Kids 4 Nature

Tracking Study

Presented by:
Kelsey Lawson
and
Katie Durden

Objectives:
Examine the level of participation
Determine the fate of the washers
handed out
Observe the general behaviors at the
kiosk
Observe how gate explanations affect
participation overall

Methods of Tracking:
Assigned front gate
to either promote
visitors to participate
or not
Tracked the
immediate next
group through the
gate
Group was tracked
until they passed the
kiosk
Group was
considered engaged
with kiosk if they
stopped for at least 3

What we used:
Clipboard
Stopwatch
Tracking Checklist

If tracker was detected by

group , then those data were
omitted

 Washers easily visualized

Conversations easily heard
Trackers positioned in
discreet locations

Sample Tracking Checklist:

0:30
11:30
F
Total Time at Kiosk:__________
Gender:_______
Weather:___________
Sunny
Time:________
(Stopped for 3 seconds or more)

Number
Message? Y N
2
of times:
________
Visitor was handed a washer
Adults: ______
x
2
________ Picked up a washer
Children: ______
________
Visitor did not receive a washer
x
x
________ Studied educational signs on kiosk (3 seconds or more)
________ Conversation about kiosk
________
l l Attention drawn away from kiosk by child/children
Comments:

llI
________ Adult inserted washer/ coin
____________________
________ Child inserted washer/ coin
____________________
________ Stopped but did not participate
____________________
________ Did not stop at kiosk

Tracking Unit: Group coming

through front gate that was
being tracked

Data Analysis:
Out of 196 tracking units:

46%

42%

participated
in some way
at the kiosk

voted with at
least one
washer at the
kiosk

Average time at kiosk =

47 seconds (n = 90)

Data Analysis:
Does an explanation have an affect on
behaviors at kiosk?
100%
90%
80%

Have not
received
explanation

2= 6.69
p= 0.035

70%

Have received
explanation

60%
50%
40%
30%

Percentage
of Tracking Units
20%
10%
0%

Behavior

Data Analysis:
Did receiving an explanation impact the number of
washers deposited?
100%
90%

2= 6.79
p= 0.009

80%
70%
60%

Percentage of Units Voting with Washer

50%
40%
30%
20%
10%
0%

Have not received explanation

Behavior

Data Analysis:
Does an explanation have an affect on
behaviors at kiosk?
Have not received an
explanation

100%
90%

Have received an
explanation

80%
70%
60%
50%
40%
30%

2= 0.95
p= 0.33

2= 1.83
p= 0.17

20%
Percentage
of Tracking Units
10%
0%

Behavior

Data Analysis:
Does group size affect if the group stops at
the kiosk?
100%
Percentage
of Tracking Units that Stopped
90%
80%
70%
60%
50%
40%
30%
20%

15

27

28

14

10%
0%

Tracking Unit Size

10

11

12

Washers in Water:
What happens when the washers dont go into the
kiosk?

Data Analysis:
What happens when the washers dont go into the
kiosk?
40
35
30
Number of Washers in Water
25
20
15
10
5
0
42171

42174

42177

Dates of Washer Counts

42178

42179

Conclusions :
An explanation
did not
influence if
visitors studied
the signs or
conversed
about the
kiosk.

Tracking units who

received an
explanation were
significantly more
likely
to vote.

The average time

spent at the kiosk
was 47 seconds.

Conclusions:
46% participated in
some way with the
kiosk and
42% voted with at
least one washer.

The larger the

tracking unit, the
more likely they are
to stop at the kiosk.

Guests who
did not
receive an
explanation
were more
likely to pass
the kiosk
without
stopping.

Recommendations:
The explanation about the washers is
a useful tool, but could be optional in
the afternoon.

Add signs near

bathrooms and
stroller station
to help locate
kiosk.

Have an adult
volunteer
stationed at the
kiosk to
promote guests
spending more
time at the
kiosk.

Thank You!

Thank you for

letting us spend
our summer
with you!

Question
s?