Resultados Plan Investigacion

INVERSIONES EN TANGIBLES
MATERIALES
TENEDORES
CUCHILLOS
CUCHARITAS
SERVILLETAS
SERVILLETEROS
SALEROS
SALSEROS
VASOS
JARRAS
OLLAS
SARTEN
VAJILLA
CUCHARONES
CUCHILLOS DE COCINA
OLLAS A PRESION
POCILLOS
TAZONES
CALENTADORA
OLLA ARROCERA
MICROONDAS
LICUADORA
CONDIMENTEROS
TERMO
MOLEDORAS
MESA MULTIPLE
CONTENEDORES
TAPERS
MATERIALES
COCINA-FREIDORA INDUSTRIAL
REFRIGERADORA INDUSTRIAL
LAVADORA DE SERVILLETAS
BALANZA
MOTOCICLETA
UTENSILIOS DE COCINA
CANTIDAD
COSTO UNITARIO
100
S/. 3.00
100
S/. 3.00
100
S/. 3.00
5000
S/. 0.10
50
S/. 5.00
15
S/. 3.00
20
S/. 3.00
100
S/. 5.00
30
S/. 8.00
10
S/. 15.00
5
S/. 45.00
100
S/. 5.00
10
S/. 4.00
5
S/. 9.00
2
S/. 300.00
20
S/. 4.00
20
S/. 4.00
1
S/. 150.00
1
S/. 150.00
1
S/. 200.00
1
S/. 90.00
10
S/. 2.00
2
S/. 25.00
1
S/. 20.00
1
S/. 500.00
5
S/. 20.00
20
S/. 8.00
TOTAL
MAQUINARIA
CANTIDAD
1
1
1
1
1
COSTO UNITARIO
S/. 4,500.00
S/. 5,200.00
S/. 300.00
S/. 200.00
S/. 8,000.00
TOTAL
UTENSILIOS DE COCINA
MAQUINARIA
MATERIAL DE AMBIENTACIN
TOTAL INVERSION TANGIBLES
S/. 5,655.00
S/. 18,200.00
S/. 11,969.80
S/. 35,824.80
INVERSIONES EN INTAGIBLES
ACTIVOS INTANGIBLES
ESTUDIO DE MERCADO
ESTUDIO DE INGENIERIA
RESERVA DEL NOMBRE EN LA SUNARP
ELABORACION DE LA MINUTA DE CONSTESTACION
OBTENCION DE LA ESCRITURA PUBLICA
GASTOS DE REGISTRO DE LA SUNARP
LICENCIA DE FUNCIONAMIENTO
AUTORIZACION DE PUBLICIDAD EXTERIOR
INSPECCION TECNICA DE SEGURIDAD DE DEFENSA CIVIL
LEGALIZACION DE LIBROS CONTABLES
AUTORIZACION LIBRO DE PLANILLAS
FORMULARIO CERTIFICACIN DE ZONIFICACION
PAGO DE DERECHOS DE CERTIFICADO DE COMPATIBILIDAD
PAGO DE DERECHOS DE CERTIFICADO SANITARIO
CERTIFICADO DE DEFENSA CIVIL
DERECHO DE TRAMITE PARA AUTORIZACION DE AREA (101 A 500 M2)
PROPAGANDA IMPRESA (VALLAS, SEALIZADORES, ANUNCIADORES)
SOFTWARE MICROSOFT WINDOWS 8 PROFESSIONAL
SOFTWARE MICROSOFT OFFICE 2013
SOFTWARE ESET NOD 32 ANTIVIRUS
TOTAL INVERION INTANGIBLES
INVERSION TOTAL
S/. 51,780.56
COSTO TOTAL
S/. 300.00
S/. 300.00
S/. 300.00
S/. 500.00
S/. 250.00
S/. 45.00
S/. 60.00
S/. 500.00
S/. 240.00
S/. 150.00
S/. 225.00
S/. 500.00
S/. 40.00
S/. 45.00
S/. 600.00
S/. 80.00
S/. 80.00
S/. 150.00
S/. 150.00
S/. 200.00
S/. 90.00
S/. 20.00
S/. 50.00
S/. 20.00
S/. 500.00
S/. 100.00
S/. 160.00
S/. 5,655.00
COSTO TOTAL
S/. 4,500.00
S/. 5,200.00
S/. 300.00
S/. 200.00
S/. 8,000.00
S/. 18,200.00
COSTO
S/. 4,000.00
S/. 5,000.00
S/. 18.00
S/. 250.00
S/. 400.00
S/. 38.34
S/. 385.00
S/. 410.00
S/. 829.90
S/. 40.00
S/. 35.50
S/. 3.09
S/. 33.00
S/. 39.28
S/. 1.65
S/. 633.00
S/. 2,500.00
S/. 550.00
S/. 500.00
S/. 289.00
S/. 15,955.76
MATERIALES DE AMBIENTACIN
MATERIAL
CANTIDAD
MESAS
6
SILLAS
28
BOLSAS
500
STICKERS CON LOGO
5000
TAPERS
5000
CUADROS (ESTILO MODERNO)
40
EQUIPO DE SONIDO
1
PARLANTES
3
BANDERAS DECORATIVAS
20
BASUREROS
3
VASOS
50
COPAS
50
CAJA REGISTRADORA
1
SOUVENIRS CON LOGO
1000
MANTELES
50
LUCES
5
PINTURA
10
LAMPARA
10
CARTILLAS DE PEDIDO
20
TRAJES DE MOZOS
12
VOLANTES A COLORES
2000
PIZARRON CON LUCES
2
PROYECTOR
1
NAVIDAD Y AO NUEVO: ADORNOS TEMATICOS
20
EXTINTOR
1
LUZ DE EMERGENCIA
1
SILLLON
5
MACETAS
2
DIAS ESPECIALES
SAN VALENTIN: FOTOS Y GLOBOS
50
DIA DE LA MADRE: ROSAS
50
DIA DEL PADRE: CORBATAS DE PAPEL
50
DIA DEL NIO: LIBROS PARA COLOREAR
10
DIA DE LA INDEPENDENCIA: ADORNOS TEMATICOS
5
ACIN
COSTO UNITARIO COSTO TOTAL
S/. 45.00
S/. 270.00
S/. 30.00
S/. 840.00
S/. 0.10
S/. 50.00
S/. 0.08
S/. 375.00
S/. 0.15
S/. 750.00
S/. 10.00
S/. 400.00
S/. 500.00
S/. 500.00
S/. 150.00
S/. 450.00
S/. 10.00
S/. 200.00
S/. 8.00
S/. 24.00
S/. 4.00
S/. 200.00
S/. 5.00
S/. 250.00
S/. 2,000.00
S/. 2,000.00
S/. 1.50
S/. 1,500.00
S/. 12.00
S/. 600.00
S/. 45.00
S/. 225.00
S/. 15.00
S/. 150.00
S/. 23.00
S/. 230.00
S/. 3.00
S/. 60.00
S/. 58.00
S/. 696.00
S/. 0.05
S/. 100.00
S/. 25.00
S/. 50.00
S/. 900.00
S/. 900.00
S/. 8.00
S/. 160.00
S/. 79.90
S/. 79.90
S/. 39.90
S/. 39.90
S/. 40.00
S/. 200.00
S/. 50.00
S/. 100.00
S/.
S/.
S/.
S/.
S/.
TOTAL
2.00
4.00
4.00
4.00
6.00
S/. 100.00
S/. 200.00
S/. 200.00
S/. 40.00
S/. 30.00
S/. 11,969.80
INGRESOS
POBLACION
SEGMENTO 7 - 16
SEGMENTO 12
217
2000
2011
2%
MES
2012
2%
0.167%
FRECUENCIA DE
CONSUMO (MES)
4
8
TIPO DE PLATO
MEDIANO
MEDIANO
2013
2%
2014
2%
PROYECCIONES DE INGRESOS
AO 1
AO 2
AO 3
ENERO
FEBRERO
MARZO
ABRIL
MAYO
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
MARZO
ABRIL
MAYO
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
MARZO
ABRIL
MAYO
JUNIO
JULIO
AGOSTO
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
72,331.00
72,451.55
72,572.30
72,693.26
72,814.41
72,935.77
73,057.33
73,179.09
73,301.06
73,423.23
73,545.60
73,668.17
73,790.95
73,913.94
74,037.13
74,160.52
74,284.13
74,407.93
74,531.95
74,656.17
74,780.59
74,905.23
75,030.07
75,155.12
75,280.38
75,405.84
75,531.52
75,657.41
75,783.50
75,909.81
76,036.32
76,163.05
AO 3
AO 4
AO 5
AO 6
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
MARZO
ABRIL
MAYO
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
MARZO
ABRIL
MAYO
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
MARZO
ABRIL
MAYO
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
76,289.99
76,417.14
76,544.50
76,672.08
76,799.86
76,927.86
77,056.08
77,184.50
77,313.14
77,442.00
77,571.07
77,700.35
77,829.85
77,959.57
78,089.50
78,219.65
78,350.02
78,480.60
78,611.40
78,742.42
78,873.66
79,005.12
79,136.79
79,268.69
79,400.80
79,533.14
79,665.69
79,798.47
79,931.46
80,064.68
80,198.12
80,331.79
80,465.67
80,599.78
80,734.12
80,868.67
81,003.45
81,138.46
81,273.69
81,409.15
PLATO DE PREFERENCIA
ARGENTINA
PERUANA ITALIANA
S/. 10.00
S/. 10.00
S/. 11.50
S/. 10.00
S/. 10.00
S/. 11.50
2015
2%
2016
2%
PROYECCION DE COSTOS
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
5,520.14
5,529.34
5,538.56
5,547.79
5,557.03
5,566.29
5,575.57
5,584.86
5,594.17
5,603.50
5,612.84
5,622.19
5,631.56
5,640.95
5,650.35
5,659.77
5,669.20
5,678.65
5,688.11
5,697.59
5,707.09
5,716.60
5,726.13
5,735.67
5,745.23
5,754.81
5,764.40
5,774.00
5,783.63
5,793.27
5,802.92
5,812.59
2012-2016
12%
MEXICANA
S/. 10.00
S/. 10.00
CONSUMO POR
PERSONA (MES)
S/. 43.00
S/. 31.50
INGRESO PROMEDIO
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
5,822.28
5,831.99
5,841.71
5,851.44
5,861.19
5,870.96
5,880.75
5,890.55
5,900.37
5,910.20
5,920.05
5,929.92
5,939.80
5,949.70
5,959.62
5,969.55
5,979.50
5,989.46
5,999.45
6,009.45
6,019.46
6,029.49
6,039.54
6,049.61
6,059.69
6,069.79
6,079.91
6,090.04
6,100.19
6,110.36
6,120.54
6,130.74
6,140.96
6,151.20
6,161.45
6,171.72
6,182.00
6,192.31
6,202.63
6,212.96
CONSUMO DEL
SEGMENTO (MES)
S/. 9,331.00
S/. 63,000.00
S/. 72,331.00
217
27.125
COSTOS EN UN MES ESTNDAR

ALIMENTOS
POLLO
PAPA
YUCAS
PALTA
SALSA DE TOMATE
LIMON
HUEVO
QUESO
CEBOLLA
CAMOTE
HARINA
LECHE
PAN RALLADO
MAIZ MOLIDO
MANTEQUILLA
SILLAO
GALLETA
CONDIMENTOS/ESPECIAS
MOSTAZA
VINAGRE
MAYONESA
KETCHUP
SAL
AZUCAR RUBIA
CHILE SECO MOLIDO
AJI
PIMIENTA PICANTE
AJO
OREGANO
INSUMOS
ACEITE
GAS
ALQUILER
WIFI
GEL ANTIBACTERIAL
PAPEL HIGINICO
MARCA
PECHUGA/ALAS/PIERNAS
CANCHAN
PERRICHOLI
AMARILLA
FUERTE
KATIA
SUTIL
RICO POLLO
PARMESANO
PARIA
CABEZA BLANCA
CABEZA ROJA
MORADO
ANITA
IDEAL EVAPORADA
LA DANESA
AJI NO SILLAO
MARCA
B&B
BLANCO
NEGRO
B&B
B&B
MARINA
SAN JACINTO
AMARILLO SECO
MOLIDA
MORADO
MARCA
COCINERO
LIMA GAS
UNIDAD
KILO
KILO
KILO
KILO
KILO
CAJON CHICO
CAJON
JAVA 30 HUEVOS
KILO
KILO
KILO
KILO
KILO
1O PQTES. 1 KG
CAJA 48 TARROS
KILO
KILO
KILO
LITRO
KILO
UNIDAD
BALDE 5 L.
LITRO
LITRO
BALDE 5 L.
BALDE 5 L.
KILO
BOLSA DE 50 KG
KILO
KILO
KILO
KILO
KILO
UNIDAD
CAJA DE 12 BOT.
45 KILOS
MOVISTAR
LITRO
PAQUETE 24 UNID
GASTOS DE VENTAS
PLV
DEGUSTACIONES
ANUNCIO PAG AMARILLAS
VASO ORIGAMI
CAJA
FOLLETOS
TOTAL
S/. 200.00
S/. 50.00
S/. 2,500.00
S/. 85.00
S/. 120.00
S/. 75.00
S/. 3,030.00
GASTOS ADMINISTRATIVOS
MANO DE OBRA INDIRECTA
AGUA
ELECTRICIDAD
TELEFONO
DEPRECIACION
MAQUINARIA
10%
TOTAL
S/. 5,900.0
MOZO
ADMINISTRADOR
ENCARGADO DE CAJA
CHEF
ASISTENTE DE COCINA
S/. 300.00
S/. 450.00
S/. 200.00
AO 1
S/. 18,200.00
S/. 1,820.00
S/. 16,380.00
TOTAL GASTOS ADMINISTRATIVOS MES
CAPITAL DE TRABAJO
INVERSIONES TANGIBLES
INVERSIONES INTANGIBLES
INSUMOS (MP)
S/. 35,824.80
S/. 15,955.76
S/. 5,520.14
S/. 57,300.70
S/. 700.00
S/. 2,000.00
S/. 700.00
S/. 1,500.00
S/. 1,000.00
AO 2
S/. 16,380.00
S/. 1,638.00
S/. 14,742.00
S/. 6,850.00
CANTIDAD
121.5
13
20
20
20
4
2
30
10
4
20
7
60
1
0.5
4
4
4
3
4
CANTIDAD
2
2
2
2
2
6
0.5
3
3
0.5
3
4
PRECIO UNID
PRECIO TOTAL
S/. 4.75
S/. 577.13
S/. 0.93
S/. 12.09
S/. 0.78
S/. 15.60
S/. 1.03
S/. 20.60
S/. 4.13
S/. 82.60
S/. 27.50
S/. 110.00
S/. 36.25
S/. 72.50
S/. 10.50
S/. 315.00
S/. 26.00
S/. 260.00
S/. 14.00
S/. 56.00
S/. 0.63
S/. 12.60
S/. 0.50
S/. 3.50
S/. 0.78
S/. 46.80
S/. 27.05
S/. 27.05
S/. 129.13
S/. 64.57
S/. 4.00
S/. 16.00
S/. 12.00
S/. 48.00
S/. 12.00
S/. 48.00
S/. 4.66
S/. 13.98
S/. 3.50
S/. 14.00
PRECIO UNID
S/. 24.00
S/. 1.41
S/. 1.41
S/. 24.00
S/. 24.00
S/. 1.50
S/. 84.10
S/. 7.00
S/. 11.36
S/. 62.50
S/. 3.94
S/. 11.96
PRECIO TOTAL
S/. 48.00
S/. 2.82
S/. 2.82
S/. 48.00
S/. 48.00
S/. 9.00
S/. 42.05
S/. 21.00
S/. 34.08
S/. 31.25
S/. 11.82
S/. 47.84
CANTIDAD
PRECIO UNID
15
S/. 65.83
1
S/. 245.00
1
1500
1
S/. 500.00
3
S/. 20.00
5
S/. 13.00
COSTO MATERIA PRIMA
PRECIO TOTAL
S/. 987.45
S/. 245.00
S/. 1,500.00
S/. 500.00
S/. 60.00
S/. 65.00
S/. 5,520.14
AO 3
S/. 14,742.00
S/. 1,474.20
S/. 13,267.80
AO 4
S/. 13,267.80
S/. 1,326.78
S/. 11,941.02
AO 5
S/. 11,941.02
S/. 1,194.10
S/. 10,746.92
POLLO A LA ARGENTINA
INGREDIENTES
POLLO
HUEVO
PAN MOLIDO
HARINA
MAIZ MOLIDO
SAL
PIMIENTA PICANTE
SALSA BBQ
PLATO PEQUEO (1 PIEZA DE POLLODE 125 G.)

CANTIDAD POR KG COSTO INGRD. COSTO PORCIN
0.125
$5.75
$0.72
0.167
$5.50
$0.92
0.030
$4.00
$0.12
0.030
$2.71
$0.08
0.030
$7.00
$0.21
0.004
$1.50
$0.01
0.003
$62.50
$0.19
0.030
$4.62
$0.14
COSTO TOTAL
$2.38
PRECIO
$5.50
MARGEN
$3.12
SALSA BBQ (1 LITRO)

INGREDIENTES
CEBOLLA
AJO
MANTEQUILLA
SALSA DE TOMATE
VINAGRE
AZUCAR
SILLAO
SAL
PIMIENTA PICANTE
ACEITE
CANTIDAD
COSTO INGRD. COSTO PORCIN
1.000
$0.63
$0.63
0.002
$3.94
$0.01
0.020
$12.00
$0.24
0.100
$2.87
$0.29
0.031
$1.41
$0.04
0.150
$1.68
$0.25
0.090
$4.66
$0.42
0.270
$1.50
$0.41
0.010
$62.50
$0.63
0.313
$5.48
$1.71
COSTO TOTAL
$4.62
COSTO 30 ML
$0.14
PRECIO 30 ML
$1.50
MARGEN
$1.36
POLLO A LA ITALIANA
INGREDIENTES
POLLO
HUEVO
PAN MOLIDO
HARINA
MAIZ MOLIDO
OREGANO
MANTEQUILLA
QUESO PARMESANO
PLATO PEQUEO (1 PIEZA DE POLLO DE 125 G.)

0.125
$5.75
$0.72
0.167
$5.50
$0.92
0.030
$4.00
$0.12
0.030
$2.71
$0.08
0.030
$7.00
$0.21
0.003
$11.96
$0.04
0.020
$12.00
$0.24
0.065
$26.00
$1.69
SAL
PIMIENTA PICANTE
0.004
0.003
$1.50
$62.50
COSTO TOTAL
PRECIO
MARGEN
$0.01
$0.19
$4.21
$6.50
$2.29
POLLO A LA MEXICANA
INGREDIENTES
POLLO
HUEVO
PAN MOLIDO
HARINA
MAIZ MOLIDO
CHILE SECO MOLIDO
SAL
PIMIENTA PICANTE

0.125
$5.75
$0.72
0.167
$5.50
$0.92
0.030
$4.00
$0.12
0.030
$2.71
$0.08
0.030
$7.00
$0.21
0.005
$7.00
$0.04
0.004
$1.50
$0.01
0.003
$62.50
$0.19
COSTO TOTAL
$2.28
PRECIO
$5.50
MARGEN
$3.22
POLLO A LA PERUANA
POLLO
0.125
$5.75
$0.72
HUEVO
0.167
$5.50
$0.92
PAN MOLIDO
0.030
$4.00
$0.12
HARINA
0.030
$2.71
$0.08
MAIZ MOLIDO
0.030
$7.00
$0.21
AJI AMARILLO MOLIDO
0.005
$11.36
$0.06
SAL
0.004
$1.50
$0.01
PIMIENTA PICANTE
0.003
$62.50
$0.19
COSTO TOTAL
$2.30
PRECIO
$5.50
MARGEN
$3.20
INGREDIENTES
OCOPA (1 LITRO)
INGREDIENTE
AJI AMARILLO SECO
QUESO PARIA
GALLETAS
LECHE
SAL
ACEITE
CANTIDAD
0.250
$11.36
$2.84
0.500
$14.00
$7.00
0.500
$3.50
$1.75
0.800
$6.72
$5.38
0.040
$1.50
$0.06
0.100
$5.48
$0.55
COSTO TOTAL
$17.57
COSTO 30 ML
PRECIO 30 ML
MARGEN
$0.53
$1.50
$0.97
PAPAS FRITAS (200 G.)

INGREDIENTES
PAPA PERRICHOLI
SAL
CANTIDAD
0.200
0.030

$0.78
$0.16
$1.50
$0.05
COSTO TOTAL
$0.20
PRECIO
$3.50
MARGEN
$3.30
CANTIDAD
0.200
0.030

$1.03
$0.21
$1.50
$0.05
COSTO TOTAL
$0.25
PRECIO
$3.50
MARGEN
$3.25
CANTIDAD
0.160
0.030
0.067

$1.03
$0.16
$1.50
$0.05
$3.50
$0.23
COSTO TOTAL
$0.44
PRECIO
$1.50
MARGEN
$1.06
YUCAS FRITAS (200 G.)

INGREDIENTES
YUCA AMARILLA
SAL
PURE DE PALTA (160 G.)

INGREDIENTES
PALTA FUERTE
SAL
LIMON
PALTA ENTERA EN RODAJAS (190 G.)

INGREDIENTES
PALTA FUERTE
CANTIDAD
0.190

$1.03
$0.20
COSTO TOTAL
$0.20
PRECIO
$2.00
MARGEN
$1.80
PLATO MEDIANO (2 PIEZAS DE POLLO DE

PLATO GRANDE (4 PIEZAS DE POLLO DE 12
125 G)
CANTIDAD COSTO INGRD. COSTO PORCIN CANTIDAD COSTO INGRD.
0.250
$5.75
$1.44
0.500
$5.75
0.333
$5.50
$1.83
0.667
$5.50
0.060
$4.00
$0.24
0.120
$4.00
0.060
$2.71
$0.16
0.120
$2.71
0.060
$7.00
$0.42
0.120
$7.00
0.008
$1.50
$0.01
0.016
$1.50
0.006
$62.50
$0.38
0.012
$62.50
0.060
$4.62
$0.28
0.120
$4.62
COSTO TOTAL
$4.76
COSTO TOTAL
PRECIO
$10.00
PRECIO
MARGEN
$5.24
MARGEN

125 G)
0.250
$5.75
$1.44
0.500
$5.75
0.333
$5.50
$1.83
0.667
$5.50
0.060
$4.00
$0.24
0.120
$4.00
0.060
$2.71
$0.16
0.120
$2.71
0.060
$7.00
$0.42
0.120
$7.00
0.006
$11.96
$0.07
0.012
$11.96
0.040
$12.00
$0.48
0.080
$12.00
0.130
$26.00
$3.38
0.260
$26.00
0.008
0.006
$1.50
$62.50
COSTO TOTAL
PRECIO
MARGEN
$0.01
$0.38
$8.41
$11.50
$3.09
0.016
0.012
$1.50
$62.50
COSTO TOTAL
PRECIO
MARGEN

125 G)
0.250
$5.75
$1.44
0.500
$5.75
0.333
$5.50
$1.83
0.667
$5.50
0.060
$4.00
$0.24
0.120
$4.00
0.060
$2.71
$0.16
0.120
$2.71
0.060
$7.00
$0.42
0.120
$7.00
0.010
$7.00
$0.07
0.020
$7.00
0.008
$1.50
$0.01
0.016
$1.50
0.006
$62.50
$0.38
0.012
$62.50
COSTO TOTAL
$4.55
COSTO TOTAL
PRECIO
$10.00
PRECIO
MARGEN
$5.45
MARGEN

125 G)
0.250
$5.75
$1.44
0.500
$5.75
0.333
$5.50
$1.83
0.667
$5.50
0.060
$4.00
$0.24
0.120
$4.00
0.060
$2.71
$0.16
0.120
$2.71
0.060
$7.00
$0.42
0.120
$7.00
0.010
$11.36
$0.11
0.020
$11.36
0.008
$1.50
$0.01
0.016
$1.50
0.006
$62.50
$0.38
0.012
$62.50
COSTO TOTAL
$4.59
COSTO TOTAL
PRECIO
$10.00
PRECIO
MARGEN
$5.41
MARGEN
PIEZAS DE POLLO DE 125 G)PLATO GIGANTE (8 PIEZAS DE POLLO DE 125 G)

COSTO PORCIN
CANTIDAD COSTO INGRD. COSTO PORCIN
$2.88
1.000
$5.75
$5.75
$3.67
1.334
$5.50
$7.33
$0.48
0.240
$4.00
$0.96
$0.32
0.240
$2.71
$0.65
$0.84
0.240
$7.00
$1.68
$0.02
0.032
$1.50
$0.05
$0.75
0.024
$62.50
$1.50
$0.55
0.240
$4.62
$1.11
$9.52
COSTO TOTAL
$19.03
$19.50
PRECIO
$37.00
$9.98
MARGEN
$17.97

COSTO PORCIN
$2.88
1.000
$5.75
$5.75
$3.67
1.334
$5.50
$7.33
$0.48
0.240
$4.00
$0.96
$0.32
0.240
$2.71
$0.65
$0.84
0.240
$7.00
$1.68
$0.14
0.024
$11.96
$0.29
$0.96
0.160
$12.00
$1.92
$6.76
0.520
$26.00
$13.52
$0.02
$0.75
$16.82
$21.00
$4.18
0.032
0.024
$1.50
$62.50
COSTO TOTAL
PRECIO
MARGEN
$0.05
$1.50
$33.65
$39.00
$5.35

COSTO PORCIN
$2.88
1.000
$5.75
$5.75
$3.67
1.334
$5.50
$7.33
$0.48
0.240
$4.00
$0.96
$0.32
0.240
$2.71
$0.65
$0.84
0.240
$7.00
$1.68
$0.14
0.040
$7.00
$0.28
$0.02
0.032
$1.50
$0.05
$0.75
0.024
$62.50
$1.50
$9.10
COSTO TOTAL
$18.20
$19.50
PRECIO
$37.00
$10.40
MARGEN
$18.80

COSTO PORCIN
$2.88
1.000
$5.75
$5.75
$3.67
1.334
$5.50
$7.33
$0.48
0.240
$4.00
$0.96
$0.32
0.240
$2.71
$0.65
$0.84
0.240
$7.00
$1.68
$0.23
0.040
$11.36
$0.45
$0.02
0.032
$1.50
$0.05
$0.75
0.024
$62.50
$1.50
$9.19
COSTO TOTAL
$18.38
$19.50
PRECIO
$37.00
$10.31
MARGEN
$18.62
PRECIOS
PRODUCTO
PRESENTACIN
PLATO PEQUEO
PLATO MEDIANO
PLATO GRANDE
PLATO GIGANTE
PLATO PEQUEO
PLATO MEDIANO
POLLO A LA ITALIANA
PLATO GRANDE
PLATO GIGANTE
PLATO PEQUEO
PLATO MEDIANO
POLLO A LA MEXICANA
PLATO GRANDE
PLATO GIGANTE
PLATO PEQUEO
PLATO MEDIANO
POLLO A LA PERUANA
PLATO GRANDE
PLATO GIGANTE
SALSA BBQ
30 ML
OCOPA
30 ML
PAPAS FRITAS
200 G.
YUCAS FRITAS
200 G.
PURE DE PALTA
160 G.
PALTA ENTERA EN RODAJAS 190 G.
PRECIO
S/. 5.50
S/. 10.00
S/. 19.50
S/. 37.00
S/. 6.50
S/. 11.50
S/. 21.00
S/. 39.00
S/. 5.50
S/. 10.00
S/. 19.50
S/. 37.00
S/. 5.50
S/. 10.00
S/. 19.50
S/. 37.00
S/. 1.50
S/. 2.50
S/. 3.50
S/. 3.50
S/. 1.50
S/. 2.00
PUNTO DE EQUILIBRIO CONTABLE
CONCEPTOS
VENTA ESPERADA
PRECIO UNITARIO
COSTO VARIABLE UNITARIO
MARGEN DE CONTRIBUCION
% MARGEN CONTRIBUCION
COSTO FIJO
PUNTO DE EQUILIBRIO (P)
PUNTO DE EQUILIBRIO (M)
PUNTO DE EQUILIBRIO (GR)
PUNTO DE EQUILIBRIO (GI)
CONCEPTOS
VENTA ESPERADA
PRECIO UNITARIO
COSTO FIJO
P. PEQUEO P. MEDIANO P.GRANDE
S/. 5.50
S/. 2.38
S/. 3.12
56.75%
S/. 9,880.00
S/. 17,410.67
S/. 18,847.24
S/. 19,296.31
S/. 20,344.39
S/. 10.00
S/. 4.76
S/. 5.24
52.42%
S/. 19.50
S/. 9.52
S/. 9.98
51.20%
3166
1885
990
550
POLLO A LA ITALIANA
P. PEQUEO P. MEDIANO P.GRANDE
S/. 6.50
S/. 4.21
S/. 2.29
35.29%
S/. 9,880.00
S/. 27,996.36
S/. 36,797.14
S/. 49,690.10
S/. 72,009.51
S/. 11.50
S/. 8.41
S/. 3.09
26.85%
4307
3200
2366
1846
S/. 21.00
S/. 16.82
S/. 4.18
19.88%
ENTINA
P.GIGANTE
S/. 37.00
S/. 19.03
S/. 17.97
48.56%
CONCEPTOS
VENTA ESPERADA
PRECIO UNITARIO
COSTO FIJO
ALIANA
P.GIGANTE
S/. 39.00
S/. 33.65
S/. 5.35
13.72%
CONCEPTOS
VENTA ESPERADA
PRECIO UNITARIO
COSTO FIJO
POLLO A LA MEXICAN
P. PEQUEO P. MEDIANO
S/. 5.50
S/. 2.28
S/. 3.22
58.63%
S/. 9,880.00
S/. 16,850.92
S/. 18,130.10
S/. 18,526.78
S/. 19,446.75
S/. 10.00
S/. 4.55
S/. 5.45
54.50%
3064
1813
950
526
POLLO A LA PERUAN
P. PEQUEO P. MEDIANO
S/. 5.50
S/. 2.30
S/. 3.20
58.24%
S/. 9,880.00
S/. 16,965.61
S/. 18,276.33
S/. 18,683.45
S/. 19,628.86
S/. 10.00
S/. 4.59
S/. 5.41
54.06%
3085
1828
958
531
LO A LA MEXICANA
P.GRANDE P.GIGANTE
S/. 19.50
S/. 9.10
S/. 10.40
53.33%
LLO A LA PERUANA
P.GRANDE
S/. 19.50
S/. 9.19
S/. 10.31
52.88%
S/. 37.00
S/. 18.20
S/. 18.80
50.81%
P.GIGANTE
S/. 37.00
S/. 18.38
S/. 18.62
50.33%
AO
MES
VENTAS
COSTO DE VENTAS
UTILIDAD BRUTA
GASTOS DE VENTAS
UTILIDAD OPERATIVA
GASTOS FINANCIEROS
UTILIDAD ANTES DE IMPUESTOS
IMPUESTO A LA RENTA
UTILIDAD NETA
ENERO
S/. 72,331.00
S/. 5,520.14
S/. 66,810.86
S/. 6,850.00
S/. 3,030.00
S/. 56,930.86
S/. 726.22
S/. 56,204.64
S/. 16,861.39
S/. 39,343.25
FEBRERO
S/. 72,451.55
S/. 5,529.34
S/. 66,922.21
S/. 6,850.00
S/. 3,030.00
S/. 57,042.21
S/. 718.43
S/. 56,323.79
S/. 16,897.14
S/. 39,426.65
MARZO
S/. 72,572.30
S/. 5,538.56
S/. 67,033.75
S/. 6,850.00
S/. 3,030.00
S/. 57,153.75
S/. 710.52
S/. 56,443.23
S/. 16,932.97
S/. 39,510.26
AO 1
ABRIL
S/. 72,693.26
S/. 5,547.79
S/. 67,145.47
S/. 6,850.00
S/. 3,030.00
S/. 57,265.47
S/. 702.50
S/. 56,562.97
S/. 16,968.89
S/. 39,594.08
MAYO
S/. 72,814.41
S/. 5,557.03
S/. 67,257.38
S/. 6,850.00
S/. 3,030.00
S/. 57,377.38
S/. 694.37
S/. 56,683.01
S/. 17,004.90
S/. 39,678.11
JUNIO
S/. 72,935.77
S/. 5,566.29
S/. 67,369.48
S/. 6,850.00
S/. 3,030.00
S/. 57,489.48
S/. 686.13
S/. 56,803.35
S/. 17,041.00
S/. 39,762.34
JULIO
S/. 73,057.33
S/. 5,575.57
S/. 67,481.76
S/. 6,850.00
S/. 3,030.00
S/. 57,601.76
S/. 677.77
S/. 56,923.99
S/. 17,077.20
S/. 39,846.79
AGOSTO
S/. 73,179.09
S/. 5,584.86
S/. 67,594.23
S/. 6,850.00
S/. 3,030.00
S/. 57,714.23
S/. 669.29
S/. 57,044.94
S/. 17,113.48
S/. 39,931.45
SEPTIEMBRE
S/. 73,301.06
S/. 5,594.17
S/. 67,706.89
S/. 6,850.00
S/. 3,030.00
S/. 57,826.89
S/. 660.70
S/. 57,166.19
S/. 17,149.86
S/. 40,016.33
OCTUBRE
NOVIEMBRE
S/. 73,423.23
S/. 73,545.60
S/. 5,603.50
S/. 5,612.84
S/. 67,819.73
S/. 67,932.76
S/. 6,850.00
S/. 6,850.00
S/. 3,030.00
S/. 3,030.00
S/. 57,939.73
S/. 58,052.76
S/. 651.98
S/. 643.14
S/. 57,287.75
S/. 57,409.62
S/. 17,186.32
S/. 17,222.89
S/. 40,101.42
S/. 40,186.73
DICIEMBRE
S/. 73,668.17
S/. 5,622.19
S/. 68,045.98
S/. 6,850.00
S/. 3,030.00
S/. 58,165.98
S/. 634.18
S/. 57,531.80
S/. 17,259.54
S/. 40,272.26
ENERO
S/. 73,790.95
S/. 5,631.56
S/. 68,159.39
S/. 10,275.00
S/. 6,060.00
S/. 51,824.39
S/. 625.09
S/. 51,199.30
S/. 15,359.79
S/. 35,839.51
AO 2
FEBRERO
S/. 73,913.94
S/. 5,640.95
S/. 68,272.99
S/. 10,275.00
S/. 6,060.00
S/. 51,937.99
S/. 615.88
S/. 51,322.11
S/. 15,396.63
S/. 35,925.48
MARZO
S/. 74,037.13
S/. 5,650.35
S/. 68,386.78
S/. 10,275.00
S/. 6,060.00
S/. 52,051.78
S/. 606.53
S/. 51,445.25
S/. 15,433.57
S/. 36,011.67
ABRIL
S/. 74,160.52
S/. 5,659.77
S/. 68,500.76
S/. 10,275.00
S/. 6,060.00
S/. 52,165.76
S/. 597.06
S/. 51,568.70
S/. 15,470.61
S/. 36,098.09
MAYO
S/. 74,284.13
S/. 5,669.20
S/. 68,614.93
S/. 10,275.00
S/. 6,060.00
S/. 52,279.93
S/. 587.45
S/. 51,692.48
S/. 15,507.74
S/. 36,184.73
JUNIO
S/. 74,407.93
S/. 5,678.65
S/. 68,729.29
S/. 10,275.00
S/. 6,060.00
S/. 52,394.29
S/. 577.71
S/. 51,816.58
S/. 15,544.97
S/. 36,271.60
AO 2
JULIO
S/. 74,531.95
S/. 5,688.11
S/. 68,843.83
S/. 10,275.00
S/. 6,060.00
S/. 52,508.83
S/. 567.83
S/. 51,941.01
S/. 15,582.30
S/. 36,358.71
AGOSTO
SEPTIEMBRE
S/. 74,656.17
S/. 74,780.59
S/. 5,697.59
S/. 5,707.09
S/. 68,958.57
S/. 69,073.51
S/. 10,275.00
S/. 10,275.00
S/. 6,060.00
S/. 6,060.00
S/. 52,623.57
S/. 52,738.51
S/. 557.81
S/. 547.65
S/. 52,065.77
S/. 52,190.86
S/. 15,619.73
S/. 15,657.26
S/. 36,446.04
S/. 36,533.60
OCTUBRE
NOVIEMBRE
S/. 74,905.23
S/. 75,030.07
S/. 5,716.60
S/. 5,726.13
S/. 69,188.63
S/. 69,303.94
S/. 10,275.00
S/. 10,275.00
S/. 6,060.00
S/. 6,060.00
S/. 52,853.63
S/. 52,968.94
S/. 537.35
S/. 526.90
S/. 52,316.28
S/. 52,442.04
S/. 15,694.88
S/. 15,732.61
S/. 36,621.40
S/. 36,709.43
DICIEMBRE
S/. 75,155.12
S/. 5,735.67
S/. 69,419.45
S/. 10,275.00
S/. 6,060.00
S/. 53,084.45
S/. 516.31
S/. 52,568.14
S/. 15,770.44
S/. 36,797.70
ENERO
S/. 75,280.38
S/. 5,745.23
S/. 69,535.15
S/. 10,275.00
S/. 7,272.00
S/. 51,988.15
S/. 505.57
S/. 51,482.58
S/. 15,444.77
S/. 36,037.80
FEBRERO
S/. 75,405.84
S/. 5,754.81
S/. 69,651.04
S/. 10,275.00
S/. 7,272.00
S/. 52,104.04
S/. 494.68
S/. 51,609.36
S/. 15,482.81
S/. 36,126.55
MARZO
S/. 75,531.52
S/. 5,764.40
S/. 69,767.12
S/. 10,275.00
S/. 7,272.00
S/. 52,220.12
S/. 483.63
S/. 51,736.49
S/. 15,520.95
S/. 36,215.54
ABRIL
S/. 75,657.41
S/. 5,774.00
S/. 69,883.40
S/. 10,275.00
S/. 7,272.00
S/. 52,336.40
S/. 472.43
S/. 51,863.97
S/. 15,559.19
S/. 36,304.78
AO 3
MAYO
S/. 75,783.50
S/. 5,783.63
S/. 69,999.88
S/. 10,275.00
S/. 7,272.00
S/. 52,452.88
S/. 461.08
S/. 51,991.80
S/. 15,597.54
S/. 36,394.26
JUNIO
S/. 75,909.81
S/. 5,793.27
S/. 70,116.54
S/. 10,275.00
S/. 7,272.00
S/. 52,569.54
S/. 449.56
S/. 52,119.98
S/. 15,635.99
S/. 36,483.99
JULIO
S/. 76,036.32
S/. 5,802.92
S/. 70,233.40
S/. 10,275.00
S/. 7,272.00
S/. 52,686.40
S/. 437.89
S/. 52,248.52
S/. 15,674.56
S/. 36,573.96
AGOSTO
SEPTIEMBRE
S/. 76,163.05
S/. 76,289.99
S/. 5,812.59
S/. 5,822.28
S/. 70,350.46
S/. 70,467.71
S/. 10,275.00
S/. 10,275.00
S/. 7,272.00
S/. 7,272.00
S/. 52,803.46
S/. 52,920.71
S/. 426.04
S/. 414.04
S/. 52,377.41
S/. 52,506.67
S/. 15,713.22
S/. 15,752.00
S/. 36,664.19
S/. 36,754.67
OCTUBRE
NOVIEMBRE
S/. 76,417.14
S/. 76,544.50
S/. 5,831.99
S/. 5,841.71
S/. 70,585.16
S/. 70,702.80
S/. 10,275.00
S/. 10,275.00
S/. 7,272.00
S/. 7,272.00
S/. 53,038.16
S/. 53,155.80
S/. 401.86
S/. 389.52
S/. 52,636.29
S/. 52,766.28
S/. 15,790.89
S/. 15,829.88
S/. 36,845.41
S/. 36,936.40
DICIEMBRE
S/. 76,672.08
S/. 5,851.44
S/. 70,820.64
S/. 10,275.00
S/. 7,272.00
S/. 53,273.64
S/. 377.00
S/. 52,896.64
S/. 15,868.99
S/. 37,027.65
ENERO
S/. 76,799.86
S/. 5,861.19
S/. 70,938.67
S/. 10,275.00
S/. 7,272.00
S/. 53,391.67
S/. 364.30
S/. 53,027.37
S/. 15,908.21
S/. 37,119.16
FEBRERO
S/. 76,927.86
S/. 5,870.96
S/. 71,056.90
S/. 10,275.00
S/. 7,272.00
S/. 53,509.90
S/. 351.43
S/. 53,158.47
S/. 15,947.54
S/. 37,210.93
AO 4
MARZO
S/. 77,056.08
S/. 5,880.75
S/. 71,175.33
S/. 10,275.00
S/. 7,272.00
S/. 53,628.33
S/. 338.38
S/. 53,289.95
S/. 15,986.99
S/. 37,302.97
ABRIL
S/. 77,184.50
S/. 5,890.55
S/. 71,293.95
S/. 10,275.00
S/. 7,272.00
S/. 53,746.95
S/. 325.14
S/. 53,421.82
S/. 16,026.54
S/. 37,395.27
MAYO
S/. 77,313.14
S/. 5,900.37
S/. 71,412.78
S/. 10,275.00
S/. 7,272.00
S/. 53,865.78
S/. 311.72
S/. 53,554.06
S/. 16,066.22
S/. 37,487.84
JUNIO
S/. 77,442.00
S/. 5,910.20
S/. 71,531.80
S/. 10,275.00
S/. 7,272.00
S/. 53,984.80
S/. 298.11
S/. 53,686.69
S/. 16,106.01
S/. 37,580.68
JULIO
S/. 77,571.07
S/. 5,920.05
S/. 71,651.02
S/. 10,275.00
S/. 7,272.00
S/. 54,104.02
S/. 284.31
S/. 53,819.71
S/. 16,145.91
S/. 37,673.80
AGOSTO
SEPTIEMBRE
S/. 77,700.35
S/. 77,829.85
S/. 5,929.92
S/. 5,939.80
S/. 71,770.44
S/. 71,890.05
S/. 10,275.00
S/. 10,275.00
S/. 7,272.00
S/. 7,272.00
S/. 54,223.44
S/. 54,343.05
S/. 270.31
S/. 256.12
S/. 53,953.13
S/. 54,086.93
S/. 16,185.94
S/. 16,226.08
S/. 37,767.19
S/. 37,860.85
OCTUBRE
NOVIEMBRE
S/. 77,959.57
S/. 78,089.50
S/. 5,949.70
S/. 5,959.62
S/. 72,009.87
S/. 72,129.89
S/. 10,275.00
S/. 10,275.00
S/. 7,272.00
S/. 7,272.00
S/. 54,462.87
S/. 54,582.89
S/. 241.73
S/. 227.14
S/. 54,221.14
S/. 54,355.75
S/. 16,266.34
S/. 16,306.72
S/. 37,954.80
S/. 38,049.02
DICIEMBRE
S/. 78,219.65
S/. 5,969.55
S/. 72,250.10
S/. 10,275.00
S/. 7,272.00
S/. 54,703.10
S/. 212.34
S/. 54,490.76
S/. 16,347.23
S/. 38,143.53
AO
ENERO
S/. 78,350.02
S/. 5,979.50
S/. 72,370.52
S/. 14,385.00
S/. 7,272.00
S/. 50,713.52
S/. 197.34
S/. 50,516.18
S/. 15,154.86
S/. 35,361.33
FEBRERO
S/. 78,480.60
S/. 5,989.46
S/. 72,491.14
S/. 14,385.00
S/. 7,272.00
S/. 50,834.14
S/. 182.12
S/. 50,652.02
S/. 15,195.60
S/. 35,456.41
MARZO
S/. 78,611.40
S/. 5,999.45
S/. 72,611.96
S/. 14,385.00
S/. 7,272.00
S/. 50,954.96
S/. 166.69
S/. 50,788.26
S/. 15,236.48
S/. 35,551.78
ABRIL
S/. 78,742.42
S/. 6,009.45
S/. 72,732.98
S/. 14,385.00
S/. 7,272.00
S/. 51,075.98
S/. 151.05
S/. 50,924.93
S/. 15,277.48
S/. 35,647.45
MAYO
S/. 78,873.66
S/. 6,019.46
S/. 72,854.20
S/. 14,385.00
S/. 7,272.00
S/. 51,197.20
S/. 135.19
S/. 51,062.01
S/. 15,318.60
S/. 35,743.41
AO 5
JUNIO
S/. 79,005.12
S/. 6,029.49
S/. 72,975.62
S/. 14,385.00
S/. 7,272.00
S/. 51,318.62
S/. 119.10
S/. 51,199.52
S/. 15,359.86
S/. 35,839.67
JULIO
S/. 79,136.79
S/. 6,039.54
S/. 73,097.25
S/. 14,385.00
S/. 7,272.00
S/. 51,440.25
S/. 102.79
S/. 51,337.46
S/. 15,401.24
S/. 35,936.22
AGOSTO
SEPTIEMBRE
S/. 79,268.69
S/. 79,400.80
S/. 6,049.61
S/. 6,059.69
S/. 73,219.08
S/. 73,341.11
S/. 14,385.00
S/. 14,385.00
S/. 7,272.00
S/. 7,272.00
S/. 51,562.08
S/. 51,684.11
S/. 86.25
S/. 69.48
S/. 51,475.83
S/. 51,614.63
S/. 15,442.75
S/. 15,484.39
S/. 36,033.08
S/. 36,130.24
OCTUBRE
S/. 79,533.14
S/. 6,069.79
S/. 73,463.34
S/. 14,385.00
S/. 7,272.00
S/. 51,806.34
S/. 52.47
S/. 51,753.88
S/. 15,526.16
S/. 36,227.71
NOVIEMBRE
S/. 79,665.69
S/. 6,079.91
S/. 73,585.78
S/. 14,385.00
S/. 7,272.00
S/. 51,928.78
S/. 35.22
S/. 51,893.56
S/. 15,568.07
S/. 36,325.49
DICIEMBRE
S/. 79,798.47
S/. 6,090.04
S/. 73,708.43
S/. 14,385.00
S/. 7,272.00
S/. 52,051.43
S/. 17.73
S/. 52,033.69
S/. 15,610.11
S/. 36,423.58
TOTAL
FLUJO DE CAJA PROYECTADO

AO 0
INGRESOS
FACTURACION
TOTAL INGRESOS
EGRESOS
INVERSIN
PAGO DE MATERIA PRIMA
GASTOS DE VENTAS
IMPUESTO A LA RENTA
TOTAL EGRESOS
FLUJO DE CAJA ECONOMICO
PRESTAMO
AMORTIZACIONES
INTERESES
FLUJO DE CAJA FINANCIERO NETO
FLUJO DE CAJA FINANCIERO
VAN
TIR
S/. 72,331.00
S/. 72,331.00
-S/. 51,780.56
S/. 5,520.14
S/. 6,850.00
S/. 3,030.00
S/. 16,861.39
S/. 32,261.53
S/. 40,069.47
S/. 51,780.56
S/. 555.93
S/. 726.22
S/. 1,282.15
S/. 38,787.32
S/. 147,030.66
75.09%
FINANCIAMIENTO
ENTIDAD FINANCIERA
MONTO REQUERIDO
PLAZO
ITF
COMISIONES POR ESTRUCTURACIN
PORTES
MONTO NETO PRSTAMO
TEA
TEM
N (AOS)
N (MESES)
CUOTA
ENERO
CONTINENTAL
S/. 51,780.56
5 AOS
0.05%
0.75%
S/. 3.50
S/. 51,784.06
16.83%
1.40%
5
60
-S/. 1,282.15
FLUJO DE CAJA SENSIBILIZADO

ESCENARIO PESIMISTA
AO 0
AO 0
INGRESOS
FACTURACION
TOTAL INGRESOS
EGRESOS
INVERSIN
GASTOS DE VENTAS
IMPUESTO A LA RENTA
TOTAL EGRESOS
PRESTAMO
AMORTIZACIONES
INTERESES
VAN
TIR
ENERO
S/. 72,331.00
S/. 72,331.00
-S/. 51,780.56
S/. 5,520.14
S/. 6,850.00
S/. 3,030.00
S/. 16,861.39
S/. 32,261.53
S/. 40,069.47
S/. 51,780.56
S/. 555.93
S/. 726.22
S/. 1,282.15
S/. 38,787.32
RIESGO BAJO
15%
S/. 161,825.68
67%
RIESGO MODERADO
19.43%
S/. 115,539.64
ESCENARIO OPTIMISTA
AO 0
INGRESOS
FACTURACION
TOTAL INGRESOS
EGRESOS
INVERSIN
GASTOS DE VENTAS
IMPUESTO A LA RENTA
TOTAL EGRESOS
PRESTAMO
AMORTIZACIONES
INTERESES
VAN
TIR
ENERO
S/. 72,331.00
S/. 72,331.00
-S/. 51,780.56
S/. 5,520.14
S/. 6,850.00
S/. 3,030.00
S/. 16,861.39
S/. 32,261.53
S/. 40,069.47
S/. 51,780.56
S/. 555.93
S/. 726.22
S/. 1,282.15
S/. 38,787.32
RIESGO BAJO
15%
S/. 416,577.93
109%
RIESGO MODERADO
19.43%
S/. 304,485.75
AO 1
FEBRERO
MARZO
ABRIL
MAYO
S/. 72,451.55
S/. 72,451.55
S/. 72,572.30
S/. 72,572.30
S/. 72,693.26
S/. 72,693.26
S/. 72,814.41
S/. 72,814.41
S/. 5,529.34
S/. 6,850.00
S/. 3,030.00
S/. 16,897.14
S/. 32,306.48
S/. 40,145.08
S/. 5,538.56
S/. 6,850.00
S/. 3,030.00
S/. 16,932.97
S/. 32,351.52
S/. 40,220.78
S/. 5,547.79
S/. 6,850.00
S/. 3,030.00
S/. 16,968.89
S/. 32,396.68
S/. 40,296.58
S/. 5,557.03
S/. 6,850.00
S/. 3,030.00
S/. 17,004.90
S/. 32,441.94
S/. 40,372.48
S/. 563.73
S/. 718.43
S/. 1,282.15
S/. 38,862.92
S/. 571.63
S/. 710.52
S/. 1,282.15
S/. 38,938.63
S/. 579.65
S/. 702.50
S/. 1,282.15
S/. 39,014.43
S/. 587.78
S/. 694.37
S/. 1,282.15
S/. 39,090.33
VAN
AO
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
RIESGO BAJO
15%
S/. 204,284.39
RIESGO MODERADO
19.43%
S/. 147,030.66
RIESGO ELEVADO
23%
S/. 116,631.85
SALDO INICIAL
S/. 51,780.56
S/. 51,224.63
S/. 50,660.90
S/. 50,089.27
S/. 49,509.62
S/. 48,921.84
S/. 48,325.82
S/. 47,721.44
S/. 47,108.58
S/. 46,487.12
S/. 45,856.95
S/. 45,217.95
S/. 44,569.98
S/. 43,912.92
S/. 43,246.64
S/. 42,571.03
S/. 41,885.93
S/. 41,191.23
S/. 40,486.79
INTERES
AMORTIZACION
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
726.22
718.43
710.52
702.50
694.37
686.13
677.77
669.29
660.70
651.98
643.14
634.18
625.09
615.88
606.53
597.06
587.45
577.71
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
555.93
563.73
571.63
579.65
587.78
596.02
604.38
612.86
621.45
630.17
639.01
647.97
657.06
666.27
675.62
685.09
694.70
704.44
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
S/. 39,772.46
S/. 39,048.12
S/. 38,313.62
S/. 37,568.81
S/. 36,813.56
S/. 36,047.72
S/. 35,271.14
S/. 34,483.67
S/. 33,685.15
S/. 32,875.43
S/. 32,054.36
S/. 31,221.77
S/. 30,377.50
S/. 29,521.39
S/. 28,653.28
S/. 27,772.99
S/. 26,880.35
S/. 25,975.20
S/. 25,057.35
S/. 24,126.63
S/. 23,182.85
S/. 22,225.84
S/. 21,255.40
S/. 20,271.36
S/. 19,273.51
S/. 18,261.67
S/. 17,235.64
S/. 16,195.22
S/. 15,140.20
S/. 14,070.39
S/. 12,985.58
S/. 11,885.55
S/. 10,770.09
S/. 9,638.99
S/. 8,492.03
S/. 7,328.98
S/. 6,149.61
S/. 4,953.71
S/. 3,741.03
S/. 2,511.35
S/. 1,264.42
S/. 0.00
S/. 567.83
S/. 557.81
S/. 547.65
S/. 537.35
S/. 526.90
S/. 516.31
S/. 505.57
S/. 494.68
S/. 483.63
S/. 472.43
S/. 461.08
S/. 449.56
S/. 437.89
S/. 426.04
S/. 414.04
S/. 401.86
S/. 389.52
S/. 377.00
S/. 364.30
S/. 351.43
S/. 338.38
S/. 325.14
S/. 311.72
S/. 298.11
S/. 284.31
S/. 270.31
S/. 256.12
S/. 241.73
S/. 227.14
S/. 212.34
S/. 197.34
S/. 182.12
S/. 166.69
S/. 151.05
S/. 135.19
S/. 119.10
S/. 102.79
S/. 86.25
S/. 69.48
S/. 52.47
S/. 35.22
S/. 17.73
S/. 714.32
S/. 724.34
S/. 734.50
S/. 744.80
S/. 755.25
S/. 765.84
S/. 776.58
S/. 787.47
S/. 798.52
S/. 809.72
S/. 821.07
S/. 832.59
S/. 844.27
S/. 856.11
S/. 868.11
S/. 880.29
S/. 892.64
S/. 905.15
S/. 917.85
S/. 930.72
S/. 943.78
S/. 957.01
S/. 970.43
S/. 984.04
S/. 997.85
S/. 1,011.84
S/. 1,026.03
S/. 1,040.42
S/. 1,055.01
S/. 1,069.81
S/. 1,084.81
S/. 1,100.03
S/. 1,115.46
S/. 1,131.10
S/. 1,146.97
S/. 1,163.05
S/. 1,179.36
S/. 1,195.90
S/. 1,212.68
S/. 1,229.68
S/. 1,246.93
S/. 1,264.42
S/. 51,780.56
AO 1
FEBRERO
MARZO
ABRIL
MAYO
S/. 65,206.40
S/. 65,206.40
S/. 65,315.07
S/. 65,315.07
S/. 65,423.93
S/. 65,423.93
S/. 65,532.97
S/. 65,532.97
S/. 5,529.34
S/. 6,850.00
S/. 3,030.00
S/. 16,897.14
S/. 32,306.48
S/. 32,899.92
S/. 5,538.56
S/. 6,850.00
S/. 3,030.00
S/. 16,932.97
S/. 32,351.52
S/. 32,963.55
S/. 5,547.79
S/. 6,850.00
S/. 3,030.00
S/. 16,968.89
S/. 32,396.68
S/. 33,027.25
S/. 5,557.03
S/. 6,850.00
S/. 3,030.00
S/. 17,004.90
S/. 32,441.94
S/. 33,091.04
S/. 563.73
S/. 718.43
S/. 1,282.15
S/. 31,617.77
S/. 571.63
S/. 710.52
S/. 1,282.15
S/. 31,681.40
S/. 579.65
S/. 702.50
S/. 1,282.15
S/. 31,745.10
S/. 587.78
S/. 694.37
S/. 1,282.15
S/. 31,808.88
-S/. 51,780.56
S/. 38,787.32
RIESGO ELEVADO
23%
S/. 90,834.78
AO 1
FEBRERO
MARZO
ABRIL
MAYO
S/. 108,677.33
S/. 108,677.33
S/. 108,858.46
S/. 108,858.46
S/. 109,039.89
S/. 109,039.89
S/. 109,221.62
S/. 109,221.62
S/. 5,529.34
S/. 6,850.00
S/. 3,030.00
S/. 16,897.14
S/. 32,306.48
S/. 76,370.85
S/. 5,538.56
S/. 6,850.00
S/. 3,030.00
S/. 16,932.97
S/. 32,351.52
S/. 76,506.93
S/. 5,547.79
S/. 6,850.00
S/. 3,030.00
S/. 16,968.89
S/. 32,396.68
S/. 76,643.21
S/. 5,557.03
S/. 6,850.00
S/. 3,030.00
S/. 17,004.90
S/. 32,441.94
S/. 76,779.68
S/. 563.73
S/. 718.43
S/. 1,282.15
S/. 75,088.70
S/. 571.63
S/. 710.52
S/. 1,282.15
S/. 75,224.78
S/. 579.65
S/. 702.50
S/. 1,282.15
S/. 75,361.06
S/. 587.78
S/. 694.37
S/. 1,282.15
S/. 75,497.53
RIESGO ELEVADO
23%
S/. 245,617.19
-51780.56 38787.3168405896
AO 1
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
S/. 72,935.77
S/. 72,935.77
S/. 73,057.33
S/. 73,057.33
S/. 73,179.09
S/. 73,179.09
S/. 73,301.06
S/. 73,301.06
S/. 73,423.23
S/. 73,423.23
S/. 5,566.29
S/. 6,850.00
S/. 3,030.00
S/. 17,041.00
S/. 32,487.30
S/. 40,448.47
S/. 5,575.57
S/. 6,850.00
S/. 3,030.00
S/. 17,077.20
S/. 32,532.77
S/. 40,524.56
S/. 5,584.86
S/. 6,850.00
S/. 3,030.00
S/. 17,113.48
S/. 32,578.35
S/. 40,600.75
S/. 5,594.17
S/. 6,850.00
S/. 3,030.00
S/. 17,149.86
S/. 32,624.03
S/. 40,677.03
S/. 5,603.50
S/. 6,850.00
S/. 3,030.00
S/. 17,186.32
S/. 32,669.82
S/. 40,753.41
S/. 596.02
S/. 604.38
S/. 612.86
S/. 621.45
S/. 630.17
S/. 686.13
S/. 677.77
S/. 669.29
S/. 660.70
S/. 651.98
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 39,166.32 S/. 39,242.41 S/. 39,318.60 S/. 39,394.88 S/. 39,471.25
CUOTA
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
-S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
51,780.56
38,787.32
38,862.92
38,938.63
39,014.43
39,090.33
39,166.32
39,242.41
39,318.60
39,394.88
39,471.25
39,547.73
39,624.29
35,182.45
35,259.21
35,336.06
35,413.00
35,490.03
35,567.16
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
AO 1
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
1,282.15
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.
35,644.38
35,721.69
35,799.10
35,876.59
35,954.18
36,031.86
35,261.22
35,339.08
35,417.03
35,495.06
35,573.18
35,651.40
35,729.70
35,808.08
35,886.56
35,965.12
36,043.76
36,122.49
36,201.31
36,280.21
36,359.19
36,438.26
36,517.41
36,596.64
36,675.95
36,755.35
36,834.82
36,914.38
36,994.01
37,073.72
34,276.51
34,356.38
34,436.33
34,516.35
34,596.44
34,676.61
34,756.86
34,837.18
34,917.57
34,998.03
35,078.56
35,159.17
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
S/. 65,642.19
S/. 65,642.19
S/. 65,751.60
S/. 65,751.60
S/. 65,861.18
S/. 65,861.18
S/. 65,970.95
S/. 65,970.95
S/. 66,080.90
S/. 66,080.90
S/. 5,566.29
S/. 6,850.00
S/. 3,030.00
S/. 17,041.00
S/. 32,487.30
S/. 33,154.89
S/. 5,575.57
S/. 6,850.00
S/. 3,030.00
S/. 17,077.20
S/. 32,532.77
S/. 33,218.83
S/. 5,584.86
S/. 6,850.00
S/. 3,030.00
S/. 17,113.48
S/. 32,578.35
S/. 33,282.84
S/. 5,594.17
S/. 6,850.00
S/. 3,030.00
S/. 17,149.86
S/. 32,624.03
S/. 33,346.92
S/. 5,603.50
S/. 6,850.00
S/. 3,030.00
S/. 17,186.32
S/. 32,669.82
S/. 33,411.08
S/. 596.02
S/. 686.13
S/. 1,282.15
S/. 31,872.74
S/. 604.38
S/. 677.77
S/. 1,282.15
S/. 31,936.68
S/. 612.86
S/. 669.29
S/. 1,282.15
S/. 32,000.69
S/. 621.45
S/. 660.70
S/. 1,282.15
S/. 32,064.77
S/. 630.17
S/. 651.98
S/. 1,282.15
S/. 32,128.93
S/. 31,617.77
S/. 31,681.40
S/. 31,745.10
S/. 31,808.88
S/. 31,872.74
AO 1
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
S/. 109,403.66 S/. 109,586.00 S/. 109,768.64 S/. 109,951.59 S/. 110,134.84
S/. 109,403.66 S/. 109,586.00 S/. 109,768.64 S/. 109,951.59 S/. 110,134.84
S/. 5,566.29
S/. 6,850.00
S/. 3,030.00
S/. 17,041.00
S/. 32,487.30
S/. 76,916.36
S/. 5,575.57
S/. 6,850.00
S/. 3,030.00
S/. 17,077.20
S/. 32,532.77
S/. 77,053.23
S/. 5,584.86
S/. 6,850.00
S/. 3,030.00
S/. 17,113.48
S/. 32,578.35
S/. 77,190.29
S/. 5,594.17
S/. 6,850.00
S/. 3,030.00
S/. 17,149.86
S/. 32,624.03
S/. 77,327.56
S/. 5,603.50
S/. 6,850.00
S/. 3,030.00
S/. 17,186.32
S/. 32,669.82
S/. 77,465.02
S/. 596.02
S/. 686.13
S/. 1,282.15
S/. 75,634.21
S/. 604.38
S/. 677.77
S/. 1,282.15
S/. 75,771.08
S/. 612.86
S/. 669.29
S/. 1,282.15
S/. 75,908.14
S/. 621.45
S/. 660.70
S/. 1,282.15
S/. 76,045.41
S/. 630.17
S/. 651.98
S/. 1,282.15
S/. 76,182.87
75088.6996038 75224.7799313 75361.0577469 75497.5329685 75634.2055084
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
MARZO
S/. 73,545.60
S/. 73,545.60
S/. 73,668.17
S/. 73,668.17
S/. 73,790.95
S/. 73,790.95
S/. 73,913.94
S/. 73,913.94
S/. 74,037.13
S/. 74,037.13
S/. 5,612.84
S/. 6,850.00
S/. 3,030.00
S/. 17,222.89
S/. 32,715.72
S/. 40,829.88
S/. 5,622.19
S/. 6,850.00
S/. 3,030.00
S/. 17,259.54
S/. 32,761.73
S/. 40,906.44
S/. 5,631.56
S/. 10,275.00
S/. 6,060.00
S/. 15,359.79
S/. 37,326.35
S/. 36,464.60
S/. 5,640.95
S/. 10,275.00
S/. 6,060.00
S/. 15,396.63
S/. 37,372.58
S/. 36,541.36
S/. 5,650.35
S/. 10,275.00
S/. 6,060.00
S/. 15,433.57
S/. 37,418.92
S/. 36,618.21
S/. 639.01
S/. 647.97
S/. 657.06
S/. 666.27
S/. 675.62
S/. 643.14
S/. 634.18
S/. 625.09
S/. 615.88
S/. 606.53
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 39,547.73 S/. 39,624.29 S/. 35,182.45 S/. 35,259.21 S/. 35,336.06
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
MARZO
S/. 66,191.04
S/. 66,191.04
S/. 66,301.36
S/. 66,301.36
S/. 66,411.86
S/. 66,411.86
S/. 66,522.55
S/. 66,522.55
S/. 66,633.42
S/. 66,633.42
S/. 5,612.84
S/. 6,850.00
S/. 3,030.00
S/. 17,222.89
S/. 32,715.72
S/. 33,475.32
S/. 5,622.19
S/. 6,850.00
S/. 3,030.00
S/. 17,259.54
S/. 32,761.73
S/. 33,539.63
S/. 5,631.56
S/. 10,275.00
S/. 6,060.00
S/. 15,359.79
S/. 37,326.35
S/. 29,085.51
S/. 5,640.95
S/. 10,275.00
S/. 6,060.00
S/. 15,396.63
S/. 37,372.58
S/. 29,149.96
S/. 5,650.35
S/. 10,275.00
S/. 6,060.00
S/. 15,433.57
S/. 37,418.92
S/. 29,214.49
S/. 639.01
S/. 643.14
S/. 1,282.15
S/. 32,193.17
S/. 647.97
S/. 634.18
S/. 1,282.15
S/. 32,257.47
S/. 657.06
S/. 625.09
S/. 1,282.15
S/. 27,803.36
S/. 666.27
S/. 615.88
S/. 1,282.15
S/. 27,867.81
S/. 675.62
S/. 606.53
S/. 1,282.15
S/. 27,932.34
S/. 31,936.68
S/. 32,000.69
S/. 32,064.77
S/. 32,128.93
S/. 32,193.17
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
MARZO
S/. 110,318.40 S/. 110,502.26 S/. 110,686.43 S/. 110,870.91 S/. 111,055.69
S/. 110,318.40 S/. 110,502.26 S/. 110,686.43 S/. 110,870.91 S/. 111,055.69
S/. 5,612.84
S/. 6,850.00
S/. 3,030.00
S/. 17,222.89
S/. 32,715.72
S/. 77,602.68
S/. 5,622.19
S/. 6,850.00
S/. 3,030.00
S/. 17,259.54
S/. 32,761.73
S/. 77,740.53
S/. 5,631.56
S/. 10,275.00
S/. 6,060.00
S/. 15,359.79
S/. 37,326.35
S/. 73,360.08
S/. 5,640.95
S/. 10,275.00
S/. 6,060.00
S/. 15,396.63
S/. 37,372.58
S/. 73,498.33
S/. 5,650.35
S/. 10,275.00
S/. 6,060.00
S/. 15,433.57
S/. 37,418.92
S/. 73,636.77
S/. 639.01
S/. 643.14
S/. 1,282.15
S/. 76,320.52
S/. 647.97
S/. 634.18
S/. 1,282.15
S/. 76,458.38
S/. 657.06
S/. 625.09
S/. 1,282.15
S/. 72,077.93
S/. 666.27
S/. 615.88
S/. 1,282.15
S/. 72,216.18
S/. 675.62
S/. 606.53
S/. 1,282.15
S/. 72,354.62
75771.0752727 75908.1421615 76045.4060686 76182.8668816 76320.5244818
AO 2
ABRIL
MAYO
JUNIO
JULIO
AGOSTO
S/. 74,160.52
S/. 74,160.52
S/. 74,284.13
S/. 74,284.13
S/. 74,407.93
S/. 74,407.93
S/. 74,531.95
S/. 74,531.95
S/. 74,656.17
S/. 74,656.17
S/. 5,659.77
S/. 10,275.00
S/. 6,060.00
S/. 15,470.61
S/. 37,465.38
S/. 36,695.15
S/. 5,669.20
S/. 10,275.00
S/. 6,060.00
S/. 15,507.74
S/. 37,511.94
S/. 36,772.18
S/. 5,678.65
S/. 10,275.00
S/. 6,060.00
S/. 15,544.97
S/. 37,558.62
S/. 36,849.31
S/. 5,688.11
S/. 10,275.00
S/. 6,060.00
S/. 15,582.30
S/. 37,605.41
S/. 36,926.53
S/. 5,697.59
S/. 10,275.00
S/. 6,060.00
S/. 15,619.73
S/. 37,652.32
S/. 37,003.84
S/. 685.09
S/. 694.70
S/. 704.44
S/. 714.32
S/. 724.34
S/. 597.06
S/. 587.45
S/. 577.71
S/. 567.83
S/. 557.81
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 35,413.00 S/. 35,490.03 S/. 35,567.16 S/. 35,644.38 S/. 35,721.69
AO 2
ABRIL
MAYO
JUNIO
JULIO
AGOSTO
S/. 66,744.47
S/. 66,744.47
S/. 66,855.71
S/. 66,855.71
S/. 66,967.14
S/. 66,967.14
S/. 67,078.75
S/. 67,078.75
S/. 67,190.55
S/. 67,190.55
S/. 5,659.77
S/. 10,275.00
S/. 6,060.00
S/. 15,470.61
S/. 37,465.38
S/. 29,279.10
S/. 5,669.20
S/. 10,275.00
S/. 6,060.00
S/. 15,507.74
S/. 37,511.94
S/. 29,343.77
S/. 5,678.65
S/. 10,275.00
S/. 6,060.00
S/. 15,544.97
S/. 37,558.62
S/. 29,408.52
S/. 5,688.11
S/. 10,275.00
S/. 6,060.00
S/. 15,582.30
S/. 37,605.41
S/. 29,473.34
S/. 5,697.59
S/. 10,275.00
S/. 6,060.00
S/. 15,619.73
S/. 37,652.32
S/. 29,538.23
S/. 685.09
S/. 597.06
S/. 1,282.15
S/. 27,996.94
S/. 694.70
S/. 587.45
S/. 1,282.15
S/. 28,061.62
S/. 704.44
S/. 577.71
S/. 1,282.15
S/. 28,126.37
S/. 714.32
S/. 567.83
S/. 1,282.15
S/. 28,191.19
S/. 724.34
S/. 557.81
S/. 1,282.15
S/. 28,256.08
S/. 32,257.47
S/. 27,803.36
S/. 27,867.81
S/. 27,932.34
S/. 27,996.94
AO 2
ABRIL
MAYO
JUNIO
JULIO
AGOSTO
S/. 111,240.79 S/. 111,426.19 S/. 111,611.90 S/. 111,797.92 S/. 111,984.25
S/. 111,240.79 S/. 111,426.19 S/. 111,611.90 S/. 111,797.92 S/. 111,984.25
S/. 5,659.77
S/. 10,275.00
S/. 6,060.00
S/. 15,470.61
S/. 37,465.38
S/. 73,775.41
S/. 5,669.20
S/. 10,275.00
S/. 6,060.00
S/. 15,507.74
S/. 37,511.94
S/. 73,914.25
S/. 5,678.65
S/. 10,275.00
S/. 6,060.00
S/. 15,544.97
S/. 37,558.62
S/. 74,053.28
S/. 5,688.11
S/. 10,275.00
S/. 6,060.00
S/. 15,582.30
S/. 37,605.41
S/. 74,192.51
S/. 5,697.59
S/. 10,275.00
S/. 6,060.00
S/. 15,619.73
S/. 37,652.32
S/. 74,331.93
S/. 685.09
S/. 597.06
S/. 1,282.15
S/. 72,493.26
S/. 694.70
S/. 587.45
S/. 1,282.15
S/. 72,632.10
S/. 704.44
S/. 577.71
S/. 1,282.15
S/. 72,771.13
S/. 714.32
S/. 567.83
S/. 1,282.15
S/. 72,910.35
S/. 724.34
S/. 557.81
S/. 1,282.15
S/. 73,049.78
76458.378744 72077.9295364 72216.1767204 72354.6201509 72493.2596758
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
S/. 74,780.59
S/. 74,780.59
S/. 74,905.23
S/. 74,905.23
S/. 75,030.07
S/. 75,030.07
S/. 75,155.12
S/. 75,155.12
S/. 75,280.38
S/. 75,280.38
S/. 5,707.09
S/. 10,275.00
S/. 6,060.00
S/. 15,657.26
S/. 37,699.34
S/. 37,081.25
S/. 5,716.60
S/. 10,275.00
S/. 6,060.00
S/. 15,694.88
S/. 37,746.48
S/. 37,158.74
S/. 5,726.13
S/. 10,275.00
S/. 6,060.00
S/. 15,732.61
S/. 37,793.74
S/. 37,236.33
S/. 5,735.67
S/. 10,275.00
S/. 6,060.00
S/. 15,770.44
S/. 37,841.11
S/. 37,314.01
S/. 5,745.23
S/. 10,275.00
S/. 7,272.00
S/. 15,444.77
S/. 38,737.00
S/. 36,543.37
S/. 734.50
S/. 744.80
S/. 755.25
S/. 765.84
S/. 776.58
S/. 547.65
S/. 537.35
S/. 526.90
S/. 516.31
S/. 505.57
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 35,799.10 S/. 35,876.59 S/. 35,954.18 S/. 36,031.86 S/. 35,261.22
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
S/. 67,302.53
S/. 67,302.53
S/. 67,414.70
S/. 67,414.70
S/. 67,527.06
S/. 67,527.06
S/. 67,639.61
S/. 67,639.61
S/. 67,752.34
S/. 67,752.34
S/. 5,707.09
S/. 10,275.00
S/. 6,060.00
S/. 15,657.26
S/. 37,699.34
S/. 29,603.19
S/. 5,716.60
S/. 10,275.00
S/. 6,060.00
S/. 15,694.88
S/. 37,746.48
S/. 29,668.22
S/. 5,726.13
S/. 10,275.00
S/. 6,060.00
S/. 15,732.61
S/. 37,793.74
S/. 29,733.32
S/. 5,735.67
S/. 10,275.00
S/. 6,060.00
S/. 15,770.44
S/. 37,841.11
S/. 29,798.50
S/. 5,745.23
S/. 10,275.00
S/. 7,272.00
S/. 15,444.77
S/. 38,737.00
S/. 29,015.34
S/. 734.50
S/. 547.65
S/. 1,282.15
S/. 28,321.04
S/. 744.80
S/. 537.35
S/. 1,282.15
S/. 28,386.07
S/. 755.25
S/. 526.90
S/. 1,282.15
S/. 28,451.17
S/. 765.84
S/. 516.31
S/. 1,282.15
S/. 28,516.34
S/. 776.58
S/. 505.57
S/. 1,282.15
S/. 27,733.18
S/. 28,061.62
S/. 28,126.37
S/. 28,191.19
S/. 28,256.08
S/. 28,321.04
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
S/. 112,170.89 S/. 112,357.84 S/. 112,545.10 S/. 112,732.68 S/. 112,920.57
S/. 112,170.89 S/. 112,357.84 S/. 112,545.10 S/. 112,732.68 S/. 112,920.57
S/. 5,707.09
S/. 10,275.00
S/. 6,060.00
S/. 15,657.26
S/. 37,699.34
S/. 74,471.54
S/. 5,716.60
S/. 10,275.00
S/. 6,060.00
S/. 15,694.88
S/. 37,746.48
S/. 74,611.36
S/. 5,726.13
S/. 10,275.00
S/. 6,060.00
S/. 15,732.61
S/. 37,793.74
S/. 74,751.36
S/. 5,735.67
S/. 10,275.00
S/. 6,060.00
S/. 15,770.44
S/. 37,841.11
S/. 74,891.57
S/. 5,745.23
S/. 10,275.00
S/. 7,272.00
S/. 15,444.77
S/. 38,737.00
S/. 74,183.56
S/. 734.50
S/. 547.65
S/. 1,282.15
S/. 73,189.39
S/. 744.80
S/. 537.35
S/. 1,282.15
S/. 73,329.21
S/. 755.25
S/. 526.90
S/. 1,282.15
S/. 73,469.21
S/. 765.84
S/. 516.31
S/. 1,282.15
S/. 73,609.41
S/. 776.58
S/. 505.57
S/. 1,282.15
S/. 72,901.41
72632.095136 72771.1263654 72910.3531907 73049.7754311 73189.3928987
AO 3
FEBRERO
MARZO
ABRIL
MAYO
JUNIO
S/. 75,405.84
S/. 75,405.84
S/. 75,531.52
S/. 75,531.52
S/. 75,657.41
S/. 75,657.41
S/. 75,783.50
S/. 75,783.50
S/. 75,909.81
S/. 75,909.81
S/. 5,754.81
S/. 10,275.00
S/. 7,272.00
S/. 15,482.81
S/. 38,784.61
S/. 36,621.23
S/. 5,764.40
S/. 10,275.00
S/. 7,272.00
S/. 15,520.95
S/. 38,832.34
S/. 36,699.18
S/. 5,774.00
S/. 10,275.00
S/. 7,272.00
S/. 15,559.19
S/. 38,880.19
S/. 36,777.21
S/. 5,783.63
S/. 10,275.00
S/. 7,272.00
S/. 15,597.54
S/. 38,928.17
S/. 36,855.34
S/. 5,793.27
S/. 10,275.00
S/. 7,272.00
S/. 15,635.99
S/. 38,976.26
S/. 36,933.55
S/. 787.47
S/. 798.52
S/. 809.72
S/. 821.07
S/. 832.59
S/. 494.68
S/. 483.63
S/. 472.43
S/. 461.08
S/. 449.56
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 35,339.08 S/. 35,417.03 S/. 35,495.06 S/. 35,573.18 S/. 35,651.40
AO 3
FEBRERO
MARZO
ABRIL
MAYO
JUNIO
S/. 67,865.26
S/. 67,865.26
S/. 67,978.37
S/. 67,978.37
S/. 68,091.67
S/. 68,091.67
S/. 68,205.15
S/. 68,205.15
S/. 68,318.83
S/. 68,318.83
S/. 5,754.81
S/. 10,275.00
S/. 7,272.00
S/. 15,482.81
S/. 38,784.61
S/. 29,080.65
S/. 5,764.40
S/. 10,275.00
S/. 7,272.00
S/. 15,520.95
S/. 38,832.34
S/. 29,146.03
S/. 5,774.00
S/. 10,275.00
S/. 7,272.00
S/. 15,559.19
S/. 38,880.19
S/. 29,211.47
S/. 5,783.63
S/. 10,275.00
S/. 7,272.00
S/. 15,597.54
S/. 38,928.17
S/. 29,276.99
S/. 5,793.27
S/. 10,275.00
S/. 7,272.00
S/. 15,635.99
S/. 38,976.26
S/. 29,342.57
S/. 787.47
S/. 494.68
S/. 1,282.15
S/. 27,798.49
S/. 798.52
S/. 483.63
S/. 1,282.15
S/. 27,863.87
S/. 809.72
S/. 472.43
S/. 1,282.15
S/. 27,929.32
S/. 821.07
S/. 461.08
S/. 1,282.15
S/. 27,994.83
S/. 832.59
S/. 449.56
S/. 1,282.15
S/. 28,060.42
S/. 28,386.07
S/. 28,451.17
S/. 28,516.34
S/. 27,733.18
S/. 27,798.49
AO 3
FEBRERO
MARZO
ABRIL
MAYO
JUNIO
S/. 113,108.77 S/. 113,297.28 S/. 113,486.11 S/. 113,675.25 S/. 113,864.71
S/. 113,108.77 S/. 113,297.28 S/. 113,486.11 S/. 113,675.25 S/. 113,864.71
S/. 5,754.81
S/. 10,275.00
S/. 7,272.00
S/. 15,482.81
S/. 38,784.61
S/. 74,324.15
S/. 5,764.40
S/. 10,275.00
S/. 7,272.00
S/. 15,520.95
S/. 38,832.34
S/. 74,464.94
S/. 5,774.00
S/. 10,275.00
S/. 7,272.00
S/. 15,559.19
S/. 38,880.19
S/. 74,605.92
S/. 5,783.63
S/. 10,275.00
S/. 7,272.00
S/. 15,597.54
S/. 38,928.17
S/. 74,747.09
S/. 5,793.27
S/. 10,275.00
S/. 7,272.00
S/. 15,635.99
S/. 38,976.26
S/. 74,888.45
S/. 787.47
S/. 494.68
S/. 1,282.15
S/. 73,042.00
S/. 798.52
S/. 483.63
S/. 1,282.15
S/. 73,182.79
S/. 809.72
S/. 472.43
S/. 1,282.15
S/. 73,323.76
S/. 821.07
S/. 461.08
S/. 1,282.15
S/. 73,464.94
S/. 832.59
S/. 449.56
S/. 1,282.15
S/. 73,606.30
73329.2053979 73469.2127256 73609.4146707 72901.4110145 73042.0015303
AO 3
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
S/. 76,036.32
S/. 76,036.32
S/. 76,163.05
S/. 76,163.05
S/. 76,289.99
S/. 76,289.99
S/. 76,417.14
S/. 76,417.14
S/. 76,544.50
S/. 76,544.50
S/. 5,802.92
S/. 10,275.00
S/. 7,272.00
S/. 15,674.56
S/. 39,024.48
S/. 37,011.85
S/. 5,812.59
S/. 10,275.00
S/. 7,272.00
S/. 15,713.22
S/. 39,072.82
S/. 37,090.23
S/. 5,822.28
S/. 10,275.00
S/. 7,272.00
S/. 15,752.00
S/. 39,121.28
S/. 37,168.71
S/. 5,831.99
S/. 10,275.00
S/. 7,272.00
S/. 15,790.89
S/. 39,169.87
S/. 37,247.27
S/. 5,841.71
S/. 10,275.00
S/. 7,272.00
S/. 15,829.88
S/. 39,218.59
S/. 37,325.91
S/. 844.27
S/. 856.11
S/. 868.11
S/. 880.29
S/. 892.64
S/. 437.89
S/. 426.04
S/. 414.04
S/. 401.86
S/. 389.52
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 35,729.70 S/. 35,808.08 S/. 35,886.56 S/. 35,965.12 S/. 36,043.76
AO 3
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
S/. 68,432.69
S/. 68,432.69
S/. 68,546.75
S/. 68,546.75
S/. 68,660.99
S/. 68,660.99
S/. 68,775.43
S/. 68,775.43
S/. 68,890.05
S/. 68,890.05
S/. 5,802.92
S/. 10,275.00
S/. 7,272.00
S/. 15,674.56
S/. 39,024.48
S/. 29,408.22
S/. 5,812.59
S/. 10,275.00
S/. 7,272.00
S/. 15,713.22
S/. 39,072.82
S/. 29,473.93
S/. 5,822.28
S/. 10,275.00
S/. 7,272.00
S/. 15,752.00
S/. 39,121.28
S/. 29,539.71
S/. 5,831.99
S/. 10,275.00
S/. 7,272.00
S/. 15,790.89
S/. 39,169.87
S/. 29,605.55
S/. 5,841.71
S/. 10,275.00
S/. 7,272.00
S/. 15,829.88
S/. 39,218.59
S/. 29,671.46
S/. 844.27
S/. 437.89
S/. 1,282.15
S/. 28,126.06
S/. 856.11
S/. 426.04
S/. 1,282.15
S/. 28,191.78
S/. 868.11
S/. 414.04
S/. 1,282.15
S/. 28,257.56
S/. 880.29
S/. 401.86
S/. 1,282.15
S/. 28,323.40
S/. 892.64
S/. 389.52
S/. 1,282.15
S/. 28,389.31
S/. 27,863.87
S/. 27,929.32
S/. 27,994.83
S/. 28,060.42
S/. 28,126.06
AO 3
JULIO
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
S/. 114,054.49 S/. 114,244.58 S/. 114,434.99 S/. 114,625.71 S/. 114,816.75
S/. 114,054.49 S/. 114,244.58 S/. 114,434.99 S/. 114,625.71 S/. 114,816.75
S/. 5,802.92
S/. 10,275.00
S/. 7,272.00
S/. 15,674.56
S/. 39,024.48
S/. 75,030.01
S/. 5,812.59
S/. 10,275.00
S/. 7,272.00
S/. 15,713.22
S/. 39,072.82
S/. 75,171.76
S/. 5,822.28
S/. 10,275.00
S/. 7,272.00
S/. 15,752.00
S/. 39,121.28
S/. 75,313.70
S/. 5,831.99
S/. 10,275.00
S/. 7,272.00
S/. 15,790.89
S/. 39,169.87
S/. 75,455.84
S/. 5,841.71
S/. 10,275.00
S/. 7,272.00
S/. 15,829.88
S/. 39,218.59
S/. 75,598.16
S/. 844.27
S/. 437.89
S/. 1,282.15
S/. 73,747.86
S/. 856.11
S/. 426.04
S/. 1,282.15
S/. 73,889.61
S/. 868.11
S/. 414.04
S/. 1,282.15
S/. 74,031.55
S/. 880.29
S/. 401.86
S/. 1,282.15
S/. 74,173.69
S/. 892.64
S/. 389.52
S/. 1,282.15
S/. 74,316.01
73182.7859831 73323.7641298 73464.9357189 73606.3004906 73747.8581763
DICIEMBRE
ENERO
FEBRERO
MARZO
ABRIL
S/. 76,672.08
S/. 76,672.08
S/. 76,799.86
S/. 76,799.86
S/. 76,927.86
S/. 76,927.86
S/. 77,056.08
S/. 77,056.08
S/. 77,184.50
S/. 77,184.50
S/. 5,851.44
S/. 10,275.00
S/. 7,272.00
S/. 15,868.99
S/. 39,267.43
S/. 37,404.64
S/. 5,861.19
S/. 10,275.00
S/. 7,272.00
S/. 15,908.21
S/. 39,316.40
S/. 37,483.46
S/. 5,870.96
S/. 10,275.00
S/. 7,272.00
S/. 15,947.54
S/. 39,365.50
S/. 37,562.36
S/. 5,880.75
S/. 10,275.00
S/. 7,272.00
S/. 15,986.99
S/. 39,414.73
S/. 37,641.34
S/. 5,890.55
S/. 10,275.00
S/. 7,272.00
S/. 16,026.54
S/. 39,464.09
S/. 37,720.41
S/. 905.15
S/. 917.85
S/. 930.72
S/. 943.78
S/. 957.01
S/. 377.00
S/. 364.30
S/. 351.43
S/. 338.38
S/. 325.14
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 36,122.49 S/. 36,201.31 S/. 36,280.21 S/. 36,359.19 S/. 36,438.26
DICIEMBRE
ENERO
FEBRERO
MARZO
ABRIL
S/. 69,004.87
S/. 69,004.87
S/. 69,119.88
S/. 69,119.88
S/. 69,235.08
S/. 69,235.08
S/. 69,350.47
S/. 69,350.47
S/. 69,466.05
S/. 69,466.05
S/. 5,851.44
S/. 10,275.00
S/. 7,272.00
S/. 15,868.99
S/. 39,267.43
S/. 29,737.44
S/. 5,861.19
S/. 10,275.00
S/. 7,272.00
S/. 15,908.21
S/. 39,316.40
S/. 29,803.47
S/. 5,870.96
S/. 10,275.00
S/. 7,272.00
S/. 15,947.54
S/. 39,365.50
S/. 29,869.57
S/. 5,880.75
S/. 10,275.00
S/. 7,272.00
S/. 15,986.99
S/. 39,414.73
S/. 29,935.74
S/. 5,890.55
S/. 10,275.00
S/. 7,272.00
S/. 16,026.54
S/. 39,464.09
S/. 30,001.96
S/. 905.15
S/. 377.00
S/. 1,282.15
S/. 28,455.28
S/. 917.85
S/. 364.30
S/. 1,282.15
S/. 28,521.32
S/. 930.72
S/. 351.43
S/. 1,282.15
S/. 28,587.42
S/. 943.78
S/. 338.38
S/. 1,282.15
S/. 28,653.58
S/. 957.01
S/. 325.14
S/. 1,282.15
S/. 28,719.81
S/. 28,191.78
S/. 28,257.56
S/. 28,323.40
S/. 28,389.31
S/. 28,455.28
DICIEMBRE
ENERO
FEBRERO
MARZO
ABRIL
S/. 115,008.11 S/. 115,199.80 S/. 115,391.79 S/. 115,584.11 S/. 115,776.75
S/. 115,008.11 S/. 115,199.80 S/. 115,391.79 S/. 115,584.11 S/. 115,776.75
S/. 5,851.44
S/. 10,275.00
S/. 7,272.00
S/. 15,868.99
S/. 39,267.43
S/. 75,740.68
S/. 5,861.19
S/. 10,275.00
S/. 7,272.00
S/. 15,908.21
S/. 39,316.40
S/. 75,883.39
S/. 5,870.96
S/. 10,275.00
S/. 7,272.00
S/. 15,947.54
S/. 39,365.50
S/. 76,026.29
S/. 5,880.75
S/. 10,275.00
S/. 7,272.00
S/. 15,986.99
S/. 39,414.73
S/. 76,169.38
S/. 5,890.55
S/. 10,275.00
S/. 7,272.00
S/. 16,026.54
S/. 39,464.09
S/. 76,312.66
S/. 905.15
S/. 377.00
S/. 1,282.15
S/. 74,458.53
S/. 917.85
S/. 364.30
S/. 1,282.15
S/. 74,601.24
S/. 930.72
S/. 351.43
S/. 1,282.15
S/. 74,744.14
S/. 943.78
S/. 338.38
S/. 1,282.15
S/. 74,887.23
S/. 957.01
S/. 325.14
S/. 1,282.15
S/. 75,030.51
73889.6084988 74031.5511719 74173.6859005 74316.0123803 74458.530298
AO 4
MAYO
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
S/. 77,313.14
S/. 77,313.14
S/. 77,442.00
S/. 77,442.00
S/. 77,571.07
S/. 77,571.07
S/. 77,700.35
S/. 77,700.35
S/. 77,829.85
S/. 77,829.85
S/. 5,900.37
S/. 10,275.00
S/. 7,272.00
S/. 16,066.22
S/. 39,513.58
S/. 37,799.56
S/. 5,910.20
S/. 10,275.00
S/. 7,272.00
S/. 16,106.01
S/. 39,563.21
S/. 37,878.79
S/. 5,920.05
S/. 10,275.00
S/. 7,272.00
S/. 16,145.91
S/. 39,612.96
S/. 37,958.10
S/. 5,929.92
S/. 10,275.00
S/. 7,272.00
S/. 16,185.94
S/. 39,662.85
S/. 38,037.50
S/. 5,939.80
S/. 10,275.00
S/. 7,272.00
S/. 16,226.08
S/. 39,712.88
S/. 38,116.97
S/. 970.43
S/. 984.04
S/. 997.85
S/. 1,011.84
S/. 1,026.03
S/. 311.72
S/. 298.11
S/. 284.31
S/. 270.31
S/. 256.12
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 36,517.41 S/. 36,596.64 S/. 36,675.95 S/. 36,755.35 S/. 36,834.82
AO 4
MAYO
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
S/. 69,581.83
S/. 69,581.83
S/. 69,697.80
S/. 69,697.80
S/. 69,813.96
S/. 69,813.96
S/. 69,930.32
S/. 69,930.32
S/. 70,046.87
S/. 70,046.87
S/. 5,900.37
S/. 10,275.00
S/. 7,272.00
S/. 16,066.22
S/. 39,513.58
S/. 30,068.25
S/. 5,910.20
S/. 10,275.00
S/. 7,272.00
S/. 16,106.01
S/. 39,563.21
S/. 30,134.59
S/. 5,920.05
S/. 10,275.00
S/. 7,272.00
S/. 16,145.91
S/. 39,612.96
S/. 30,201.00
S/. 5,929.92
S/. 10,275.00
S/. 7,272.00
S/. 16,185.94
S/. 39,662.85
S/. 30,267.46
S/. 5,939.80
S/. 10,275.00
S/. 7,272.00
S/. 16,226.08
S/. 39,712.88
S/. 30,333.99
S/. 970.43
S/. 311.72
S/. 1,282.15
S/. 28,786.09
S/. 984.04
S/. 298.11
S/. 1,282.15
S/. 28,852.44
S/. 997.85
S/. 284.31
S/. 1,282.15
S/. 28,918.85
S/. 1,011.84
S/. 270.31
S/. 1,282.15
S/. 28,985.31
S/. 1,026.03
S/. 256.12
S/. 1,282.15
S/. 29,051.84
S/. 28,521.32
S/. 28,587.42
S/. 28,653.58
S/. 28,719.81
S/. 28,786.09
AO 4
MAYO
JUNIO
JULIO
AGOSTO
SEPTIEMBRE
S/. 115,969.72 S/. 116,163.00 S/. 116,356.60 S/. 116,550.53 S/. 116,744.78
S/. 115,969.72 S/. 116,163.00 S/. 116,356.60 S/. 116,550.53 S/. 116,744.78
S/. 5,900.37
S/. 10,275.00
S/. 7,272.00
S/. 16,066.22
S/. 39,513.58
S/. 76,456.13
S/. 5,910.20
S/. 10,275.00
S/. 7,272.00
S/. 16,106.01
S/. 39,563.21
S/. 76,599.79
S/. 5,920.05
S/. 10,275.00
S/. 7,272.00
S/. 16,145.91
S/. 39,612.96
S/. 76,743.64
S/. 5,929.92
S/. 10,275.00
S/. 7,272.00
S/. 16,185.94
S/. 39,662.85
S/. 76,887.68
S/. 5,939.80
S/. 10,275.00
S/. 7,272.00
S/. 16,226.08
S/. 39,712.88
S/. 77,031.90
S/. 970.43
S/. 311.72
S/. 1,282.15
S/. 75,173.98
S/. 984.04
S/. 298.11
S/. 1,282.15
S/. 75,317.64
S/. 997.85
S/. 284.31
S/. 1,282.15
S/. 75,461.49
S/. 1,011.84
S/. 270.31
S/. 1,282.15
S/. 75,605.52
S/. 1,026.03
S/. 256.12
S/. 1,282.15
S/. 75,749.75
74601.2393305 74744.1391455 74887.2294007 75030.5097443 75173.9798143
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
S/. 77,959.57
S/. 77,959.57
S/. 78,089.50
S/. 78,089.50
S/. 78,219.65
S/. 78,219.65
S/. 78,350.02
S/. 78,350.02
S/. 78,480.60
S/. 78,480.60
S/. 5,949.70
S/. 10,275.00
S/. 7,272.00
S/. 16,266.34
S/. 39,763.04
S/. 38,196.53
S/. 5,959.62
S/. 10,275.00
S/. 7,272.00
S/. 16,306.72
S/. 39,813.34
S/. 38,276.16
S/. 5,969.55
S/. 10,275.00
S/. 7,272.00
S/. 16,347.23
S/. 39,863.78
S/. 38,355.88
S/. 5,979.50
S/. 14,385.00
S/. 7,272.00
S/. 15,154.86
S/. 42,791.35
S/. 35,558.67
S/. 5,989.46
S/. 14,385.00
S/. 7,272.00
S/. 15,195.60
S/. 42,842.07
S/. 35,638.53
S/. 1,040.42
S/. 1,055.01
S/. 1,069.81
S/. 1,084.81
S/. 1,100.03
S/. 241.73
S/. 227.14
S/. 212.34
S/. 197.34
S/. 182.12
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 36,914.38 S/. 36,994.01 S/. 37,073.72 S/. 34,276.51 S/. 34,356.38
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
S/. 70,163.61
S/. 70,163.61
S/. 70,280.55
S/. 70,280.55
S/. 70,397.69
S/. 70,397.69
S/. 70,515.02
S/. 70,515.02
S/. 70,632.54
S/. 70,632.54
S/. 5,949.70
S/. 10,275.00
S/. 7,272.00
S/. 16,266.34
S/. 39,763.04
S/. 30,400.57
S/. 5,959.62
S/. 10,275.00
S/. 7,272.00
S/. 16,306.72
S/. 39,813.34
S/. 30,467.21
S/. 5,969.55
S/. 10,275.00
S/. 7,272.00
S/. 16,347.23
S/. 39,863.78
S/. 30,533.91
S/. 5,979.50
S/. 14,385.00
S/. 7,272.00
S/. 15,154.86
S/. 42,791.35
S/. 27,723.66
S/. 5,989.46
S/. 14,385.00
S/. 7,272.00
S/. 15,195.60
S/. 42,842.07
S/. 27,790.47
S/. 1,040.42
S/. 241.73
S/. 1,282.15
S/. 29,118.42
S/. 1,055.01
S/. 227.14
S/. 1,282.15
S/. 29,185.06
S/. 1,069.81
S/. 212.34
S/. 1,282.15
S/. 29,251.76
S/. 1,084.81
S/. 197.34
S/. 1,282.15
S/. 26,441.51
S/. 1,100.03
S/. 182.12
S/. 1,282.15
S/. 26,508.32
S/. 28,852.44
S/. 28,918.85
S/. 28,985.31
S/. 29,051.84
S/. 29,118.42
OCTUBRE
NOVIEMBRE
DICIEMBRE
ENERO
FEBRERO
S/. 116,939.36 S/. 117,134.26 S/. 117,329.48 S/. 117,525.03 S/. 117,720.90
S/. 116,939.36 S/. 117,134.26 S/. 117,329.48 S/. 117,525.03 S/. 117,720.90
S/. 5,949.70
S/. 10,275.00
S/. 7,272.00
S/. 16,266.34
S/. 39,763.04
S/. 77,176.31
S/. 5,959.62
S/. 10,275.00
S/. 7,272.00
S/. 16,306.72
S/. 39,813.34
S/. 77,320.91
S/. 5,969.55
S/. 10,275.00
S/. 7,272.00
S/. 16,347.23
S/. 39,863.78
S/. 77,465.70
S/. 5,979.50
S/. 14,385.00
S/. 7,272.00
S/. 15,154.86
S/. 42,791.35
S/. 74,733.68
S/. 5,989.46
S/. 14,385.00
S/. 7,272.00
S/. 15,195.60
S/. 42,842.07
S/. 74,878.84
S/. 1,040.42
S/. 241.73
S/. 1,282.15
S/. 75,894.16
S/. 1,055.01
S/. 227.14
S/. 1,282.15
S/. 76,038.76
S/. 1,069.81
S/. 212.34
S/. 1,282.15
S/. 76,183.55
S/. 1,084.81
S/. 197.34
S/. 1,282.15
S/. 73,451.52
S/. 1,100.03
S/. 182.12
S/. 1,282.15
S/. 73,596.68
75317.6392386 75461.487635 75605.5246106 75749.7497622 75894.1626756
AO 5
MARZO
ABRIL
MAYO
JUNIO
JULIO
S/. 78,611.40
S/. 78,611.40
S/. 78,742.42
S/. 78,742.42
S/. 78,873.66
S/. 78,873.66
S/. 79,005.12
S/. 79,005.12
S/. 79,136.79
S/. 79,136.79
S/. 5,999.45
S/. 14,385.00
S/. 7,272.00
S/. 15,236.48
S/. 42,892.93
S/. 35,718.48
S/. 6,009.45
S/. 14,385.00
S/. 7,272.00
S/. 15,277.48
S/. 42,943.92
S/. 35,798.50
S/. 6,019.46
S/. 14,385.00
S/. 7,272.00
S/. 15,318.60
S/. 42,995.06
S/. 35,878.60
S/. 6,029.49
S/. 14,385.00
S/. 7,272.00
S/. 15,359.86
S/. 43,046.35
S/. 35,958.77
S/. 6,039.54
S/. 14,385.00
S/. 7,272.00
S/. 15,401.24
S/. 43,097.78
S/. 36,039.01
S/. 1,115.46
S/. 1,131.10
S/. 1,146.97
S/. 1,163.05
S/. 1,179.36
S/. 166.69
S/. 151.05
S/. 135.19
S/. 119.10
S/. 102.79
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 34,436.33 S/. 34,516.35 S/. 34,596.44 S/. 34,676.61 S/. 34,756.86
AO 5
MARZO
ABRIL
MAYO
JUNIO
JULIO
S/. 70,750.26
S/. 70,750.26
S/. 70,868.18
S/. 70,868.18
S/. 70,986.29
S/. 70,986.29
S/. 71,104.60
S/. 71,104.60
S/. 71,223.11
S/. 71,223.11
S/. 5,999.45
S/. 14,385.00
S/. 7,272.00
S/. 15,236.48
S/. 42,892.93
S/. 27,857.34
S/. 6,009.45
S/. 14,385.00
S/. 7,272.00
S/. 15,277.48
S/. 42,943.92
S/. 27,924.26
S/. 6,019.46
S/. 14,385.00
S/. 7,272.00
S/. 15,318.60
S/. 42,995.06
S/. 27,991.23
S/. 6,029.49
S/. 14,385.00
S/. 7,272.00
S/. 15,359.86
S/. 43,046.35
S/. 28,058.25
S/. 6,039.54
S/. 14,385.00
S/. 7,272.00
S/. 15,401.24
S/. 43,097.78
S/. 28,125.33
S/. 1,115.46
S/. 166.69
S/. 1,282.15
S/. 26,575.19
S/. 1,131.10
S/. 151.05
S/. 1,282.15
S/. 26,642.11
S/. 1,146.97
S/. 135.19
S/. 1,282.15
S/. 26,709.08
S/. 1,163.05
S/. 119.10
S/. 1,282.15
S/. 26,776.10
S/. 1,179.36
S/. 102.79
S/. 1,282.15
S/. 26,843.18
S/. 29,185.06
S/. 29,251.76
S/. 26,441.51
S/. 26,508.32
S/. 26,575.19
AO 5
MARZO
ABRIL
MAYO
JUNIO
JULIO
S/. 117,917.11 S/. 118,113.63 S/. 118,310.49 S/. 118,507.67 S/. 118,705.19
S/. 117,917.11 S/. 118,113.63 S/. 118,310.49 S/. 118,507.67 S/. 118,705.19
S/. 5,999.45
S/. 14,385.00
S/. 7,272.00
S/. 15,236.48
S/. 42,892.93
S/. 75,024.18
S/. 6,009.45
S/. 14,385.00
S/. 7,272.00
S/. 15,277.48
S/. 42,943.92
S/. 75,169.71
S/. 6,019.46
S/. 14,385.00
S/. 7,272.00
S/. 15,318.60
S/. 42,995.06
S/. 75,315.43
S/. 6,029.49
S/. 14,385.00
S/. 7,272.00
S/. 15,359.86
S/. 43,046.35
S/. 75,461.32
S/. 6,039.54
S/. 14,385.00
S/. 7,272.00
S/. 15,401.24
S/. 43,097.78
S/. 75,607.41
S/. 1,115.46
S/. 166.69
S/. 1,282.15
S/. 73,742.03
S/. 1,131.10
S/. 151.05
S/. 1,282.15
S/. 73,887.56
S/. 1,146.97
S/. 135.19
S/. 1,282.15
S/. 74,033.27
S/. 1,163.05
S/. 119.10
S/. 1,282.15
S/. 74,179.17
S/. 1,179.36
S/. 102.79
S/. 1,282.15
S/. 74,325.25
76038.762926 76183.5500772 73451.523682 73596.6832819 73742.0284066
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
S/. 79,268.69
S/. 79,268.69
S/. 79,400.80
S/. 79,400.80
S/. 79,533.14
S/. 79,533.14
S/. 79,665.69
S/. 79,665.69
S/. 79,798.47
S/. 79,798.47
S/. 6,049.61
S/. 14,385.00
S/. 7,272.00
S/. 15,442.75
S/. 43,149.36
S/. 36,119.33
S/. 6,059.69
S/. 14,385.00
S/. 7,272.00
S/. 15,484.39
S/. 43,201.08
S/. 36,199.72
S/. 6,069.79
S/. 14,385.00
S/. 7,272.00
S/. 15,526.16
S/. 43,252.95
S/. 36,280.18
S/. 6,079.91
S/. 14,385.00
S/. 7,272.00
S/. 15,568.07
S/. 43,304.98
S/. 36,360.71
S/. 6,090.04
S/. 14,385.00
S/. 7,272.00
S/. 15,610.11
S/. 43,357.15
S/. 36,441.32
S/. 1,195.90
S/. 1,212.68
S/. 1,229.68
S/. 1,246.93
S/. 1,264.42
S/. 86.25
S/. 69.48
S/. 52.47
S/. 35.22
S/. 17.73
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 1,282.15
S/. 34,837.18 S/. 34,917.57 S/. 34,998.03 S/. 35,078.56 S/. 35,159.17
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
S/. 71,341.82
S/. 71,341.82
S/. 71,460.72
S/. 71,460.72
S/. 71,579.82
S/. 71,579.82
S/. 71,699.12
S/. 71,699.12
S/. 71,818.62
S/. 71,818.62
S/. 6,049.61
S/. 14,385.00
S/. 7,272.00
S/. 15,442.75
S/. 43,149.36
S/. 28,192.46
S/. 6,059.69
S/. 14,385.00
S/. 7,272.00
S/. 15,484.39
S/. 43,201.08
S/. 28,259.64
S/. 6,069.79
S/. 14,385.00
S/. 7,272.00
S/. 15,526.16
S/. 43,252.95
S/. 28,326.87
S/. 6,079.91
S/. 14,385.00
S/. 7,272.00
S/. 15,568.07
S/. 43,304.98
S/. 28,394.15
S/. 6,090.04
S/. 14,385.00
S/. 7,272.00
S/. 15,610.11
S/. 43,357.15
S/. 36,441.32
S/. 1,195.90
S/. 86.25
S/. 1,282.15
S/. 26,910.31
S/. 1,212.68
S/. 69.48
S/. 1,282.15
S/. 26,977.49
S/. 1,229.68
S/. 52.47
S/. 1,282.15
S/. 27,044.72
S/. 1,246.93
S/. 35.22
S/. 1,282.15
S/. 27,111.99
S/. 1,264.42
S/. 17.73
S/. 1,282.15
S/. 35,159.17
S/. 26,642.11
S/. 26,709.08
S/. 26,776.10
S/. 26,843.18
S/. 26,910.31
AGOSTO
SEPTIEMBRE
OCTUBRE
NOVIEMBRE
DICIEMBRE
S/. 118,903.03 S/. 119,101.20 S/. 119,299.70 S/. 119,498.54 S/. 119,697.70
S/. 118,903.03 S/. 119,101.20 S/. 119,299.70 S/. 119,498.54 S/. 119,697.70
S/. 6,049.61
S/. 14,385.00
S/. 7,272.00
S/. 15,442.75
S/. 43,149.36
S/. 75,753.67
S/. 6,059.69
S/. 14,385.00
S/. 7,272.00
S/. 15,484.39
S/. 43,201.08
S/. 75,900.12
S/. 6,069.79
S/. 14,385.00
S/. 7,272.00
S/. 15,526.16
S/. 43,252.95
S/. 76,046.75
S/. 6,079.91
S/. 14,385.00
S/. 7,272.00
S/. 15,568.07
S/. 43,304.98
S/. 76,193.56
S/. 6,090.04
S/. 14,385.00
S/. 7,272.00
S/. 15,610.11
S/. 43,357.15
S/. 36,441.32
S/. 1,195.90
S/. 86.25
S/. 1,282.15
S/. 74,471.52
S/. 1,212.68
S/. 69.48
S/. 1,282.15
S/. 74,617.97
S/. 1,229.68
S/. 52.47
S/. 1,282.15
S/. 74,764.60
S/. 1,246.93
S/. 35.22
S/. 1,282.15
S/. 74,911.41
S/. 1,264.42
S/. 17.73
S/. 1,282.15
S/. 35,159.17
73887.5585741 74033.2732908 74179.1720507 74325.2543356 74471.5196151
TOTAL
S/. 4,560,278.30
S/. 4,560,278.30
S/. 348,030.23
S/. 624,720.00
S/. 370,872.00
S/. 957,452.26
S/. 2,301,074.49
S/. 2,259,203.81
S/. 51,780.56
S/. 25,148.55
S/. 76,929.11
S/. 2,182,274.70
S/. 26,977.49
S/. 27,044.72
S/. 27,111.99
S/. 35,159.17
74617.967345861 74764.596971964 74911.407924423 35159.166425627
Nmero de casos en cada

clster
Clster
14.000
1.000
4.000
1.000
1.000
6.000
1.000
1.000
1.000
10
1.000
11
1.000
12
32.000
13
1.000
14
2.000
15
4.000
16
1.000
17
7.000
18
21.000
19
14.000
20
1.000
21
1.000
22
1.000
23
20.000
24
26.000
25
7.000
26
66.000
27
129.000
28
6.000
29
28.000
30
1.000
Vlido
400.000
Perdidos
0.000
POBLACION*%
3.50%
0.25%
1.00%
0.25%
0.25%
1.50%
0.25%
0.25%
0.25%
0.25%
0.25%
8.00%
0.25%
0.50%
1.00%
0.25%
1.75%
5.25%
3.50%
0.25%
0.25%
0.25%
5.00%
6.50%
1.75%
16.50%
32.25%
1.50%
7.00%
0.25%
100.00%
4577
327
1308
327
327
1962
327
327
327
327
327
10462
327
654
1308
327
2288
6865
4577
327
327
327
6538
8500
2288
21577
42173
1962
9154
327
130769
FRECUENCIA DE
COMPRA A LA
SEMANA (REAL)
1.667
7.000
3.250
4.000
1.000
1.833
4.000
4.000
0.000
6.000
1.000
2.313
2.000
1.500
3.000
6.000
2.143
2.333
2.714
1.000
3.000
6.000
3.650
2.077
3.143
2.576
2.547
2.167
2.964
2.000
DEMANDA
SEMANAL
REAL
PRECIO
REAL
7628.19
2288.46
4249.99
1307.69
326.92
3596.15
1307.69
1307.69
0.00
1961.54
326.92
24192.27
653.85
980.77
3923.07
1961.54
4903.84
16019.20
12423.06
326.92
980.77
1961.54
23865.34
17653.82
7192.30
55576.83
107409.37
4249.99
27134.57
653.85
5.17
3.33
4.58
3.33
1.67
4.44
0.83
6.67
1.67
3.33
5.00
4.66
3.33
2.92
3.96
0.83
3.69
3.65
5.54
6.67
6.67
0.83
4.96
4.90
4.29
4.33
3.95
4.31
4.35
3.33
INGRESO REAL
S/. 39,412.32
S/. 7,628.19
S/. 19,479.13
S/. 4,358.97
S/. 544.87
S/. 15,982.88
S/. 1,089.74
S/. 8,717.93
S/. 0.00
S/. 6,538.45
S/. 1,634.61
S/. 112,771.24
S/. 2,179.48
S/. 2,860.57
S/. 15,528.82
S/. 1,634.61
S/. 18,097.50
S/. 58,482.80
S/. 68,770.48
S/. 2,179.48
S/. 6,538.45
S/. 1,634.61
S/. 118,332.32
S/. 86,571.59
S/. 30,824.12
S/. 240,692.56
S/. 424,462.79
S/. 18,298.58
S/. 117,906.16
S/. 2,179.48
FRECUENCIA DE
COMPRA A LA
SEMANA
(POTENCIAL)
2.733
2.000
1.500
2.000
1.000
3.000
1.000
5.000
0.000
1.000
2.000
1.969
2.000
3.000
2.250
1.000
2.714
2.000
1.643
1.000
2.000
5.000
1.800
2.385
1.571
1.561
2.109
2.667
2.107
3.000
DEMANDA
SEMANAL
POTENCIAL
PRECIO
POTENCIAL
12510.23
653.85
1961.54
653.85
326.92
5884.61
326.92
1634.61
0.00
326.92
653.85
20596.12
653.85
1961.54
2942.30
326.92
6211.53
13730.75
7519.22
326.92
653.85
1634.61
11769.21
20269.20
3596.15
33673.02
88958.68
5230.76
19288.43
980.77
18.33
20.00
13.75
10.00
10.00
15.00
40.00
30.00
20.00
10.00
10.00
17.24
10.00
12.50
10.00
20.00
13.57
14.05
15.71
10.00
20.00
20.00
15.00
19.81
12.14
14.62
15.44
18.33
17.32
10.00
INGRESO
POTENCIAL
MARGEN
S/. 229,354.30
S/. 13,076.90
S/. 26,971.11
S/. 6,538.45
S/. 3,269.23
S/. 88,269.08
S/. 13,076.90
S/. 49,038.38
S/. 0.00
S/. 3,269.23
S/. 6,538.45
S/. 355,068.48
S/. 6,538.45
S/. 24,519.19
S/. 29,423.03
S/. 6,538.45
S/. 84,299.30
S/. 192,884.28
S/. 118,159.13
S/. 3,269.23
S/. 13,076.90
S/. 32,692.25
S/. 176,538.15
S/. 401,485.98
S/. 43,667.51
S/. 492,340.33
S/. 1,373,762.90
S/. 95,897.27
S/. 334,103.12
S/. 9,807.68
S/. 189,941.97
S/. 5,448.71
S/. 7,491.97
S/. 2,179.48
S/. 2,724.35
S/. 72,286.20
S/. 11,987.16
S/. 40,320.44
S/. 0.00
-S/. 3,269.23
S/. 4,903.84
S/. 242,297.25
S/. 4,358.97
S/. 21,658.62
S/. 13,894.21
S/. 4,903.84
S/. 66,201.81
S/. 134,401.47
S/. 49,388.65
S/. 1,089.74
S/. 6,538.45
S/. 31,057.64
S/. 58,205.83
S/. 314,914.39
S/. 12,843.38
S/. 251,647.77
S/. 949,300.11
S/. 77,598.69
S/. 216,196.96
S/. 7,628.19
MARGEN POR ING POTEN

UNID
POR UNID
S/. 41.50
S/. 16.67
S/. 5.73
S/. 6.67
S/. 8.33
S/. 36.85
S/. 36.67
S/. 123.33
S/. 0.00
-S/. 10.00
S/. 15.00
S/. 23.16
S/. 13.33
S/. 33.13
S/. 10.63
S/. 15.00
S/. 28.93
S/. 19.58
S/. 10.79
S/. 3.33
S/. 20.00
S/. 95.00
S/. 8.90
S/. 37.05
S/. 5.61
S/. 11.66
S/. 22.51
S/. 39.56
S/. 23.62
S/. 23.33
S/. 50.11
S/. 40.00
S/. 20.63
S/. 20.00
S/. 10.00
S/. 45.00
S/. 40.00
S/. 150.00
S/. 0.00
S/. 10.00
S/. 20.00
S/. 33.94
S/. 20.00
S/. 37.50
S/. 22.50
S/. 20.00
S/. 36.84
S/. 28.10
S/. 25.82
S/. 10.00
S/. 40.00
S/. 100.00
S/. 27.00
S/. 47.23
S/. 19.08
S/. 22.82
S/. 32.57
S/. 48.89
S/. 36.50
S/. 30.00
Fiabilidad
Notas
Salida creada
Comentarios
Entrada
Datos
Conjunto de datos activo
Filtro
Ponderacin
Segmentar archivo
N de filas en el archivo de datos de
trabajo
Entrada de matriz
Manejo de valor perdido
Definicin de ausencia
Casos utilizados
Sintaxis
Recursos
Tiempo de procesador
Tiempo transcurrido
Escala: ALL VARIABLES

Resumen de procesamiento de casos
Casos
Vlido
Excluidoa
Total
a. La eliminacin por lista se basa en todas las variables del procedimiento.
Estadsticas de fiabilidad
Alfa de Cronbach
N de elementos
.916
27
Anlisis factorial
Notas
Salida creada
Comentarios
Entrada
Datos
Filtro
Ponderacin
Segmentar archivo
trabajo
Casos utilizados
Sintaxis
Recursos
Tiempo transcurrido
Memoria mxima necesaria
Prueba de KMO y Bartlett

Medida Kaiser-Meyer-Olkin de adecuacin de muestreo
Prueba de esfericidad de Bartlett
Aprox. Chi-cuadrado
gl
Sig.
Correlaciones
Notas
Salida creada
Comentarios
Entrada
Datos
Entrada

Filtro
Ponderacin
Segmentar archivo
trabajo
Casos utilizados
Sintaxis
Recursos
Tiempo transcurrido
[Conjunto_de_datos1] C:\Users\Tiburcio\Desktop\resultados 1511\DATOS SPSS ENCUESTA.

Correlaciones
CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR
Correlacin de Pearson
Sig. (bilateral)
N
CONSUMO DE POLLO CON SABORES INTERNACIONALES
Sig. (bilateral)
N
CALIDAD EN EL POLLO CON SABORES INTERNACIONALES
Sig. (bilateral)
N
EXPECTATIVAS DE RECOMENANDACIN DE CONSUMO DE POLLO CON

SABORES INTERNACIONALES
Sig. (bilateral)
N
**. La correlacin es significativa en el nivel 0,01 (2 colas).
DESCRIPTIVES VARIABLES=PREGUNTA12 PREGUNTA25 PREGUNTA26 PREGUNTA38

/SAVE
/STATISTICS=MEAN STDDEV MIN MAX.
Descriptivos
Notas
Salida creada
Comentarios
Entrada
Datos

Filtro
Ponderacin
Segmentar archivo
trabajo
Casos utilizados
Sintaxis
Recursos
Tiempo transcurrido
Variables creadas o modificadas
ZSco01
ZSco02
ZSco03
ZSco04
Estadsticos descriptiv
N
CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR

400
400
400
EXPECTATIVAS DE RECOMENANDACIN DE CONSUMO DE POLLO CON
400
N vlido (por lista)
400
CLUSTER
ZPREGUNTA12 ZPREGUNTA25 ZPREGUNTA26 ZPREGUNTA38
/METHOD BAVERAGE
/MEASURE=SEUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.
Clster
Notas
Salida creada
Comentarios
Entrada
Datos

Filtro
Ponderacin
Segmentar archivo
trabajo
Casos utilizados
Sintaxis
Recursos
Recursos
Tiempo transcurrido
Resumen de procesamiento de
Casos
Vlido
N
Porcentaje
400
100.0
a. Distancia eucldea al cuadrado utilizada

b. Enlace promedio (entre grupos)
Enlace promedio (entre grupos)
Historial de con
Clster combinad
Etapa
1
Clster 1
390
384
351
246
387
268
31
386
382
10
83
11
388
12
71
13
20
14
15
15
102
16
69
17
280
18
19
349
20
379
21
71
22
375
23
376
24
83
25
71
26
372
27
368
28
71
29
370
30
71
31
363
32
33
361
34
358
35
355
36
356
37
71
38
360
39
40
41
350
42
289
43
352
44
15
45
20
46
330
47
339
48
49
50
51
69
52
347
53
15
54
344
55
341
56
71
57
340
58
335
59
60
61
111
62
336
63
334
64
65
71
66
15
67
332
68
69
329
70
119
71
72
314
73
295
74
324
75
323
76
71
77
289
78
159
79
320
80
20
81
302
82
315
83
312
84
269
85
15
86
111
87
309
88
89
305
90
203
91
92
283
93
278
94
303
95
15
96
257
97
20
98
71
99
191
100
234
101
296
102
83
103
104
291
105
83
106
288
107
83
108
285
109
199
110
83
111
194
112
113
281
114
83
115
72
116
209
117
118
222
119
274
120
121
259
122
245
123
265
124
69
125
16
126
266
127
130
128
116
129
263
130
69
131
258
132
248
133
253
134
135
111
136
255
137
69
138
239
139
140
216
141
250
142
143
130
144
232
145
65
146
66
147
175
148
224
149
233
150
238
151
215
152
34
153
69
154
236
155
66
156
230
157
71
158
111
159
16
160
69
161
220
162
217
163
226
164
34
165
166
218
167
64
168
186
169
16
170
76
171
111
172
66
173
72
174
35
175
212
176
121
177
71
178
59
179
61
180
178
181
206
182
183
188
184
150
185
119
186
200
187
123
188
83
189
193
190
197
191
83
192
184
193
192
194
129
195
83
196
15
197
189
198
83
199
71
200
64
201
173
202
20
203
164
204
91
205
116
206
148
207
69
208
172
209
130
210
83
211
71
212
156
213
166
214
144
215
137
216
71
217
163
218
219
71
220
161
221
71
222
155
223
12
224
90
225
96
226
69
227
71
228
145
229
152
230
71
231
141
232
66
233
130
234
61
235
146
236
237
69
238
239
140
240
134
241
71
242
243
135
244
83
245
83
246
71
247
69
248
131
249
129
250
69
251
126
252
105
253
69
254
89
255
109
256
111
257
85
258
115
259
111
260
108
261
72
262
113
263
69
264
66
265
81
266
267
85
268
106
269
270
71
271
82
272
101
273
78
274
275
94
276
15
277
67
278
74
279
280
64
281
71
282
69
283
77
284
63
285
286
16
287
16
288
289
62
290
64
291
14
292
15
293
294
51
295
35
296
54
297
55
298
48
299
300
35
301
49
302
50
303
38
304
305
306
39
307
17
308
44
309
10
310
311
35
312
37
313
314
11
315
19
316
22
317
29
318
28
319
25
320
24
321
322
21
323
12
324
15
325
326
327
328
329
330
331
332
333
94
334
193
335
22
336
100
337
116
338
91
339
64
340
72
341
69
342
34
343
111
344
67
345
35
346
71
347
41
348
38
349
350
351
352
353
34
354
65
355
41
356
35
357
12
358
100
359
91
360
34
361
362
363
364
33
365
11
366
94
367
41
368
35
369
370
65
371
92
372
86
373
182
374
169
375
35
376
91
377
378
379
380
34
381
382
383
34
384
92
385
86
386
387
34
388
389
84
390
391
92
392
86
393
394
395
84
396
397
398
399
QUICK CLUSTER ZPREGUNTA12 ZPREGUNTA25 ZPREGUNTA26 ZPREGUNTA38

/MISSING=LISTWISE
/CRITERIA=CLUSTER(30) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/SAVE CLUSTER
/PRINT INITIAL CLUSTER DISTAN.
Quick Cluster
Notas
Salida creada
Comentarios
Entrada
Datos

Filtro
Ponderacin
Segmentar archivo

trabajo
Casos utilizados
Sintaxis
Recursos
Tiempo transcurrido
Espacio de trabajo necesario
Variables creadas o modificadas
QCL_2
1
Zscore: CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR
2.49035
Zscore: CONSUMO DE POLLO CON SABORES INTERNACIONALES
-1.89987
Zscore: CALIDAD EN EL POLLO CON SABORES INTERNACIONALES
-.91423
Zscore: EXPECTATIVAS DE RECOMENANDACIN DE CONSUMO DE POLLO
CON SABORES INTERNACIONALES
-1.61636
Iteracin
1
1
.481
.247
0.000
0.000
a. Convergencia conseguida debido a que no hay ningn cambio en los centros de clsteres o un cambio pequeo. El cambio de la coor
Clster de pertenencia
Nmero del caso
1
Clster
1
24
26
27
24
29
10
29
11
28
12
12
13
14
26
15
27
16
29
17
18
24
19
27
20
24
21
12
22
12
23
12
24
24
25
24
26
24
27
24
28
28
29
28
30
28
31
12
32
27
33
14
34
23
35
18
36
28
37
38
18
39
40
14
41
19
42
43
18
44
45
29
46
47
48
49
50
51
18
52
53
54
18
55
56
57
58
18
59
18
60
18
61
18
62
27
63
27
64
19
65
25
66
23
67
25
68
26
69
26
70
19
71
27
72
29
73
27
74
27
75
29
76
29
77
26
78
19
79
27
80
26
81
26
82
27
83
27
84
85
18
86
10
87
25
88
89
19
90
24
91
15
92
16
93
27
94
17
95
25
96
27
97
15
98
17
99
100
101
27
102
19
103
27
104
27
105
27
106
27
107
27
108
18
109
26
110
26
111
12
112
23
113
26
114
26
115
29
116
23
117
18
118
12
119
12
120
29
121
18
122
28
123
12
124
26
125
19
126
26
127
27
128
26
129
26
130
29
131
26
132
26
133
26
134
26
135
27
136
27
137
27
138
13
139
27
140
26
141
27
142
26
143
26
144
27
145
26
146
26
147
26
148
18
149
29
150
23
151
27
152
27
153
27
154
26
155
27
156
26
157
27
158
24
159
12
160
27
161
27
162
27
163
27
164
26
165
27
166
27
167
27
168
27
169
170
27
171
26
172
27
173
27
174
19
175
29
176
27
177
19
178
26
179
18
180
23
181
15
182
22
183
26
184
24
185
27
186
19
187
15
188
27
189
27
190
27
191
27
192
27
193
17
194
26
195
27
196
24
197
27
198
27
199
17
200
27
201
12
202
27
203
12
204
23
205
27
206
26
207
26
208
26
209
18
210
20
211
18
212
27
213
18
214
27
215
18
216
29
217
23
218
12
219
29
220
29
221
19
222
19
223
12
224
26
225
226
23
227
23
228
23
229
29
230
26
231
21
232
29
233
12
234
27
235
26
236
23
237
23
238
26
239
23
240
18
241
26
242
12
243
26
244
29
245
23
246
25
247
29
248
29
249
23
250
26
251
26
252
29
253
26
254
23
255
26
256
26
257
12
258
259
27
260
26
261
29
262
263
26
264
26
265
23
266
29
267
29
268
29
269
26
270
23
271
23
272
27
273
274
26
275
276
26
277
19
278
26
279
18
280
29
281
27
282
27
283
27
284
26
285
27
286
17
287
27
288
27
289
12
290
27
291
27
292
17
293
27
294
11
295
24
296
27
297
27
298
17
299
30
300
27
301
27
302
27
303
24
304
12
305
27
306
24
307
26
308
27
309
27
310
12
311
27
312
26
313
27
314
12
315
27
316
26
317
26
318
27
319
27
320
24
321
24
322
12
323
12
324
27
325
12
326
27
327
24
328
12
329
27
330
12
331
27
332
27
333
27
334
27
335
27
336
27
337
27
338
27
339
12
340
26
341
27
342
27
343
26
344
27
345
27
346
27
347
27
348
27
349
26
350
27
351
26
352
24
353
12
354
12
355
24
356
27
357
24
358
12
359
27
360
27
361
24
362
27
363
27
364
27
365
24
366
12
367
24
368
27
369
27
370
27
371
27
372
27
373
27
374
27
375
27
376
27
377
27
378
27
379
27
380
27
381
26
382
27
383
29
384
26
385
19
386
27
387
24
388
27
389
27
390
27
391
27
392
27
393
12
394
29
395
24
396
25
397
25
398
26
399
26
400
27
1
Zscore: CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR
2.25668
Zscore: CONSUMO DE POLLO CON SABORES INTERNACIONALES
-1.89987
Zscore: CALIDAD EN EL POLLO CON SABORES INTERNACIONALES
-.91423
Zscore: EXPECTATIVAS DE RECOMENANDACIN DE CONSUMO DE POLLO
-1.61636
Clster
1
4.904
5.152
6.660
6.605
2.209
5.626
5.439
7.806
10
6.160
11
6.546
12
3.156
13
6.159
14
2.777
15
6.338
16
6.867
17
6.942
18
2.259
19
3.666
20
2.565
21
4.313
22
5.702
23
3.170
24
3.523
25
3.675
26
4.056
27
4.402
28
1.966
29
3.207
30
10.709
Nmero de casos en cada clster

Clster
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Vlido
Perdidos
CROSSTABS
/TABLES=QCL_2 BY PREGUNTA8 PREGUNTA10 PREGUNTA11 PREGUNTA12 PREGUNTA13 PREGUNTA14 PREGUNT
/FORMAT=AVALUE TABLES
/CELLS=COUNT ROW
/COUNT ROUND CELL.
CROSSTABS
/TABLES=QCL_1 BY PREGUNTA8 PREGUNTA10 PREGUNTA11 PREGUNTA12 PREGUNTA13 PREGUNTA14 PREGUNT
/CELLS=COUNT ROW
/COUNT ROUND CELL.
Tablas cruzadas
Notas
Salida creada
Comentarios
Entrada
Datos

Filtro
Ponderacin
Segmentar archivo
trabajo
Casos utilizados
Sintaxis
Recursos
Tiempo transcurrido
Dimensiones solicitadas
Casillas disponibles
Resumen de proces
Vlido
N
Nmero de caso de clster * FRECUENCIA DE CONSUMO DE POLLO A LA
SEMANA
400
Nmero de caso de clster * CALIDAD EN LA COMIDA

400
Nmero de caso de clster * FRECUENCIA DE CONSUMO FUERA DE CASA A
LA SEMANA
400
Nmero de caso de clster * CANTIDAD DE EFECTIVO CUANDO SALE A

CONSUMIR
400
Nmero de caso de clster * FACILIDAD PARA ADQUIRIR EL POLLO

BROASTER
400
Nmero de caso de clster * CANTIDAD DE PRECIO QUE SE PAGA POR

POLLO BROASTER
400
Nmero de caso de clster * NIVEL DE ATENCIN QUE BRINDAN LOS FAST

FOOD DE POLLO BROASTER
400
Nmero de caso de clster * PROPAGANDA DE LOS FAST FOOD

400
Nmero de caso de clster * FAST FOOD DE MAYOR PREFERENCIA
400
Nmero de caso de clster * MOTIVO DE LA PREFERENCIA DE LOS
PRODUCTOS DE LA COMPETENCIA
381
Nmero de caso de clster * PERCEPCIN DEL PRECIO DE LOS PRODUCTOS

DE LA COMPETENCIA
400
Nmero de caso de clster * PERCEPCIN DE LA CALIDAD DE LOS

PRODUCTOS DEL KING BROASTER
400
Nmero de caso de clster * FRECUENCIA DE CONSUMO DE LOS

PRODUCTOS DEL KING BROASTER
355
Nmero de caso de clster * PUBLICIDAD DE LOS FAST FOOD DE POLLO

BROASTER
399
Nmero de caso de clster * MEDIOS EN LOS CULES SE VI PUBLICIDAD

DE LOS FAST FOOD
347
Nmero de caso de clster * CONSUMO DE POLLO CON SABORES

INTERNACIONALES
400
Nmero de caso de clster * CALIDAD EN EL POLLO CON SABORES

INTERNACIONALES
400
Nmero de caso de clster * FRECUENCIA DE CONSUMO DE POLLO CON

400
Nmero de caso de clster * PREFERENCIA DE TAMAO DEL PLATO CON

400
Nmero de caso de clster * PRECIO DE ACUERDO A LA PREFERENCIA DEL

TAMAO DEL PLATO DE POLLO CON SABORES INTERNACIONALES
400
Nmero de caso de clster * FORMA DE PAGO

400
Nmero de caso de clster * PREFERENCIA EN FORMAS DE TRASLADO DEL
PRODUCTO
400
Nmero de caso de clster * TIPO DE AMBIENTACIN DEL LOCAL

400
Nmero de caso de clster * PREFERENCIA DE GUSTOS EN TEMAS DE

AMBIENTACIN
319
Nmero de caso de clster * EXPECTATIVA DE DIFERENCIACIN DE LOS

POLLOS CON SABORES INTERNACIONALES
398
Nmero de caso de clster * SERVICIOS ADICIONALES

400
Nmero de caso de clster * EXPECTATIVAS DE RECOMENANDACIN DE
400
Nmero de caso de clster*FRE
Nmero de caso de clster
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Total
Nmero de caso de clster*CALIDAD
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Total
10
11
12
13
14
15
16
17
18
19
19
20
21
22
23
24
25
26
27
28
29
30
Total
Nmer
10
11
12
13
14
15
16
17
18
19
20
20
21
22
23
24
25
26
27
28
29
30
Total
Nmero de caso de clster*FACILIDAD P
10
11
12
13
14
15
16
17
18
19
20
21
21
22
23
24
25
26
27
28
29
30
Total
Nmero de caso de clste
10
11
12
13
14
15
16
17
18
19
20
21
22
22
23
24
25
26
27
28
29
30
Total
Nmero de caso de clster*NIVEL DE ATEN
10
11
12
13
14
15
16
17
18
19
20
21
22
23
23
24
25
26
27
28
29
30
Total
Nmero de caso de cl
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
24
25
26
27
28
29
30
Total
Nmero de caso de cls
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
25
26
27
28
29
30
Total
Nmero de caso de clster*MOTIVO DE LA
12
13
14
15
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Total
Nmero de caso de clster*PERCEPCIN DEL PRE
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Total
Nmero de caso de clster*PERCEPCIN DE LA CAL
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Total
Nmero
10
11
12
13
14
15
16
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Total
Nmero de caso de clster*PUBL
10
11
12
13
14
15
16
17
18
18
19
20
21
22
23
24
25
26
27
28
29
30
Total
Nmero de caso de clster*M
10
11
12
13
15
17
18
19
20
21
21
22
23
24
25
26
27
28
29
30
Total
Nmero de caso de clster*CONSUMO DE P
10
11
12
13
14
15
16
17
18
19
20
21
22
22
23
24
25
26
27
28
29
30
Total
Nmero de caso de clster*CALIDAD EN EL
10
11
12
13
14
15
16
17
18
19
20
21
22
23
23
24
25
26
27
28
29
30
Total
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
24
25
26
27
28
29
30
Total
Nmero de caso de clster*PRECIO DE ACU
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
25
26
27
28
29
30
Total
Nmero de caso de clster*FORM
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
26
27
28
29
30
Total
Nmero de caso de clster*PREFERENCIA DE TAMA
10
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
27
28
29
30
Total
Nmero de caso de clster*PREFERENCIA EN FORMAS
10
11
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
28
29
30
Total
Nmero de caso de clster*TIPO DE AMBIE
10
11
12
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
29
30
Total
Nmero de caso de clster*PREFERENCIA D
12
13
14
17
18
19
19
20
23
24
25
26
27
28
29
Total
Nmero de caso de clster*E
10
11
12
13
14
15
16
17
18
19
20
21
22
23
23
24
25
26
27
28
29
30
Total
Nmero de caso de clster*
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
24
25
26
27
28
29
30
Total
Nmero de caso de clster*EXPECTATIVAS DE RECOMENANDACI
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Total
CORRESPONDENCE TABLE=QCL_1(1 30) BY PREGUNTA17(1 5)

/DIMENSIONS=2
/MEASURE=CHISQ
/STANDARDIZE=RCMEAN
/NORMALIZATION=SYMMETRICAL
/PRINT=TABLE RPOINTS CPOINTS
/PLOT=NDIM(1,MAX) BIPLOT(20).
Correspondencia
Notas
Salida creada
Comentarios
Entrada
Datos

Filtro
Ponderacin
Segmentar archivo
trabajo
Sintaxis
Recursos
Tiempo transcurrido
Crdito
CORRESPONDENCE
Version 1.1
by
Data Theory Scaling System Group (DTSS)
Faculty of Social and Behavioral Sciences
Leiden University, The Netherlands
Tabla de corre

1
KFC
2
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
12
27
25
28
29
30
Margen activo
Dimensin
1
74
Valor singular
.305
.228
.212
.205
Total
a. 116 grados de libertad

1
Masa
.038
.003
.010
.003
.003
.015
.003
.003
.003
10
.003
11
.003
12
.080
13
.003
14
.005
15
.010
16
.003
17
.018
18
.053
19
.035
20
.003
21
.003
22
.003
23
.050
24
.065
25
.018
26
.165
27
.320
28
.015
29
.070
30
.003
Total activo
1.000
a. Normalizacin simtrica
FAST FOOD DE MAYOR PREFERENCIA

KFC
Masa
.185
KING BROSTER
.193
CHILIS
.198
MCDONALD'S
.208
FRIDAYS
Total activo
a. Normalizacin simtrica
OVERALS
/VARIABLES=QCL_1(30) PREGUNTA17(5) PREGUNTA18(5)
.218
1.000
/ANALYSIS=QCL_1(SNOM) PREGUNTA17(SNOM) PREGUNTA18(SNOM)

/SETS 3 (1, 1, 1)
/DIMENSION=2
/PRINT FREQ CENTROID FIT QUANT
/PLOT QUANT OBJECT LOADINGS NDIM(1,MAX)
/MAXITER=100
/CONVERGENCE=.00001
/INITIAL=NUMERIC.
Overals
Notas
Salida creada
Comentarios
Entrada
Datos

Filtro
Ponderacin
Segmentar archivo
trabajo
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Recursos
Tiempo transcurrido
Crdito
OVERALS
Version 1.0
by
Data Theory Scaling System Group (DTSS)
Faculty of Social and Behavioral Sciences
Leiden University, The Netherlands

Casos utilizados en anlisis
400
Lista de variables
Establecer
1
FAST FOOD DE MAYOR

PREFERENCIA
MOTIVO DE LA PREFERENCIA DE
LOS PRODUCTOS DE LA
COMPETENCIA
Frecuencias marginales
Establecer 1
Frecuencia marginal
1
15
10
11
12
32
13
14
15
16
17
18
21
19
14
20
21
22
23
20
24
26
25
26
66
27
128
28
29
28
30
Perdidos
Perdido dentro del conjunto
Establecer 2
Frecuencia marginal
KFC
74
KING BROSTER
77
CHILIS
79
MCDONALD'S
83
FRIDAYS
87
Perdidos
Establecer 3
MOTIVO DE LA PREFERENCIA DE LOS PRODUCTOS DE LA COMPETENCIA
Frecuencia marginal
PRECIO
95
CALIDAD
142
SABOR
114
DISEOS PERSONALIZADOS
21
OTROS
Perdidos
19
19
Historial de iteraciones
Prdidas
0a
1.279348
100
1.084690
a. La prdida de la iteracin 0 es la prdida de la solucin con todas las variables nicas tratadas como numricas (con la diferencia de p
b. El proceso de iteracin se ha detenido porque se ha alcanzado el nmero mximo de iteraciones.
Resumen de anlisis
Prdidas
Establecer 1
Establecer 2
Establecer 3
Media
Autovalor
Ajuste
Establecer
1
Nmero de caso de clstera
FAST FOOD DE MAYOR

PREFERENCIAa
MOTIVO DE LA PREFERENCIA DE
LOS PRODUCTOS DE LA
COMPETENCIAa
a. Nivel de escalamiento ptimo: Nominal simple
Cuantificaciones
Establecer 1
Nmero de cas
Frecuencia marginal
1
15
10
11
12
32
13
14
15
16
17
18
21
19
14
20
21
22
23
20
24
26
25
26
66
27
128
28
29
28
30
Perdidos
Establecer 2
FAST FOOD DE MAY
Frecuencia marginal
KFC
74
KING BROSTER
77
CHILIS
79
MCDONALD'S
83
FRIDAYS
87
Perdidos
Establecer 3
MOTIVO DE LA PREFERENCIA DE LOS
Frecuencia marginal
PRECIO
95
CALIDAD
142
SABOR
114
21
OTROS
Perdidos
19
Centroides
Establecer 1
Nmero de caso de clste
Frecuencia marginal
1
15
10
11
12
32
13
14
15
16
17
18
21
19
14
20
21
22
23
20
24
26
25
26
66
27
128
28
29
28
30
Perdidos
Establecer 2
FAST FOOD DE MAYOR PREFER
Frecuencia marginal
KFC
74
KING BROSTER
77
CHILIS
79
MCDONALD'S
83
FRIDAYS
87
Perdidos
Establecer 3
MOTIVO DE LA PREFERENCIA DE LOS PRODUCTO
Frecuencia marginal
Frecuencia marginal
PRECIO
95
CALIDAD
142
SABOR
114
21
OTROS
Perdidos
19
15-NOV-2014 10:02:34
F:\DATOS SPSS ENCUESTA.sav
Conjunto_de_datos1
<ninguno>
<ninguno>
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400
Los valores perdidos definidos por el usuario se

tratan como perdidos.
Las estadsticas se basan en todos los casos con
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procedimiento.
RELIABILITY
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to de casos
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15-NOV-2014 10:12:15
F:\DATOS SPSS ENCUESTA.sav
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<ninguno>
<ninguno>
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MISSING=EXCLUDE: Los valores perdidos definidos
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LISTWISE: Los estadsticos se basan en casos sin

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15-NOV-2014 11:19:22
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SPSS ENCUESTA.sav
Conjunto_de_datos1
<ninguno>
<ninguno>
<ninguno>
400
Las estadsticas para cada par de variables se basan
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/PRINT=TWOTAIL NOSIG
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00:00:00.02
OS SPSS ENCUESTA.sav
Correlaciones
CONSUMO DE
POLLO CON
SABORES
INTERNACIONALES
CANTIDAD DE EFECTIVO CUANDO SE SALE A

CONSUMIR
1
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POLLO CON
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15-NOV-2014 11:26:46
SPSS ENCUESTA.sav
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<ninguno>
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400
Los valores perdidos definidos por el usuario se trata
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00:00:00.05
Zscore(PREGUNTA12) CANTIDAD DE EFECTIVO
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Zscore(PREGUNTA25) CONSUMO DE POLLO
Zscore(PREGUNTA26) CALIDAD EN EL POLLO
Zscore(PREGUNTA38) EXPECTATIVAS DE
RECOMENANDACIN DE CONSUMO DE POLLO
stadsticos descriptivos
Mnimo
Mximo
Media
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1.87
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1.84
15-NOV-2014 11:28:56
SPSS ENCUESTA.sav
Conjunto_de_datos1
<ninguno>
<ninguno>
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400
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ZPREGUNTA26 ZPREGUNTA38
/METHOD BAVERAGE
/MEASURE=SEUCLID
/PRINT SCHEDULE
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00:00:02.44
en de procesamiento de casosa,b
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15-NOV-2014 11:31:12
SPSS ENCUESTA.sav
Conjunto_de_datos1
<ninguno>
<ninguno>
<ninguno>
400
Las estadsticas se basan en casos sin valores
perdidos para cualquier variable de clster utilizada.
QUICK CLUSTER ZPREGUNTA12 ZPREGUNTA25

ZPREGUNTA26 ZPREGUNTA38
/MISSING=LISTWISE
/CRITERIA=CLUSTER(30) MXITER(10)
CONVERGE(0)
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/SAVE CLUSTER
/PRINT INITIAL CLUSTER DISTAN.
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4.723
1.719
2.605
2.000
3.432
4.767
4.429
5.876
6.776
2.605
4.488
5.575
4.728
5.382
6.341
3.370
2.398
4.060
5.933
6.756
8.027
2.452
4.793
6.393
3.870
2.878
3.432
6.272
2.551
1.670
4.207
4.101
4.504
4.777
4.447
6.181
2.419
4.201
6.010
4.426
4.784
6.421
6.099
2.300
2.971
4.009
3.971
5.211
5.200
2.922
4.431
2.942
3.000
4.438
4.955
3.364
4.738
3.648
1.933
3.862
3.255
2.556
4.209
5.176
3.672
4.899
2.913
3.860
5.775
7.352
7.000
6.751
14.000
1.000
4.000
1.000
1.000
6.000
1.000
1.000
1.000
1.000
1.000
32.000
1.000
2.000
4.000
1.000
7.000
21.000
14.000
1.000
1.000
1.000
20.000
26.000
7.000
66.000
129.000
6.000
28.000
1.000
400.000
0.000
PREGUNTA14 PREGUNTA15 PREGUNTA16 PREGUNTA17 PREGUNTA18 PREGUNTA19 PREGUNTA21 PREGUNTA22 PREGUNTA23 P
PREGUNTA14 PREGUNTA15 PREGUNTA16 PREGUNTA17 PREGUNTA18 PREGUNTA19 PREGUNTA21 PREGUNTA22 PREGUNTA23 P
15-NOV-2014 11:58:14
SPSS ENCUESTA.sav
Conjunto_de_datos1
<ninguno>
<ninguno>
<ninguno>
400
Las estadsticas para cada tabla se basan en todos
los casos con datos vlidos en los rangos
especificados para todas las variables en cada tabla.
CROSSTABS
/TABLES=QCL_1 BY PREGUNTA8 PREGUNTA10
PREGUNTA38
/CELLS=COUNT ROW
/COUNT ROUND CELL.
00:00:00.36
00:00:00.36
2
131029
Casos
Vlido
Perdidos
Porcentaje
Porcentaje
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
95.3%
19
4.8%
100.0%
0.0%
100.0%
0.0%
88.8%
45
11.3%
99.8%
.3%
86.8%
53
13.3%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
79.8%
81
20.3%
99.5%
.5%
100.0%
0.0%
100.0%
0.0%
e caso de clster*FRECUENCIA DE CONSUMO DE POLLO A LA SEMANA tabulacin cruzada
FRECUENCIA DE CONSUMO DE POLLO A LA SEM

0
Recuento
% dentro de Nmero de caso de clster
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
1 a 2 veces
0
0.0%
26.7%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
33.3%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
6.3%
0.0%
0.0%
0.0%
50.0%
0.0%
75.0%
0.0%
100.0%
Recuento
14.3%
42.9%
0.0%
28.6%
0.0%
35.7%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
25.0%
0.0%
19.2%
0.0%
14.3%
16
0.0%
24.2%
39
0.0%
30.5%
0.0%
0.0%
0.0%
14.3%
100.0%
0.0%
102
.5%
25.5%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
o de clster*CALIDAD EN LA COMIDA tabulacin cruzada

CALIDAD EN LA COMIDA
Definitivamente SI
SI
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
14
93.3%
6.7%
100.0%
0.0%
75.0%
25.0%
100.0%
0.0%
100.0%
0.0%
66.7%
33.3%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
17
15
53.1%
46.9%
100.0%
0.0%
0.0%
100.0%
25.0%
75.0%
100.0%
0.0%
14.3%
85.7%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
11
10
52.4%
47.6%
35.7%
64.3%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
11
55.0%
45.0%
15
11
57.7%
42.3%
42.9%
42.9%
25
39
37.9%
59.1%
43
85
33.6%
66.4%
66.7%
33.3%
22
78.6%
21.4%
0.0%
100.0%
188
209
47.0%
52.3%
Nmero de caso de clster*FRECUENCIA DE CONSUMO FUERA DE CASA A LA SEMANA tabulacin cru
FRECUENC
0
Recuento
Recuento
1
0
0.0%
46.7%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
66.7%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
25.0%
0.0%
0.0%
0.0%
50.0%
0.0%
25.0%
0.0%
0.0%
0.0%
42.9%
0.0%
23.8%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
7.1%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
5.0%
0.0%
26.9%
0.0%
14.3%
13
0.0%
19.7%
33
.8%
25.8%
0.0%
33.3%
0.0%
7.1%
0.0%
0.0%
92
.5%
23.0%
Nmero de caso de clster*CANTIDAD DE EFECTIVO CUANDO SALE A CONSUMIR tabulacin cruzada
CANTIDAD DE E
10 SOLES
Recuento
Recuento
Recuento
20 SOLES
0
0.0%
0.0%
0.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
25.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
6.3%
15.6%
0.0%
100.0%
0.0%
0.0%
25.0%
25.0%
0.0%
0.0%
71.4%
14.3%
0.0%
28.6%
0.0%
28.6%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
35.0%
11.5%
3.8%
0.0%
0.0%
28
7.6%
42.4%
21
36
16.4%
28.1%
0.0%
0.0%
7.1%
32.1%
0.0%
100.0%
40
102
10.0%
25.5%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
de clster*FACILIDAD PARA ADQUIRIR EL POLLO BROASTER tabulacin cruzada

FACILIDAD PARA ADQUIRIR EL POLLO BROASTER
Definitivamente SI
Recuento
Recuento
Recuento
Recuento
SI
1
14
6.7%
93.3%
0.0%
0.0%
50.0%
25.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
100.0%
0.0%
0.0%
100.0%
16.7%
83.3%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
28
6.3%
87.5%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
85.7%
19
9.5%
90.5%
13
7.1%
92.9%
0.0%
100.0%
100.0%
0.0%
100.0%
0.0%
16
20.0%
80.0%
22
3.8%
84.6%
14.3%
85.7%
13
48
19.7%
72.7%
111
5.5%
86.7%
16.7%
83.3%
17
28.6%
60.7%
0.0%
100.0%
49
325
12.3%
81.3%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
mero de caso de clster*CANTIDAD DE PRECIO QUE SE PAGA POR POLLO BROASTER tabulacin cruzada
CANTIDAD DE PRECIO QUE SE PAGA POR

5 SOLES
Recuento
Recuento
Recuento
Recuento
Recuento
10 SOLES
1
6.7%
0.0%
0.0%
0.0%
0.0%
25.0%
0.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
100.0%
33.3%
16.7%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
15.6%
18.8%
0.0%
0.0%
50.0%
0.0%
25.0%
25.0%
100.0%
0.0%
14.3%
0.0%
19.0%
23.8%
7.1%
7.1%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
15.0%
10.0%
11.5%
19.2%
0.0%
28.6%
12
10.6%
18.2%
19
27
14.8%
21.1%
50.0%
0.0%
14.3%
17.9%
0.0%
0.0%
58
70
14.5%
17.5%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
clster*NIVEL DE ATENCIN QUE BRINDAN LOS FAST FOOD DE POLLO BROASTER tabulacin cruzada
NIVEL DE ATENCIN QUE BRINDAN LOS FAST FOOD DE PO

Definitivamente SI
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
SI
0
0.0%
46.7%
100.0%
0.0%
0.0%
50.0%
0.0%
100.0%
0.0%
100.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
83.3%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
18
0.0%
56.3%
0.0%
100.0%
0.0%
100.0%
25.0%
75.0%
0.0%
100.0%
14.3%
71.4%
17
0.0%
81.0%
10
0.0%
71.4%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
11
0.0%
55.0%
17
7.7%
65.4%
0.0%
57.1%
44
0.0%
66.7%
91
2.3%
71.1%
0.0%
100.0%
21
3.6%
75.0%
0.0%
100.0%
10
272
2.5%
68.0%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Nmero de caso de clster*PROPAGANDA DE LOS FAST FOOD tabulacin cruzada

PROPAGANDA DE LOS FAST FOOD
Definitivamente SI
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
SI
0
0.0%
6.7%
0.0%
100.0%
25.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
15
0.0%
46.9%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
14.3%
71.4%
11
0.0%
52.4%
0.0%
50.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
12
0.0%
60.0%
10

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
38.5%
0.0%
71.4%
41
6.1%
62.1%
77
3.9%
60.2%
0.0%
33.3%
18
3.6%
64.3%
0.0%
100.0%
13
218
3.3%
54.5%
mero de caso de clster*FAST FOOD DE MAYOR PREFERENCIA tabulacin cruzada

KFC
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
KING BROSTER
2
13.3%
13.3%
0.0%
100.0%
0.0%
25.0%
0.0%
0.0%
0.0%
100.0%
33.3%
16.7%
0.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
21.9%
9.4%
0.0%
0.0%
50.0%
50.0%
25.0%
0.0%
0.0%
0.0%
14.3%
28.6%
0.0%
23.8%
21.4%
21.4%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
25.0%
35.0%
23.1%
30.8%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
28.6%
14.3%
12
18.2%
12.1%
25
25
19.5%
19.5%
16.7%
16.7%
17.9%
17.9%
0.0%
100.0%
74
77
18.5%
19.3%
clster*MOTIVO DE LA PREFERENCIA DE LOS PRODUCTOS DE LA COMPETENCIA tabulacin cruzada
MOTIVO DE LA PREFERENCIA DE LOS PRODUCTOS DE LA
PRECIO
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
CALIDAD
3
20.0%
40.0%
0.0%
100.0%
33.3%
66.7%
100.0%
0.0%
100.0%
0.0%
33.3%
33.3%
0.0%
100.0%
0.0%
0.0%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
0.0%
11
25.0%
34.4%
0.0%
100.0%
100.0%
0.0%
0.0%
0.0%
20.0%
0.0%
19.0%
23.8%
15.4%
61.5%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
15.0%
40.0%
10
26.9%
38.5%
42.9%
28.6%
18
22
28.6%
34.9%
32
47
25.6%
37.6%
50.0%
50.0%
Recuento
12
16.7%
50.0%
0.0%
0.0%
95
142
24.9%
37.3%
Recuento
Recuento
*PERCEPCIN DEL PRECIO DE LOS PRODUCTOS DE LA COMPETENCIA tabulacin cruzada
PERCEPCIN DEL PRECIO DE LOS PRODUCTOS DE LA COMPETENC

MUY CARO
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
CARO
2
13.3%
20.0%
0.0%
0.0%
25.0%
25.0%
0.0%
0.0%
0.0%
100.0%
16.7%
50.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
28.1%
28.1%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
100.0%
0.0%
0.0%
50.0%
0.0%
25.0%
100.0%
0.0%
28.6%
14.3%
23.8%
38.1%
35.7%
14.3%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
25.0%
45.0%
3.8%
34.6%
42.9%
0.0%
15
18
22.7%
27.3%
43
29
33.6%
22.7%
50.0%
0.0%
10
28.6%
35.7%
Recuento
0.0%
100.0%
107
109
26.8%
27.3%

Recuento
ERCEPCIN DE LA CALIDAD DE LOS PRODUCTOS DEL KING BROASTER tabulacin cruzada
PERCEPCIN DE LA CALIDAD DE LOS PRODUCTOS DEL KING BROAS

MUY MALA
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
MALA
0
0.0%
6.7%
0.0%
0.0%
50.0%
25.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
9.4%
21.9%
0.0%
0.0%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
0.0%
0.0%
25.0%
0.0%
0.0%
0.0%
14.3%
9.5%
9.5%
21.4%
14.3%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
10
50.0%
0.0%
3.8%
15.4%
0.0%
28.6%
11
16.7%
13.6%
22
3.1%
17.2%
33.3%
16.7%
32.1%
7.1%
100.0%
0.0%
Recuento
50
56
12.5%
14.0%
Nmero de caso de clster*FRECUENCIA DE CONSUMO DE LOS PRODUCTOS DEL KING BROASTER tabulaci
FRECUENCIA DE
0
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0
0
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
17.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
14.3%
0.0%
0.0%
18.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
16.0%
0.0%
28.6%
0.0%
5.4%
3.6%
17
13.6%
1.6%
0.0%
0.0%
5.3%
0.0%
35
9.9%
1.7%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
caso de clster*PUBLICIDAD DE LOS FAST FOOD DE POLLO BROASTER tabulacin cruzada
PUBLICIDAD DE LOS FAST FOOD DE POLLO BROA

Definitivamente SI
Recuento
SI
0

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
6.7%
0.0%
100.0%
25.0%
75.0%
0.0%
100.0%
0.0%
100.0%
0.0%
16.7%
0.0%
100.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
27
3.2%
87.1%
0.0%
100.0%
0.0%
0.0%
0.0%
75.0%
0.0%
0.0%
0.0%
85.7%
14

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
4.8%
66.7%
12
0.0%
85.7%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
13
20.0%
65.0%
22
0.0%
84.6%
14.3%
85.7%
55
7.6%
83.3%
120
1.6%
93.8%
0.0%
33.3%
17
21.4%
60.7%
0.0%
100.0%
22
314
5.5%
78.7%
o de caso de clster*MEDIOS EN LOS CULES SE VI PUBLICIDAD DE LOS FAST FOOD tabulacin cruzada
MEDIOS EN LOS CULES SE VI PUBLICIDA

TV
Recuento
Recuento
RADIO
0
0.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
100.0%
0.0%
0.0%
25.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
27.6%
0.0%
100.0%
0.0%
66.7%
0.0%
50.0%
16.7%
40.0%
0.0%
10
83.3%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
10
52.6%
15.8%
36.4%
4.5%
42.9%
0.0%
24
37.5%
7.8%
49
39.8%
1.6%
0.0%
0.0%
10
38.5%
3.8%
100.0%
0.0%
141
15
40.6%
4.3%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
lster*CONSUMO DE POLLO CON SABORES INTERNACIONALES tabulacin cruzada

Definitivamente SI
Recuento
Recuento
Recuento
Recuento
Recuento
SI
8
53.3%
46.7%
0.0%
100.0%
25.0%
75.0%
0.0%
100.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
100.0%
50.0%
50.0%
0.0%
100.0%
0.0%
100.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
30
6.3%
93.8%
0.0%
100.0%
50.0%
50.0%
0.0%
75.0%
0.0%
100.0%
14.3%
57.1%
11
52.4%
42.9%
11
14.3%
78.6%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
10
45.0%
50.0%
23
7.7%
88.5%
28.6%
57.1%
10
56
15.2%
84.8%
116
3.1%
90.6%
50.0%
50.0%
19
32.1%
67.9%
0.0%
100.0%
71
313
17.8%
78.3%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
ster*CALIDAD EN EL POLLO CON SABORES INTERNACIONALES tabulacin cruzada

Definitivamente SI
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
SI
13
86.7%
13.3%
0.0%
100.0%
50.0%
50.0%
100.0%
0.0%
0.0%
100.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
83.3%
16.7%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
16
16
50.0%
50.0%
0.0%
100.0%
50.0%
50.0%
0.0%
50.0%
0.0%
100.0%
14.3%
71.4%
16
76.2%
19.0%
42.9%
57.1%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
14

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
70.0%
30.0%
12
14
46.2%
53.8%
57.1%
42.9%
37
29
56.1%
43.9%
36
82
28.1%
64.1%
100.0%
0.0%
23
82.1%
17.9%
0.0%
100.0%
199
187
49.8%
46.8%
Nmero de caso de clster*FRECUENCIA DE CONSUMO DE POLLO CON SABORES INTERNACIONALES
FRECUENC
0
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0
0
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
0.0%
0.0%
0.0%
0.0%
3.0%
.8%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
.3%
.8%
clster*PRECIO DE ACUERDO A LA PREFERENCIA DEL TAMAO DEL PLATO DE POLLO CON SABORES INTERNACIONALES
PRECIO DE ACUERDO A LA PREFERENCIA DEL TAMAO D

5 SOLES
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
10 SOLES
1
6.7%
40.0%
0.0%
0.0%
25.0%
25.0%
0.0%
100.0%
0.0%
100.0%
0.0%
50.0%
0.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
12.5%
25.0%
0.0%
100.0%
50.0%
0.0%
0.0%
100.0%
0.0%
0.0%
14.3%
57.1%
14.3%
42.9%
14.3%
35.7%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
20.0%
40.0%
3.8%
34.6%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
42.9%
28.6%
31
10.6%
47.0%
69
5.5%
53.9%
0.0%
33.3%
10.7%
28.6%
0.0%
100.0%
38
176
9.5%
44.0%
caso de clster*FORMA DE PAGO tabulacin cruzada

FORMA DE PAGO
TARJETA
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
EFECTIVO
1
14
6.7%
93.3%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
29
6.3%
90.6%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
20
4.8%
95.2%
12
7.1%
85.7%
0.0%
100.0%
0.0%
100.0%
100.0%
0.0%
18
10.0%
90.0%
21
19.2%
80.8%
14.3%
85.7%
59
10.6%
89.4%
16
112
12.5%
87.5%
16.7%
83.3%
25
10.7%
89.3%
0.0%
100.0%
43
355
10.8%
88.8%
Recuento
Recuento
Recuento
Recuento
Recuento
REFERENCIA DE TAMAO DEL PLATO CON SABORES INTERNACIONALES tabulacin cruzada
PREFERENCIA DE TAMAO DEL PLATO CON SABORES INTERNACIONA

PEQUEO
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
MEDIANO
3
20.0%
46.7%
0.0%
0.0%
25.0%
75.0%
0.0%
0.0%
0.0%
100.0%
16.7%
83.3%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
100.0%
0.0%
100.0%
17
21.9%
53.1%
0.0%
100.0%
50.0%
50.0%
0.0%
50.0%
0.0%
100.0%
57.1%
28.6%
14
19.0%
66.7%
28.6%
50.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
14
25.0%
70.0%
12
23.1%
46.2%
57.1%
14.3%
14
43
21.2%
65.2%
27
75

Recuento
Recuento
Recuento
Recuento
21.1%
58.6%
0.0%
50.0%
18
10.7%
64.3%
0.0%
100.0%
84
233
21.0%
58.3%
FERENCIA EN FORMAS DE TRASLADO DEL PRODUCTO tabulacin cruzada

PREFERENCIA EN FORMAS DE TRASLADO DEL PRODUCTO
CAJA
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
BOLSA DE PAPEL
9
60.0%
33.3%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
50.0%
16.7%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
0.0%
20
62.5%
12.5%
100.0%
0.0%
50.0%
50.0%
50.0%
0.0%
100.0%
0.0%
71.4%
14.3%
12
57.1%
33.3%
10
71.4%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
14
70.0%
20.0%
15
57.7%
30.8%
42.9%
42.9%
41
14
62.1%
21.2%
64
23
50.0%
18.0%
66.7%
16.7%
18
64.3%
25.0%
0.0%
0.0%
232
81
58.0%
20.3%
Recuento
Recuento
Recuento
lster*TIPO DE AMBIENTACIN DEL LOCAL tabulacin cruzada

TIPO DE AMBIENTACIN DEL LOCAL
TRADICIONAL
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
TEMTICO
1
6.7%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
22

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
9.4%
68.8%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
14.3%
57.1%
14.3%
38.1%
28.6%
35.7%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
15
5.0%
75.0%
17
3.8%
65.4%
28.6%
28.6%
53
9.1%
80.3%
14
89
10.9%
69.5%
16.7%
0.0%
18
14.3%
64.3%
0.0%
0.0%
45
243
11.3%
60.8%
Recuento
Recuento
ster*PREFERENCIA DE GUSTOS EN TEMAS DE AMBIENTACIN tabulacin cruzada

PREFERENCIA DE GUSTOS EN TEMAS DE AMBIENTACIN
Definitivamente SI
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
SI
10
71.4%
28.6%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
83.3%
16.7%
100.0%
0.0%
0.0%
100.0%
24
11.1%
88.9%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
47.1%
47.1%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
11.1%
88.9%
0.0%
100.0%
47.1%
52.9%
23
4.2%
95.8%
25.0%
75.0%
11
40
19.3%
70.2%
15
84
15.0%
84.0%
60.0%
40.0%
14
30.4%
60.9%
74
235
23.2%
73.7%
de caso de clster*EXPECTATIVA DE DIFERENCIACIN DE LOS POLLOS CON SABORES INTERNACIONALES tabulacin cr
EXPECTATIVA DE DIFERENCIACIN DE LOS

SABOR
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
INNOVACIN
1
6.7%
6.7%
0.0%
0.0%
50.0%
25.0%
0.0%
100.0%
100.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
16.7%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
11
34.4%
25.0%
0.0%
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
0.0%
14.3%
14.3%
10
23.8%
47.6%
42.9%
28.6%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
20.0%
15.0%
23.1%
15.4%
14.3%
14.3%
15
21
22.7%
31.8%
44
42
34.6%
33.1%
0.0%
0.0%
29.6%
22.2%
0.0%
0.0%
107
107
26.9%
26.9%
ro de caso de clster*SERVICIOS ADICIONALES tabulacin cruzada

SERVICIOS ADICIONALES
JUEGOS
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
DELIVERY
3
20.0%
40.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
33.3%
0.0%

Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
100.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
25.0%
21.9%
0.0%
100.0%
50.0%
50.0%
75.0%
25.0%
100.0%
0.0%
42.9%
28.6%
33.3%
9.5%
42.9%
14.3%
0.0%
100.0%
100.0%
0.0%
0.0%
0.0%
45.0%
10.0%
15.4%
19.2%
28.6%
28.6%
17
20
25.8%
30.3%
26
42
20.3%
32.8%
0.0%
16.7%
21.4%
17.9%
100.0%
0.0%
102
103
25.5%
25.8%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
DE RECOMENANDACIN DE CONSUMO DE POLLO CON SABORES INTERNACIONALES tabulacin cruzada
EXPECTATIVAS DE RECOMENANDACIN DE CONSUMO DE POLLO CON S

INTERNACIONALES
Definitivamente SI
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
SI
14
93.3%
6.7%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
66.7%
33.3%
0.0%
100.0%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
27
12.5%
84.4%
0.0%
100.0%
50.0%
50.0%
0.0%
50.0%
0.0%
100.0%
0.0%
85.7%
11
10
52.4%
47.6%
10
21.4%
71.4%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
14
25.0%
70.0%
24
3.8%
92.3%
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
Recuento
15-NOV-2014 13:31:04
SPSS ENCUESTA.sav
Conjunto_de_datos1
<ninguno>
<ninguno>
<ninguno>
400
28.6%
71.4%
14
49
21.2%
74.2%
14
105
10.9%
82.0%
16.7%
83.3%
10
17
35.7%
60.7%
0.0%
100.0%
88
291
22.0%
72.8%
CORRESPONDENCE TABLE=QCL_1(1 30) BY

PREGUNTA17(1 5)
/DIMENSIONS=2
/MEASURE=CHISQ
/STANDARDIZE=RCMEAN
/NORMALIZATION=SYMMETRICAL
/PRINT=TABLE RPOINTS CPOINTS
/PLOT=NDIM(1,MAX) BIPLOT(20).
00:00:00.42
00:00:00.53
Tabla de correspondencias
KING BROSTER
CHILIS
MCDONALD'S
16
13
25
26
29
77
79
83
Resumen
Inercia
Chi cuadrado
Sig.
.093
.052
.045
.042
.232
92.989
.943a
Puntos de fila generalesa

Puntuacin en dimensin
Inercia
.289
.282
.002
-3.140
-1.781
.010
.089
-.222
.002
2.310
-3.117
.010
-3.140
-1.781
.010
-.301
.173
.006
1.144
1.594
.010
.041
2.417
.009
2.310
-3.117
.010
-3.140
-1.781
.010
2.310
-3.117
.010
.319
.372
.006
.041
2.417
.009
-1.835
-.615
.008
1.017
.155
.009
1.144
1.594
.010
-.310
-.075
.002
.031
.128
.013
-.281
.210
.002
2.310
-3.117
.010
2.310
-3.117
.010
-.530
.551
.011
-.878
-.154
.013
-.681
-.039
.010
.387
-.532
.006
.319
.065
.007
.019
-.078
.003
-.022
.347
.001
.013
.170
.001
-3.140
-1.781
.010
.232
Puntos de columna generalesa

Puntuacin en dimensin
Inercia
-.162
.126
.036
-.958
-.406
.065
.705
-.711
.055
.349
.364
.041
.012
.551
.036
.232
15-NOV-2014 13:55:11
SPSS ENCUESTA.sav
Conjunto_de_datos1
<ninguno>
<ninguno>
<ninguno>
400
OVERALS
/VARIABLES=QCL_1(30) PREGUNTA17(5)
PREGUNTA18(5)
/ANALYSIS=QCL_1(SNOM) PREGUNTA17(SNOM)
PREGUNTA18(SNOM)
/SETS 3 (1, 1, 1)
/DIMENSION=2
/PRINT FREQ CENTROID FIT QUANT
/PLOT QUANT OBJECT LOADINGS NDIM(1,MAX)
/MAXITER=100
/CONVERGENCE=.00001
/INITIAL=NUMERIC.
00:00:01.05
00:00:01.12
es
Nmero de categoras
Nivel de escalamiento
ptimo
30 Nominal simple
5 Nominal simple
5 Nominal simple
ones
Diferencia de la
iteracin anterior
Ajuste
.720652
.915310
.000016
ricas (con la diferencia de prdida de 0,0001 y el nmero mximo de iteraciones 50).
n de anlisis
Dimensin
1
Suma
.042
.971
1.013
1.407
.456
1.864
.034
.343
.377
.495
.590
1.085
.505
.410
.915
Ajuste
Ajuste mltiple
Dimensin
1
Suma
1.438
.120
1.558
.074
.570
.644
.016
.604
.620

Coordenadas de categoras nicas
Dimensin
Cuantificacin
.045
.053
-.011
-.096
-.115
.023
.076
.091
-.018
.062
.074
-.015
.207
.248
-.049
.086
.103
-.020
-.002
-.002
.000
.179
.215
-.042
-.202
-.242
.048
-9.335
-11.183
2.202
-14.744
-17.662
3.479
.062
.074
-.015
.140
.168
-.033
.227
.272
-.054
-.058
-.070
.014
-9.679
-11.595
2.284
.071
.085
-.017
.073
.088
-.017
.034
.040
-.008
-.202
-.242
.048
.154
.185
-.036
-.056
-.067
.013
.084
.101
-.020
.059
.071
-.014
.050
.060
-.012
.079
.094
-.019
.045
.054
-.011
.132
.159
-.031
.043
.051
-.010
-.057
-.068
.013
FAST FOOD DE MAYOR PREFERENCIAa

Dimensin
Cuantificacin
-.080
-.021
-.061
-.401
-.106
-.303
-1.551
-.410
-1.171
.346
.091
.261
1.466
.388
1.107
A PREFERENCIA DE LOS PRODUCTOS DE LA COMPETENCIA a

Dimensin
Cuantificacin
-1.573
-.169
-1.222
.796
.085
.619
.490
.053
.381
.042
.004
.032
-2.298
-.246
-1.786

Centroides proyectados
Centroides de categora
Dimensin
Dimensin
2
.053
1
-.011
.092
-.115
.023
-.065
.091
-.018
.093
.074
-.015
-.309
.248
-.049
.005
.103
-.020
.108
-.002
.000
.139
.215
-.042
.455
-.242
.048
-.371
-11.183
2.202
-11.159
-17.662
3.479
-17.795
.074
-.015
.095
.168
-.033
.446
.272
-.054
.049
-.070
.014
-.092
-11.595
2.284
-11.429
.085
-.017
.093
.088
-.017
.103
.040
-.008
.099
-.242
.048
-.371
.185
-.036
-.288
-.067
.013
.022
.101
-.020
.077
.071
-.014
.083
.060
-.012
-.037
.094
-.019
.078
.054
-.011
.050
.159
-.031
.136
.051
-.010
.084
-.068
.013
-.056
FOOD DE MAYOR PREFERENCIAa

Dimensin
Dimensin
-.021
-.061
.053
-.106
-.303
-.151
-.410
-1.171
-.458
.091
.261
-.004
.388
1.107
.356
ENCIA DE LOS PRODUCTOS DE LA COMPETENCIA a

Dimensin
Dimensin
-.169
-1.222
-.100
.085
.619
.157
.053
.381
.119
.004
.032
.077
-.246
-1.786
-.166
EXPECTATIVAS DE
RECOMENANDACI
N DE CONSUMO DE
POLLO CON
SABORES
INTERNACIONALES
-.231**
.000
399
.441**
.000
399
.350**
.000
397
1
399
Desviacin estndar
1.834
.455
.599
.520
Total
Porcentaje
100.0
ra aparicin del clster de etapa

Clster 2
Etapa siguiente
0
10
16
49
145
13
125
316
14
18
24
12
11
21
45
44
273
51
115
32
51
21
20
25
25
24
23
102
22
28
28
32
26
30
30
29
37
37
27
40
39
42
45
44
31
56
40
33
48
38
50
50
34
77
48
36
53
35
80
70
61
43
103
60
41
59
19
124
53
52
66
56
59
54
65
60
65
55
64
57
88
47
86
64
66
62
68
58
76
63
85
68
67
71
71
46
185
69
91
86
103
76
77
74
98
75
335
223
80
79
97
98
85
88
124
82
95
72
135
91
83
117
95
185
87
112
112
117
97
89
196
135
94
202
81
157
196
157
102
101
105
73
279
105
104
107
107
106
110
110
189
108
114
194
92
134
114
113
188
17
173
179
93
120
167
120
119
139
134
146
128
84
130
159
127
126
143
123
205
130
129
137
336
143
139
121
238
96
158
137
136
153
152
133
142
173
142
141
165
132
209
159
354
122
155
209
165
158
153
174
138
164
150
160
155
154
172
160
100
177
149
171
144
169
156
207
169
172
164
163
342
148
182
171
118
200
200
161
286
286
166
256
162
232
140
261
151
295
177
257
175
199
295
116
234
207
182
181
218
199
232
90
343
188
256
186
191
109
334
191
190
195
202
195
111
249
193
198
99
276
198
197
210
183
211
168
280
210
192
349
218
338
337
234
180
226
211
147
233
201
244
208
216
226
216
238
244
213
219
219
203
236
217
221
221
220
227
227
78
323
279
276
212
237
222
230
237
230
229
241
241
184
264
340
206
356
236
235
242
228
247
214
269
242
247
231
246
239
266
246
215
245
346
243
270
240
250
250
341
248
253
253
270
251
263
280
266
187
259
176
267
261
343
267
258
340
263
262
282
353
282
255
285
260
345
269
268
274
252
281
281
274
15
347
272
288
333
225
292
344
288
224
321
254
290
271
346
265
341
285
292
283
327
170
287
350
278
293
293
339
327
284
324
289
351
303
178
300
300
299
306
297
304
296
311
305
304
294
348
302
310
301
326
298
348
326
310
329
308
313
345
313
312
331
365
324
335
318
317
365
321
369
319
332
323
322
357
315
351
332
307
328
291
352
378
309
350
331
330
382
325
349
366
366
77
357
131
358
360
359
355
233
361
249
352
353
185
363
354
267
356
245
362
273
355
306
368
202
369
287
361
324
362
341
363
264
360
344
370
339
367
234
368
335
381
384
376
337
380
340
377
346
379
343
379
378
318
382
334
376
377
348
375
320
381
380
384
385
389
391
387
366
392
367
388
364
390
362
386
370
383
357
386
365
390
387
358
391
392
379
388
375
393
377
393
373
395
378
396
374
394
376
395
387
394
391
396
392
397
394
397
395
398
399
Centros de clsteres i
-1.32628
2.49035
-.78105
.30942
-1.32628
.29651
.29651
.29651
2.49289
2.49289
2.42542
-.91423
.75559
.75559
4.09524
2.23211
-1.61636
2.23211
.30788
.30788
Historial de iteracio
0.000
.545
0.000
0.000
0.000
0.000
.545
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
es 4. La distancia mnimo entre los centros iniciales es 1.670.
Centros de clsteres
-1.32628
2.49035
-.78105
.30942
-1.32628
.29651
.29651
.29651
2.49289
2.49289
2.42542
-.91423
.75559
.75559
4.09524
2.23211
-1.61636
2.23211
.30788
.30788
Distancias entre centros de c

5
6.605
2.209
5.626
5.439
7.806
5.213
3.207
4.723
2.000
4.429
3.473
4.796
1.719
3.432
5.876
4.006
6.384
2.605
4.767
6.776
6.366
1.757
3.740
3.364
5.320
4.009
6.942
6.366
1.757
5.320
3.740
4.009
3.117
3.117
4.470
3.364
6.942
4.470
3.719
3.347
4.943
3.536
1.670
2.337
2.605
6.285
3.854
4.143
2.263
4.533
2.398
3.143
2.859
5.967
4.735
6.670
5.575
6.069
4.796
5.320
1.757
4.716
3.347
5.512
3.279
5.158
2.516
1.929
4.242
2.771
6.599
2.000
4.465
5.655
2.884
5.880
3.060
2.558
3.160
5.705
3.322
4.799
5.088
7.060
4.355
3.131
3.899
2.957
4.587
5.010
3.517
4.563
4.796
6.069
4.319
4.939
2.967
5.078
7.125
1.924
5.424
2.605
3.207
2.759
4.562
4.013
3.403
4.734
6.747
3.596
2.851
2.770
2.374
4.735
3.491
4.430
2.946
4.448
5.597
3.930
3.605
2.557
2.892
5.524
2.654
3.992
1.934
2.371
4.066
5.459
2.989
4.273
4.947
7.383
5.246
2.570
4.253
3.386
5.931
5.078
9.606
5.869
5.785
4.431
3.719
REGUNTA21 PREGUNTA22 PREGUNTA23 PREGUNTA24 PREGUNTA25 PREGUNTA26 PREGUNTA29 PREGUNTA30 PREGUNTA31 PR
REGUNTA21 PREGUNTA22 PREGUNTA23 PREGUNTA24 PREGUNTA25 PREGUNTA26 PREGUNTA29 PREGUNTA30 PREGUNTA31 PR
Total
N
Porcentaje
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
n cruzada
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
400
100.0%
ECUENCIA DE CONSUMO DE POLLO A LA SEMANA

3 a 4 veces
5 a 6 veces
Todos los das
Total
15
33.3%
33.3%
6.7%
100.0%
0.0%
100.0%
0.0%
100.0%
50.0%
50.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
66.7%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
20
32
62.5%
25.0%
6.3%
100.0%
100.0%
0.0%
0.0%
100.0%
50.0%
0.0%
0.0%
100.0%
25.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
28.6%
14.3%
0.0%
100.0%
12
21
57.1%
14.3%
0.0%
100.0%
14
42.9%
14.3%
7.1%
100.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
10
20
50.0%
25.0%
0.0%
100.0%
26
34.6%
34.6%
11.5%
100.0%
57.1%
14.3%
14.3%
100.0%
37
10
66
56.1%
15.2%
4.5%
100.0%
59
27
128
46.1%
21.1%
2.3%
100.0%
66.7%
16.7%
16.7%
100.0%
16
28
57.1%
25.0%
3.6%
100.0%
0.0%
0.0%
0.0%
100.0%
197
83
16
400
49.3%
20.8%
4.0%
100.0%
N LA COMIDA
NO
Total
15
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
32
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
21
0.0%
100.0%
14
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
20
0.0%
100.0%
26
0.0%
100.0%
14.3%
100.0%
66
3.0%
100.0%
128
0.0%
100.0%
0.0%
100.0%
28
0.0%
100.0%
0.0%
100.0%
400
.8%
100.0%
A DE CASA A LA SEMANA tabulacin cruzada

FRECUENCIA DE CONSUMO FUERA DE CASA A LA SEMANA
2
40.0%
13.3%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
25.0%
50.0%
0.0%
25.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
16.7%
0.0%
0.0%
16.7%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
11
34.4%
28.1%
9.4%
3.1%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
0.0%
0.0%
0.0%
25.0%
25.0%
0.0%
0.0%
25.0%
0.0%
0.0%
0.0%
0.0%
100.0%
28.6%
14.3%
0.0%
14.3%
0.0%
38.1%
23.8%
9.5%
4.8%
0.0%
35.7%
35.7%
21.4%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
20.0%
20.0%
30.0%
10.0%
15.0%
14
53.8%
11.5%
0.0%
7.7%
0.0%
14.3%
28.6%
28.6%
14.3%
0.0%
20
23
30.3%
34.8%
7.6%
3.0%
4.5%
45
20
14
35.2%
15.6%
10.9%
6.3%
2.3%
50.0%
0.0%
0.0%
16.7%
0.0%
13
25.0%
46.4%
14.3%
0.0%
7.1%
100.0%
0.0%
0.0%
0.0%
0.0%
132
91
42
21
15
33.0%
22.8%
10.5%
5.3%
3.8%
E A CONSUMIR tabulacin cruzada

CANTIDAD DE EFECTIVO CUANDO SALE A CONSUMIR
30 SOLES
40 SOLES
50 SOLES
60 SOLES
70 SOLES
0.0%
13.3%
33.3%
6.7%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
50.0%
25.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
16.7%
16.7%
33.3%
16.7%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
10
31.3%
18.8%
9.4%
6.3%
3.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
50.0%
50.0%
0.0%
0.0%
50.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
14.3%
0.0%
0.0%
0.0%
19.0%
19.0%
9.5%
9.5%
0.0%
28.6%
28.6%
7.1%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
35.0%
25.0%
5.0%
0.0%
0.0%
19.2%
19.2%
11.5%
11.5%
0.0%
42.9%
28.6%
28.6%
0.0%
0.0%
19
12
28.8%
18.2%
1.5%
1.5%
0.0%
31
17
11
11
24.2%
13.3%
8.6%
8.6%
.8%
0.0%
16.7%
0.0%
0.0%
16.7%
28.6%
14.3%
0.0%
7.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
103
68
33
23
25.8%
17.0%
8.3%
5.8%
.8%
ARA ADQUIRIR EL POLLO BROASTER

NO
Definitivamente NO
Total
15
0.0%
0.0%
100.0%
100.0%
0.0%
100.0%
25.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
32
6.3%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
14.3%
100.0%
21
0.0%
0.0%
100.0%
14
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
20
0.0%
0.0%
100.0%
26
11.5%
0.0%
100.0%
0.0%
0.0%
100.0%
66
7.6%
0.0%
100.0%
10
128
7.8%
0.0%
100.0%
0.0%
0.0%
100.0%
28
10.7%
0.0%
100.0%
0.0%
0.0%
100.0%
25
400
6.3%
.3%
100.0%
ER tabulacin cruzada
CANTIDAD DE PRECIO QUE SE PAGA POR POLLO BROASTER
20 SOLES
30 SOLES
40 SOLES
50 SOLES A MS
Total
15
33.3%
26.7%
6.7%
26.7%
100.0%
100.0%
0.0%
0.0%
0.0%
100.0%
25.0%
25.0%
0.0%
25.0%
100.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
16.7%
33.3%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
32
9.4%
15.6%
15.6%
25.0%
100.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
50.0%
0.0%
0.0%
100.0%
0.0%
0.0%
50.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
57.1%
14.3%
14.3%
0.0%
100.0%
21
23.8%
14.3%
0.0%
19.0%
100.0%
14
7.1%
28.6%
28.6%
21.4%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
20
15.0%
15.0%
20.0%
25.0%
100.0%
26
11.5%
11.5%
19.2%
26.9%
100.0%
28.6%
14.3%
14.3%
14.3%
100.0%
13
16
10
66
19.7%
24.2%
12.1%
15.2%
100.0%
27
25
12
18
128
21.1%
19.5%
9.4%
14.1%
100.0%
0.0%
0.0%
16.7%
33.3%
100.0%
28
21.4%
17.9%
3.6%
25.0%
100.0%
100.0%
0.0%
0.0%
0.0%
100.0%
78
73
49
72
400
19.5%
18.3%
12.3%
18.0%
100.0%
tabulacin cruzada
NCIN QUE BRINDAN LOS FAST FOOD DE POLLO BROASTER

NO
Definitivamente NO
22
Total
15
53.3%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
25.0%
25.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
16.7%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
14
32
43.8%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
14.3%
0.0%
0.0%
100.0%
21
19.0%
0.0%
0.0%
100.0%
14
28.6%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
20
35.0%
10.0%
0.0%
100.0%
26
23.1%
3.8%
0.0%
100.0%
42.9%
0.0%
0.0%
100.0%
18
66
27.3%
6.1%
0.0%
100.0%
33
128
25.8%
0.0%
.8%
100.0%
0.0%
0.0%
0.0%
100.0%
28
21.4%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
108
400
27.0%
2.3%
.3%
100.0%
PROPAGANDA DE LOS FAST FOOD

NO
Definitivamente NO
33
Total
13
15
86.7%
6.7%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
75.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
16
32
50.0%
3.1%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
14.3%
0.0%
100.0%
10
21
47.6%
0.0%
0.0%
100.0%
14
50.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
20
30.0%
10.0%
0.0%
100.0%
15
26
57.7%
3.8%
0.0%
100.0%
14.3%
14.3%
0.0%
100.0%
20
66
30.3%
1.5%
0.0%
100.0%
42
128
32.8%
2.3%
.8%
100.0%
50.0%
16.7%
0.0%
100.0%
28
28.6%
3.6%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
155
13
400
38.8%
3.3%
.3%
100.0%
a
CHILIS
MCDONALD'S
FRIDAYS
Total
15
20.0%
26.7%
26.7%
100.0%
0.0%
0.0%
0.0%
100.0%
25.0%
25.0%
25.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
16.7%
0.0%
33.3%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
32
18.8%
25.0%
25.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
0.0%
100.0%
25.0%
50.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
14.3%
28.6%
14.3%
100.0%
21
19.0%
28.6%
28.6%
100.0%
14
14.3%
14.3%
28.6%
100.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
20
10.0%
10.0%
20.0%
100.0%
26
11.5%
11.5%
23.1%
100.0%
28.6%
28.6%
0.0%
100.0%
16
13
17
66
24.2%
19.7%
25.8%
100.0%
26
29
23
128
20.3%
22.7%
18.0%
100.0%
16.7%
16.7%
33.3%
100.0%
28
17.9%
21.4%
25.0%
100.0%
0.0%
0.0%
0.0%
100.0%
79
83
87
400
19.8%
20.8%
21.8%
100.0%
tabulacin cruzada
A PREFERENCIA DE LOS PRODUCTOS DE LA COMPETENCIA
DISEOS
PERSONALIZADOS
SABOR
OTROS
Total
15
40.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
33.3%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
12
32
37.5%
3.1%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
80.0%
0.0%
0.0%
100.0%
21
42.9%
9.5%
4.8%
100.0%
13
23.1%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
0.0%
100.0%
20
10.0%
20.0%
15.0%
100.0%
26
30.8%
3.8%
0.0%
100.0%
14.3%
14.3%
0.0%
100.0%
17
63
27.0%
4.8%
4.8%
100.0%
39
125
31.2%
4.8%
.8%
100.0%
0.0%
0.0%
0.0%
100.0%
24
20.8%
12.5%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
114
21
381
29.9%
5.5%
2.4%
100.0%
cruzada
CIO DE LOS PRODUCTOS DE LA COMPETENCIA

BARATO
MUY BARATO
Total
15
26.7%
40.0%
100.0%
0.0%
100.0%
100.0%
25.0%
25.0%
100.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
16.7%
16.7%
100.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
100.0%
32
21.9%
21.9%
100.0%
0.0%
0.0%
100.0%
0.0%
50.0%
100.0%
50.0%
25.0%
100.0%
0.0%
0.0%
100.0%
14.3%
42.9%
100.0%
21
23.8%
14.3%
100.0%
14
14.3%
35.7%
100.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
20
15.0%
15.0%
100.0%
12
26
15.4%
46.2%
100.0%
28.6%
28.6%
100.0%
15
18
66
22.7%
27.3%
100.0%
26
30
128
20.3%
23.4%
100.0%
33.3%
16.7%
100.0%
28
25.0%
10.7%
100.0%
0.0%
0.0%
100.0%
84
100
400
21.0%
25.0%
100.0%
n cruzada
IDAD DE LOS PRODUCTOS DEL KING BROASTER

BUENA
MUY BUENA
Total
14
15
93.3%
0.0%
100.0%
0.0%
100.0%
100.0%
25.0%
0.0%
100.0%
100.0%
0.0%
100.0%
100.0%
0.0%
100.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
100.0%
100.0%
0.0%
100.0%
100.0%
0.0%
100.0%
100.0%
0.0%
100.0%
20
32
62.5%
6.3%
100.0%
100.0%
0.0%
100.0%
100.0%
0.0%
100.0%
50.0%
25.0%
100.0%
100.0%
0.0%
100.0%
85.7%
0.0%
100.0%
16
21
76.2%
4.8%
100.0%
14
57.1%
7.1%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
20
45.0%
5.0%
100.0%
21
26
80.8%
0.0%
100.0%
57.1%
14.3%
100.0%
40
66
60.6%
9.1%
100.0%
99
128
77.3%
2.3%
100.0%
50.0%
0.0%
100.0%
16
28
57.1%
3.6%
100.0%
0.0%
0.0%
100.0%
276
18
400
69.0%
4.5%
100.0%
DUCTOS DEL KING BROASTER tabulacin cruzada

FRECUENCIA DE CONSUMO DE LOS PRODUCTOS DEL KING BROASTER
1
0.0%
60.0%
26.7%
13.3%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
16.7%
16.7%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
12
10
0.0%
41.4%
34.5%
6.9%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
50.0%
50.0%
0.0%
0.0%
0.0%
0.0%
25.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
28.6%
28.6%
14.3%
14.3%
10
0.0%
52.6%
36.8%
10.5%
0.0%
0.0%
27.3%
36.4%
0.0%
9.1%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
33.3%
41.7%
25.0%
0.0%
0.0%
32.0%
36.0%
16.0%
0.0%
0.0%
28.6%
28.6%
0.0%
0.0%
26
19
1.8%
46.4%
33.9%
3.6%
1.8%
63
30
11
0.0%
50.4%
24.0%
8.8%
1.6%
0.0%
50.0%
50.0%
0.0%
0.0%
10
0.0%
52.6%
31.6%
10.5%
0.0%
160
105
31
.6%
45.1%
29.6%
8.7%
1.7%
n cruzada
LICIDAD DE LOS FAST FOOD DE POLLO BROASTER

NO
Definitivamente NO
9
22
5
Total
0
15
60.0%
33.3%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
66.7%
16.7%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
31
6.5%
3.2%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
25.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
14.3%
0.0%
100.0%
21
14.3%
14.3%
0.0%
100.0%
14
7.1%
7.1%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
20
0.0%
15.0%
0.0%
100.0%
26
3.8%
11.5%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
66
1.5%
6.1%
1.5%
100.0%
128
2.3%
2.3%
0.0%
100.0%
33.3%
33.3%
0.0%
100.0%
28
10.7%
7.1%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
31
31
399
7.8%
7.8%
.3%
100.0%
OOD tabulacin cruzada

MEDIOS EN LOS CULES SE VI PUBLICIDAD DE LOS FAST FOOD
REDES SOCIALES
BUNNERS
PERIDICOS
REVISTAS
Total
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
75.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
12
29
27.6%
41.4%
3.4%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
33.3%
0.0%
0.0%
0.0%
100.0%
33.3%
0.0%
0.0%
0.0%
100.0%
15
20.0%
40.0%
0.0%
0.0%
100.0%
12
0.0%
16.7%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
19
0.0%
31.6%
0.0%
0.0%
100.0%
22
27.3%
31.8%
0.0%
0.0%
100.0%
42.9%
14.3%
0.0%
0.0%
100.0%
25
64
14.1%
39.1%
0.0%
1.6%
100.0%
38
31
123
30.9%
25.2%
1.6%
.8%
100.0%
50.0%
50.0%
0.0%
0.0%
100.0%
12
26
11.5%
46.2%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
74
111
347
21.3%
32.0%
.9%
.9%
100.0%
OLLO CON SABORES INTERNACIONALES

NO
Definitivamente NO
Total
15
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
32
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
25.0%
0.0%
100.0%
0.0%
0.0%
100.0%
14.3%
14.3%
100.0%
21
4.8%
0.0%
100.0%
14
7.1%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
20
5.0%
0.0%
100.0%
26
3.8%
0.0%
100.0%
14.3%
0.0%
100.0%
66
0.0%
0.0%
100.0%
128
6.3%
0.0%
100.0%
0.0%
0.0%
100.0%
28
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
15
400
3.8%
.3%
100.0%
da
OLLO CON SABORES INTERNACIONALES

NO
Definitivamente NO
Total
15
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
32
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
50.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
14.3%
100.0%
21
4.8%
0.0%
100.0%
14
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
20
0.0%
0.0%
100.0%
26
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
66
0.0%
0.0%
100.0%
128
5.5%
2.3%
100.0%
0.0%
0.0%
100.0%
28
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
10
400
2.5%
1.0%
100.0%
LLO CON SABORES INTERNACIONALES tabulacin cruzada

FRECUENCIA DE CONSUMO DE POLLO CON SABORES INTERNACIONALES
1
0.0%
20.0%
0.0%
26.7%
20.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
50.0%
0.0%
50.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
17
0.0%
28.1%
0.0%
53.1%
12.5%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
0.0%
25.0%
0.0%
50.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
28.6%
0.0%
0.0%
42.9%
0.0%
42.9%
0.0%
33.3%
9.5%
0.0%
57.1%
0.0%
35.7%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
11
0.0%
35.0%
0.0%
55.0%
5.0%
3.8%
23.1%
0.0%
26.9%
26.9%
0.0%
57.1%
0.0%
28.6%
14.3%
33
24
0.0%
50.0%
0.0%
36.4%
9.1%
31
61
20
.8%
24.2%
.8%
47.7%
15.6%
0.0%
16.7%
0.0%
16.7%
50.0%
12
0.0%
42.9%
0.0%
21.4%
25.0%
0.0%
0.0%
0.0%
0.0%
100.0%
133
158
58
.5%
33.3%
.3%
39.5%
14.5%
LLO CON SABORES INTERNACIONALES tabulacin cruzada
ACUERDO A LA PREFERENCIA DEL TAMAO DEL PLATO DE POLLO CON SABORES INTERNACIONALES
20 SOLES
30 SOLES
40 SOLES
50 SOLES A MS
10
20.0%
33.3%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
13
40.6%
15.6%
3.1%
0.0%
3.1%
0.0%
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
14.3%
14.3%
0.0%
0.0%
0.0%
38.1%
4.8%
0.0%
0.0%
0.0%
35.7%
14.3%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
25.0%
10.0%
5.0%
0.0%
0.0%
34.6%
19.2%
3.8%
3.8%
0.0%
14.3%
14.3%
0.0%
0.0%
0.0%
24
36.4%
3.0%
3.0%
0.0%
0.0%
31
17
24.2%
13.3%
2.3%
0.0%
.8%
50.0%
16.7%
0.0%
0.0%
0.0%
12
42.9%
17.9%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
126
48
31.5%
12.0%
2.3%
.3%
.5%
DE PAGO
22
Total
0
15
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
32
3.1%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
21
0.0%
100.0%
14
7.1%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
20
0.0%
100.0%
26
0.0%
100.0%
0.0%
100.0%
66
0.0%
100.0%
128
0.0%
100.0%
0.0%
100.0%
28
0.0%
100.0%
0.0%
100.0%
400
.5%
100.0%
n cruzada
O DEL PLATO CON SABORES INTERNACIONALES

GRANDE
GIGANTE
Total
15
33.3%
0.0%
100.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
100.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
32
25.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
50.0%
100.0%
0.0%
0.0%
100.0%
14.3%
0.0%
100.0%
21
14.3%
0.0%
100.0%
14
21.4%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
100.0%
20
5.0%
0.0%
100.0%
26
26.9%
3.8%
100.0%
28.6%
0.0%
100.0%
66
12.1%
1.5%
100.0%
22
128
17.2%
3.1%
100.0%
50.0%
0.0%
100.0%
28
21.4%
3.6%
100.0%
0.0%
0.0%
100.0%
73
10
400
18.3%
2.5%
100.0%
DE TRASLADO DEL PRODUCTO

TAPER
Total
1
15
6.7%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
33.3%
100.0%
0.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
32
25.0%
100.0%
0.0%
100.0%
0.0%
100.0%
50.0%
100.0%
0.0%
100.0%
14.3%
100.0%
21
9.5%
100.0%
14
28.6%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
20
10.0%
100.0%
26
11.5%
100.0%
14.3%
100.0%
11
66
16.7%
100.0%
41
128
32.0%
100.0%
16.7%
100.0%
28
10.7%
100.0%
100.0%
100.0%
87
400
21.8%
100.0%
TACIN DEL LOCAL

ELEGANTE
Total
14
15
93.3%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
100.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
100.0%
100.0%
0.0%
100.0%
32
21.9%
100.0%
0.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
28.6%
100.0%
10
21
47.6%
100.0%
14
35.7%
100.0%
0.0%
100.0%
100.0%
100.0%
0.0%
100.0%
20
20.0%
100.0%
26
30.8%
100.0%
42.9%
100.0%
66
10.6%
100.0%
25
128
19.5%
100.0%
83.3%
100.0%
28
21.4%
100.0%
100.0%
100.0%
112
400
28.0%
100.0%
da
E GUSTOS EN TEMAS DE AMBIENTACIN

NO
Definitivamente NO
Total
14
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
27
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
17
0.0%
5.9%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
17
0.0%
0.0%
100.0%
24
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
57
3.5%
7.0%
100.0%
100
1.0%
0.0%
100.0%
0.0%
0.0%
100.0%
23
8.7%
0.0%
100.0%
319
1.6%
1.6%
100.0%
ORES INTERNACIONALES tabulacin cruzada

EXPECTATIVA DE DIFERENCIACIN DE LOS POLLOS CON SABORES INTERNACIONALES
COMODIDAD DEL
LOCAL
CALIDAD
TODAS LAS
ANTERIORES
CANTIDAD
22
13
0.0%
0.0%
0.0%
86.7%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
25.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
83.3%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
9.4%
9.4%
21.9%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
50.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
28.6%
14.3%
28.6%
0.0%
0.0%
0.0%
0.0%
28.6%
0.0%
7.1%
0.0%
0.0%
21.4%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
11
5.0%
5.0%
0.0%
55.0%
0.0%
7.7%
23.1%
7.7%
23.1%
0.0%
14.3%
0.0%
14.3%
42.9%
0.0%
10
13
4.5%
15.2%
6.1%
19.7%
0.0%
23
2.4%
18.1%
5.5%
5.5%
.8%
0.0%
33.3%
0.0%
66.7%
0.0%
3.7%
7.4%
3.7%
33.3%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
13
54
21
95
3.3%
13.6%
5.3%
23.9%
.3%
SERVICIOS ADICIONALES
SHOW
WIFI
Total
15
26.7%
13.3%
100.0%
0.0%
0.0%
100.0%
25.0%
75.0%
100.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
16.7%
50.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
100.0%
0.0%
100.0%
100.0%
0.0%
0.0%
100.0%
32
25.0%
28.1%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
14.3%
14.3%
100.0%
21
23.8%
33.3%
100.0%
14
21.4%
21.4%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
100.0%
20
30.0%
15.0%
100.0%
10
26
26.9%
38.5%
100.0%
14.3%
28.6%
100.0%
12
17
66
18.2%
25.8%
100.0%
23
37
128
18.0%
28.9%
100.0%
16.7%
66.7%
100.0%
12
28
17.9%
42.9%
100.0%
0.0%
0.0%
100.0%
78
117
400
19.5%
29.3%
100.0%
LES tabulacin cruzada
NANDACIN DE CONSUMO DE POLLO CON SABORES

INTERNACIONALES
NO
Definitivamente NO
Total
15
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
32
3.1%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
25.0%
25.0%
100.0%
0.0%
0.0%
100.0%
0.0%
14.3%
100.0%
21
0.0%
0.0%
100.0%
14
7.1%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
20
5.0%
0.0%
100.0%
26
3.8%
0.0%
100.0%
0.0%
0.0%
100.0%
66
4.5%
0.0%
100.0%
128
6.3%
.8%
100.0%
0.0%
0.0%
100.0%
28
3.6%
0.0%
100.0%
0.0%
0.0%
100.0%
18
400
4.5%
.8%
100.0%
FRIDAYS
Margen activo
4
15
32
21
14
20
26
17
66
23
128
28
87
400
Proporcin de inercia
Valor singular de confianza

Correlacin
Contabilizado para
Acumulado
Desviacin estndar
.401
.401
.041
.224
.625
.035
.194
.819
.181
1.000
1.000
1.000
2
.424
Contribucin
Del punto en la inercia de dimensin
1
De la dimensin en la inercia del punto
Total
.010
.013
.419
.300
.719
.081
.035
.718
.172
.890
.000
.002
.010
.049
.059
.044
.106
.401
.546
.946
.081
.035
.718
.172
.890
.004
.002
.070
.017
.087
.011
.028
.105
.152
.256
.000
.064
.000
.370
.371
.044
.106
.401
.546
.946
.081
.035
.718
.172
.890
.044
.106
.401
.546
.946
.027
.048
.438
.445
.884
.000
.064
.000
.370
.371
.055
.008
.623
.052
.675
.034
.001
.368
.006
.374
.011
.028
.105
.152
.256
.006
.000
.235
.010
.245
.000
.004
.001
.015
.016
.009
.007
.379
.157
.536
.044
.106
.401
.546
.946
.044
.106
.401
.546
.946
.002
.003
.019
.016
.035
.126
.005
.916
.021
.937
.099
.000
.906
.002
.908
.009
.022
.129
.182
.312
.055
.003
.696
.022
.718
.000
.009
.012
.152
.164
.000
.008
.002
.344
.346
.000
.009
.006
.808
.814
.081
.035
.718
.172
.890
1.000
1.000
Contribucin
Del punto en la inercia de dimensin
1
De la dimensin en la inercia del punto
Total
.016
.013
.041
.019
.060
.579
.139
.829
.111
.940
.322
.438
.548
.417
.965
.083
.120
.190
.154
.345
.000
.290
.000
.414
.414
1.000
1.000
Ajuste simple
Prdida simple
Dimensin
1
Dimensin
2
Suma
1.435
.056
1.491
.002
.064
.070
.570
.640
.004
.000
.011
.604
.615
.005
.000
Coordenadas de categoras mltiples

Dimensin
1
2
.092
.185
-.065
.275
.093
-.008
-.309
-1.958
.005
-1.280
.108
.007
.139
.716
.455
1.176
-.371
-.604
-11.159
2.323
-17.795
2.805
.095
.095
.446
1.377
.049
-1.185
-.092
-.101
-11.429
3.125
.093
.026
.103
.060
.099
.291
-.371
-.604
-.288
-2.434
.022
.464
.077
-.138
.083
.046
-.037
-.505
.078
-.100
.050
-.030
.136
-.143
.084
.156
-.056
.074

Dimensin
1
2
.053
-.087
-.151
-.287
-.458
-1.155
-.004
.294
.356
1.118

Dimensin
1
2
-.100
-1.232
.157
.609
.119
.372
.077
.022
-.166
-1.797
Dimensin
2
.185
.275
-.008
-1.958
-1.280
.007
.716
1.176
-.604
2.323
2.805
.095
1.377
-1.185
-.101
3.125
.026
.060
.291
-.604
-2.434
.464
-.138
.046
-.505
-.100
-.030
-.143
.156
.074
Dimensin
2
-.087
-.287
-1.155
.294
1.118
Dimensin
2
-1.232
.609
.372
.022
-1.797
Centros de clsteres iniciales

Clster
10
11
12
13
14
15
.30942
-.78105
.85465
-1.32628
2.49035
.85465
2.49289
.29651
.29651
-1.89987
.29651
2.49289
2.42542
4.09524
-.91423
4.09524
.75559
.75559
.30788
.30788
.30788
-1.61636
-1.61636
2.23211
Historial de iteracionesa
Cambiar en centros de clsteres
10
11
12
13
14
15
0.000
0.000
.433
0.000
.545
.409
0.000
0.000
.372
0.000
0.000
0.000
0.000
0.000
.265
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
Centros de clsteres finales

Clster
10
11
12
13
14
15
.30942
-.78105
1.05911
-1.32628
1.94512
.44573
2.49289
.29651
.29651
-1.89987
.29651
2.49289
2.42542
4.09524
-.91423
4.09524
.75559
.75559
.30788
.30788
.30788
-1.61636
-1.61636
2.23211
13
14
ncias entre centros de clsteres finales

10
11
12
15
6.160
6.546
3.156
6.159
2.777
6.338
2.605
4.728
3.370
5.933
2.452
3.870
4.488
5.382
2.398
6.756
4.793
2.878
5.575
6.341
4.060
8.027
6.393
3.432
3.347
2.605
4.533
4.735
5.320
3.279
4.943
6.285
2.398
6.670
1.757
5.158
3.536
3.854
3.143
5.575
4.716
2.516
1.670
4.143
2.859
6.069
3.347
1.929
2.337
2.263
5.967
4.796
5.512
4.242
2.967
4.067
5.335
3.740
2.551
5.337
2.971
4.721
4.603
6.270
2.697
3.419
5.165
6.957
2.967
4.067
5.337
5.335
2.971
6.270
3.740
4.721
2.697
5.165
2.551
4.603
3.419
6.957
4.678
4.767
5.125
4.390
7.106
6.171
2.999
1.938
3.615
4.466
6.355
4.938
1.673
5.852
5.850
3.107
5.182
3.377
6.091
3.396
3.904
2.824
4.164
2.103
4.472
5.078
4.568
3.446
3.719
2.739
5.842
5.844
5.900
3.015
6.525
5.010
4.701
2.739
1.757
4.104
3.364
4.146
3.802
5.548
5.494
2.564
5.471
4.024
5.127
2.903
3.889
1.677
5.111
2.059
3.019
4.751
4.016
3.117
3.966
3.740
4.868
4.090
5.014
1.617
5.849
3.572
3.510
2.900
3.346
2.342
4.498
3.177
3.096
5.730
6.072
2.336
6.238
3.365
5.270
4.453
5.412
2.236
5.610
2.625
4.764
5.010
5.866
8.056
8.760
8.630
4.777
4.678
GUNTA30 PREGUNTA31 PREGUNTA32 PREGUNTA33 PREGUNTA34 PREGUNTA35 PREGUNTA36 PREGUNTA37 PREGUNTA38
GUNTA30 PREGUNTA31 PREGUNTA32 PREGUNTA33 PREGUNTA34 PREGUNTA35 PREGUNTA36 PREGUNTA37 PREGUNTA38
Total
15
0.0%
0.0%
100.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
32
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
21
0.0%
0.0%
100.0%
14
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
20
0.0%
0.0%
100.0%
26
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
66
0.0%
0.0%
100.0%
128
2.3%
.8%
100.0%
0.0%
0.0%
100.0%
28
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
400
1.0%
.3%
100.0%
80 SOLES A MS
Total
7
15
46.7%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
16.7%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
32
9.4%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
21
14.3%
100.0%
14
7.1%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
20
0.0%
100.0%
26
23.1%
100.0%
0.0%
100.0%
66
0.0%
100.0%
128
0.0%
100.0%
66.7%
100.0%
28
10.7%
100.0%
0.0%
100.0%
28
400
7.0%
100.0%
Total
15
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
16.7%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
29
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
75.0%
0.0%
100.0%
100.0%
0.0%
100.0%
0.0%
0.0%
100.0%
19
0.0%
0.0%
100.0%
11
9.1%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
0.0%
100.0%
100.0%
12
0.0%
0.0%
100.0%
25
0.0%
0.0%
100.0%
14.3%
0.0%
100.0%
56
1.8%
1.8%
100.0%
125
0.0%
0.0%
100.0%
0.0%
0.0%
100.0%
19
0.0%
0.0%
100.0%
355
2.3%
.6%
100.0%
Total
15
26.7%
6.7%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
50.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
32
6.3%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
50.0%
0.0%
0.0%
100.0%
25.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
28.6%
0.0%
0.0%
100.0%
21
9.5%
4.8%
0.0%
100.0%
14
0.0%
7.1%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
0.0%
100.0%
0.0%
100.0%
20
5.0%
0.0%
0.0%
100.0%
26
15.4%
3.8%
0.0%
100.0%
0.0%
0.0%
0.0%
100.0%
66
1.5%
0.0%
0.0%
100.0%
10
128
7.8%
.8%
1.6%
100.0%
16.7%
0.0%
0.0%
100.0%
28
7.1%
0.0%
3.6%
100.0%
0.0%
0.0%
0.0%
100.0%
34
400
8.5%
1.8%
.8%
100.0%
Total
15
100.0%
1
100.0%
4
100.0%
1
100.0%
1
100.0%
6
100.0%
1
100.0%
1
100.0%
1
100.0%
1
100.0%
1
100.0%
32
100.0%
1
100.0%
2
100.0%
4
100.0%
1
100.0%
7
100.0%
21
100.0%
14
100.0%
1
100.0%
1
100.0%
1
100.0%
20
100.0%
26
100.0%
7
100.0%
66
100.0%
128
100.0%
6
100.0%
28
100.0%
1
100.0%
400
100.0%
Total
15
100.0%
1
100.0%
4
100.0%
1
100.0%
1
100.0%
6
100.0%
1
100.0%
1
100.0%
1
100.0%
1
100.0%
1
100.0%
32
100.0%
1
100.0%
2
100.0%
4
100.0%
1
100.0%
7
100.0%
21
100.0%
14
100.0%
1
100.0%
1
100.0%
1
100.0%
20
100.0%
26
100.0%
7
100.0%
66
100.0%
127
100.0%
6
100.0%
27
100.0%
1
100.0%
398
100.0%
a simple
Suma
.067
.004
.005
16
17
18
19
20
21
22
-.23581
-.23581
-.78105
.30942
.30942
.30942
-1.32628
.29651
2.49289
-1.89987
.29651
-1.89987
-1.89987
.29651
.75559
2.42542
-.91423
.75559
.75559
-.91423
2.42542
4.15634
2.23211
-1.61636
-1.61636
-1.61636
2.23211
.30788
18
19
20
16
17
21
22
0.000
.779
.636
.467
0.000
0.000
0.000
0.000
0.000
.143
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
16
17
18
19
20
21
22
-.23581
.54309
-.00214
-.15792
.30942
.30942
-1.32628
.29651
2.49289
-1.89987
.29651
-1.89987
-1.89987
.29651
.75559
2.42542
-.91423
.75559
.75559
-.91423
2.42542
4.15634
2.23211
-1.61636
-1.61636
-1.61636
2.23211
.30788
18
19
20
16
17
21
22
6.867
6.942
2.259
3.666
2.565
4.313
5.702
6.272
4.207
4.777
2.419
4.426
6.099
4.009
2.551
4.101
4.447
4.201
4.784
2.300
3.971
1.670
4.504
6.181
6.010
6.421
2.971
5.211
2.771
2.884
5.705
4.355
5.010
4.319
1.924
6.599
5.880
3.322
3.131
3.517
4.939
5.424
2.000
3.060
4.799
3.899
4.563
2.967
2.605
4.465
2.558
5.088
2.957
4.796
5.078
3.207
5.655
3.160
7.060
4.587
6.069
7.125
2.759
4.767
1.938
5.852
3.396
5.078
5.844
2.739
5.125
3.615
5.850
3.904
4.568
5.900
1.757
4.390
4.466
3.107
2.824
3.446
3.015
4.104
7.106
6.355
5.182
4.164
3.719
6.525
3.364
6.171
4.938
3.377
2.103
2.739
5.010
4.146
2.999
1.673
6.091
4.472
5.842
4.701
3.802
3.453
6.402
5.773
6.200
3.408
4.335
6.750
4.787
6.079
5.523
3.467
2.763
1.699
3.861
4.630
2.246
4.758
2.803
4.195
3.740
3.453
6.402
6.750
5.773
4.787
2.763
6.200
6.079
1.699
2.246
3.408
5.523
3.861
4.758
4.195
4.335
3.467
4.630
2.803
3.740
4.728
4.735
5.899
1.942
3.365
2.611
2.008
4.136
4.111
3.429
3.576
2.362
3.056
3.483
3.038
4.434
5.163
2.577
2.929
2.048
2.642
2.913
4.207
4.571
2.972
2.579
3.474
3.046
3.427
3.864
3.547
3.413
1.970
3.053
3.480
1.828
5.176
5.989
2.674
3.920
2.980
2.468
5.108
6.011
5.584
2.198
1.672
2.786
4.448
4.051
5.625
3.848
10.178
8.071
9.517
8.654
6.074
4.728
6 PREGUNTA37 PREGUNTA38
6 PREGUNTA37 PREGUNTA38
23
24
25
26
27
28
29
-1.32628
2.49035
.85465
-1.32628
-.23581
2.49035
-.78105
-1.89987
.29651
-1.89987
.29651
.29651
-1.89987
.29651
-.91423
.75559
.75559
-.91423
.75559
-.91423
-.91423
.30788
.30788
.30788
.30788
.30788
.30788
-1.61636
23
24
25
26
27
28
29
1.016
.923
1.090
.483
.215
.636
.589
.094
.308
.156
.285
.132
0.000
.112
0.000
.339
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
23
24
25
26
27
28
29
-.26307
1.21115
-.39159
-.55800
-.58239
1.85424
-.08003
-1.89987
.29651
-1.89987
.29651
.29651
-1.89987
.29651
-.91423
.75559
.75559
-.91423
.75559
-.91423
-.91423
.30788
.30788
.30788
.30788
.30788
.30788
-1.61636
23
24
25
26
27
28
29
3.170
3.523
3.675
4.056
4.402
1.966
3.207
5.200
2.942
4.955
3.648
3.255
5.176
2.913
2.922
3.000
3.364
1.933
2.556
3.672
3.860
4.431
4.438
4.738
3.862
4.209
4.899
5.775
4.562
3.596
3.491
3.930
2.654
5.459
5.246
4.013
2.851
4.430
3.605
3.992
2.989
2.570
3.403
2.770
2.946
2.557
1.934
4.273
4.253
4.734
2.374
4.448
2.892
2.371
4.947
3.386
6.747
4.735
5.597
5.524
4.066
7.383
5.931
5.548
2.903
4.751
4.090
2.900
5.730
4.453
5.494
3.889
4.016
5.014
3.346
6.072
5.412
2.564
1.677
3.117
1.617
2.342
2.336
2.236
5.471
5.111
3.966
5.849
4.498
6.238
5.610
4.024
2.059
3.740
3.572
3.177
3.365
2.625
5.127
3.019
4.868
3.510
3.096
5.270
4.764
4.735
4.111
4.434
4.207
3.864
5.176
6.011
5.899
3.429
5.163
4.571
3.547
5.989
5.584
1.942
3.576
2.577
2.972
3.413
2.674
2.198
3.365
2.362
2.929
2.579
1.970
3.920
1.672
2.611
3.056
2.048
3.474
3.053
2.980
2.786
2.008
3.483
2.642
3.046
3.480
2.468
4.448
4.136
3.038
2.913
3.427
1.828
5.108
4.051
3.128
1.675
2.216
2.777
2.117
2.926
2.719
2.433
1.794
2.833
2.856
2.764
2.205
2.799
3.378
1.670
3.262
1.983
3.681
2.597
3.128
1.675
2.719
2.216
2.433
2.764
2.777
1.794
2.205
1.670
2.117
2.833
2.799
3.262
3.681
2.926
2.856
3.378
1.983
2.597
3.503
9.190
7.190
8.382
7.733
6.769
9.666
3.503
8.903
30
-1.32628
4.68927
4.09524
4.15634
30
0.000
0.000
0.000
0.000
30
-1.32628
4.68927
4.09524
4.15634
30
10.709
7.352
7.000
6.751
5.078
9.606
5.869
5.785
4.431
5.010
5.866
8.056
8.760
8.630
4.777
5.625
3.848
10.178
8.071
9.517
8.654
6.074
9.190
7.190
8.382
7.733
6.769
9.666
8.903
NUMERO DE CASO DE CLUSTER

Coordenadas de categoras mltipl
Dimensin
Frecuencia
marginal
Cuantificacin
Dimensin
2
15
.045
.053
-.011
.092
-.096
-.115
.023
-.065
.076
.091
-.018
.093
.062
.074
-.015
-.309
.207
.248
-.049
.005
.086
.103
-.020
.108
-.002
-.002
.000
.139
.179
.215
-.042
.455
-.202
-.242
.048
-.371
10
-9.335
-11.183
2.202
-11.159
11
-14.744
-17.662
3.479
-17.795
12
32
.062
.074
-.015
.095
13
.140
.168
-.033
.446
14
.227
.272
-.054
.049
15
-.058
-.070
.014
-.092
16
-9.679
-11.595
2.284
-11.429
17
.071
.085
-.017
.093
18
21
.073
.088
-.017
.103
19
14
.034
.040
-.008
.099
20
-.202
-.242
.048
-.371
21
.154
.185
-.036
-.288
22
-.056
-.067
.013
.022
23
20
.084
.101
-.020
.077
24
26
.059
.071
-.014
.083
25
.050
.060
-.012
-.037
26
66
.079
.094
-.019
.078
27
128
.045
.054
-.011
.050
28
.132
.159
-.031
.136
29
28
.043
.051
-.010
.084
30
-.057
-.068
.013
-.056
Perdidos
0
Dimensin
Frecuencia
marginal
KFC
Cuantificacin
Dimensin
2
74
-.080
-.021
-.061
.053
77
-.401
-.106
-.303
-.151
79
-1.551
-.410
-1.171
-.458
83
.346
.091
.261
-.004
FRIDAYS
87
1.466
.388
1.107
.356
Perdidos
KING BROSTER
CHILIS
MCDONALD'S
MOTIVO DE LA PREFERENCIA DE LOS PRODUCTOS DE LA COMPETENCIA

Dimensin
Frecuencia
marginal
Cuantificacin
Dimensin
2
PRECIO
95
-1.573
-.169
-1.222
-.100
CALIDAD
142
.796
.085
.619
.157
SABOR
114
.490
.053
.381
.119
21
.042
.004
.032
.077
OTROS
-2.298
-.246
-1.786
-.166
Perdidos
19
DISEOS
PERSONALIZADO
S
2
1.6
1.2
0.8
0.4
0
-1
-0.9
-0.8
-0.7
-0.6
-0.5
-0.4
-0.3
-0.2
-0.1
0
-0.4
-0.8
-1.2
-1.6
-2
0.1
0.2
denadas de categoras mltiples

Dimensin
2
.185
.275
-.008
-1.958
-1.280
.007
.716
1.176
-.604
2.323
2.805
.095
1.377
-1.185
-.101
-1
3.125
-0.9
-0.8
-0.7
-0.6
-0.5
-0.4
-0.3
-0.2
-0.1
0.1
.026
.060
.291
-.604
-2.434
.464
-.138
.046
-.505
-.100
-.030
-.143
.156
.074
1.5
Dimensin
2
1
-.087
0.5
-.287
-1.155
.294
1.118
0
-1
-0.8
-0.6
-0.4
-0.2
-0.5
-1
-1.5
-2
0.2
0.4
0.6
0.8
-0.5
-1
-1.5
CIA
-2

Dimensin
2
-1.232
1.5
.609
.372
.022
0.5
0
-1.797
-1
-0.8
-0.6
-0.4
-0.2
-0.5
0.2
0.4
0.6
-1
-1.5
-2
2
1.6
1.2
0.8
0.4
NUMERO DE CASO DE CLUSTER
FAST FOOD DE MAYOR PREFERENC
0.1
0
-0.4
-0.8
-1.2
-1.6
-2
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
MOTIVO DE LA PREFERENCIA DE L
COMPETENCIA
-0.1
0.4
0.6
0.1
0.2
0.8
0.3
0.4
0.5
0.6
0.7
0.8
0.9
0.4
0.6
0.8
O DE CASO DE CLUSTER
OD DE MAYOR PREFERENCIA
DE LA PREFERENCIA DE LOS PRODUCTOS DE LA

ENCIA

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INVERSIONES EN TANGIBLES

COSTOS EN UN MES ESTNDAR

TOTAL GASTOS ADMINISTRATIVOS MES

PLATO PEQUEO (1 PIEZA DE POLLODE 125 G.)

SALSA BBQ (1 LITRO)

PLATO PEQUEO (1 PIEZA DE POLLO DE 125 G.)

PLATO PEQUEO (1 PIEZA DE POLLO DE 125 G.)

PAPAS FRITAS (200 G.)

COSTO INGRD. COSTO PORCIN

COSTO INGRD. COSTO PORCIN

COSTO INGRD. COSTO PORCIN

YUCAS FRITAS (200 G.)

PURE DE PALTA (160 G.)

PALTA ENTERA EN RODAJAS (190 G.)

COSTO INGRD. COSTO PORCIN

PLATO MEDIANO (2 PIEZAS DE POLLO DE

PLATO MEDIANO (2 PIEZAS DE POLLO DE

PLATO MEDIANO (2 PIEZAS DE POLLO DE

PLATO MEDIANO (2 PIEZAS DE POLLO DE

PIEZAS DE POLLO DE 125 G)PLATO GIGANTE (8 PIEZAS DE POLLO DE 125 G)

PIEZAS DE POLLO DE 125 G)PLATO GIGANTE (8 PIEZAS DE POLLO DE 125 G)

PIEZAS DE POLLO DE 125 G)PLATO GIGANTE (8 PIEZAS DE POLLO DE 125 G)

PIEZAS DE POLLO DE 125 G)PLATO GIGANTE (8 PIEZAS DE POLLO DE 125 G)

PUNTO DE EQUILIBRIO CONTABLE

FLUJO DE CAJA PROYECTADO

FLUJO DE CAJA SENSIBILIZADO

75088.6996038 75224.7799313 75361.0577469 75497.5329685 75634.2055084

75771.0752727 75908.1421615 76045.4060686 76182.8668816 76320.5244818

76458.378744 72077.9295364 72216.1767204 72354.6201509 72493.2596758

72632.095136 72771.1263654 72910.3531907 73049.7754311 73189.3928987

73329.2053979 73469.2127256 73609.4146707 72901.4110145 73042.0015303

73182.7859831 73323.7641298 73464.9357189 73606.3004906 73747.8581763

73889.6084988 74031.5511719 74173.6859005 74316.0123803 74458.530298

74601.2393305 74744.1391455 74887.2294007 75030.5097443 75173.9798143

75317.6392386 75461.487635 75605.5246106 75749.7497622 75894.1626756

76038.762926 76183.5500772 73451.523682 73596.6832819 73742.0284066

73887.5585741 74033.2732908 74179.1720507 74325.2543356 74471.5196151

74617.967345861 74764.596971964 74911.407924423 35159.166425627

Nmero de casos en cada

MARGEN POR ING POTEN

Manejo de valor perdido

Escala: ALL VARIABLES

a. La eliminacin por lista se basa en todas las variables del procedimiento.

Manejo de valor perdido

Prueba de KMO y Bartlett

Conjunto de datos activo

[Conjunto_de_datos1] C:\Users\Tiburcio\Desktop\resultados 1511\DATOS SPSS ENCUESTA.

CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR

CONSUMO DE POLLO CON SABORES INTERNACIONALES

CALIDAD EN EL POLLO CON SABORES INTERNACIONALES

EXPECTATIVAS DE RECOMENANDACIN DE CONSUMO DE POLLO CON

**. La correlacin es significativa en el nivel 0,01 (2 colas).

DESCRIPTIVES VARIABLES=PREGUNTA12 PREGUNTA25 PREGUNTA26 PREGUNTA38

Conjunto de datos activo

Variables creadas o modificadas

CANTIDAD DE EFECTIVO CUANDO SE SALE A CONSUMIR

N vlido (por lista)

Conjunto de datos activo

a. Distancia eucldea al cuadrado utilizada

Enlace promedio (entre grupos)

QUICK CLUSTER ZPREGUNTA12 ZPREGUNTA25 ZPREGUNTA26 ZPREGUNTA38

Conjunto de datos activo

N de filas en el archivo de datos de

Variables creadas o modificadas