Local Sponsor

Testimonials

NOVEMBER 10, 2015

TUESDAY
NOVEMBER 10
Location TBD
Doors open at 4:00 PM
Exhibits & taste testing 4:00 7:00 PM
Show starts at 7:00 PM
-

Enjoy entertaining cooking demos

by top culinary professionals

Learn step-by-step expert cooking

techniques

Receive a free gift bag filled with

great products, coupons and Taste
of Home magazine

Tickets:
$15 in advance or $20 day of show
$50 VIP (includes Meet & Greet with culinary
specialist, reserved seating & hospitality room)

Click icon to
add picture

WHO IS TASTE OF HOME?

Worlds Largest Food & Entertaining magazine
Content by readers for readers, Taste of Home created heightened engagement
and brand interaction among 53 million consumers across its powerful print,
digital, and experiential assets.

How are consumers reached?

Cooking Schools
300,000+ attendees nationwide

Print
16,000,000 magazine readers
28,000,000 special interest publications & cookbook readers

Online
3,600,000 monthly www.tasteofhome.com visitors
6,600,000 annual E-Newsletters

Viral
1,000,000+ Facebook & other social media outlets

WHAT
IS IN IT
FOR YOUR
BUSINESS?

Become the main ingredient

when you are featured as a
Taste of Home Sponsor!
Receive extensive radio
promotion with sponsorship
mentions on 5 radio stations.
Get into the mix with our
integrated marketing
campaign! Website inclusion,
Eblast and social media
through our radio station and
Taste of Home Cooking
School website.
Make a lasting impression
with your display of products
and services at your booth
during this highly effective
event. A great face to face
marketing opportunity for
your brand.

VIDEO TESTIMONIAL
Get a feel for the event via footage from previous successful live cooking school
show.

AUDIENCE details
Great brand exposure to a captive audience

The Attendees
AGE
Women
Mean Age
Age 25-54
Married
Graduated College

COMP %
96%
55
43%
74%
39%

EMPLOYMENT
Employed
Professional/Managerial

54%
44%

HOUSEHOLD INCOME
Median HHI
HHI $50K+
HHI $75K+
HHI $100K+

$67,000
64.10%
40.90%
25.70%

HOME
Own Home

83%

SOURCE: MRI, SPRING 2014, TASTE OF HOME SRI SPONSORSHIP ASSESSMENT, SPRING 2014

Attendee Response
66% of attendees indicate trying a product or
service as a result of one of the vendor booths

93% of all attendees say the event is a good way

to showcase a product
Attendees will go home and make an
average of 6 recipes from the show

45% of the attendees say they would consider

purchasing the VIP ticket

83% are more likely to buy/try the products used

when featured at the school

94% of attendees state that the school provides

a unique opportunity for local sponsors and
advertisers

SOURCE: SRI TASTE OF HOME COOKING SCHOOL

SPONSORSHIP ASSESSMENT, SPRING 2014

11

PRE SHOW details

Exhibits, taste testing and retail options open for ticket
holders

EXIBITOR Opportunities
In booth opportunities:
Sell product

Signage at event with (1)

banner

Sample product

Table and skirt provided

Display product

Swag Bag opportunities:

Provide 1,200 pieces of product,
materials or offers for
placement in the swag bag

Ability to distribute product,

materials or offers in 1,200 gift
bags
Logo inclusion in promotional
email to X opt-in consumers
Investment $375

LIVE SHOW details

Great brand exposure to a captive audience

BRANDING Opportunities
Title Sponsorship
Kitchen Sponsorship OR
Appliance Sponsorship
Cabinet Sponsorship

Goodie Bag Sponsorship

Kitchen/Cabinet Sponsorship
Chefs Table Experience
Cookware Sponsorship
VIP Lounge Sponsorships
Can Food Drive Sponsorship

Online Contest Sponsorship

Stage Assistant Sponsorship
Team Building Experience

Auto Sponsorship
Grocery Sponsorship
Dcor Sponsorship

TITLE SPONSOR
Taste of Home Cooking School & Expo Presented by
Cumulus Media to Provide:

Mention in 1000 promos across 5 stations

Sponsor to Provide:

Mention in 1400 streaming announcement across 5

stations
(2) Booth spaces
(3) Banner placements at venue

1 AVAILABLE

Ability to display and sell product at event

1,200 items for swag bags

Logo and link included in 6 Eblasts to x subscribers

(3) banners for display

Logo and link included on all 5 stations websites

Date for (1) on air interview

Ability to distribute product, materials or offer in

1,200 swag bags

Dates for (2) ticket stops

XX :15 video pre-roll impressions across 5 stations

(1) on-air interview on station of choice
Inclusion in minimum of 6 social media posts
(2) ticket stop events at business

Investment: $7,500

KITCHEN (appliance/cabinet) SPONSOR

Attendees of the Taste of Home Cooking School are potential customers. You have
the opportunity to show off your newest, most innovative and attractive appliances
and more!

Cumulus Media to Provide:

Appliance sponsor for the Taste of Home Cooking School

75 30s on the station(s) of your choice before November 10
Companion ad on each stations stream
Signage on stage at the event
Sponsor identification in over 300 promos on all stations
Name with link inclusion in 2 mail newsletters per station
Display ads on all stations websites
Logo inclusion on landing page as a sponsor with link
One 8ft skirted table fore sample, display, conduct a contest
and/or product demo.
Option a door prize valued at a minimum of $25
Thank you from stage
Includes 4 VIP tickets to use yourself or as registration
3 hour remote broadcast

Sponsor to Provide:

2 ovens with range

1 refrigerator
1 microwave
Delivery and set up of appliances
Door prizes (option)

GOODIE BAG SPONSOR

Show ALL the attendees that you got all the good stuff!

Cumulus Media to Provide:

Logo on 700 gift bags

Ability to put an offer, coupon or gift in each bag
An 8*10 skirted table for display or sale items at the event
Digital ads on station website
Live recognition
25 15s on air during the event week
30 promos
Inclusion in program
Banner space in VIP room
3 pairs general admission tickets & 2 pair VIP tickets

Sponsor to Provide:

CHEFS TABLE EXPERIENCE SPONSOR

Its the most elite spot at the show! On Stage!

Cumulus Media to Provide:

Ability to put an offer, coupon or gift in each bag

An 8*10 booth skirted table
50-30s on air
100 promos to drive registration
4 winners on stage
One e-mail blast
One social media post

Sponsor to Provide:

COOKWARE SPONSOR

Let ALL the attendees know that you got the cookware that
culinary specialists like to use!

Cumulus Media to Provide:

30s on air promos
Inclusion in Program
Live recognition
Your cookware will be prominently displayed on stage
and used by the culinary specialist to prepare the dishes.
Cookware can be given away as a prize at the end of
the show
Goodie bag inclusion
Logo & website link on all station websites
1 pair of general admission tickets, 1 pair VIP tickets

Sponsor to Provide:

VIP LOUNGE SPONSOR

Lets make the VIP experience even greater with this valuable sponsorship
opportunity.

Cumulus Media to Provide:

30s on air commercial

Inclusion in Program
Live recognition
Banner display in VIP room
Supply 100 bottles of water for goodie bag for
our VIP goodie bags
Opportunity to do door prizes at event
Logo & website link on all station websites
1 pair general admission tickets & 1 pair VIP
tickets

Sponsor to Provide:

Appertizers, drinks or a meal

A Meet & Greet with the Culinary specialists
Music from a DJ or live musician
Local celebrity chef for a short demonstration

CAN FOOD DRIVE SPONSOR

Cumulus Media to Provide:

30s on air commercial

2 hour remote during the month of Oct or Nov
Inclusion in program
Live recognition
Logo/website link on all station website
Goodie bag inclusion
1 pair general admission tickets & 1 pair VIP tickets
Your vehicles will be prominently displayed outside
the event location

Sponsor to Provide:

ONLINE CONTEST SPONSOR

Cumulus Media to Provide:

Minimum of 120 live mentions on-air and

online promoting your business as the sponsor
of the contest
30s on air commercials
30s on-line commercials
Live recognition
Goodie bag inclusion
Option to give away a prize night of show ($50
min value)
Logo&link on all station website
1 pair general admission tickets & 1 pair VIP
tickets

Sponsor to Provide:

STAGE ASSISTANT SPONSOR

Team Building Experience

Cumulus Media to Provide:

45 30s on air commercials

Inclusion in Program
Live recognition
Your staff will be on stage assisting the
culinary specialist to prepare dishes.
Goodie bag inclusion
Logo & website link on all station websites
2 pair general admission tickets & 1 pair VIP
tickets

Sponsor to Provide:

4-5 adults to help with morning

preparations necessary for the
evening stage demonstration.
4-5 adults to assist the culinary
specialist during & after the show.
Working both on and off stage
One dishwasher
Must be able to stand for 4-5 hrs

AUTO SPONSOR
Cumulus Media to Provide:

Sponsor to Provide:

GROCERY & TICKET SALE SPONSOR

Cumulus Media to Provide:

Sponsor to Provide:

Promotion driving listeners to your business to

purchase tickets
Mention in 1000 promos across 5 stations
Mention in 1400 streaming announcement across 5
stations
(2) Booth spaces
(3) Banner placements at venue
Ability to display and sell product at event
Logo and link included in 6 Eblasts to x subscribers
Logo and link included on all 5 stations websites
Ability to distribute product, materials or offer in 1,200
swag bags
Inclusion in minimum of 6 social media posts

1 AVAILABLE
1,200 bags for us as swag bag
(3) banners for display
$500 in gift cards
Investment: $5,000

DCOR SPONSOR
Be creative and showcase your talents and merchandise for ALL attendees to
SEE!

Cumulus Media to Provide:

Sponsor to Provide:

Ability to put an offer, coupon or gift in each bag

Door prizes valued at a minimum of $25
An 10*10 booth space
30 30s on air
100 promos to drive registration
One e-mail blast
One social media post
Inclusion in program
Live recognition
Logo & website link on all station websites
1 pair general admission tickets, 1 pair VIP tickets