Plan for the Right Start Fundraising Campaign 2014 Project Right Start

Period: July 2015 to September 2015

Communication requirements
1) Microsite
2) EDMs

EDM 1 Week 1 July 13th

Launch EDM Project RightStart ( the need for this project)

EDM 2 - Week 2 July 20th

EDM Repeat

EDM 3 - Week 3 July 27th

videos/ case studies

EDM 4 - Week 4 August 3rd

EDM repeat

EDM 5 - Week 5 Aug 10th

Independence day special appeal

EDM 6 - Week 6 Aug 17th

EDM repeat

EDM 7 - Week 7 Aug 24th

Project progress/ case studies

EDM 8 Week 8 Sep 1st

Repeat

EDM 9 - Week 9 Sep 7th

EDM Repeat

EDM 10 - Week 10 Sep 14th

videos/ case studies

EDM 11 - Week 11 Sep 21st

Countdown

EDM 12 - Week 12 Sep 28th

Thankyou/Impact

From the above mailer designs a few of them will be adapted for the below
TG:
1
2
3
4
5

2nd donation Ask

Cold Base
Committed Giving
Lapsed base
Corporate Base

Offline Mailer Will be sent to announce the campaign