AMUL ANAND MILK UNION LIMITED

- THE TASTE OF INDIA

- AINDRILA SARKAR
ANNYATAMA BHOWMIK
BISWAJIT BANIK
RAHUL MAJUMDAR
SUDIPTA DEY

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WHAT IS AMUL ALL ABOUT?

BUSINESS needs ideas, not merely money.

a unique business model; kept its core idea constant
set up in 1946 at Anand, Gujarat.
KDCMPUL
AMUL in 1955.
In 1974, GCMMF
Brand AMUL.
Varghese Kurien, the G.M of AMUL.
Largest producer of vegetarian cheese.
Largest player in domestic milk industry.

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THE FAMOUS THREE TIER STRUCTURE

OF AMUL
VILLAGE DAIRY CO-OPERATIVE
DISTRICT MILK CO-OPERATIVE UNION
STATE CO-OPERATIVE MILK
MARKETING FEDERATION

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SUCCESS STORY
AMULs avg. daily milk procurement

AMULs Annual Sales

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WHAT LED TO THE SUCCESS??

AMULS CULTURE
ESTABLISHING BEST PRACTICES
DEVELOPING DEMAND
INTRODUCING HIGHER VALUE PRODUCTS
RETAILING; DISTRIBUTION NETWORK; MANAGING THE
SUPPLY CHAIN; MANAGING THIRD PARTY SERVICE
PROVIDERS
CO-OPERATIVE DEVELOPMENT PROGRAM; UMBRELLA
BRAND STRATEGY
SUSTAINABLE ECOLOGICAL DEVELOPMENT
TECHNOLOGY AND E-INITIATIVES-NEW PRODUCTS, PROCESS
TECHNOLOGY, AND COMPLEMENTARY ASSETS TO ENHANCE
MILK PRODUCTION AND E-COMMERCE.

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PROBLEMS

INCREASING DEMAND (210 METRIC TONNES BY 2020)

HIGHER INPUT COSTS; LOWER MILK PRICES;
QUALITY; NUTRITIONAL BENEFITS
UNPRODUCTIVE ANIMALS
HIGH COMPETITON; GOVERNMENT TAXATION POLICIES
LABOUR PROBLEMS
EXPORT POLICIES

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SOLUTIONS
UNDERSTANDING THE CHANGING FOOD CONSUMPTION
HABITS.
ANIMAL HUSBANDRY- BREEDING, FEEDING AND DISEASE
MANAGEMENT
EDUCATION AT THE VILLAGE LEVEL
INFRASTUCTURE AND TECHNOLOGY
CHANGE IN TAXATION POLICIES; EXPORT REGULATIONS
PROGRAMS AIMED AT BUILDING INTEREST IN MILK
PRODUCTION
STRATEGIC PRODUCTIVITY ENHANCEMENT PROGRAM.
SELF HELP GROUPS
CONSTANT UPGRADATION OF THE PROCESS

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THANK YOU

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