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203-964-7489

leckstrom@elon.edu

http://laureneckstrom.weebly.com/




EDUCATION
Elon University | Elon, NC | May 2016









Bachelor of Arts: Strategic Communications

Minor: Business Administration

GPA: 3.8
WORK EXPERIENCE
FleishmanHillard | New York, NY | Summer 2015
Intern, Brand Marketing
Tracked all client media coverage using BurrellesLuce
Clipped prominent media coverage for end of year clipbook
Drafted and revised content for Connecticut Office of Tourism monthly newsletter and feature article
Wrote social media content for Connecticut Office of Tourism twitter page
Pitched media outlets on behalf of the Connecticut Office of Tourism
Created media lists using Cision
Assisted with preparation for new business pitches
SiriusDecisions| Wilton, C.T. | Summer 2014






Intern, Product Marketing and Management

Updated and managed SiriusDecisions Salesforce.com accounts to create various marketing campaigns

Utilized Salesloft to search for perspective clients

Organized extensive Research libraries to create better access for clients on the SiriusDecisions database

Built presentation decks for the Product Marketing and Management team.

Understood proper audience messaging techniques and strategies

Built html coded documents

Learned proper brand consistency strategies
Rent the Runway On Campus | Elon, N.C. | Fall 2013- Spring 2014




Intern, Team Manager
Planed events on campus to promote brand awareness
Generated site traffic through various social media outlets
Created marketing campaigns to endorse Rent the Runway on college campuses
Set a positive example for other team members
Ensured tasks were completed in a timely and efficient manner
BeConcise | Stamford, CT | Summer 2013








Intern
Managed social media accounts for client, York House Press
Created marketing campaigns for clients such as York House Press
Developed marketing strategies for various clients
Learned strategic communication and marketing skills in order to promote a client or a
brand to the public
Thomson Reuters | New York, NY | Winter 2013







Intern
Contributed to event planning and organization
Created press releases for weekly news blog
Developed a social media flyer and public relations campaign for corporate events
Learned the importance of corporate branding and corporate image
Developed strategic writing skills and gained confidence in my work

LEADERSHIP & INVOLVEMENT
Live Oak Communications| Elon, N.C. | Fall 2013-Spring 2015





Account Executive
Student run integrated marketing communications agency at Elon University
Researched and developed brand positioning strategies to promote client on a regional and national scale
Increased communication and engagement strategies with customers
Developed highly successful e-mail marketing campaigns and newsletters to engage with customers
Managed various social media accounts including Facebook, Instagram, Twitter and Pinterest while increasing followers by nearly 20
percent
Developed marketing and social media campaigns that increased customer engagement by nearly 11 percent
Phi Mu Gamma Nu| Spring 2013- Present








Membership Director
Public Relations Committee
Phi Kappa Phi | Spring 2015
National interdisciplinary honor society for top 7.5 percent of junior class and top 10 percent of senior class
Lambda Pi Eta | Spring 2015
National communications honor society

Lauren E. Eckstrom