The behaviour  and attitude 

of the employees  is the biggest

asset  to any organization to be
viable and profitable  in a
competitive environment
 
 Attitude
› Persistent tendency to feel and behave in
a favorable or unfavorable way toward a
specific person, object, or idea
 Three important conclusions
› Attitudes are reasonable stable
› Attitudes are directed toward some
person, object or idea
› An attitude toward an object or person
relates to one’s behavior toward that
object or person
 Essential elements of an attitude
› Cognitive
 Facts we have gathered and considered
about the object, person, or idea

› Affective
Feelings one has about the object or person

› Behavioral
Intention to act in certain ways toward the
object of the attitude
 Ways in which attitudes may be formed
› Learning (experience and interaction with
the object of the attitude)
› Self-perceptions (observations of one’s
own behavior)
› Need for consistency (preference for
one’s attitudes to be consistent with one
another)
 Accounting

+ -
Dan’s new
Dan - colleague

Formation of a consistent
work attitude
Exhibit 5-6 Formation of Consistent Attitudes
 Job satisfaction
› High level of satisfaction is a positive
attitude toward one’s job
› Low level of satisfaction is a negative
attitude toward one’s job
 Organizational commitment
› Broad attitude toward the organization as
a whole
› How strongly one identifies with and
values being associated with the
organization
 Attitudes and Outcomes in the Workplace
Attitude Workplace Outcomes
Job Satisfaction Highly positive effect on intentions to stay in the job
Modest effect on actually staying in the ob
Modestly positive effect on regular attendance at work
Positive effect on performance (may also be positively
affected by performance)
Moderately strong relationship with motivation

Organizational Positive effects on intentions to stay in the job

Commitment Modest effects on actually staying in the job and
attending work regularly
Significantly related to motivation
Positive effects on job performance
 Managers may change others’ attitudes
by
› Persuasive communication
 Communicator
Message
Situation
Target
› Cognitive dissonance
Introducing inconsistency in attitudes held by
others
People prefer consistency in their own attitudes
Human behavior is the collection of behaviors
 exhibited by human beings and influenced by culture
, attitudes, emotions, values, ethics, authority,  
rapport, hypnosis, persuasion, coercion and/or genetic