Measures of Sampling Variability - U.S.

Retail Trade Sales - Total and E-commerce: 2013 and 2012

[Estimates are based on data from the 2013 Annual Retail Trade Survey. Estimates are shown as percents.]

Coefficients of Variation for

2013

Standard Error for Estimate of:

2012
Y/Y Percent Change

NAICS
Code

Description

441
442
443
444
445
446
447
448
451
452
453
454
4541

Total Retail Trade

Motor vehicles and parts dealers
Furniture and home furnishings stores
Electronics and appliance stores
Building materials and garden equipment and supplies stores
Food and beverage stores
Health and personal care stores
Gasoline stations
Clothing and clothing accessories stores
Sporting goods, hobby, book, and music stores
General merchandise stores
Miscellaneous store retailers
Nonstore retailers
Electronic shopping and mail-order houses

Total
Sales
0.2
0.4
0.6
0.6
0.7
0.3
0.9
0.5
0.3
0.5
Z
0.8
0.5
0.6

Revised Revised
E-commerce Total Sales E-commerce
0.6
3.3
23.1
12.0
28.8
7.0
27.9
Z
11.7
12.8
1.6
12.5
0.7
0.7

0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

0.4
3.1
25.0
S
S
6.9
25.5
S
12.6
12.3
2.2
9.3
0.4
0.4

E-commerce as
Percent of
Total Sales

Percent
Distribution of
E-commerce

Total
Sales

E-commerce

2013

2012

2013

0.2
0.4
0.6
0.6
0.5
0.2
0.9
0.5
0.3
0.6
Z
0.6
0.5
0.6

0.6
1.9
7.0
S
S
3.2
29.7
S
4.3
7.6
0.7
8.7
0.6
0.6

Z
0.1
0.1
0.2
0.1
Z
Z
Z
0.2
0.3
Z
0.3
0.2
0.2

Z
0.1
0.1
S
S
Z
Z
S
0.2
0.3
Z
0.2
0.2
0.2

NA
0.3
0.1
0.1
0.1
Z
0.1
S
0.2
0.1
Z
0.1
0.4
0.4

NA - Cannot be computed

(S) Corresponding estimate in Table 5 does not meet publication standards because of high sampling variability (coefficient of variation is greater than 30%) or poor response quality (total quantity
response rate is less than 50%). For a description of publication standards and the total quantity response rate, see <http://www.census.gov/quality/standards/standardf1.html>.
(Z) Estimate is less than 0.05.
Note: Retail total and other subsector totals may include data for kinds of business not shown. Additional information on confidentiality protection, sampling error, nonsampling error, sample design,
and definitions can be found on the Internet at <http://www.census.gov/retail/arts/how_surveys_are_collected.html>.
.
Source: U.S. Census Bureau, 2013 Annual Retail Trade Survey