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The Hypnotic Language Formula

The Hypnotic Language Formula

Dr. Steve G. Jones

Table of Contents
Chapter 1: Introduction ..............................................................................4
Chapter 2: Hypnotic Influence ..................................................................8
The Six-Step Hypnotic Language Formula ........................................11
Step One: The Switch ........................................................................11
Step Two: Hyper-Awareness ............................................................13
Step Three: Circuit Shock .................................................................16
Step Four: The Hypnotic Stake ........................................................18
Step Five: Stoking the Fires of Desire .............................................20
Step Six: Sealing the Gates ...............................................................23

The Hypnotic Language Formula

Chapter 1:

Welcome to the fantastic world of hypnotic language!

The Hypnotic Language Formula

Within these pages you will discover essential hypnotic language

patterns that you can use right away to become more influential and
persuasive when you are around other people.
Unbeknownst to many, hypnosis is useful not only in psychotherapy
but also in regular, day-to-day interactions. The principles of
hypnosis can be effectively used in situations where you have to
persuade and influence others not just in clinical hypnosis sessions!

There are ultimately 4 stages of Hypnotic Language Mastery.

Stage One: Hypnotic Language Fundamentals - In this stage you
learn how hypnotic language works and get an overview of how to
use hypnosis to communicate with others. (Thats where you are
right now).
Stage Two: Hypnotic Language Patterns - Once you understand the
fundamental aspects of hypnosis and how it can be applied to
persuasive communication you then learn the techniques involved in
hypnotic language patterns. Hypnotic language patterns are copy &
paste templates you can use when speaking to others to make them
more receptive to your message.
Stage Three: Street Hypnosis - This is where you learn to put what
youve learned to the test by using the techniques in live
communication with others.
Stage Four: Conversational Hypnosis - This is where all of your
knowledge becomes magnified. Here you learn the art of using
hypnosis in everyday conversational settings to gain compliance
from others. Skills learned include: Mind reading, trance induction,
trance recognition, NLP, advanced rapport building, stealth
magnetism, agreement chains and overcoming resistance among
many others. At this stage you learn to to make hypnotic
communication like second nature.

The Hypnotic Language Formula

IMPORTANT NOTE: To attain mastery level at hypnotic

communication most people stop at the fourth stage. And thats
perfectly fine because the knowledge that you will have at that point
will last you a life time. Should you want to utilize your skills in a
career setting you could also pursue further education by getting
certified as a Conversational Hypnosis Practitioner.
So lets get started.
Hypnosis Recap
What is hypnosis?
Hypnosis is a heightened state of focus and mental awareness. The
human brain is like a camera and it can shift its focus continually,
depending on the situation.
When a person becomes truly engaged in an activity, he enters a
natural state of self-hypnosis. Self-hypnosis can occur countless times
throughout the day and people willingly enter this mental state.
This brings us to three important points:
1. No one can force you into a state of self-hypnosis.
2. No one can hypnotize you to do things that are against your
values and moral codes.
3. Hypnosis is safe for the mind and does not require the use of any
drugs or mind-altering substances.

Hypnosis is often portrayed in the media and popular culture as a

magical way of getting people to do things for you.

The Hypnotic Language Formula

What many people dont understand is that it is simply an effective

way to directly communicate with the human mind.
It works because it helps increase the minds awareness to the point
that the mind is using most of its available resources to focus on a
singular event or point in time.
If you think about it, that does sound magical, doesnt it?
This small volume will give you the introduction you need to tackle
advanced hypnotic language patterns. Some essential patterns can be
found here as well. All you need to start is the willingness to try
something new and practice lots of it!
This eBook assumes the following:
1. That you are interested in learning about hypnotic language
patterns and how to use them to persuade others.
2. That you will be approaching this new material with an open mind
and the willingness to learn.
3. That you are willing to practice your new skills as often as you can
to improve your overall mastery.

The Hypnotic Language Formula

Chapter 2:
Hypnotic Influence

The Hypnotic Language Formula

How can you use hypnotic language patterns effectively?

Hypnotic language patterns are extremely powerful tools but they
must still be used systematically in order to produce good results.
Like the tools that you use when you fix your car, there is a formula
or method for applying hypnotic language patterns for the purpose
of persuading or influencing another person or a group of people.
It is unfortunate that most of the time, people use hypnotic language
patterns carelessly and without any structure or method involved.
What usually happens is that would-be influencers randomly use one
pattern after the other, hoping that at least one of them would do the
How does the mind resist persuasion?
The brains secret weapon against weak persuasion tactics is its
waking filters. These filters protect the subconscious mind from
becoming easily influenced by potentially harmful ideas from the
environment. In order to persuade someone, you need to get past
these waking filters and the subconscious minds separate line of
defenses (e.g. values, beliefs, ethics, etc.)
While its true that the mind is potent, it does have its weaknesses
(which we will be discussing shortly!)
If your main goal is to use hypnotic language patterns to persuade/
influence people more easily (or without their knowledge), you must
have a blueprint or formula Otherwise, you just might end up
wasting your time.

My Story

The Hypnotic Language Formula

After many, many years of in-depth study, it has come to my

attention that the language of persuasion and influence is not much
different from the formal process used in clinical hypnotherapy.
One of my biggest dreams is to combine these two languages in a
unique and powerful blueprint that can be studied and applied
immediately by practitioners of hypnosis and influence alike. It took a
while to meld the two worlds in a single, simple blueprint that could
be applied to any situation that you may find yourself in.
After several years of critical refinement, it is finally here: my very
own Six-Step Hypnotic Language Formula.
What is the Six-Step Hypnotic Language Formula?
The Six-Step Hypnotic Language Formula is a method of applying
hypnotic language patterns. It ensures optimum use of patterns so
that you can create the best outcomes in every interaction. It
effectively combines the domain of clinical hypnosis and the world of
influence in a meaningful and powerful way because you dont have
to attend expensive seminars and drive across the city (or state) to
benefit from it.
Because Im revealing the blueprint right here, right now!


The Hypnotic Language Formula

The Six-Step Hypnotic Language Formula

Step One: The Switch
Every person on this planet is equipped with a basic set of defenses
against influence and persuasion. Imagine these defenses as being
composed of several layers, all leading to the core of the mind the
subconscious. The subconscious is the most vulnerable part of the
human mind. It is impressionable and can easily be fooled into
thinking that one thing is actually another!
At the surface of these many layers are the mental lenses.
Like the spectacles that a person uses to see better, mental lenses are
used by the mind to view physical reality and understand whats
presently happening to it. Each person has a special set of frequently
used lenses.
For example, a policeman who specializes in gang-related crime
would have a mental lens that focuses on the common signs of gang
activity. This policeman would not only be in-trance but his mental
filter would be hardened and resistant because of his experiences in
the field.
I know what youre thinking right now Perhaps we can just break
down a subjects mental lenses so that they would see things our
My answer would be no. First, it would take a lot of effort and energy
to break down a mental lens that has been in use for years. Second,
mental lenses can be cracked momentarily but they can never be truly
broken down.


The Hypnotic Language Formula

Whats the solution?

Instead of trying to break down a subjects mental lens, why not
switch it with another lens?
By switching the subjects mental lens with a more favorable mental
lens, you would be able to change the subjects perception of the
situation without raising any alarms.
And the best thing about the Switch is that you can carry it out
progressively, in a series of small steps and still get powerful results!
How can you switch a persons mental lens?
You can switch a persons mental lens progressively by:
1. Convincing him that you are his natural leader.
2. Showing him that you have many similarities with each other.
3. Making him feel safe and comfortable in your presence.
4. Establishing rapport and building trust even if its the first time
youve met.
The main objective of the Switch is to establish a genuine
connection with the subject so that he would let you lead the
conversation and its final outcome. This genuine connection would
also provide you with the opportunity to build trust and eliminate
any glaring differences you may have with the subject.


The Hypnotic Language Formula

Remember: it is safer to assume that your subject does not trust you
enough to listen to your message. The only way that you can
persuade someone who doesnt trust you enough is by building a
tower of trust in his mind. This tower of trust would overlook the
entire dialogue and every word that you say will be granted
legitimacy by this mental monolith.
Step Two: Hyper-Awareness

d Trance



How can you induce hypnosis in any social interaction?

After the intake interview and completing the necessary paperwork,
a hypnotherapist will begin the formal session with a hypnotic
induction technique.
Essentially, the hypnotic induction conditions and refocuses the
clients mind so that he will be able to pay close attention to what
hypnotherapist is saying.
Why is induction necessary?


The Hypnotic Language Formula

As Ive mentioned before, self-hypnosis tends to happen

instantaneously. If youre reading a good book, you were probably
hypnotized when it was revealed that the heros girlfriend was
kidnapped by a group of winged monsters.
Now, when a person is in a hypnotic trance, he focuses on just one
thing alone and he is able to filter out all distractions from the
external environment (unless of course there was a fire or a
monstrous thunderstorm outside, in which case his conscious mind
wakes up).
Our natural hypnotic trances are the main reason why you need to
induce hypnosis before attempting to persuade or influence someone.
When you talk to someone with the intent to influence or persuade,
you must assume that his mind is already hyper-aware of something
else. The big question is what exactly is his mind focused on? Is he
focused on you and your message or is he hyper-aware of the fact
that there are bills to pay at the end of the month?
How about you? What hypnotizes you most of the time?
In Step One of this blueprint, I showed you how you can establish
rapport and build a tower of trust in your subjects mind. This tower
of trust must be created before you attempt to induce hypnosis.
Why? Because hypnosis always depends on the subjects willingness
to go under a trance. If the subject does not trust you, he will resist
any attempts at pulling him into a controlled trance state.

How is hypnotic induction performed?


The Hypnotic Language Formula

There are 3 main groups of hypnotic language patterns that are

considered the most effective in inducing controlled trance states in
regular day-to-day conversations: visualization patterns, sensorystimulation patterns and storytelling patterns. Lets talk about each
pattern and why theyre ideal for inducing hypnosis.
1. Visualization Patterns Visualizations patterns are the easiest to
learn and apply because all you need is your imagination and the
willingness to convey those mental simulations to your subject.
Visualization induces hypnotic trances easily because people
generally require significant mental resources to carry out
visualizations. When you ask a subject to imagine something for you,
his present trance state is disrupted and his minds eye shifts to your
2. Sensory-Stimulation Patterns Sensory stimulation patterns can
be used on their own or they can be used to complement a longer
visualization pattern. Essentially, this group of patterns capture the
subjects attention by taking advantage of how our senses respond to
verbal language.
Heres an example: Imagine that your left hand is becoming lighter and
lighter while your right hand is becoming heavier and heavier. Your left
hand is floating upward because theres a big balloon tied to it and the
balloon is floating upward. Your right hand is becoming heavier and heavier
because youre holding a big brick. Left hand is becoming lighter and
lighter Right hand is becoming heavier Heavier Heavier
This is a sample sensory-stimulation script used in clinical hypnosis.
It plays with a persons senses and a person willingly experiences
these strange sensations by simply listening to the hypnotist.
3. Storytelling Patterns This is one of my favorite group of patterns
because they can be used in different phases of the Six-Part Hypnotic
Language Formula. Thats how powerful storytelling is.

The Hypnotic Language Formula

Storytelling is an appropriate vessel for hypnotic induction because it

captures not only the subjects imagination but also his senses and
how he perceives reality after the story is told. A story can be also be
expanded to secretly contain other hypnotic language patterns!
Step Three: Circuit Shock
How can you deal with a subjects natural resistance to persuasion?
After establishing rapport and building trust, you will be able to
successfully induce hyper-awareness in your subject.
However, this doesnt mean that your subject will begin to agree to
everything that you have to say. The human brain has its own natural
defenses against influence and persuasion, even if it has allowed
itself to enter a controlled trance state.
The minds primary layer of defense are its waking filters. Waking
filters are like heavily-guarded gates that protect both the conscious
and subconscious halves of the mind.
The conscious mind was designed to accept only a very small
percentage of new ideas and to reject all other ideas and beliefs
immediately, without any further consideration.
A persons waking filters are governed by his own brand of logic and
rational thinking. Each person subscribes to a particular way of
thinking: my logic may be slightly or radically different from yours.
These logical dissimilarities are considered the major causes of
resistance in social interactions. If Person As message does not align
with Person Bs logic, then Person B can easily reject it on the basis
that it is irrational even if it appears rational to Person A.


The Hypnotic Language Formula

Your subject can choose to reject your message repeatedly, simply

because his waking filters wont allow your message to pass through.
Instead of trying argue with your subject (which would only make
his waking filters more active), your best possible option would be to
shock his waking filters.
Shocking or short-circuiting someones conscious mind is
commonly practiced by expert influencers who have mastered the
complex process of breaking down all forms of resistance.
In clinical hypnosis, resistance is ironed out by continuously applying
hypnotic patterns that make the conscious mind sleep temporarily.
Resistance is also reduced to a minimum because clients of
hypnotherapists know that they are being hypnotized and want to be
hypnotized. A hypnotherapists client is already 50% in-trance by the
time that he walks into a hypnotherapists clinic or office.
Obviously, we dont have this luxury when were talking to a
friend, family member, colleague, customer or even your boss.
When you set out to persuade or influence someone, the opposite
scenario takes place: the subject of your persuasive words may be
naturally resistant or in some cases, combative. Theres really no
comparison between the mindsets of hypnotherapy patients and
individuals that we try to persuade on a daily basis.

How can you shock someones logical circuits?

There are some specific hypnotic language patterns that will allow
you to successfully short-circuit someones conscious defenses. Here
are some of them:


The Hypnotic Language Formula

1. Use the subjects logic and modify it to support your own message.
2. Overload the subjects conscious mind with several pieces of
information; the bits of information may or may not even be interrelated.
3. Trigger agreement by diverting the subjects attention so that he
commits to your message bit by bit until he commits to the entire
4. Gain the subjects support by presenting a common problem or
enemy and by providing a viable solution or beneficial counter-move
against the common enemy.
These are just some of the basic patterns that you can use to get past
the heavily guarded gates of your subjects conscious mind. Once
youre inside, it would be easier to start transplanting hypnotic
suggestions that will further boost your position as a persuader/

Step Four: The Hypnotic Stake

What is the hypnotic stake?
The hypnotic stake is actually the hypnotic suggestions that you will
be hammering into the subjects subconscious mind. Completing Step
Four requires a firm mastery of Step Three because you will not be


The Hypnotic Language Formula

able to access your subjects subconscious mind without shocking his

waking filters first.
Whats the difference between a hypnotic suggestion and a regular, direct
The main difference between a regular suggestion and a hypnotic
suggestion is that the latter often involves a series of interrelated
messages. A hypnotic suggestion is rarely expressed in just one or two
sentences. It is often structured in a way that the subject gradually
accepts separate pieces of information which leads to a progressive
An effective hypnotic suggestion has the following characteristics:
1. Direction-Giving It leads the subject to the direction that you
want to go.
2. Ethical It provides mutual benefit to the influencer and subject.
3. Angle-Changing It allows the influencer to reframe the situation
so that the subject is able to see the message in a better light or from a
different angle.
4. Conditioning It will allow the influencer to gradually shift the
subjects belief about the issue so that in the end, the subject and
influencer are on the same side.
Hypnotic language patterns are ideal for driving home vital messages
of persuasion because they can easily be presented in a way that
makes them sound like regular conversational language. Unlike
direct suggestions, hypnotic messages tend to avoid scrutiny because
the message in its entirety is often covertly transmitted through
cleverly structured fragments.
Heres an example:

The Hypnotic Language Formula

Target Message: You should upgrade your laptop computer because

its outdated.
Actual Dialogue:
I Influencer
S Subject
I: How would you like to upgrade your home office with a new laptop?
S: Its too expensive!
I: Do you want to experience less stress when handling big files?
S: Of course, who wouldnt?
I: How many times were you frustrated with your old laptop this week?
S: Well, a couple of times. A few times I really felt like throwing it against
the wall. It keeps freezing!
I: And what happens when it freezes?
S: I stop what Im doing obviously and I try to reboot it, which isnt always
possible. When I cant reboot it I remove the battery. I know, its bad!
I: And did you know that new laptops actually do more computations to
avoid freeze-ups?
S: Really?!
I: And thats just a very minor benefit of a new laptop.
The flow of conversation in this sample dialogue can easily lead to a
sale If the influencer continues observing and adapting to his
subject. Thats another important characteristic of a good hypnotic
suggestion. It should be molded to suit your subjects needs and
desires. We will be talking about needs, desires and even fantasy very
soon, because theyre also part of the Six-Step Hypnotic Language
Step Five: Stoking the Fires of Desire
What does desire have to do with persuasion and influence?


The Hypnotic Language Formula

Step Five of the Six-Step Hypnotic Language Formula tackles the most
intimate part of the subconscious mind: the region that deals with
desire. If you want to be truly successful in persuading your subject,
you need to take the following elements into consideration: needs,
desires & fantasies.
Lets talk about each one of these elements so that their purpose
becomes clearer:
1. Needs There are different kinds of needs physical, emotional,
spiritual, financial, etc. Humans are naturally preoccupied with
fulfilling their needs all of their needs, if time and resources permit.
Being able to fulfill ones needs has a direct impact on a persons
happiness, contentment and feeling of comfort and safety.
Some needs are immediately apparent and known to people (e.g. you
have to eat at least 3 times a day, the children need to attend school,
etc.) while others arent immediately obvious unless it is pointed out
specifically (e.g. you need to go out to meet new friends, you need to
take vitamin supplements to fill the gap in your nutrition, etc.)
2. Desires Desire is defined as longing or hoping for something.
Desire isnt just about wanting something for yourself, it also
involves hope that somehow, the object of the desire will be attained.
In short, there is a lot of emotion involved when a person desires for
Desire is rooted in the subconscious and is rationalized by the
conscious mind. The conscious minds main job is to reflect what lies
beneath, like the surface of a clear pond. If a person desires for
something, that can be immediately reflected by the surface level of
the mind our waking consciousness.
3. Fantasy Fantasy is the twin brother of desire. Objects of desire
would be completely meaningless if the imagination cannot fathom

The Hypnotic Language Formula

their usefulness or desirability in different contexts. A persons

fantasies often involve an object of desire. Sometimes, the object of
desire is well-defined; other times, a person would only have a vague
idea of what he truly desires.
These 3 vital components should be tapped whenever you want to
persuade or influence a subject.
Again, this can be accomplished by using specific hypnotic language
patterns that will make it easier for you to enter that part of the
subconscious mind that deals with desire, fantasy and needs.
Your best friend when it comes to Step Five is the capacity of the
mind to create unlimited fantasies.
When youre talking to a subject, you can induce him into a guided
fantasy, with you at the helm. There are many ways to induce fantasy
in a person: anchoring, subconscious cues, wordplay, etc.
Is it sufficient to simply invoke someones desire?
After inducing a guided fantasy, the next step is to use hypnotic
language patterns that will make the subject commit to your idea or to
the action that needs to be performed. Commitment needs to be
associated firmly with a benefit or advantage. Of course, you must
ensure that the subject desires the reward and also deems it a
legitimate need.
Commitment and involvement can also be achieved by the using
hypnotic techniques that integrate the situation within a social
context. For example, if youre trying to convince someone to
participate in an upcoming charity fundraiser, you would want to go
about the invitation slowly so that you are not rejected outright.
By asking a person to perform small, insignificant actions such as
signing a paper or reading a flyer, you are driving home a hypnotic
suggestion to become committed to the event. Eventually, the

The Hypnotic Language Formula

subjects own sense of responsibility will begin to kick in and he will

naturally want to continue helping with the event because he has
already committed to it in some way.
Step Six: Sealing the Gates
In clinical hypnosis, hypnotherapists generally instruct their clients to
forget everything that was told throughout the session. Triggering
hypnotic amnesia is performed to make sure that the subject does not
recall the hypnotic process and over-analyze it.
Over-analysis can mean death for hypnotic suggestions that have
barely taken root in the subconscious mind.
Like fragile saplings, hypnotic suggestions can be uprooted by the
newly awakened conscious mind because thats its job to protect the
subconscious from new ideas which might pose a risk to the person.
It will take some time before hypnotic suggestions take root; they
must be consciously forgotten so that they can grow and influence a
persons conscious thinking.
The sixth and final step is aptly called sealing the gates because
once youve implanted your hypnotic suggestions, you have to close
the subconscious channels that you accessed to drive home those
hypnotic suggestions.
The obvious conundrum here would be the scenario itself: you
cant just tell your subject to forget everything you said. You cant use
a hypnotherapists patter when youre in a conference or if youre
talking to a colleague at work.
How can you encourage hypnotic amnesia as you make your exit?
One of the simplest ways to shift the subjects attention away from
you and away from your message is by appealing to the subjects
ethics, values and personal beliefs.

The Hypnotic Language Formula

By appealing to these core elements of his personality and behavior,

you will be able to establish a direct link between your message and
his personal ideals. You will learn about your subjects ideals as you
interact with him; so its very important that you listen as much as
you try to apply the appropriate hypnotic language patterns to
enhance your ability to persuade.
Hypnotic language patterns are simply tools you would only be
able to use them properly if you observe, listen and adapt to how
your subject is responding throughout the dialogue. They dont work
automatically (i.e. work regardless of what youve been doing or
saying throughout the dialogue)!
When you use hypnotic language patterns to shift your subjects idea
away from you, you are effectively transferring responsibility for the
idea to your subject. So when youre about to end the conversation,
you must make it a point to make your subject believe that your
message is actually reflective of what he believes, values or desires.
You must never be at the center of the subjects mind before you part.
Your subject must be the superstar that determines his own fate and
plan of action. Through this final step, you can be sure that your
message will continue to influence your subject even after youve
parted ways.
Congratulations! You have successfully completed Stage One.
You now understand how you can combine the power of hypnosis to
your communication skills to become more persuasive.
Now that you understand exactly how hypnotic language works, its
time to move on to Stage Two.
The next step is to learn the actual Hypnotic Language Patterns so
you can start influencing others.


The Hypnotic Language Formula

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Hypnotic Language Patterns.
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Talk soon,
Dr. Steve G. Jones