CONSUMER BEHAVIOUR

AFFECTING
AUTOMOBILE INDUSTRY
PRESENTED BY :Anurag Singh
Ashish Mathew
Harshita Singh
Aditya Kumar
Abhishek Kumar
Bhumika Sicarwar

AUTOMOBILE INDUSTRY IN INDIA

Most competitive market with low cost that makes it an
attractive assembly base for foreign automotive
manufacturers.
Cars is the major segment with the growth of more than
19% annually.
Shift in demand from two wheelers to cars due torise in
availabilty of low cost cars and being a symbol of
prestige.

OBJECTIVE OF STUDY
Broad classification of behaviors and their effect on
various car segments.
Study on purchase decision process
Study & Classify Car market based on segments like
small car, Hatch back, Sedan Class, premium Sedan,
SUV & MUV and luxury cars.

CAR SEGMENT
Micro
Cars
Compact
Cars
Mid-Size
Cars
Executive
Cars

Luxury
Cars

FACTORS INFLUENCING CONSUMER

BUYING BEHAVIOUR

CULTURAL FACTORS
The dimensions of cultural factors include:

The social organization of the society

Religion
Customs and rituals
Values and attitudes
Literacy levels
Aesthetic systems

Subcultures:Each culture further

comprises of various
subcultures such as
religion, age,
geographical location,
gender (male/female),
status etc.

Geographical factors:
People prefer SUVs in hilly areas, in plain areas
hatch-backs and compact cars are preferred.

SOCIAL FACTOR
Major aspects in this area are:
Family- Size and income of family
Reference groups- Ideals, colleagues,
friends and relatives.
Status- Prestige and designation of the
person

PERSONAL FACTORS
The main aspects in this area are:
Occupation. An individuals nature of job.
Age. Teenagers, middle aged and elderly
individual.

 Economic Condition. How much an individual brings

home decides how much he
spends and on which products?
LifestyleStyle, attitude and perception.
PersonalityOverall personality depicts the
nature of buying behavior.

PSYCHOLOGICAL FACTORS
Motivation
Perception
Beliefs and attitudes

SITUATIONAL FACTORS

situation related to medical / health

situation related to financial emergency (budget cut
down)
social

cultural
Situational
factors
psychological

personal

CONCLUSION
Concluding we can say that purchasing a
car is an important and time taking
process and is affected by all these factors
that
have
been
discussed
here.
Manufacturers consider all these factors
and design their product accordingly.

CONTRIBUTION:
Equal participation of all the members of
the team.

THANK YOU