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Street photos: global boardshort round-up 25/09/2009

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Street photos: global boardshort round-up


LUCESCA HOLMES, WGSN 25.09.09

Black/white/red

Monochrome

Ombr brights

80s

From world surfing events in


Costa Rica, Hawaii, Brazil,
France and the US, WGSN
analyses the biggest global
graphic and colour
boardshort trends seen at the
competitions over the past few
months.

Key trends

Clean shapes

Simple branding

Bold stripes

Decorative stripes

Coloured checks

Dotty designs

Pictorial

Digital collage

Illustrative

Swirly shapes

Macabre

Camo

Clean, solid shapes and


simplified typefaces look
fresh - a move on from
overcrowded and chaotic
patterns.
Sunset-coloured ombrs and
faded brights look strong,
offering a newer alternative
to the still-popular 80s
fluorescents.
Layered collages continue to
be a big hit across the globe.
Multi-tonal digital all-overs
and quirky photo transfers
have elements of realitymeets-fantasy.
Generic patterns including
checks, spots and stripes are
revisited, from new versions
of traditional Native
American stripes to
incorporated imagery into
panel plaids.

Related reports
Street photos: Billabong ISA
World Surfing Games
Hawaiian surf

Hawaiian classic

Printed trousers

DIY surfboards

Street photos: Roxy Jam,


Biarritz
Hurley US Open of Surfing:
graphic styling trends
Hang Loose Santa Catarina Pro
Surf: graphics trends
Hang Loose Santa Catarina Pro
Surf: styling trends
Vans Triple Crown street
report: Oahu North Shore

WGSN 2009

http://www.wgsn.com/members/active-market/features/ams2009sep25_089186/

11/02/2010

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