
‘modest and vague: “And they're living well
bit better for them.” Now I was Kwan Myé
Fairy Maid revel in tales of the mi alth thai
Other shamans, like Yon other and Ms, Shin
tic view that their clients were obsessed with getting
with great heat and humor about people who invest in rep
fortune, even within the space of a single year, any
sever their relationship with a shaman if a kut does 1
diate financial gain. Yongsu’s Mother h bs
fortune were rare: “Who had money for i
sick, then you would hold a healing kut. F 2 wen
ww had to do it. Irwasa matter of life and death,” Kut tose
10 paradise were also more common in the 1960s and 197
do they concern themselves with the ancestors?” Yongs
People only care about themselves. No one both
being criticized for charging exorbitant fees and piling
ing food, conspicuous spiritual consumption sul a
ting piles around many of the shrines we visited (also Huai
he aging researcher is once again tempted to join th
disgeuntled discourse upon the mercurial preoccupation
rary South Korean moment or join the equal n
criticize greedy and wasteful contemporary shamans. I wil
impulse to make a simple comparison n the material
a more innocent time when all of us were younger, and con
ambivalent space between celebrations of wealth as blessi
and the cynical equation of money with nobility.|In thisase ‘Korean Shamans and the Spits of Capitalism
next, I describe’ how shamans, clients, gods, and ancestors deal with some
of the consequences of South Korea's economic transformation, with the
enticements and seeming amoralty of new wealth and the lurking danger of
potential ruin.)
One summer evening in 1991, T went with Yongsu’s Mother toa client’s
house in a quit residential district of Righteous Town, where she performed
4 small ritual honoring the spirits of a newly purchased family car (ch'a
‘kosa). This was my first opportunity to observe a ch'a kosa, although Yong-
su’s Mother claimed that she and her colleagues routinely performed it as
private car ownership proliferated among their clients. On this occasion,
the sponsors were the son and daughterin-law of one of her long-standing
clients. The man, Mr, Kim (no relation to my assistant, “Ms. Kim”), had
purchased his car without letting Yongsu's Mother check his horoscope.
Had he done so, he would have learned that this was not an auspicious
year for him to bring a new vehicle into his household. A. precautionary
placation was in order. I could appreciate the Kim family’s concern, having,
heard tales of the huge sums of compensation money exacted after traffic
accidents, to say nothing of South Korea's having one ofthe world’s highest
traffic fatality rates. The logic of the ritual was also familiar to me: grain or
‘zoods brought into or removed from the household without some tribute
to the divine Orfcials piques their ire and brings misfortune. Recall what
happened to Mrs, Min when she carried rice grain away from her neglected
household gods. In the 1970s, when village households brought in shiny
things"—the newly available televisions, stercos, and refrigerators—they
cither propitiated the House Site Official in advance or called on Yongsu’s
Mother to deal with the consequences of causing the jealous god t0 “open
his eyes wide” and make trouble (Kendall 1985, chap. 5}.
In Yongsu's Mothers view, there were particular reasons why the gods
might be vexed with the Kim family. As the son of a regular client, Mr. Kim
had grown up under the protection ofthe gods in Yongsu's Mother’ shrine,
Mz Kim himself told me that he respected Yongsu’s Mother’ skill as a sha
‘man, volunteering the information that he had known her for twenty years
and considered her his foster mother (styang dma). His mother had “sold”
him tothe Seven Stars in Yongsu’s Mother’ shrine, ensuring their protection
and also establishing a fictive kinship of “mother” and “son” between the
shaman and the child (ibid., 80-81). He had grown up in a village not far
fom the village where I had lived in 1977 and 1978. After establishing his
‘own household, he and his wife had dedicated a prayer cushion to the Bud-
ddhas in Yongsu’s Mother's shrine. Nevertheless, his wife was swayed by a
‘Christian neighbor, and the couple abandoned theie obligations to the gods
Korean Shamans andthe Spirits of Capitalism 133
(and Yongsu’s Mother) by attending the Christian church, with disastrous
results Suffering all manner of financial reverses, the husband lost his small
factory, and the couple were forced to sell their house. They returned t0
Yongsu’s Mother and sponsored a kut, and now, she said, things were get-
ting better for them. In 1991, Mr. Kim was working for another compat
and the family lived in a modest but well-appointed apartment. Some of Me.
Kim's and his wife's dialogue with their houschold gods would include a dis-
‘cussion of their prospects for building a new house. Later that night, when
he drove me to the subway in his new ear, Mr. Kim would express profound
relief at having completed the ritual.
What is a “house”?
When Yongsu's Mother set out the rice cake for the ch'a kosa, she, Mr
Kim, his wife, and his mother all deliberated over the location of the main
bbeam so that they could set the steamer of rice cake dedicated to the tutelary
House Lord (Songju) beneath i.’ Visible in old-fashioned one-story village
hhomes, the main beam is usually concealed by the dropped ceilings of new
apartments and in the town house-style constructions that had gone up in
Enduring Pine Village since the 1980s. If Thad begun my research in the
1990s, rather than the 1970s, I might never have seen the physical house
(chip)as a primary metaphor for the household (also chip), an appropri-
ate symbolic habitation for the household. gods associated with different
features of the physical structure mustered in kosa and kut, I might never
have written:
‘The household is the irreducible unit of the Korean peasant’s
social, political, economic, and religious life... In affliction
the household is the most immediate unit under siege; the
physical house is an appropriate metaphor. Individual illness
threatens the larger body with medical and ritual expenses, labor
loss, anxiety, and death, Illness, business reverses, thefts, and
intrafamilial quarrels are household afflictions. Any or, more
‘often, a combination of these sorry states can occasion a major
shut... staged and choreographed about the house. (Kendall
1985, 108)
‘When I wrote these lines, “the household” of my ethnographic imagi
nation was a small family farm, a kin-based agrarian unit of production
and consumption embedded in a larger market economy. In the late 1970s,14 Korean Shamans and the Sis of Capitalism
when I frst lived in Enduring Pine Village, harbingers of what would soon
bbe regarded as the Korean economic miracle were evident in the prevalence
of new television sets and the absence of village daughters, gone to work
in urban factories, whose labors sometimes made the purchase of televi-
sion sets and other new appliances possible. More than half of the village
hhouscholds described themselves as primarily nonagricultural, their income
derived from taxicabs, from cottage industries, or as hired labor in the
nearby town (ibid., 45). Daughters of village households who had macried
and lived in the town appeared in my ethnography as the Rice Shop Auntie
and Yangia’s Mother, whose husband drove a taxicab, The religious prac-
tices of farm wives had followed their daughters into the brave new world
of first-generation urban entrepreneurs, but as dynamic practice, not frozen
In the shaman shrines of Seoul and its environs in the 1990s, I would
encounter wage workers, farmers, and very occasionally white-collar work-
ers, but the overwhelming majority of clients were, like Kwan Myéngny's
sister and Mr. Kim, shop owners, restaurateurs, and proprietors of small
‘companies. An ill-