Udaan Creative and Design Vertical Preprocess Document

1. Introduction

We are the Image creators for Udaan. We design the image of marathon
through various brand communication materials.

2. Responsibilities

Designing the Posters, Brochure, Invitation, Flex, and Various

Communication Material for marathon
Creating a line of merchandising options (T-shirt, Bands, Caps Etc.) for
marathon
Conceptualizing and creating videos and short Films for the cause and
Marathon which are used in Cineplex promotions
Creating Social Media and print media posts in coordination with Media
Team
Assisting the IT team for website development in providing creative and
images
Shared Responsibilities of other vertical teams when in the situation of
shortage of human capital.

3. Benefits:

Learning designing from the best designers of college

Learning how to use your design skills in academic and other activities of
your MBA/PGDM Journey.
To look at your designs which are used in newspapers, malls, Cineplex etc
and feel very good about yourself
To be attached to the Cause of Marathon and do your pat for the
betterment of society

4. Requirement

Participants with basic design skills with some design and aesthetic sense.
Proficient in either of the following software:
Adobe Photoshop, CorelDraw, Adobe Illustrator, Windows Movie Maker,
After Effects
People committed towards their work and have passion towards designing

Preprocess
o Create any One the following deliverable in the lines of this
years theme Run to Empower the OLD
1) Poster
2) Standee
3) Video
Guidelines:
Poster

Standee

Size: A3
Mode CMYK,
Resolution 300 pixels
8bits/Channel
Bleed 3MM per side
Font to be used Harvestltal,
Lato, Bebas Neue , Myriad Pro
(Download)
Design a standard template
[Brownie Points]

Size: width-3 feet, height-6 feet

Mode CMYK,
Resolution 72 pixels
8bits/Channel
Bleed 3MM per side
Font to be used Harvestltal,
Lato, Bebas Neue , Myriad Pro
(Download)
Design a standard template
[Brownie Points]

Video

Size 1280x720p
Time range 2:30 mins to 3:00
mins
Credits of media used from
external sources must be
provided
Teaser [Brownie Points]
P.S: Plagiarism will not be tolerated. Above guidelines should be
followed.

The Google Drive Folder which is attached contains IIM Indore, Udaan Logos to be
used in your deliverable compulsorily. Please download the fonts to be used.
The folder Udaan Pre Process 2015 even contains previous work and
current work for your reference.