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Jordana Broche
COM 497 154
Internship in Communications
Automobile Dealership Program
Midway Ford Miami
Cover Letter
August 3, 2015
Communication Arts program with specific examples of how the work done in certain courses
helped me develop the learning outcomes.
Sincerely,
Jordana Broche
Overview
Abstract.
This internship e-portfolio report includes an introduction and layout of the presentation.
It includes a synopsis of the report highlighting the activities I performed during the internship. It
describes the benefits of the experience. The report provides a description of the agency where
the internship took place as well as the assignments, activities and responsibilities I held during
these past few months. The supervision during the experience is described and the benefits of the
supervision too. Also included in this portfolio is the relationship of the general internship
experience to the learning outcomes in the Communication Arts program. Lastly, I have included
how I have learned the skills of these outcomes in the communication arts coursework while
studying here at St. Thomas University (STU). Specific examples of the work done in these
courses are also provided to show how they helped me master each learning outcome.
Introduction.
When I registered for the internship class a few months ago, I thought I was only
fulfilling the requirements to complete my bachelors program in the field of communications.
Little did I know that it was going to bring me so much knowledge and hands on experience in
what I want to do in the future. In this report, I describe the agency where I spent the last few
months as a communications intern. This description includes a historical background of the
organization where I worked, together with its mission, purpose, and the service the agency
provides. It includes the changes it has gone through and the trends over time. A description is
provided of the assignments, activities and responsibilities I held while I was there. I have also
included a description of supervision provided. Finally, a description of the relationship of this
Dealership Accounting. The accounting team is a critical group to the companys success as it
keeps the finances and bookkeeping accurately, processes customers financial transactions,
works with Floridas Department of Motor Vehicles, and handles vendors and outside contracts.
It also ensures that the finances and financial data for all other dealerships, departments and the
organizations is accurate. Careers in this area include: Office Manager, Title Clerk, and Accounts
Payable and Receivable.
Dealership Support. The Dealership Support Team is in charge of designing and maintaining the
infrastructure for the staff, technology and departments. This team covers the welfare and
security of the employees and the companys data, networks, and other resources. Careers in this
area include: Security Officer, Financial Analysis, Administrative Support, and Information
Technology.
Leadership. The company aims to provide all employees with the tools and training needed to
grow into a position of influence and leadership that is best for them. It emphasizes promotion
within while increasing employees motivation and engagement as well as fueling their
leadership team with increased communication, understanding of roles, and processes. Careers in
this area include: General Sales Manager, Fixed Ops Director, Service Manager, and Accounting
Manager.
References:
Proudly Serving South Florida for Decades. (n.d.). Web July 30, 2015.
http://southvistacareers.com/our-story/
About Midway Ford Miami. (n.d.). Web July 30, 2015.
http://www.midwayfordmiami.com/ford-miami-florida-dealer-about-us.html
Develop and integrate the ability to write in an articulate, complex, and clear manner.
Develop skills to identify and produce quality production materials for their area of study.
Develop skills to express themselves orally in a clear, articulate, and intelligent manner in a
variety of situations.
Understand the power of media and the ethical use of that power.
Conclusion
The courses in the communication program prepared me for the internship at Midway
Ford. The readings, discussions and assignments helped me develop the skills to complete the
internship. The same way, the internship helped me improve in many ways. The coursework and
the internship have helped me improve my communication skills, attitude towards the media, and
even my leadership skills. I faced some challenges. For example, during the internship. For
example, when writing an ad or developing a flyer or job application form, I had to consider
people from all cultural backgrounds because I did not want to offend anyone by what I said or
did. I remembered the global market as well as the consumers that we wanted to attract to the
agency. We wanted them to see that our products and services were superior to others. For this, I
developed headlines, ads, and visuals. I also researched other advertising campaigns to learn
from them. I even opened an account on Instagram, I was always careful about what I said and
posted.
One of my limitations was my Spanish language. Even though I am of Cuban descent and
speak Spanish with my grandparents and some of my friends, I feel more comfortable speaking
English. However, most of the dealership staff members and customers were Hispanics,
especially Cubans. I had to speak more Spanish than I expected. This helped me practice and
improve my Spanish. I have decided that I must continue to practice Spanish to help clients and
to become fully bilingual, which will help me get a job soon.
The courses and the internship have helped me grow personally and professionally. I am
more careful about what I say or write. I can express my opinions and feelings better. I have also
developed leadership skills by communicating better with others. I feel more confident when
participating in professional events and staff meetings with people from different cultures. I try
to be more open and friendly and feel better as part of a team than before. I am now better
prepared to face the future ahead.