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Team Name-

Team Code:-

Institute:- Symbiosis Institute of Business Management, Pune


Background: What do you think is the issue or the opportunity here?

Consumer/Customer Insight: What behaviours do consumers demonstrate which might help in


explaining the issue/opportunity identified above

The Big Idea: How do you plan to approach the problem?

How will you land it in market : What are the execution details of your plan

Any Other Detail :

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