ISYS 3311 Introduction to

Entreprise Systems
(Team 12)
Group Members:
Name

Student ID

Contact

Silvia Tjang

S3532281

9882 0109

Moh Heng Jie Agatha

S3532018

8323 1701

SWOT Analysis
McDonalds

Strengths

Largest fast food chain (total world sales of 8%)

2nd largest outlet operator

Most recognized brand in the fast food industry

Locally adapted food menus

Partnership with Coca Cola and others

Children targeting

Weaknesses

Negative publicity unhealthy food, stimulating obesity

Low paid and low skilled job results in lower performance and high
employee turnover

Low differentiation no longer able to substantially differentiate itself

from other fast food chains

Opportunities

Increasing demand for healthier food

Faster home meal delivery

Full adaptation of its new practices

Changing customer habits and new customer group

Threats

Saturated fast food markets in the developed economies

Trend towards healthy eating people are more conscious of eating

healthy food rather than what McDs offered

Raising of local fast food restaurant chains

Currency fluctuations receives a part of income from foreign countries,

profits might be affected by the exchange rates

Lawsuits costly

Suggestions

Spend more money on R&D create new products and services; increase
the efficiency of operations

Work together with local fast food chain to improve taste or develop new
menu suitable locally

Organic menu can be added Give customers an alternative while

maintaining its market share globally.

Add some personalization options personalizing their meals with locally

relevant ingredients and complete customization of the burger ingredients

Customer perspective to change their mindsets towards new innovative

technologies

Reduce workload of the employees to clear out the image of McJobs